ford pros fall 2008
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Ford&SustainabilityFord&SustainabilityFords commitment to SustainabilityFords commitment to Sustainability
AZUreDynamicsAZUreDynamicsThe NEw Hybrid E-seriesThe NEw Hybrid E-series
NTEANTEAGoing green & getting educatedGoing green & getting educated
RoushNew F-150 Liquid Propane injectionNew F-150 Liquid Propane injection
PLUS:
Check out our new
website
www.nationalfordtruckclub.com
PLUS:
Check out our new
website
www.nationalfordtruckclub.com
The Official Magazine of the National Truck Club
GOING GREEN IN THE WORK TRUCK WORLDGOING GREEN IN THE WORK TRUCK WORLD
ISSUE #7 Fall2008
PRSRTSTD
USPOSTAGE
PAID
PERMIT#66
PARADISECA
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NationalOfficeNationalOffice
2
he National Ford Truck Club (NFTC) wasfounded to provide Ford Fleet and Commercial
Managers and regional Ford Truck Clubs with
professional support and access to resources at a
national level. The organization is open to all Ford
Fleet and Commercial Professionals, their regional
clubs, upfitters and suppliers to the industry.
The NFTC does not charge a membership fee. The
NFTC does mail, at no charge, individual copies of
FordPro, the organizations quarterly news magazine,to every Ford Fleet and Commercial Manager for
whom they have a name and address. The NFTC also
provides and maintains a free resource web site at
www.nationalfordtruckclub.com , with updated
information, links, referrals and best practices.
The NFTC would like to thank the sponsors men-
tioned in this issue, past sponsors, and the Ford
Motor Company for providing support for this effort.
Today the NFTC is being developed and managed by
three dedicated virtual volunteers. (Read about themunder National Office). As the organization grows
new partners and supporters will be introduced in this
magazine, and on the website.
Please, feedback from you is invited and welcome.
T
Kathryn Schifferle is a publishmarketing maven and serentrepreneur. She has foundeand successfully operated fobusinesses, including a graphdesign and printing firm, a loc
television channel, a customultimedia software compaand her current strategic consuing business, Balestra. S
teaches marketing at California State University, Chico, and hworked as a counselor for the Small Business DevelopmeCenter, specializing in strategic planning and marketing.
Kathryn is the Executive Director of Marketing and Sales fFord Pros and the National Ford Truck Club. She sees Forduniquely American Brand Equity as the foundation for hpassion and dedication to building a superior commercial truassociation. She is also committed to developing user-friendeffective marketing tools for the dedicated Ford Pro.
Dr. Christine Rowe brings 20years' experience in helpingmembership organizations, suchas the National Ford Truck Club,small businesses and educationalprograms become successful inserving both their members andtheir industries. She is especiallyadept in developing, administer-ing and monitoring organizationalprograms such as membership collaboration, training aprofessional development.
Christine is an international project and organizationconsultant; she has also worked as a trainer, presenting variety of workshops, seminars, and institutes across the US
As the NFTCs Benefits Development Officer and Ford PrOperations Manager, she sees the opportunity fcommercial/fleet professionals to fuel their own success, whalso living the original American ideal of individuals sharing thbest to build a future worth living in.
Joe has been in sales, marke
ing and sales management hentire career. He started out college as a Sales Representatifor Proctor & Gamble in OklahomCity and was transferred to tNorthwest in 1970 into a samanagement position.
In 1992 he joined a dealershwith an express interest in t
commercial truck business becoming a Fleet and CommercManager in 1994. Joe has been with Scarff Ford in AuburWashington, for over eleven years. Five years ago he started tNorthwest Ford Truck Club in the Seattle area.
He was instrumental in creating the National Ford Truck Cluhas served as president for the last two years and is thvisionary driving the development of the new Ford Power Prsales programs.
Kathryn Schifferl
Dr. Christine Rowe
Joe Hughe
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Ford Motor Companys use of
renewable and/or environ-
mentally friendly materials in
vehicles dates back to thecompanys early years. The
Model T, for example, once
contained 60 pounds of
soybeans in its paint and
molded plastic parts. Today,
Ford uses a variety of eco
materials and processes
throughout its commercial
vehicle line-up.
