forging university-private sector partnerships t.h.lee williams vice-president for research dean,...
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Forging University-Private Forging University-Private Sector PartnershipsSector Partnerships
T.H.Lee WilliamsT.H.Lee WilliamsVice-President for ResearchVice-President for Research
Dean, Graduate CollegeDean, Graduate CollegeRegents Professor of GeographyRegents Professor of Geography
University of OklahomaUniversity of Oklahoma
North Dakota EPSCoR State Conference North Dakota EPSCoR State Conference 10/26/0210/26/02
Forging University-Private Forging University-Private Sector Sector ResearchResearch Partnerships Partnerships
T.H.Lee WilliamsT.H.Lee WilliamsVice-President for ResearchVice-President for Research
Dean, Graduate CollegeDean, Graduate CollegeRegents Professor of GeographyRegents Professor of Geography
University of OklahomaUniversity of Oklahoma
North Dakota EPSCoR State Conference North Dakota EPSCoR State Conference 10/26/0210/26/02
The View Across the DivideThe View Across the Divide
ExtremistExtremistThe / View Across the The / View Across the DivideDivide
ExtremistExtremistThe / View Across the The / View Across the DivideDivide The Industry view of AcademiaThe Industry view of Academia
– While lab-coated Pointy-Eared Egg-While lab-coated Pointy-Eared Egg-heads in Ivory Towers out of touch heads in Ivory Towers out of touch with Realitywith Reality
ExtremeExtremeThe / View Across the The / View Across the DivideDivide The Industry view of AcademicThe Industry view of Academic
– Egg-heads in Ivory Towers out of Egg-heads in Ivory Towers out of touch with Realitytouch with Reality
The Academy view of IndustryThe Academy view of Industry– Used-Car Salesmen out to fleece us Used-Car Salesmen out to fleece us
Sullying the pursuit of knowledgeSullying the pursuit of knowledge
DisclaimerDisclaimer
My opinions and observationsMy opinions and observations Not burdened by facts or dataNot burdened by facts or data Caricature? Caricature?
– Pause and thinkPause and think– Walk a mile in their shoesWalk a mile in their shoes
Why Bother?Why Bother?
We Need Each OtherWe Need Each Other Payoff for University?Payoff for University?
– Enhanced ResearchEnhanced Research– Enhanced TeachingEnhanced Teaching– Enhanced ServiceEnhanced Service
Payoff for Industry?Payoff for Industry?– Access to Research results for future Access to Research results for future
productsproducts– Marketplace CompetitivenessMarketplace Competitiveness
A Personal JourneyA Personal Journey
Undergraduate Summer Jobs Undergraduate Summer Jobs Switching DisciplinesSwitching Disciplines Novice Assistant Prof in KansasNovice Assistant Prof in Kansas
– The Crops of Garden CityThe Crops of Garden City– Crossing DisciplinesCrossing Disciplines
Savvier Assoc. Prof at OUSavvier Assoc. Prof at OU– Venturing into IndustryVenturing into Industry
The EPSCoR ExperienceThe EPSCoR Experience– Building BridgesBuilding Bridges
New VenturesNew Ventures
The Lessons?The Lessons?
MulticulturalismMulticulturalism– DisciplinesDisciplines– CampusesCampuses– InstitutionsInstitutions
We’re looking at the same ElephantWe’re looking at the same Elephant– In order to work together, we each need to In order to work together, we each need to
be able to see the Elephant from the be able to see the Elephant from the other’s perspective other’s perspective
We need a Confederacy, not We need a Confederacy, not ColonialismColonialism
Huh?Huh?
Core Mission of Core Mission of AcademiaAcademia Creation and Dissemination of Creation and Dissemination of
KnowledgeKnowledge
Core Mission of Core Mission of IndustryIndustry Make and Sell Competitive Make and Sell Competitive
ProductsProducts
Who Do They Answer Who Do They Answer to?to?
