format

Our passion for food has become an indispensable element in the formation of our

inspiration from which the possibility of making this feasibility study is drawn from.

We would like to extend our gratitude and sincerest appreciation to several people who

rendered invaluable cooperation and generous efforts through the course of this study.

To our families who have always been there to support us.

To our classmates and friends, whose honest criticisms paved the way in enhancing

this paper.

To Professor Maricor Abella, whose brilliance and creativity made this paper a scholarly

reference in developing a business enterprise.

And, to God who serves as the heart and soul of all our endeavors.

Surely, your efforts will always be cherished.

-Queen She Company

Executive Summary

Institute of Accounts, Business and Finance Page 84

I. Introduction

If there is one thing that would unite all Filipinos, it is certainly not a politician, a hero or

a great man, but something everyone love and would fight for --- FOOD. And yet, there

are thousands of barangays or barrios in the Philippines that are vulnerable to hunger

and malnutrition according to the Department of Health and National Nutrition Council

(NNC). Filipino children’s eating habits has been changing as they eat more calories

and no longer eat vegetables. The influence of adult members has a lot to do with the

children’s changing eating habits. Children eat what the adult family members eat, say

by the NNC in a study.

Alarmed by the changing eating habits, the government together with the television and

radio programs in the Philippines joined force in campaigning for a higher consumption

of vegetables and to advocate locally produced nutritious food, specifically vegetables.

The survey indicated that children do not want to eat vegetables because it is not

“palatable” it gave motivation for the Queen She Company to create a product which is

not only healthy but tasty as well. Children are nuggets enthusiast, Queen She

Company decided to add a little twist in it. The company came up with Veggie Nuggets,

a combination of chicken and vegetables. Queen She Veggie Nuggets contains good

source of vitamins, calcium for strong bones, and protein for growth and provides

energy to the body.


Queen She Company focus on providing Filipino children with the nutrients’ bodily

needs as well as capturing the taste children will surely love.


II. Summary of the Project

A. Name of the firm

The partners, who are all female, wanted to come up with a name that is easy to

remember and give the impression that the company is the best in its industry in line

with its vision to really be one.

The firm name shall be Queen She Co. The name suggests that our company will offer

products of superior quality to its customers through the hardwork of the whole firm. It is

also indicated in the firm name that its form of ownership is a general partnership.

The colors of the company logo represent vegetables. Green is associated with leafy

vegetables such as kangkong, cabbage and lettuce while orange is associated with

squash and carrots.


B. Vision- Mission Statement

Vision

To be the leading Vegetable Nuggets manufacturer and keep pace with the changing

demands of the society.

Mission

Our mission is to provide products of superior quality that would promote the health

consciousness of the Filipinos and exceed customer expectations by continuously

innovating products depending on the needs and wants of the society together with the

building of a strong commitment to help the poor and the environment and in providing a

better quality of life for the Filipinos.


C. Core Values

Customer Focus

Our company recognizes the vital role of customers in a business and believes that the

customer really is always right. They are the ones who can judge the product as well as

its quality. Therefore, product developments should be in line with their needs and

demands as well as with the trend to which they are exposed.

Honesty and Integrity

We promise to maintain honesty and integrity at all times to be able to earn the trust and

loyalty of our customers.

Excellence

We are committed in providing high- quality products. We assure our customers that we

will never compromise the quality of our products notwithstanding the probable

existence of financial problems in the company and the country.

Institute of Accounts, Business and Finance 4

D. Specific Objectives

Production

Increase production by its second year of operation.

Technical

Enhance

Marketing

Increase the market share by 5% at the end of the year.

Operations

Improve total quality management in terms of operation.

Management

Send representative from our employees to attend seminars and know the latest

trend in the market.

Socio-economic

Raise people’s awareness, especially the kids, about the health benefits of

vegetables.


E. Company Practices

Quality Product

The company shall not only provide the best quality at all times for its product through

the use of fresh ingredients and packaging materials that are safe and durable.

Economic Accountability

The company shall practice economic accountability by being transparent in its

accounts and undertakings.

Environmental Leadership

The company shall lead the entire industry in caring and preserving the environment by

abiding by the existing laws and create solutions for the protection of the environment

through its business operations.


ECONOMIC ACCOUNTABILITY

ECONOMIC ACCOUNTABILITY

QUALITY PRODUCT

QUALITY PRODUCT

ENVIRON MENTALLEADERSHIP

ENVIRON MENTALLEADERSHIP

F. Location of the Head Factory

The main office and production

site of Queen She Co. will be situated at

#16 Maginhawa St., Sikatuna Village,

Diliman, Quezon City. The said location

is accessible to several big and famous

wet markets to which the company

wishes to supply such as Commonwealth market, Philcoa Wet Market, Kamuning

Market and Farmers Market.

The company chose the said location due to less competition, numerous establishments

surrounding the area and availability of raw materials in the area.

Sikatuna Village, Diliman, Quezon City is located near Anonas Extension and very

accessible to many schools and churches including Claret School of Quezon City, Holy

Family School, and Immaculate Heart of Mary Parish.

Quezon City is the most populous city in the Philippines with 2,680,000 residents

as of 2007. It is located in the island of Luzon. Quezon City (popularly known to Filipinos


http://en.wikipedia.org/wiki/Luzon

http://en.wikipedia.org/wiki/Philippines

as simply QC) is one of the cities and municipalities that make up Metro Manila, the

National Capital Region..

