formula - how much to charge for a branded blogpost

1/13/2016 Formula - How much to charge for a Branded blogpost - Blog Like A Boss

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FORMULA – HOW MUCH TO CHARGEFOR A BRANDED BLOGPOST

Posted on January 13, 2016

Chapter B

In my last chapter I spoke about the high costs of lifestyle blogging that we deal with everyday.

Fortunately, the blogging industry has evolved to standards that seem promising for a payback. Not the kinds that

pay for your movie or popcorn though!

Earning enough to make a living and putting back all the money spent can be tricky. Maybe I have a formula for

you Yay

And its called Cost of Blogpost {COB}

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2 Comments By APEKSHA HARIHAR

Yearly investment on my Blog = Rs. 5,00,000

Number of sponsored posts I am planning to do this year = 20 (Variable)

Profits I want to earn per post = Rs. 15,000 (Variable)

Total profit Margin = 15,000 * 20 = 3,00,000

COB= Yearly Investments + Total Profit Margin / Number ofsponsored posts I am planning to do this year

COB = 5,00,000 + 3,00,000 / 20 = Rs. 40,000

Yes yes, your profit margins, nos. of projects can definitely differ in numbers.

What should my Profit Margin be?

Profit margins are subject to change. Change is subject to popularity.

A little competitor analysis won’t hurt. Companies are always competing on profit margins and those are neck to

neck. Fellow bloggers, friends in the community or even a little poking might help.

I will help you with a breakdown on investments by a few top bloggers in the industry. This will definitely give you

a little guidance.

How many projects should I take up?

Taking up projects might seem easy but these are what you should really be careful about. Collaborations can

make or break your blog.

The right type of collaboration, and the way you deal with it on the blogpost will make a world of a difference for

your reader and the way they look at you.

I know I promised to give you some handy tips on the kind of projects you should take up, but this was more

important. My next chapter will only and only be about Collabs. Untill then, get your formula sorted.

Flip to Chapter A

APEKSHA HARIHAR

Apeksha Harihar, Editor, BLAB has over 5 years of industry experience in Online publishing,

digital marketing and media communications. She runs www.thing2gether.com and was the

former Editor of Socialsamosa.com.

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How much does Lifestyleblogging really cost?

January 12, 2016

ReplyEdit

ReplyEdit

CHAICY

January 13, 2016 at 12:44 pm

Couldn’t agree, but my problem is ‘How do I account for the time lost in following up with PRs for the

payments’. I’m supposed to receive quite a huge number from various Brands, which has gone due

since 2 years. Great Post Nonethless.

– Style.. A Pastiche! – New Post – My Red by Oriflame

APEKSHA HARIHAR

January 13, 2016 at 12:57 pm

Hey,

Yes that is a problem. So, my suggestion would be to play the guess game. Some brands and

agencies you would have already worked with. Some not. You would have a track record for

those. Based on that calculate the nos. of days you think it would be to fetch your payment

and add the interest accordingly at the very beginning. For newer ones, trial and error would

work.

2 years is definitely something unacceptable. Why don’t you come out in the open and seek

help from media?

regards,

Apeksha

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formula - how much to charge for a branded blogpost

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