Two ways to look at itTwo ways to look at it1.1. Prestige/StatusPrestige/Status2.2. FundingFunding
University?University? Industry?Industry? Peer ReviewPeer Review MarketplaceMarketplace State, PublicState, Public ShareholdersShareholders
Views of the ElephantViews of the Elephant
Golden EggGolden Egg– Knowledge is the Primary Product Knowledge is the Primary Product
VSVS– The Sellable Product is the Goal, knowledge is just the The Sellable Product is the Goal, knowledge is just the
staring pointstaring point
– The 95% ruleThe 95% rule
Show ‘n TellShow ‘n Tell– Free and Open Dissemination of the Results of Research Free and Open Dissemination of the Results of Research
VSVS– Protection of Proprietary information for competitive Protection of Proprietary information for competitive
advantageadvantage
Views of the ElephantViews of the Elephant
UniversityUniversity IndustryIndustry GrantGrant Curiosity-Driven Curiosity-Driven Open timeframeOpen timeframe Fuzzy deliverablesFuzzy deliverables Open DisseminationOpen Dissemination Peer ReviewPeer Review Knowledge is the GoalKnowledge is the Goal Refereed Publication Refereed Publication
is the Assessment is the Assessment MetricMetric
ContractContract Directed ResearchDirected Research Schedule, Schedule,
milestonesmilestones Hard DeliverablesHard Deliverables ProprietaryProprietary Market PlaceMarket Place Product is the GoalProduct is the Goal Product Sales is the Product Sales is the
Assessment MetricAssessment Metric
Collaboration – Driving Collaboration – Driving Forces for ChangeForces for Change UniversityUniversity
– Role in Technology-based Economic Role in Technology-based Economic DevelopmentDevelopment
Knowledge, WorkforceKnowledge, Workforce
– Integration of Research, Teaching, ServiceIntegration of Research, Teaching, Service IndustryIndustry
– Increasing pace of technology innovationIncreasing pace of technology innovation– Increasing reliance on technology as driverIncreasing reliance on technology as driver– Focus on short-term balance sheet Focus on short-term balance sheet
Less basic and applied researchLess basic and applied research
‘‘New’ Wrinkle - IPNew’ Wrinkle - IP
Intellectual PropertyIntellectual Property– The knowledge derived from research, The knowledge derived from research,
particularly sponsored researchparticularly sponsored research Who Owns it?Who Owns it?
– Ye Olde DaysYe Olde Days– Bayh-DoleBayh-Dole– (Oklahoma 1999 SQ 680,681)(Oklahoma 1999 SQ 680,681)
Incentive for University to Incentive for University to commercialize IPcommercialize IP– RevenueRevenue– Conflict with core value of disseminationConflict with core value of dissemination
‘‘Newer’ WrinkleNewer’ Wrinkle
Industry-Sponsored ResearchIndustry-Sponsored Research We Paid for It, so We Own ItWe Paid for It, so We Own It Hah!Hah!
Resolution?Resolution?– University owns IPUniversity owns IP– Industry gets (non)exclusive royalty-free Industry gets (non)exclusive royalty-free
licence in specified domain, option of first licence in specified domain, option of first refusal outside domainrefusal outside domain
Colonialism VS FederalismColonialism VS Federalism
Intrinsically we are all ColonialistsIntrinsically we are all Colonialists Export our ideas, valuesExport our ideas, values
– Make Them see the world the way we do, Make Them see the world the way we do, i.e. the RIGHT WAYi.e. the RIGHT WAY
VS ConfederationVS Confederation– Collaboration of Independent entities who Collaboration of Independent entities who
retain their individual values yet work retain their individual values yet work together for common goaltogether for common goal
– ““Creative Friction”Creative Friction”
Colonialism VS FederalismColonialism VS FederalismUniversities <> IndustryUniversities <> Industry
ColonialColonial– Try to make them work for us to further OUR Try to make them work for us to further OUR
agenda agenda ConfederationConfederation
– How can we work together to each reach our How can we work together to each reach our independent goals – new knowledge, new productsindependent goals – new knowledge, new products
Ask not what University/Industry can do for Ask not what University/Industry can do for youyou
Ask what you can do for University/IndustryAsk what you can do for University/Industry– Seek to help them solve their problems and fulfill Seek to help them solve their problems and fulfill
their mission, and at the same time further yourstheir mission, and at the same time further yours