ECOFORDECOFORD
Fall2008FordPros Fall2008
3
goinggreengoinggreen
FordFordFords commitment to SustainabilityFords commitment to Sustainability
AZUreDynamicsAZUreThe NEw Hybrid E-seriesThe NEw Hybrid E-series
Going green & getting educatedGoing green & getting educated
RoushNew F-150 Liquid Propane injectionNew F-150 Liquid Propane injection
Ford Pros Magazine is the official publication ofthe National Ford Truck Club. It is publishedquarterly; Winter, Spring, Summer and FallIssues, and mailed free to all Ford Fleet andCommercial Managers in the United States.
Ford Pros Magazine is a collaborative effort andcould not be provided to the industry withoutthe support of the National Ford Truck Club
Sponsors, Ford Motor Company, National FordTruck Club members and the National Office.
Special thanks for this issue to:
Reading Truck Body
Americas Body Company (ABC)
Adrian Steel
Pro-Tech
Commercial Truck Success
SVE-MidBox
Transfer Flow
TBEI Crysteel Manufacturing
National Truck Equipment Association (NTEA)
In addition we would like toacknowledge contributions from:
Dave GutmanCommercial Marketing, FMC
Larry GachCommercial Sales, FMC
Terry Minion,Commercial Truck Success
Editor/Publisher:Kathryn Schifferle
Graphic Design:Carla Aoyagi
CrocodileMoth
For inquiries or articlesor to be added to the mailing list:
[email protected]/FordPros
2485 Notre Dame Blvd., #370-130Chico, CA 95928
Letter from the PresidentNFTC WebsiteLeadership CountsIn the News
Terrys BlogCommercial Truck SuccessTruck Club SnapshotFord Pro-fileDaves DeskFords in the Trades - FiTTCBM Spotlight
Sponsors in this issue
Transfer FlowReading Truck BodyProTechMidBoxCommercial Truck SuccessAmericas Body CompanyCrysteelAdrian SteelNFTC & NTEA
Prepare for successNew launch announcedFords Larry Gach introducedServing customers betterADjusting to business changesInternational advantageSales + Service = RetentionPartners to the IndustryNE - Setting the standardOnly TrucksStrategy from the topTools for FordPowerProsCraig Building Brand
Fuel storage solutionsLess weight, less fuelLightweight accessoriesSmall trucks doing moreTurning trucks into Green$Green-friendly bodiesExclusive warrantyADjustible ADvantagePlan NOW for success
45788910111213162022
569121517212324
Table of ContentsTable of Contents
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Fall2008 FORDPROS
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REPARE FOR SUCCESS!
You have seen swings in the economy
before, and this one has been a pretty extreme
one. Ive heard people in our business saying,
this one is pretty toughall the way to this is
the worst theyve ever seen it. How do we
stay in the right mind frame with the constant reminders
and signs that things arent as good as they were?
We have to know that the
future of the Ford Commer-
cial Truck business is much
more promising than any
brand in the business.
We (Ford folks) virtually
own the commercial truck
and van business. We have for many, many years. Busi-
nesses, both large and small, get their people, their
tools, and their products to their customers in Ford
vehicles more often than any other brand and most of
them combined! Were in the drivers seat when it
comes to commercial trucks and vans for Americasbusinesses!
My customers have been especially quiet this past six
months. Many of my construction businesses have laid
off a crew or two, so they have an extra (albeit old) truck
or two. Businesses have been keeping their old Ford
soldiers longer, spending more on service, hoping for
some indicator that their business will survive.
As a commercial truck and van specialist, I am certain
that as the economy makes its way back, that my
customers will need to replace their older units with new
onesthat they will add crews and need more trucks fortheir growth.
IM GETTING READY!
So now is a perfect time for me to do the things to
make myself ready for the success that lies ahead. I
need to be educated as to all the facets of the new
models. I need to be educated in the improvements our
upfitters have made to offer my clients the best solutions
in their new trucks and vans. I need to be more efficient
with the use of my time, and I need to concentrate o
the possibilities.