Having been the former capital, many government offices are located in the city,

including the Batasang Pambansa, the seat of the House of Representatives, which is

the lower chamber in the Philippine Congress. The main campuses of two noteworthy

universities, the Ateneo de Manila University and the country's National University—the

University of the Philippines, Diliman—are located in the city.


http://en.wikipedia.org/wiki/University_of_the_Philippines,_Diliman

http://en.wikipedia.org/wiki/Ateneo_de_Manila_University

http://en.wikipedia.org/wiki/Congress_of_the_Philippines

http://en.wikipedia.org/wiki/House_of_Representatives_of_the_Philippines

http://en.wikipedia.org/wiki/Batasang_Pambansa

http://en.wikipedia.org/wiki/Metro_Manila

http://en.wikipedia.org/wiki/Philippine_municipality

http://en.wikipedia.org/wiki/Cities_of_the_Philippines

G. Brief Description of the Project

Veggie Nuggets

“Life is good when you are eating a healthy food.”

This product provides a healthier twist of ordinary chicken nuggets.

This product contains vegetables that are rich in vitamins such as vitamins A, B and K

mixed with a small amount of chicken so as to allure the children to eat said product

without hesitating due to their perception that vegetables are not palatable. As studies

show, children today prefer meat over vegetables. This product will help parents

introduce vegetables to their children in an innovative manner and in such a way that

will ensure the approval of the latter.

This product development aims to attract the market through its original and inventive

approach of selling Vegetable Nuggets.

Veggie Nuggets aims to educate the consumers on the true understanding of good

nutrition, its lifelong benefits, and how it plays an important role in one's healthy, active

lifestyle. We make sure that our products are of uncompromising quality and easily

within reach.


H. Market Feasibility

The survey conducted in preparation for this study manifested the feasibility of the

product. There are still more children who eat vegetables and are open in trying our

product rather than those who do not.

The company’s target market are parents with children ages 4-12 and members of

social classes C and D in four wet markets in Quezon City due to its high rate of

population and wide market potential.

The distribution sites were chosen due to its proximity in the production area and

number of residents in the Barangay where the wet market is located.


I. Technical and Production Study

The production site and the main office shall be located at #16 Maginhawa St., Sikatuna

Village, Diliman, Quezon City due to the availability of raw materials in the area and its

strategic location for distribution. The production site shall be equipped with materials

and equipment that are necessary for the production of Veggie Nuggets. The office shall

contain supplies and materials that will be needed in the conduct of its affairs.

Our suppliers shall be ABA Farm for chicken and Bendita Farm for vegetables. Both of

them are trusted suppliers in their industries due to its fresh products, low price and

speedy delivery service.

Queen She Co. makes sure that it shall produce products that are high in quality and in

agreement to quality control standards. All raw materials delivered by the suppliers will

be checked so as to ensure its freshness. Upon manufacturing, all employees shall be

mandated to wear the proper attire such as hand gloves, hairnet and apron. It shall also

be the responsibility of the management to make sure that their employees are in good

health and free from any germs and bacteria by providing hand wash areas.

The company only has minimal waste. It shall compost the leftovers of vegetables and

all other biodegradable items used and recycle items that are reusable and non-

biodegradable.


J. Management Feasibility

The company believes that ineffective job assignments are one of the reasons of poor

employee performance that would eventually result to poor company performance.

Ineffective job assignments either lets an employee have a harder time in completing a

task or lets him exert less effort that would lead to inferior quality of work. Also, it causes

more stress and problems not only to the employees but also to the company.

With these, the firm shall hire employees based on their credentials and training

performance. Each shall be given a specific job assignment that would match his

knowledge and skills. In addition, all the partners will take charge in the business and its

affairs. Every partner shall render her services to the company. Each shall serve as a

head for a specific department to manage its affairs and employees. All these shall be

done and practiced to have a healthy, efficient and effective work environment.

The company is committed in providing their employees a safe and healthy work

environment due to its belief that its employees will serve a vital role in the success of

the business.


K. Socio-Economic Feasibility


III. Management Aspect

A. Organization Structure


General Manager and Finance HeadGeneral Manager and Finance Head

Manufacturing OfficerManufacturing Officer Sales and Distribution OfficerSales and Distribution Officer

QUEEN SHE Co.QUEEN SHE Co.

Marketing OfficerMarketing Officer

Employees (2)Employees (2) Security Guard (2)Security Guard (2)

JanitorJanitor

B. Type of Organization

Queen She Co. is a partnership that will comprise of four (4) general

partners that will industrial partners and a managing partner at the same

time. The rationale and the idea of the creation are to make profit to be

equally distributed with the partners. The Managing partner will be the

General Manager that will be in-charge of the over-all operations of the

partnership including the financial matters.

C. Job Description and Specification

a.) General Manager and Finance Head

Job Description

Over-all in charge in the management of all departments of the

company

Inventory of raw materials are timely kept

Handles full sets of accounts, completion of monthly financial

statements

Ensures compliance of accounting policies and procedures, VAT

and corporate tax compliance and reporting

Ensures accounts are reconciled accurately on a timely basis


Checks the inventory of the 2 departments.

