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Formula Innovation Patrick Louis, CEO Lotus F1 Team

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Formula Innovation Patrick Louis, CEO Lotus F1 Team EMC Forum Amsterdam - 26 Nov 2013

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Page 1: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Formula Innovation Patrick Louis, CEO

Lotus F1 Team

Page 2: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Key 2013 Grand Prix Territories

2014 New Grand Prix Territories

F1 Broadcasting Territories

An Introduction to Formula 1 F1® – The World’s Largest Global Sport

2012 Cumulative Audience

Western Europe

South America

Africa & Middle East

Eastern Europe

Central Asia

Far East & Pacific

Worldwide

1,300m

292m

200m

131m

77m

45m

2,093m

2013 Calendar

Australia

Malaysia

China

Bahrain

Spain

Monaco

Canada

Great Britain

Germany

Hungary

Belgium

Italy

Singapore

Korea

Japan

India

Abu Dhabi

USA

Brazil

17 Mar

24 Mar

14 Apr

21 Apr

12 May

26 May

09 Jun

30 Jun

14 Jul

28 Jul

25 Aug

08 Sep

22 Sep

06 Oct

13 Oct

27 Oct

03 Nov

17 Nov

22 Nov

Page 3: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

*2012 IFM Global Sports Marketing Surveys Sport Comparison Report

Team History

Page 4: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

2011- 1986-2001 2002-2010 1981-1985 58 Grand Prix

2 Race Victory

17 Podium finishes

5 Fastest lap

2 Constructors Championships

2 Drivers Championships

20 Race Victories

57 Podium finishes

20 Pole positions

13 Fastest laps

1 Constructors Championship

2 Drivers Championships

27 Race victories

102 Podium finishes

15 Pole positions

36 Fastest laps

Team History

70 Grand Prix

3 Podium finishes

2 Fastest laps

1 Pole position

Page 5: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Employees 550

Nationalities 16

Departments 38

Car designation E21

Location Enstone, UK

President Gerard Lopez

CEO Patrick Louis

Team Principal Eric Boullier

Key Facts

Page 6: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

0 Time taken (secs) per gear change

1.6 Time taken (secs) to decelerate from 100 km/h – 0 km/h

4.9 Time taken (secs) to accelerate from 0 – 200 km/h

10.2 Tyre weight (kg)

18.5 Tyre pressure (psi)

30 Driver’s head and helmet weight (kg) during maximum braking

42 Revolutions per second by a tyre at 300 km/h

87.75 Impact energy (kJ) for forward crash test

90 Operating temperature (°C) of each tyre

130 Max engine noise (dB)

500 Max temperature (°C) reached by the clutch

640 Min weight (kg)

900 Exhaust max temperature (°C)

1,100 Brake disc temperature (°C)

1,500 Moving parts in each engine

4,000 Parts in each engine

11,000 Drawings to design the car

10,000 Parts tested in the wind tunnel

30,000 Parts that make up each car

250,000 Man hours to design the car

Key E21 Numbers

Page 7: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Specific Regulations

Statutory Reporting Monthly P&L + B/S reporting Weekly cashflow rolling forecast Audited Accounts with a format suitable for legal requirements

FOTA Resource Restriction Agreement Technical and financial restrictions with multiple reporting mechanisms Weekly car build budget control Monthly HR status & planning review 60/40 rule Pro-active financial planning of development packages Qualifying headcounts v/s external spend

The complexity is that we have to report to two different entities, who have very different requirements

Page 8: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Factory Processes

DESIGN

CAD

Digital Mock-up

CFD

Stress Analysis

Vehicle Dynamic

PRODUCTION

CAD/CAM

Manufacturing

MRP

Part Management

Part Tracking

TESTING

Quality Tools

Planning/Workflow

Part Management

Part Servicing

Part Lifing

RACING

Car Setup

Telemetry

Car Data Analysis

Simulation

Race Strategy

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Page 9: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Car Set-up Alerts GPS Mapping Strategy Data Analysis Car Set-up Alerts GPS Mapping Strategy Data Analysis

Understanding The Problem Competition Regulations Tracks

W38 W39 W40 W41 W42 W43 SIN YEO SUZ

19 Races (in 2013)

25,000+ Drawings

220+ Software Releases

30,000 Updates

IND

F1 Development Race

Page 10: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

1600cc V6 Engines

Energy Recovery Systems

Aerodynamics Narrower Front Wing

Reduced TRW size

Lower Nose Tip

New Side Impact Structure

F1: a new engine era

100kg Fuel Limit

Weight limit 690Kgs

Page 11: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Accelerating IT Transformation

Page 12: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

100GB/h in CFD

>15MB per Lap

>50GB per Grand Prix

The data challenge

>25,000 drawings per car year

82% data growth last 2 years

Page 13: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

IT-as-a-Service (ITaaS) Continuous Availability

Capacity and Performance

“true” Private Cloud Infrastructure

Simple and Innovative

Dynamic and Elastic

Cost Effective and Business Oriented

Secure and Trusted

Technology driven focus

Page 14: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

Solution Overview

Private Cloud Resource Pools

Enterprise Datacenter

Private Cloud Resource Pools

CFD Datacenter

VPLEX Replication

Tiering

Data Protection

Archiving

Cloud

Collaboration

Atmos

Cloud Tiering Appliance

Data Domain Backup

Atmos

Cloud

Tiering

Appliance

Data Domain Backup

File

Sharing

File

Sharing

Page 15: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

When it goes wrong

The fire which took Nick Heidfeld out of the 2011

Hungarian GP was investigated by:

RACE ENGINEERING

AERODYNAMICS DEPARTMENT

DESIGN DEPARTMENT

VEHICLE TECHNOLOGY GROUP

GEARBOX DYNO

ENGINE DYNO

PRODUCTION

Solutions (incl. technical, procedural and human)

were identified and acted upon for the next race.

Page 16: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

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When It Goes Right

Page 17: Formula Innovation by Lotus F1 - EMC Forum Amsterdam

… how to make it happen

Patrick Louis, CEO

Lotus F1 Team © 2013 18