forest carbon partnership facility · • leverage the power and credibility of partners and...
TRANSCRIPT
PARTNERSHIP FACILITY
COMMUNICATIONS
AND KNOWLEDGE STRATEGY
23rd Meeting of the Participants Committee (PC23)
Washington DC, March 27 - 29, 2017
2017 - 2020
FOREST CARBON
• One of the FCPF’s four strategic objectives is to “disseminate broadly
the knowledge gained in the development of the Facility and the
implementation of Readiness Preparation Proposals and Emission
Reductions Programs.”
WHY COMMUNICATIONS AND
KNOWLEDGE SHARING MATTER
• A strong communications and knowledge sharing approach
underpins the Facility’s ability to successfully design and deliver
programs that make a measurable, sustainable impact and foster
shifts in the way we address deforestation and degradation.
• Getting “the right information, to the right person, at the right time, to
make the right decisions” is increasingly critical as our programs reach
maturity and we shift from readiness to implementation.
• Update and build upon the achievements of
the 2013-16 communications and knowledge
strategy.
• Share a framework for the knowledge and
communications work programs for FY18 and
onwards for feedback.
• Address recommendations from the
evaluation and previous PC and PA meetings.
WHY NOW
WHERE WE ARE:
HIGHLIGHTS FROM 2013-2016
ADJUSTMENT
TO NARRATIVE
Shifted From:Global carbon markets for REDD+
Performance-based finance
mechanism with finance from
public and private sources
Carbon finance story
Low carbon development story
Forest-centric message
Multi-sector approach
MORE OUTREACH
Newsletter
Multimedia
Increased from
100 to 2000+ followers
Frequently shared content
with 77,000+ followers
From 100 to 700+
subscribers
73,000+ views on
videos
SYSTEMATIC
REPORTING
Workshops
Improved format; country
examples
Progress
UpdatesTransparent, measurable
data provided
Annual Reports
Regular reports, available
online
WHERE WE ARE:
HIGHLIGHTS FROM 2013-2016
Focus on decision
makers beyond
the forest sector
Bigger impact from
peer-to-peer learning
Collaboration
with partners
means bigger reach
HIGHLIGHTS: EVENTS
AND CONFERENCES
World Bank Seminars
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2016
Spring Meetings
CarbonExpo
Oslo REDD +
Exchange
COP23
And many more
HIGHLIGHTS: REPORTS
AND PUBLICATIONS
Annual
reports
Technical
papers
Resource
publications
HIGHLIGHTS: DIGITAL
AND SOCIAL MEDIA OUTREACH
Using various media
(video, photo, text)
Content created in
multiple languages
Across multiple
platforms (Twitter,
Facebook, blogs)
HIGHLIGHTS: ONLINE CONTENT
AND MANAGEMENT
Regular content updates
Work featured on
World Bank platforms
Growth in FCPF website
visitors
WHERE WE WANT TO BE
Stronger knowledge sharing, learning and outreach processes
that foster and support the FCPF’s role as a partnership that
pilots and innovates “learning-by-doing”
Better feedback loops so that knowledge generated informs
the design and development of subsequent projects, programs,
and initiatives
More partnerships and peer-to-peer processes that support
knowledge-sharing and learning among REDD+ country
participants and build the capacity of all stakeholders involved
Increased promotion and coverage of Facility results,
milestones, and lessons learned
Our overarching objectives:
WHAT WE’LL DO TO GET THERE
Our actions:
Clarify and align messaging targeting key stakeholders.
Reach and collaborate with key influencers to amplify
messages.
Promote FCPF to internal and external audiences.
Translate lessons learned into knowledge and learning
products.
Make knowledge and communications resources more
easily available and user-friendly.
WHAT WE’LL DO TO GET THERE
Design a set of prioritized activities to support
knowledge.
Increase peer-to-peer learning (technical and process-
oriented).
Systematically identify and capture lessons from in-
country REDD+ readiness and emission reductions
programs.
Proactively manage reputational risk.
Offer expert-led in-person or virtual learning by
countries.
WHO WE WILL TARGET
Interest in program
Influ
en
ce
on
pro
gra
m o
utc
om
es
Actively maintain good working
relationship with key collaborators• REDD+ country focal points/
participants
• CSOs/IP
• Donors
• Delivery partners
• WBG forestry community
• Global REDD+ community
Keep informed and collaborate
when opportune• Development professionals
• Academia
• NGOs/research organizations
Monitor but otherwise not
priority audience• General media
• General public
Actively maintain good
working relationship with key
collaborators• REDD+ country focal points/
participants
• CSOs/IP
• Donors
• Delivery partners
• WBG forestry community
• Global REDD+ community
Increase engagement of these
audiences by better meeting
their needs/interests• WBG country management/country
directors
• Country governments
(multi-sectoral)
• Private sector
• Local/targeted media
• Monitor what works well and adjust
activities accordingly.
• Use analytics and data to track impacts
and gather feedback to focus time and
energy where it matters most.
• Leverage the power and credibility of
partners and influencers to amplify our
message (continue to build coalitions,
joint initiatives, etc.).
• Don’t reinvent the wheel; collaborate with
other initiatives on knowledge activities
where others have comparative
advantages (NGOs, UN-REDD, etc.).
WHAT WE LEARNED(AND WHAT WE WILL CONTINUE TO DO)
• Ensuring that communication efforts
dovetail with higher business
objectives. To do so, guidance and
input from management is essential.
• Making communications and
knowledge sharing part of everybody’s
workflow in a busy environment.
• Tracking and capturing tacit knowledge
from practitioners on the ground.
• Involving key decision-makers and
players outside the forest sector, both
from the public and private sector.
WHAT WE’RE WORKING TO IMPROVE
Objective 1: Increased promotion and coverage
• At least six features/blogs
• Four additional cross-sector stories or events
• 15% increase in targeted contact list for the newsletter
and Facebook
• At least three flagship outputs (publications/events)
identified and executed
Objective 2: Stronger knowledge sharing processes that
foster “learning-by-doing”
• FCPF website revamped
• FCPF annual report delivered
• Updated FCPF “brochure” for external audiences
PRIORITY DELIVERABLES FOR FY18
Objective 3: Better feedback loops
• Annual knowledge assessment survey
• Granular database prepared and resulting portfolio
analysis used to inform knowledge and learning activities
• Systematic information sharing protocols
• Six to eight seminars and/or clinics organized
Objective 4: More partnerships and peer-to-peer
processes
• Three south-south exchanges or study tours
• Knowledge sessions at FCPF meetings
PRIORITY DELIVERABLES FOR FY18
THANK YOU!