Bookkeeping

Job Specification

Male or Female

25-35 years old

Graduate of any four (4) year business related course]

Has background about basic Finance

Must be a team leader and have good moral and interpersonal

skills

Excellent oral and written communication

Preferably with experience in sales for two (2) years

Computer literate

b.)Manufacturing Officer

Job Description

Head of the Manufacturing Department

Makes sure that product is made with quality


The one in-charge with supervising the employees attendance and

performance

In-charge with controlling the raw materials in the production

process

Makes sure that sanitary measures are complied with

Supervision of the quantity set per day

Makes inventory on the products made and packs ready for

delivery

Makes an inventory of the materials that will be used for packaging

Job Specification

Male or Female

23-30 years old

Graduate of any four (4) year course

Knowledge over the whole production process

c.) Sales and Distribution Officer

Job Description


Checks if the finished products are prepared and packed properly

and ready to be delivered

Makes sure that the products to be delivered products has its

manufacturing and expiration date, and it’s health content

Makes sure that the products are properly distributed to retailers

in the market

Makes inventory of the delivery and returns from the distributor

Check the packaging of the products at its best before delivery

Constant communication with the distributor

Makes sure that the product is well delivered to different markets

on time

Product quality check in the market where it has been distributed

Job Specification

Male or Female

23-30 years old

Graduate of any four (4) year course

Must be good in Sales and Public Relations

d.) Marketing

Job Description


In charge of the research development

Plans out the promotional activities of the company

Responsible in negotiating with possible investors for future

expansion

In charge of Public relations matters not just over the customers

but to retailers.

Creating lay-outs available for publishing for customer awareness.

Organizing simple product awareness events.

Job Specification

Male or Female

23-30 years old

Must have the ability to conceptualize effective marketing

strategies in food industry

Must be graduate of BSC Marketing or have a basic knowledge of

marketing

Must be a team leader and have a good moral and interpersonal

skills

Excellent oral and written communication

Preferably with experience in Marketing for at least two (2) years


e.) Manufacturing Staff

Job Description

in-charge of the production proper

mixing of ingredients

grating of vegetables

makes sure that products are made with proper sanitary

precautions

shaping the nuggets

follow lawful orders of the Manufacturing officer

Job Specification

Male or Female

20-30 years old

Must be a high school graduate

With good moral character

Must have skills in cooking

In good health

Fully submit the following requirements:

Bio-data

NBI


Barangay clearance

f.) Packaging Staff

Job Description

in-charge of the packaging proper

makes sure that products are packed with proper sanitary

precautions

follow lawful orders of the Manufacturing officer

weighing of the finished product before packaging

Job Specification

Male or Female

20-30 years old



In good health


Bio-data

NBI


Barangay Clearance

g.) Janitor

Job Description

in-charge of cleaning the workplace

maintain cleanliness in the manufacturing site

measuring sanitary precautions in the workplace

Job Specification

Male or Female

20-30 years old



In good health


Bio-data

NBI

Barangay Clearance

h.) Security Guard


Job Description

in-charge with the security measures of the workplace

Job Specification

Male or Female

25-45 years old



In good health

Must be trained under security agencies

Must have at least a year of experience.


Bio-data

NBI

Barangay Clearance

D. Manpower Requirement


Basic Salary

* see legal aspect regarding the number of employees

*The department head and the general managers shall be the partners that is

not entitled to compensation.


E. Recruitment and Selection Program / Manner of Hiring


Recruiting through job advertisement

Initial interview

Psychological or personality test

Physical Fitness test

Final interview

Personnel Planning and Job Analysis

Applicant who passed all these tests will be summoned for

formal orientation and training.

F. Training and Development Program

Training and development helps in optimizing the utilization of human resources

that further helps the partner-employees to achieve the partnership goal. A one

week on hand training - on procedures and processes to provide an opportunity

and broad structure for the manufacturing development of product. .Then,

partner-employees will have an annual orientation to increase the job knowledge

and skills and expand the horizons of human intellect and overall personality of

the partner-employees.

A. Compensation Program

Since the employees of the firm are the industrial partners, aside from the

shares that they acquire in the partnership, these partners shall be considered

employees and will be given proper compensation being stipulated.

Salary increase

The company agrees to give increase to employees who have

served the company for at least six (6) months of service with remarkable

performance. The determination of rate increase is on the discretion of the


company based on the company’s performance. In case the government

prescribed adjustment in the minimum wage, the salary increase granted

shall be further adjusted as compliance to prescribed wage order.

SSS, PAG-IBIG and Phil health

All the personnel of the company will be entitled for their SSS, PAG-IBIG and Phil

health insurance. There would be monthly contribution from the employer and

employee, which would be deducted from their monthly gross pay. Half will be

shouldered by the employer.

Employer Employee Total

SSS

SS 494.00 494.00 988.00

EC 5.00 5.00 10.00

PhilHealth 112.50 112.50 225.00

PAG-IBIG 50.00 50.00 100.00

TOTAL 661.50 661.50 1,323.00

13th Month Pay

Every employee shall be given the13th pay as compliance with the

Labor requirement here in the country.


SCHEDULE TABLE OF WAGES AND BENEFITS

MONTHLY

Employees Basic Salary

SSS PhilHealth

PAG-

IBIG TOTAL

Staff 9,696.00 499.00 112.50 50.00 10,357.50

Staff 2 9,696.00 499.00 112.50 50.00 10,357.50

Security Guard 9,696.00 499.00 112.50 50.00 10,357.50

Security Guard 2 9,696.00 499.00 112.50 50.00 10,357.50

Janitor 9,696.00 499.00 112.50 50.00 10,357.50

TOTAL MONTHLY 48,480.00 2,495.00 562.50 250.00 51,787.50


YEARLY

Employees Basic Salary

SSS PhilHealth

PAG-

IBIG

13th

month TOTAL

Staff 116,352.00 5,988.00 1,350.00 600.00 9,696.00 133,986.00

Staff 2 116,352.00 5,988.00 1,350.00 600.00 9,696.00 133,986.00

Security

Guard 116,352.00 5,988.00 1,350.00 600.00 9,696.00 133,986.00

Security

Guard 2 116,352.00 5,988.00 1,350.00 600.00 9,696.00 133,986.00

Janitor 116,352.00 5,988.00 1,350.00 600.00 9,696.00 133,986.00

TOTAL

MONTHLY 581,760.00 29,940.00 6,750.00 3,000.00 48,480.00 669,930.00


B. Company Policies

General

All employees are automatically responsible for the protection and security

of the company’s assets and properties.