Likewise my customers are going to seek to be mor
efficient in the transports they buy from me. Some a
going to look to getting the crews to jobsites in on
vehicle instead of two, so will move toward crew cab
Some are going to use smaller vehicles, and take on
the products/tools they need for that days job.
Now that the 6.4L diesel engine has been in the re
world for almost two years, businesses who left For
over disappointment in the 6.0L are coming back. Man
have tried the Duramax/Allison combination and bee
disappointed. Many who gave Dodge one last try a
coming back, as well.
NFTC, FORDPOWERPROS,
OFFER SOLUTIONS!
Here at the National (NFTC), w
have been exploring what real
works and how we can best suppo
each other to succeed in challeng
ing times. We are listening to your ideas and concernsgathering information and developing powerful tools t
turn these challenges into opportunities. Check out th
new NFTC website (www.nationfordtruckclub.com) wit
resources for all of us involved in Ford commercial sale
(see the announcement on the next page).
For those of you who want to go that extra step t
punch up your performance, we offer additional Powe
Tools at FordPowerPros.com, to keep us Ford Profe
sionals at the top of our game. The many benefits an
FordPowerPros Tools are described in detail (page 20)
Lets look at one specific tool, right now, for an idea ohow these tools can be of benefit to you. The FiTT (Ford
in the Trade) program will be launched early 2009 a
FordPowerPros.com. FiTT will provide us with all th
information necessary to spec out any and all Ford truck
and vans with every upfitters completion of vehicles
from toolboxes for pickups to manlifts for F750s, an
everything in between. Also it is designed to be specif
to each vocation and trade, according to your market.
p
How do we stay in the right
mind frame with...
signs that Things arent
As good as they were?
How do we stay in the right
mind frame with...
signs that Things arent
As good as they were?
...now is a perfect time for me
to do the things to make
myself ready for the
success that lies ahead.
...now is a perfect time for me
to do the things to make
myself ready for the
success that lies ahead.
fordprosfordprosfordprosfordpros
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For example:
So, you are driving down a street and you see HVAC
truck(s) at a jobsite. You make a note of the vehicles
(you have a picture phone? A picture is worth a 1000
words). When you return to your office, you call and
get the business owners email, letting them know yousaw one of their trucks, and thought they might like to
know about a unit that you have been presenting. You
send them a link to a specific vehicle that you think is
very pertinent, and tell them to call you if they have
any questions!
With a current client, you learn of a vehicle that might
give them a more efficient vehicle for a particular
application. You email them a note, with a link to the
pictures of that vehicle that might serve them well.
You dont have an email address for a potential client,
so you easily print out a completed vehicle sheet, with
key features, benefits and pictures, of the vehicle youwant them to consider and either drop it by or send it
via snail mail (post office).
You can see how the possibilities are endless when yo
have available pictures and specs (dimensions, weight
costs, etc.) on upfitter vehicles and you even know ho
long it will take to get one here, especially if he need
it right away! You also have at your fingertips an
option he may want to consider to further tailor thatruck/van to his specific or future uses.
YOU are then equipped to be their most reliab
single-source supplier of information on any kind o
application of a Ford truck or van. Even if he doesn
order now, when the need arises or the economy turn
around he will remember that you were the FordPowe
Pro who could show him all his options! In 2009, yo
will have arrived!
Stay tuned! 2009 is going to be the year of opportu
nity for all of us who best battled the challenges!
...Joehughes...Joehughes
This new site was created to better serve YOU, the
Ford Professional. Meet the Regional Ford Truck Clubs
across the US, as well as learn about other non dealer
Ford Clubs. Discover resources on being a BPN, on Sales,
Leadership, Great Displays and other Good Stuff.
Return often to review new products that will help you
meet your sales goals, products that we recommend and
services that support you in the field. Keep abreast of
the suppliers in the industry, investigate current
Bailment Pools and stay on top of your industry.
Check out Terrys Blog, and learn something new every
week that will make you a more successful sales consul-
tant. Need a quick link for something in the industry? Or
maybe need to check the current weight regulations?
Wonder when and where the next NTEA is? All of these
resources are provided for you in one convenient place.
And last, but
certainly not
least, For theFun of It lets
us all grab a
quick break
and a welcome
chuckle.
