My Planet and Me

Press release / International

Sharing your thoughts inspires other to act green

May 9th, 2011 / Worldwide – My Planet and Me campaign announces its first Blog-a-thon,

themed Forest Biodiversity.

My Planet and Me, a multimedia project launched earlier this month, is designed to

interact with people through social networks, asking them to share their acts of green –

everyday small things they do that benefit our environment (recycling, opting for a low carbon

travel, tree planting, etc). Inspired and supported by the Earth Day Network, the largest

environmental network in the world, and by their Billion Acts of Green campaign, My Planet

and Me focuses on countries in the Central, Eastern an South East Europe. The idea is simple –

share your act of green and inspire others to do the same. At the end of the project, all received

photos, video clips and stories will be combined into a multimedia e-book (available also in an

iPad format) – a great way to present positive action across 30 countries, and a great way for

environmentally responsible companies and organizations to get involved in the project. “Living

green is going mainstream.” could certainly be one of the taglines of the My Plant and Me

project.

My Planet and Me will work closely with bloggers, designers, artists, photographs and

videographers to reach and inspire as many people as possible to do their act of green and

share it with the rest of the world.

This month, as we approach the International Biodiversity Day (May 22), My Planet and

Me launches its first blog-a-thon, themed Forest Biodiversity. Everyone is invited to share their

texts and blogs on the subject, from simple stories, like what was your favourite forest when

you were a child, to citizens initiatives, like the city of Belgrade has with its Zvezdara forest and

initiative to protect it and preserve it.

As an incentive for all those who will share their blogs and stories with us, My Planet

and Me is giving away 100 cotton totes during this blog-a-thon. Those who cannot find their

way with words have an option to plant a tree instead and share the photo with us. Stories,

blog links and/or photos should be emailed to mystory@myplanetand.me by May 22 2011, and

the cotton tote winners will be announced on project’s Facebook page the following week.

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