All the books of records, documents and other data of the company are

exclusive for the company use and considered as a confidential thing;

thus, it cannot be used outside.

Employees are prohibited from working or offering services with other

employer or from engaging in any activity, which could interfere to the

performance of their tasks. Such prohibition is intended to prevent any

conflict of interest and to ensure loyalty to the company

Employees should observe the time table implemented by the company

Employees should spend their working hours efficiently and productively

and not leave their work without prior permission and justifiable reasons

thereof.

Working Relationship between superior and subordinate


Cooperation, good and clear communication and smooth-sailing relationship

shall be observed by both the superior and subordinates in accomplishing

their work.

The proper conduct, attitude and discipline of all subordinates is under the

supervision and responsibility of the superior. The superior must motivate his

subordinates in order to ensure productive and efficient work done.

Subordinates should have a good understanding on the character, purpose

and details of the work assigned to them in order to avoid time and material

waste. Moreover, if there is failure to have proper comprehension on the work

given, they must make clarifications to their superiors.

The two departments should coordinate hand in hand in observing the time

table from manufacturing to distribution.

When some problems occur, the General Manager shall be informed

especially those problems which the other partners cannot solve.

Safety, Cleanliness and Orderliness

Observance of cleanliness and orderliness on the business equipments and

working areas is mandatory. All documents shall be kept under a lock and key

at the end of each day.

Schedule of delivery is posted every week and shall be complied

Proper sanitation of garbage shall be observed.


The waste segregation shall be complied.

Wearing of hair net, mask, plastic gloves and apron shall be mandatory in the

manufacturing department.

Everyone must keep the manufacturing premise clean and germ-free

Down Times (No work, no pay basis.)

Absences

Absences must be due to justifiable causes like sickness.

Failure to report absences constitutes a violation of rules and shall be dealt

with it accordingly.

Three (3) consecutive absences without justifiable causes shall have

corresponding disciplinary actions.

Under time and tardiness

Under time and tardiness should be avoided since such acts are

counterproductive.

Any employee incurring tardiness without reasonable excuse shall be subject

to administrative actions.

Three (3) successive number of tardiness shall be subject to heavier

disciplinary actions.


Tardiness cannot be offset by overtime.

Payment of wages and salary

All employees shall receive their salaries due to them on the 15th and 30th of

the month. If the 15th or 30th day of the month fall on Sunday or holiday, the

payment shall be made immediately on the proceeding workday.

Overtime pay earned in the first half of the month shall be paid together with

salary for the second half of the month.

Resignation and Termination

Employees shall be on a contractual basis serving at least 6 months of

employment. Resignation prior to the termination of such contract mandates

the employee to give notification to the company at least one (1) month

ahead.

IV. Marketing Aspect


A. Market Study

Quezon City is a highly urbanized city and most populous city in NCR as well as in the

whole Philippines. Its total population as of 2009 is 2,307,637. All levels of social

classes can be found in this city. From very rich people who are CEOs of big companies

to squatters who are living in houses made of pieces of wood.

The following are the most populous barangays, to wit: Commonwealth (172,834),

Batasan Hills (148, 624), Payatas (117,001), Holy Spirit (106,038) and Pasong Tamo

(82, 340).

However, not all of these barangays will be covered for the company’s distribution due

to certain limitations inherent to a starting business. The following barangays are to be

covered by our distribution: Barangays Commonwealth, Culiat. New Era and Batasan

Hills. They were chosen due to their proximity to the company’s target market.

In the long run, the company will be able to successfully penetrate every wet market in

the city and in the whole country as well as supermarkets.

B. Research Methodology


The descriptive survey research methodology was used as a framework in conducting

this business plan. This method explains the relationships of existing conditions and

other important variables to the proposed product and to this business plan as a whole.

The survey was answered by 100 respondents in Quezon City. Aside from the survey,

primary and secondary resources of data were used in completing this business plan.

C. Statistical Notes

The survey results show that:

62%, 10% and 22% of the respondents have their mother, father and both, respectively,

to decide for their menu.

63% said that they usually buy processed meat in wet markets rather than

supermarkets and grocery stores.

87% eat chicken nuggets.

61% are currently spending PhP 51.00-70.00 for a 250 gram-pack of chicken nuggets.


35% buy chicken nuggets twice a month.

91% are willing to try.

58% are willing to spend PhP 30.00-51.00 for 250 grams (1 pack) of Veggie Nuggets.

Interpretation: Given this information, it can be presumed that parents still have the

final “say” or decision for the food to purchase. Consumers prefer buying processed

meat in wet markets which are more accessible than supermarkets and grocery stores.

A large percentage of the respondents eat chicken nuggets which means that the

company has to work hard to be able to get the consumer preference. The number of

respondents willing to try Veggie Nuggets is significantly high. This is a good start for

the business. The company will live up to the respondents’ price expectation for the

Veggie Nuggets.