Sincerely,
fordprofordprofordprofordpro
Announcing the new National Ford Truck Club siteAnnouncing the new National Ford Truck Club site
www.nationalfordtruckclub.comwww.nationalfordtruckclub.com
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he new F-150 has improved fuel economy an aver-
age of 8 percent across the entire lineup as a result
of a wide-range of engineering enhancements. The fuel
economy gains reach as high as 12 percent versus the
prior model year on F-150 models equipped with thehigh-volume 3-valve, 5.4-litre V-8 engine.
At the same time, Ford says, the new F-150 delivers
class-leading towing capability of 11,300 pounds and
hauling capacity of 3,030 pounds -- a combination no
other competitor can match.
In addition, Ford is announcing the introduction of the
new F-150 SFE "superior fuel economy" (SFE) edition
delivering up to 21 miles per gallon on the highway while
still providing 7,500 pounds of towing capability -- fuel
economy unsurpassed in the full-size pickup segment.
"Ford has committed to have the best or equal to the
best fuel economy with every new product we introduce,
and we are delivering with the new F-150," said Ma
O'Leary, Ford F-150 chief engineer. "Fuel economy ha
moved from 10th to third place among pickup buyer
top purchase considerations -- right behind durabili
and value. The new F-150 delivers on all three as thindustry leader."
The SFE package trucks also feature a new fuel
efficient six-speed automatic transmission, a 3.15:1 re
axle and 18-inch chrome clad aluminum wheels with lo
rolling resistance P265/60R18 all-season tires.
"Earning the trust of so many truck customers durin
the past 31 years has taught us a lot about what the
want and value from their F-150," O'Leary said. "In th
past, there was a tradeoff -- more fuel economy mean
less capability and vice versa. With the new F-150, w
didn't accept tradeoffs. We delivered capability and fu
economy."
T
Larry Gach was recently appointed Manager, Commercial Truck Sales. Larry has a diverse background
including assignments in Ford Division, Ford Fleet and Ford Commercial Truck. Since joining Ford Motor
Company in the early 1990s, Larry has worked in Memphis and Denver Regional Sales Offices and in Utah,
Idaho and Nevada as District Manager calling on Ford Dealers. He returned to Michigan as Commercial
Truck E-Series Marketing Manager in 2002 and 2005 became the Major Leasing Account Manager for Ford
North American Fleet, Lease & Remarketing Operations.
Prior to Ford, Larry spent 7 years in the radio broadcast industry as Research Director, Public Service
Director and On-Air Talent at two Top 40 stations serving the Lansing Michigan and Portland Oregon
markets. He graduated from the University of Michigan in Ann Arbor in 1983 and married his High School
sweetheart Barbara;they have 2 children; Gabriel 11 and Alexis 9.
Larrys commitment to Ford and Commercial Truck keeps him on the road the past month he has been
at 2 Truck Club meetings and 3 Ford Grass Roots Meetings including trips to both Coasts.
We asked Larry to help us with defining Fords commitment to green and sustainability, and thank him
for the great material he provided and the clear insight he gave. Glad youre on board, Larry!
FordLeadership
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he big news - Americas Body Company (ABC) hasbeen acquired from Leggett & Platt by The Reading
Group! ABC, founded in 1976, has one of the nationslargest networks of truck equipment distribution, instal-lation and manufacturing facilities, with 7 locationsacross the United States including Cleveland, OH;Columbus, OH; Tampa, FL; Clinton, MD; Portland, OR;LaGrange, TX; and Louisville, KY. ABC serves a wide
range of customers including com-mercial truck dealers, fleets,municipalities and end users. ABCsproducts include service bodies,Rugged American Platform and
Stake Body Products, Marauder Dump Bodies, and City- Van Dry Freight Vans, as well as specialty equipment
such as aerial buckets, snow/ice control products andtruck accessories.
Americas Body Company is an excellent brand namewith one of the largest and most respected sales forcesin the nation said Dan Perlman, President and CEO ofThe Reading Group. Perlman explained that ABCs salesforce will remain independent continuing to sell onlyABC-branded products. ABCs innovative designs, tech-nology and expertise on fuel saving composites are notthe only reason The Reading Group made this strategicdecision. Additionally, this acquisition will improvesupport of our independent Reading distributors by
increasing distribution locations from which we will stockReading products. Our independent distributors will also
have access to the additional chassis pools maintaineat ABCs locations. Both initiatives will save our distributors time and freight costs to better serve our customers.
