foro unirede
TRANSCRIPT
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what we do?
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María Paz Caballero Coolhunter + trendguide
Owner&Founder trendsandtopics.es Miembro de la Junta Directiva de AEC
Profesora ICEMD ESIC
Más info: http://about.me/mariapazcaballero
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¿QUÉ ES COOLHUNTING?
“CAZAR TENDENCIAS” “cool” = innovador/original
“hunter” = cazador
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¿POR QUÉ?
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WEB/BLOG DE TENDENCIAS
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2-3 post/semana ¿sobre? – Tiendas, locales COOL… – Diseñadores y marcas – Eventos – Cosas que hacemos: trendtours,
conferencias… En FB DIARIAMENTE! – Impactos visuales: FOTOS
PUBLICAMOS
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“LOS ESPECIALES”
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melenas y barbas
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tattoos
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cups
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cool couples
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hair
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¿FUNCIONA? (poco a poco, sí)
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*REDES SOCIALES: casi 1.000 followers
*READERS: más de 20.000 desde abril 2011
FOLLOWERS & READERS
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¿QUÉ HACEMOS? (entre otras muchas cosas…)
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1. TRENDTOURS (guided tours to cool shops in Valencia & Coruna)
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2. TRENDBOOKS (handbooks to visit cool places when travelling)
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3. WORKSHOPS&CONFERENCES
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4. AEC (part of the board of Spanish Coolhunting Association)
www.aecoolhunting.com
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5. EDUCATION (part of the board of teachers ICEMD/ESIC)
www.icemd.com
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6. TREND REPORTS (trend reports for local & national magazines)
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GRACIAS!
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María Paz Caballero [email protected] www. trendsandtopics.es