D. SWOT Analysis


STRENGTHS

Healthy and innovative product offering

High-quality product

Partners are employees

In line with the healthy living trend

WEAKNESSES

Difficulty of developing brand awareness

New market entrant

Not as popular as its indirect competitors

OPPORTUNITIES

First-mover advantage

Consumer preference on local products

Larger product distributionInstitute of Accounts, Business and Finance Page 84

THREATS

Future competition from an established market participant

High rate of inflation

Dormant sales due to controlled orders

Number of competitors

E. Porter’s Diamond


NEW ENTRANTNEW ENTRANT

F. Competitiveness Analysis


SUPPLIERS

ABA Farm

Bendita Farm

SUPPLIERS

ABA Farm

Bendita Farm

QUEEN SHE, INC.

CONSUMERS

Parents wih kids ages 4-12

Classes C and D

CONSUMERS

Parents wih kids ages 4-12

Classes C and D

SUBSTITUTES

CDO

Purefoods

Magnolia

Mekeni

SUBSTITUTES

CDO

Purefoods

Magnolia

Mekeni

ELIMINATES

Harmful wastes through the use of reusable containers as packaging material

Unhealthy food options in the market

RAISES

Health consciousness of consumers as well as non-consumers

Consciousness on effective waste management

Health benefits from the product

REDUCES

Ecological degradation

Product price


CREATES

Affordable and high-quality product

Healthier nuggets/ food product

G. Competitor’s profile


Queen She Co. has three (3) leading indirect competitors namely Purefoods, Magnolia

and CDO. Based from the survey conducted, Purefoods ranked first followed by

Magnolia and CDO being the last choice of most respondents.

Pure Foods is one of the food industry leaders in the Philippines in producing quality

meats which was expanded to poultry and livestock, dairy products, fresh and

processed meats, and agriculture. It ushered the new era of growth and market

leadership of the integrated businesses.

Through generations, Magnolia earned the people’s trust on the product quality and

service. The company provides the needs of the food service industry serving the large

share of the Philippines’ butter, margarine and cheese requirements.

After 30 years, CDO is forging ahead, blooming into a full-grown food manufacturing

company and making waves in the Philippine market. To date, CDO-Foodsphere's

product development and strategies have elevated its reputation to a household name.

H. Positioning Strategy


“Life is good when you are eating a healthy food.”

Filipinos are fond of saying “lahat ng bawal ay masarap.” They are always present when

it comes to celebrations like Christmas, birthdays, weddings, especially fiestas. The

occasion will not be complete without the presence of the divine roasted pig (lechon).

With its crispy skin and soft and delicious meat, even a young child will have a bite of

this while it is hot. And that is the sad part about it. Healthy eating habits should start

while young but how could it be possible if at an early age, Filipino children do not know

how to value their “health.”

The company positions itself as an advocate of good health because we want all the

Filipinos especially the children to know the goodness of the product and what good it

can do for their health just by hearing the tagline. Education on the nutritional content of

the food should start in the young. So, when they grow old, a healthy lifestyle will be

second nature to them. They know it already by heart.

I. Pricing Strategy


Grams Purefoods Magnolia CDO Queen She

200 65 60

250 103 Carrot: 43.6

Kangkong:

37.97

Kalabasa:

37.35

850 256

1000 279

J. Distribution Strategy


K. Promotional Strategy


Queen She Co.

Queen She Co.

Wet Markets

Wet Markets

Consumers

Consumers

Free taste

Objectives:

To initially launch and introduce to the market the Queen She Co. Veggie

Nuggets.

To let the prospective consumers see and taste the product.

To personally promote and entice prospective consumers to buy the product.

Computation:

2 kilos per variant

Carrot: 43.6 x 8 250gram packs = P348.8

Kangkong: 37.97 x 8 250gram packs = P303.76

Kalabasa: 37.35 x 8 250gram packs = P298.8

Total: P 951.36

Flyer Distribution

Objectives:

To promote the product through the distribution of flyers to different schools near

the wet markets to where the company will supply Veggie Nuggets is available.

Increase consumer awareness of the product.

Introduce the product through conventional yet effective way.


List of schools:

Danpark School

DBC Child Learning Center, Inc

Covenant Grace School

Our Lady of the Holy Rosary School of Fairview

Camp Crame Elementary School

Cubao Elementary School

Balara Elementary School

Fairview Elementary School

Lagro Elementary School

GSIS Village Elementary School

Computation:

Flyers 200 pcs x .15 (photocopy) 30

Photocopy/schools 30 x 10 schools 300

Transportation 20 pesos x 10 schools 200

Total P530.00

Family Day School Tour


July 2011

Veggie Nuggets Cooking Contest

Objectives:

To introduce the product to its prospective consumers using an

unconventional and enjoyable means.

To discover and explore different recipes that can be made with the use of

Queen She Co. Veggie Nuggets.

Tarpaulin 300 300

Veggie Nuggets Carrot: 43.6 x 8 250gram

packs = P348.8

Kangkong: 37.97 x 8

250gram packs =

P303.76

Kalabasa: 37.35 x 8

250gram packs = P298.8

P 951.36

Other ingredients 500 500

Medals 27 x 3 81


Certificates 5 x 3 15

Transportation expenses 20 x 4 persons 80

Total 1, 927.36

V. Product Development

A. Product Offering


Nuggets that are currently available in the market are made of fish and chicken, which

are not enough to sustain one’s nutritional needs. Queen She Ltd. Veggie Nuggets

seeks to provide a healthy twist to an ordinary and boring snack (or sometimes viand)

that will surely satisfy our customers’ taste buds as well as their nutritional needs. The

product is available in three variants:

This is grown throughout the Philippines as a vegetable produce. It is

rich in vitamins A and B, phosphorus, iron and curcurbitin. It is also

proven to be anti-parasitic, anti-inflammatory, anti-microbial and is good for the nervous

system.

