Form & Counterform

FuturaBaskervilleGaramondBodoniGill SansMemphis

Kaori Murata

Futura

Paul Renner Germany, 1924Sans Serif

Futura is a geometric sans-serif typeface. The typeface is con-structed with simple geometric forms using squares, triangles and circles.

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Baskerville

John BaskervilleEngland, 1763Transitional

Baskerville is based on the type-face Caslon. It has higher contrast between the strokes while the serifs become more tapered and sharaper as a result.

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Garamond

Claude GaramondFrance, 1532Old Style/Renaissance

Garamond conveys a sense of fludiy and consistency. It isconsidered to be one of the most legible serif typefaces.

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Bodoni

Giambattista BodoniItaly 1767Modern

Bodoni is a narrow modern typeface with extreme contrasts between thick and thin strokes. It is more condensed and verti-cal with flatter serifs.

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Gill Sans

Eric GillEngland, 1931Sans Serif

Gill Sans is a sans serif typeface. It was designed with legibility in mind as a sans-serif typeface for text. It is less geometric and mechanical compared to Futura due to the influence of tradi-tional Roman proportions.

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Memphis

Rudollf Weiss Germany 1929 Slab Serif

Memphis is a slab serif with a consistent thickness of stroke in both the stem and slab serif of the typeface. It is very geometric and is also classified as an Egyp-tian typeface.

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