forms are boring
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The science of form design. Security, honesty & stupid mistakes not to make.TRANSCRIPT
forms are boringJoe Leech @mrjoe
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http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/
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I want topunch this websitein the face
How users people feel about badly design forms
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uThere’s a special bit of the brain just for forms
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1. Security is important
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86% of online shoppers feel more confident about entering personal information on sites using security indicators
Well, they would say that wouldn’t they?
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86% of online shoppers feel more confident about entering personal information on sites using security indicators
[it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion rate
Well, they would say that wouldn’t they?
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86% of online shoppers feel more confident about entering personal information on sites using security indicators
[it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion ratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html
http://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html
Well, they would say that wouldn’t they?
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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482
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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482
Reassuring people about privacy makes them more, not less, concerned.
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Maybe it’s worth looking at again?
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2. Be honest
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In the last 24 months have you used any tobacco products?
Such as cigarettes, pipe tobacco, cigars or nicotine replacement products
YesNo
Many people would lie about this question.
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http://www.fieldexperiments.com/uploads/biology%20letters.pdf
A picture of a person next to the form may make them more honest
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http://www.fieldexperiments.com/uploads/biology%20letters.pdf
A picture of a person next to the form may make them more honest
People paid nearly three times as much for their drinks when eyes were displayed rather than a control image.
This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperativebehaviour
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http://www.fieldexperiments.com/uploads/biology%20letters.pdf
A picture of a person next to the form may make them more honest
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In the last 24 months have you used any tobacco products?
Such as cigarettes, pipe tobacco, cigars or nicotine replacement products
YesNo
Adding June Whitfield did work.
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In the last 24 months have you used any tobacco products?
Such as cigarettes, pipe tobacco, cigars or nicotine replacement products
YesNo
Adding June Whitfield did work.
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3. Don’t do stupid shit
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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/
Always mark optional fields, never mark mandatory ones.
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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/
You need to be pretty good with a mouse to get an accurate answer
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http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/
So many mistakes in one form & yet business critical.
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Thank you
07905 334163
Joe Leech
@mrjoe
http://www.cxpartners.co.uk/cxblog/http://joeleech.net
Q Quora.com/Joe-Leech/answers
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