Carrots

It is rich in vitamin A and rich in vitamin K. It has antioxidant

compounds against cardiovascular diseases and cancer. It also

promotes good vision especially night vision.

Kangkong


It can be found in stagnant streams and fresh-water swamps. It has

antioxidants, laxative and antidiabetic enzymes. It also helps

enhance memory.

B. Product Specification


Aside from the vegetables, Veggie Nuggets shall contain the following:

1. Chicken meat

It provides different kinds of vitamins, minerals and proteins, it is still low in fats. It also

helps to improve strengthening the immune system.

2. Salt

It is involved in regulating the water content in the body. It is an important ingredient to

preserve food.

3. Pepper

It may help to abort heart attack in progress and marvelous aid for stopping internal

bleeding from an accident.

4. Egg

It is a good source of Riboflavin, vitamin B12, Phosphorus, Protein and Selenium.

5. Flour

It is a good source of carbohydrates, calories and protein.

The Barbecue Sauce shall contain the following:


1. Garlic

It is known to promote health-optimizing benefits and aid cardiovascular health,

atherosclerosis, maintains cholesterol level, and control high blood pressure. It is also

good source of vitamin b6, vitamin C and selenium.

2. Onion

It is high in energy and water content. They are low in calories, and have a generous

amount of B6, B1, and Folic acid. It also helps to increase circulation, lower blood

pressure and decrease blood clotting.

3. Worcestershire sauce

It is a significant source of carbohydrates.

4. Ketchup

It is very low in saturated fat, no cholesterol, rich in vitamins A and C. However, it is high

in sodium and sugar.

5. Vegetable oil

We consider vegetable oils to be healthier than fats derived from animals. Most

vegetable oils are probably alright as part of a balanced diet and would certainly be

unlikely to do any harm (except in excessive amounts) if it were not for the fact that they

are chemically altered before they are used.


C. Manufacturing Process

Queen She Company ensured that Veggie Nuggets have nutritious contents and that

there are no artificial preservatives added in it. We assure that all our utilities and

facilities are well maintained and every step of the manufacturing process is in

accordance with BFAD regulations and standards. Every vegetable is fresh and enrich

and fortified with vitamins and minerals. The customer deserves only the best, all our

products are made from the finest quality ingredients.

A. Raw Materials

The raw materials of the veggie nuggets to be used will be prepared and washed

such as chicken, vegetables (Squash, Carrots and Kangkong), eggs, flour, bread

crumbs, salt and pepper.

B. Set of Scale

After gathering the raw materials, the ingredients must be weighed in grams

using a weighing scale.

C. Pounding


The preparation process of the veggie nuggets mainly starts from pounding the

chicken.

D. Seasoning

After pounding the chicken, it will be seasoned with salt and pepper.

E. Slicing

Slicing the vegetables will be the next step.

F. Mixing

The chicken and the vegetables will be combined. Flour will be added.

G. Coating

In this step, the formed nuggets will be dipped in egg, flour and bread crumbs.

H. Quality Control

The management or employee will check the veggie nuggets if it passed the

company standards for the product.

I. Packaging/ Sealing

After passing the quality control standards, the product will be packed and sealed.



Raw MaterialsRaw Materials

Set of ScaleSet of Scale

PoundingPounding


SeasoningSeasoning

SlicingSlicing

MixingMixing

A. Raw materials


CoatingCoating

Quality ControlQuality Control

Packaging and Sealing


The raw materials that will be used in manufacturing the barbeque sauce are garlic,

onion, apple cider vinegar, Worcestershire sauce, sugar, ketchup and vegetable oil.

These ingredients will be prepared at the start of the process.

B. Set of scales

After gathering the needed raw materials, the next step is to measure the

ingredients using the measuring cups or spoons.

C. Slicing

The onion and garlic will be chopped into small pieces.

D. Mixing

The next step is to warm the saucepan and put the vegetable oil.

When the oil is already warm, sauté the garlic and onion until it turns golden brown.

Then mix the ketchup, vinegar, Worcestershire sauce and sugar.

E. Boiling

After mixing, the next step is to stir the sauce and cover the saucepan and wait until

it boils and thicken.

F. Quality Control

The quality and control employee will have to check the barbeque sauce whether it

passed the standards and protocol or not.

G. Packaging and Sealing


The last stage of the manufacturing process is the packing of the sauce in the sauce

bag and sealing.


Raw MaterialsRaw Materials

Set of ScalesSet of Scales

SlicingSlicing

MixingMixing

D. Demand and Supply Analysis


BoilingBoiling

Quality ControlQuality Control



Demand Analysis

Based on the NSO data, the population of the four (4) target barangays is

464,939 as estimated in 2010. This will be the basis of the supply that we are going to

produce.

Barangay in Quezon

City No. of Household

Rate of

Potential

Buyers

Number of

Potential Buyers

Barangay Batasan 37,156 2% 743.12

Barangay

Commonwealth 43,209 2% 864.18

Barangay Culiat 17,155 2% 343.1

Barangay Tandang Sora 18,715 2% 374.3

TOTAL 116,235 2324.7

The total number of household multiplied by 2% is 2324.7 which is the quantity

amount of the said barangays.

Based on our survey the demand of each household is twice a month so the total

demand is 4,649.4 packs per month

Supply Analysis


The company operates six times a week and it may vary depending on the unexpected demand

of the customers. With regards to the supply, the company shall produce 4,680 packs of veggie nuggets

monthly and 195 packs daily. We will be supplying the said quantity to meet the projected demand.

