fort smith aaf social media

Your Brand is Out of Control

http://www.flickr.com/photos/rickels/2439906704/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

http://www.flickr.com/photos/rickels/2439906704/


Facebook200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/

http://www.flickr.com/photos/twose/887903401/

So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780

http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411


http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780

http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411

1. Audience

2. Participation

3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/


http://www.flickr.com/photos/eschipul/1610807670/

Audiencehttp://www.flickr.com/photos/raspberreh/1619205675/


http://www.flickr.com/photos/raspberreh/1619205675/

Past Internet Experiences


Internet Pre 2001: Crazy Stuff


Internet 2001-2003: Information Architecture


Internet 2003-2006:Search


Internet 2006-2008:Social Web


Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf


http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

Internet ?:All Your Base Are Belong to

Us


Why? Connectors, Mavens, Salesmen


Why? Six Degrees


Why? Size Matters


Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354


http://www.emarketer.com/Article.aspx?id=1006354

Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/


http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/

http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/

Social Media MarketingIs Going Away? http://www.flickr.com/photos/niznoz/1438572588/


http://www.flickr.com/photos/niznoz/1438572588/

Participation


Google Alerts / Blogs


Arkansas Mommy Blog


RSS Aggregators


Twitter: Tyson Foods


Twitter


TweetDeck


It’s The Phone!


Saved Our Asshttps://www.yammer.com/home


https://www.yammer.com/home

YouTube


YouTube http://www.youtube.com/user/Flemingsclassics


http://www.youtube.com/user/Flemingsclassics

Get Trends = Facebook


Facebook


Listings Post to Profile


Your Brandhttp://www.flickr.com/photos/missmareck/522291624/


http://www.flickr.com/photos/missmareck/522291624/

“In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.”

Roger Adams, ANA Brand Management Committee Findingsphoto:http://www.flickr.com/photos/jypsyq/448033892/


http://www.flickr.com/photos/jypsyq/448033892/



“The Loss of Control You Fear is Already in the Past” Clay Shirky

http://www.flickr.com/photos/morgantj/2944831006/


http://www.flickr.com/photos/morgantj/2944831006/

Civic Action and Your Brand


Crap, High School Kids Have My Brand


Organic and Social Referrals vs Paid Search Referrals

http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html


http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html

Web Users are Cats not Dogs


Meet Them Where They Want to Be

http://www.rhinos-irf.org/stayinformed/





Where’d the Money Go?http://www.flickr.com/photos/rhinosirf/


http://www.flickr.com/photos/rhinosirf/



Audience Engagement… Is Not a Flash Web Site.


Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/


http://www.flickr.com/photos/500hats/2546158854/

1. Audience - Visualization

2. Participation – High Ground

3. Branding – Prepare for Cats

fort smith aaf social media

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