Effective PartnershipsEffective Partnerships
Learn, Value, and Respect the Learn, Value, and Respect the mission, goals, and norms of your mission, goals, and norms of your partnerpartner– He/she will do the same for youHe/she will do the same for you
Seek to further the goals of your Seek to further the goals of your partner, without compromising partner, without compromising your valuesyour values– He/she will do the same for youHe/she will do the same for you
Mutual Enlightened Self-InterestMutual Enlightened Self-Interest
Views of the ElephantViews of the Elephant
UniversityUniversity IndustryIndustry GrantGrant Curiosity-Driven Curiosity-Driven Open timeframeOpen timeframe Fuzzy deliverablesFuzzy deliverables Open DisseminationOpen Dissemination Peer ReviewPeer Review Knowledge is the GoalKnowledge is the Goal Refereed Publication Refereed Publication
is the Assessment is the Assessment MetricMetric
IP ownershipIP ownership
ContractContract Directed ResearchDirected Research Schedule, milestonesSchedule, milestones Hard DeliverablesHard Deliverables ProprietaryProprietary Market PlaceMarket Place Product is the GoalProduct is the Goal Product Sales is the Product Sales is the
Assessment MetricAssessment Metric IP exclusive licencingIP exclusive licencing
OK, How Does it WorkOK, How Does it Work
It isn’t MagicIt isn’t Magic Case StudiesCase Studies
– CASICASI– Williams CompaniesWilliams Companies– NWRTNWRT– G+G+
OK, How Does it WorkOK, How Does it Work
It isn’t MagicIt isn’t Magic Case StudiesCase Studies
– CASICASI OU/OSU/TU and Tinker Air Logistics CenterOU/OSU/TU and Tinker Air Logistics Center Tinker 2,000 engineers with problemsTinker 2,000 engineers with problems Universities 600 faculty with capabilitiesUniversities 600 faculty with capabilities Engaged FacilitatorEngaged Facilitator CASI subcontractor to DoD PrimesCASI subcontractor to DoD Primes
– Time and effort budgeting, deliverables, etc.Time and effort budgeting, deliverables, etc.
– Williams CompaniesWilliams Companies– NWRTNWRT– G+G+
OK, How Does it WorkOK, How Does it Work
It isn’t MagicIt isn’t Magic Case StudiesCase Studies
– CASICASI– Williams CompaniesWilliams Companies
Energy Marketing and TradingEnergy Marketing and Trading Weather FuturesWeather Futures Basic Research – CommercializationBasic Research – Commercialization Open dissemination of research resultsOpen dissemination of research results Proprietary protection of application in domainProprietary protection of application in domain
– NWRTNWRT– G+G+
OK, How Does it WorkOK, How Does it Work
It isn’t MagicIt isn’t Magic Case StudiesCase Studies
– CASICASI– Williams CompaniesWilliams Companies– NWRTNWRT
NOAA/FAA/Navy/Lockheed-Martin/OUNOAA/FAA/Navy/Lockheed-Martin/OU Phased Array Weather RadarPhased Array Weather Radar Classified/Sensitive technologyClassified/Sensitive technology
– G+G+
OK, How Does it WorkOK, How Does it Work
It isn’t MagicIt isn’t Magic Case StudiesCase Studies
– CASICASI– Williams CompaniesWilliams Companies– NWRTNWRT– G+G+
OU Research CampusOU Research Campus Colocation of academic and industry researchColocation of academic and industry research Silo-bustersSilo-busters
ExtremeExtremeThe / View Across the The / View Across the DivideDivide The Industry view of AcademicThe Industry view of Academic
– Egg-heads in Ivory Towers out of Egg-heads in Ivory Towers out of touch with Realitytouch with Reality
The Academy view of IndustryThe Academy view of Industry– Used-Car Salesmen out to fleece us Used-Car Salesmen out to fleece us
Sullying the pursuit of knowledgeSullying the pursuit of knowledge
ProductiveProductiveThe / View of Our The / View of Our PartnershipPartnership The Industry view of AcademicThe Industry view of Academic
– Egg-heads in Ivory Towers out of touch Egg-heads in Ivory Towers out of touch with Realitywith Reality
The Academy view of IndustryThe Academy view of Industry– Used-Car Salesmen out to fleece us Used-Car Salesmen out to fleece us
Sullying the pursuit of knowledgeSullying the pursuit of knowledge We celebrate our differences and We celebrate our differences and
use them to accomplish things use them to accomplish things together we could not do alonetogether we could not do alone
Utopia?Utopia?
Get Real!Get Real! It’s tough, but worth it.It’s tough, but worth it.
The EPSCoR Community is
The Entrepreneur
The Cheerleader
for research in the EPSCoR states
EPSCoR