PRODUCTION

Per Day Per Month Per Year

195 packs 4,680 packs 56,160 packs

Demand of the Product Supply of the Product

Monthly Yearly Monthly Yearly

4649.4 packs 55792.8 packs 4,680 packs 56,160 packs

PROJECTED SALES:

195 packs a day

4,680 packs a month

56,160 packs a year


CARROT

VARIANT PACKS TOTAL (peso)

MONTHLY 1560 68,016

YEARLY 18720 816,192

KANGKONG

VARIANT PACKS TOTAL (peso)

MONTHLY 1560 59,233.20

YEARLY 18720 710,798.40

SQUASH PACKS TOTAL (peso)

VARIANTS PACKS A DAY PRICE

CARROTS 65 packs 43.6

KANGKONG 65 packs 37.97

SQUASH 65 packs 37.35


VARIANT

MONTHLY 1560 58,266.00

YEARLY 18720 699,192.00

TOTAL PROJECTED SALES

VARIANTS MONTHLY YEARLY

CARROT 68,016 816,192

KANGKONG 59,233.20 710,798.40

SQUASH 58,266.00 699,192.00

185,515.20 2,226,182.40

PROJECTED SALES IN 5 YEARS

YEAR QUANTITY TOTAL SALES

1 56,160 2,226,182.40

2 61,776 2,448,746.64

3 67,954 2,693,621.30

4 74,745 2,962,983.43

5 82,529 3,259,281.77

F. Waste Disposal


Effective waste management shall be practiced in the company. Waste materials shall

be segregated as biodegradable, non-biodegradable and recyclable items. Each shall

have a separate trash bin and the plastic bags to be placed inside are all color-coded to

avoid confusion and mixing of waste materials.

Biodegradable wastes will be collected by government agents hired for that purpose.

They will then bring it to landfill sites where disposal of wastes involves burying. With

this, the company can help fertilize the ground soil and reduce waste materials of the

company as well as of the whole country.

As much as possible, all non-biodegradable items shall be collected and reused. Of

course, the company will make sure that reusing of selected materials will not

contaminate the company’s product and harm its employees. If not, those will be sold to

junkshops generate income while pursuing the company practice of environmental

leadership by reducing wastes and maximizing recycling efforts.

VI. Socio-Economic Aspect


A. Commitment to employees

Queen She Co. guarantees to its customers that they will only provide them the

best product that will exceed their expectations.

We assure them that we will only use fresh and nutritious ingredients for our

product, that there are no artificial preservatives that will be added in any of the

ingredients to be used for the product and that our product is fortified with vitamins and

minerals. Our products are approved by the Bureau of Food and Drugs.

B. Relation with the employees

The company would like to have a healthy relationship with its employees to

have a harmonious work place and good working condition. It guarantees that its

employees will be well-compensated as provided in the Labor Code of the Philippines.

Also, they will receive the benefits and privileges to which they are entitled to such as

sick and vacation leave, holiday and overtime pay and medical assistance among

others. The company will be fair and ethical in making decisions concerning the

employees and their welfare. The management assures its current and future

employees that they will all be treated justly and humanely.


C. Community Development

The company can help develop the community by making significant donations not only

for the welfare of the people but also for the peace and order of the community.

Whenever circumstances allow, the company shall donate financially. However, its

moral support to any activities that is intended for the advancement and welfare of the

community will always be present.

D. Reduction of Unemployment Crisis

Our economy is currently in its undeniable state of crisis. As evidenced by large

numbers of companies and ventures has experienced mass layoffs to save the severe

status of business from economic failure. Due to these, the number of percentage of

unemployed is actually increasing and this results to the downfall of our economy.

Queen She Inc. is bound to establish a venture that that will contribute to lift up

the economy from the struggles it is currently facing. Part of its objective is not only to

deliver quality goods for the health conscious consumers but also it is concerned with

the situational dilemma of our country. Its purpose is to decrease the unemployment

and as well as to decrease poverty among individual families. With these proposals, the

company is constrained to open a job fair for convenient applications.

Queen She Co. will hire employees that will help execute the business. The

employees that the company will employ are all subject to designated compensations

such as benefits and proper wages. As the company is going further in the business, it


anticipates that it will develop more prestige business and will continue to employ large

number of employees.

E. Contribution to Government Revenues

The company pays taxes and such payments form part of the revenues generated by

the government that it will use to sustain the life of the Philippine economy. After

receiving it, it will then be allocated to different sectors and department ts of the

government.

As one of the company’s practices, economic accountability will be practiced within the

firm through transparency in its accounts and by disclosing all revenues it has

generated and expenses incurred to be able to honestly and easily compute taxes due

for the benefit of the company as well as of the government.

F. Contribution to the growth of related industries

Transfer of Technology

Queen She Co. seeks not only the advancement of the processed meat/frozen

goods industry but the exchange of technology with related industries to be able to help

the industry as a whole and to all industries that belongs to it.

Supply Chain Partnership

The company shall establish an enduring and strategic alliance with its suppliers.

With this, loyalty towards each other will be established. Loyalty will help in formulate


effective agreements and strategies between the manufacturers and other related

industries.

G. Contribution to the Philippine Economy

Cost Leadership

Queen She Co. offers a product that is a lot cheaper than the product offered by

its indirect competitors without compromising its quality. The company aims to offer a

high-quality product at the lowest possible cost.

Household Convenience

The company aims to provide convenience to every household by providing a

product that is cheap and convenient to prepare. It is like hitting two birds with one

stone. You let the consumers eat chicken meat and vegetables all at the same time.

You let them indulge with their favorite snack while fortifying their body with vitamins

and minerals.


VII. Financial Feasibility

Appendices

Articles

Forms

Permits

Licenses

Application forms

Resume

Floor plan


Schedule A

Taxes and Licenses

Barangay Permit 250

Business Permit 500

Health Permit 300

Sanitary Permit 500

DTI 500

BIR 500

Fire Inspection Fee 200

Garbage Inspection Fee 200

SEC Registration 3,000

________________________________

Total 5,950

Schedule B

Utilities

Monthly Yearly

Telephone and Internet 999.00 11,988.00

Water 1,500.00 18,000.00

Electricity 2,300.00 27,600.00

___________________________________________________

Total 4,799.00 57,588.00


Schedule C

Supplies and Equipment

PACKAGING AND LABELING

UNIT UNIT PRICE IMAGE NUMBER OF UNITS

TOTAL COST

Sticker Paper PhP 0.85 56, 160 47,736.00

Microwavables PhP 1.50 56, 160 84,240

Sauce Bag PhP 0.25 56, 160 14,040.00

TOTAL =146,016.00


MATERIALS AND SUPPLIES

OFFICE


TOTAL COST

Journal PhP 24.00 12 288

Ledger PhP 21.00 12 252

Official Receipt

PhP 450.00 12 5,400

Calculator PhP 199.00 3 597

TOTAL 6537.00

KITCHEN


TOTAL COST

Apron PhP 99.75 20 1995.00


Face Mask PhP 7.00 1000 7000.00

Hair Net PhP 14.85 20 297

Plastic gloves(pair)

PhP 1.70 1000 1700.00

Sponge PhP 39.75 48 1,908

Kitchen Towel

PhP 49.75 10 497.50

TOTAL 13397.50


OFFICE FURNITURE AND EQUIPMENT


TOTAL COST

Monobloc Chairs

PhP 80.00 4 320

Desktop Computer

PhP 22,670.10

1 22670.10

Office Table PhP 1200.00 4 4800.00

Fire Extinguisher

PhP 1499.75 1 1499.75

Exhaust Fan PhP 1139.75 1 1139.75


Water Purifier PhP 999.75 1 999.75

TOTAL 31429.25

SANITARY


TOTAL COST

Big Trash Bin PhP 349.75 3 1049.25

Ebony Trash Bag

PhP 4.24 792 3358.08

Mop PhP 254.75 2 509.50

Broom w/ dust pan

PhP 99.75 2 199.50

TOTAL 5116.33


MACHINERY AND PRODUCTION EQUIPMENT


TOTAL COST

Impulse Sealer PhP 999.75 1 999.75

Saucepan PhP 419.75 2 839.50

Plastic Spatula

PhP 40.00 2 80.00

Weighing Scale

PhP 519.75 2 1039.50

Chopping Board

PhP 99.75 3 299.25


Measuring Cup and Spoon

PhP 49.75 2 99.50

Knife PhP 66.50 4 266.00

Bowl PhP 49.75 4 199.00

Stainless Strainer

PhP 149.75 3 449.25

Pot Holder PhP 16.67 4 66.68

Basin PhP 37.50 4 150.00


Gas Stove 699.95 1 699.95

Freezer PhP 14266.80

1 14266.80

Cooler Php1200.00 1 1200.00

TOTAL 20,655.18OVER-ALL

EQUIPMENT COST

77,135.26

Institute of Accounts, Business and Finance

Schedule D

Costing

Production Cost / pack

CARROT NUGGETS

Quantity Raw Materials Cost (peso)

125g carrots 9.38 75/100g

62.5g chicken 6.25 100/1000g

31.25g flour 0.63 5/250g

57.5g bread crumbs 5 20/230g

2 pints seasoning 0.5

1/2 pc egg 1.25 2.5/pc

TOTAL 23.01 250g

2.93

Add: Packaging price 2.55

Add: FO 1.75

Add: LC 10.36

Add MU 3

Price per pack 43.6


KANGKONG NUGGETS


125g Kangkong 3.75 75/100g

62.5g chicken 6.25 100/1000g

31.25g flour 0.63 5/250g



1/2 pc egg 1.25 2.5/pc

TOTAL 17.38 250g

Add: sauce 2.93


Add: FO 1.75

Add: LC 10.36

Add MU 3

Price per pack 37.97

SQUASH NUGGETS


125g Squash 3.13 75/100g

62.5g chicken 6.25 100/1000g

31.25g flour 0.63 5/250g




1/2 pc egg 1.25 2.5/pc

TOTAL 16.76 250g

Add: sauce 2.93


Add: FO 1.75

Add: LC 10.36

Add MU 3

Price per pack 37.35

BBQ SAUCE - 600mL


240ml Vinegar 4

320g banana Ketchup 16

80ml worcestershire sauce 14

1/3 cup sugar 5

3/4 pc onion 2

3 cloves garlic 1

2 tbsp. oil 2


TOTAL 44 600ml

per pack 2.93 40ml

PACKAGING Cost (peso)

microwavables 1.5

Sticker paper 0.8

Sauce bag 0.25

per pack 2.55

Factory Overhead

peso

Total Equipment

77,135.26

divide 56,160 packs

1.37 per pack


Labor Cost

Staff 2 19,392.00

Security Guard

2 19,392.00

Janitor 1 9,696.00

TOTAL 5 48,480.00 monthly

581,760.00 yearly

56,160 packs

10.36 per pack


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business enterprise

products of superior

leafy vegetables

high quality products

health benefits of vegetables

filipino children