The Reading Group, head-quartered in Reading, PA, wasoriginally founded as ReadingBody Works in 1955. TheReading Group owns Reading Truck Body, LLC, with twmanufacturing plants in Reading, PA and LancasteCounty, PA, and Reading Equipment & Distribution, LLCwith six installation facilities in Bowmansville, PA; Abington, PA; Mt. Airy, MD; Seneca, PA: Suffolk, VA anPontiac, MI. The Reading Group is one of the nationleading manufacturers and distributors of truck equip
ment products, including service/utility bodies, dumbodies, crane bodies, stake bodies, landscape bodiestoolboxes. Many Reading products feature thCompanys Exclusive Triple Protection of zinc-coatesteel, E-Coat immersion primer and Powder Coat finispaint.
veryone likes to set their work van up their ownway. Adrian Steel Company, a leading manufac-
turer of commercial van and pickup equipment, justannounced their new ADseries. This unique rail systemenables shelves to be repositioned in the van, increasingthe available space for trade specific equipment, andkeeping the entire solution flexible. All this can be donewithout removing bolts, plugging holes and re-drillingthe van!
Businesses change over time and the ADseries meansthat vans can change with those needs. Until now, therehasnt been a truly adjustable shelving unit. TheADseries is the first of its kind where, with only a Phillipsscrewdriver, a shelf can be moved by simply removingthe front shelf bolts. Shelves can be adjusted in oneinch increments. The ADseries shelf units are 46 highby 14 deep and come in lengths of 32, 44, and 50
wide. The rear shelf studs ensure thestability of the ADseries components,while allowing for quick and easyset-up and installation.
Adrian Steel, founded in 1953,provides cargo management solutionsfor commercial vehicles. Adrian Steel'sattention to detail and customers is thorough. This commitment began through the corporate values instilled bfounder Bob Westfall, University of Michigan All- American and Detroit Lion All-Pro football standouThose values instilled a team effort to provide customerwith value-added products and services that havbecome a standard in the industry.
For information and a free, full-line catalogs pleasvisit the Adrian Steel website at www.adriansteel.com ocall them toll free at 1-800-677-2726.
T
E
ADRIANsAdjustableShelvingADRIANsAdjustableShelving
ReadingServesCustomersbetterReadingServesCustomersbetter
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FORDPROS Fall2008
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FORD ECO-FACT #1 & #2Soy foam is used in the seatcushions and seat backsin 2008+ Ford F-150.
Recycled fabric is used forthe seat upholsteryin 2009 Ford F-150.
ADSeries
E
Find your Distributor: www.ProTech.net800.443.6153 or 866.454.5800 (WA) 800.525.7998 (TN)
Contractor Body:Flat Beds, w/ understorage custombodies within 2-4 weeks.
Cab RacksContractor Boxes:Unlimited options, strong andlightweight for added fuel economy.
Heavy Duty:Standard and Custom drawermodules. Easy install, twist locks,release bars. Custom boxesreadyin 5 days.
...more NEWS...more NEWS
maha Standard has been acquired by Palfinger, a
Austrian-based company and one of the worl
leading manufacturers of hydraulic lifting, loading, an
handling systems which are installed on commercial trucks
The multinational group has over 5,000 employees an
generated sales of approximately $1 billion in 2007.
Omaha Standard has an excellent workforce as well as
state-of-the-art manufacturing and assembly plant with
KTL painting facility in Council Bluffs, IA, in addition to nin
body workshops and/or dealers in the U.S. Moreover, it
products are sold and serviced via a distribution networ
comprised of approximately 400 centers.
Palfinger has production and assembly facilities in EuropeNorth and South America, and in Asia. Palfinger is regarde
not only as the market leader but also the technology leade
in the global market for hydraulic knuckle-boom cranes. I
North America, Palfinger has facilities in Canada ON, and i
the United States in Tiffin, OH, and Cerritos, CA.
The existing management team and all Omaha Standar
personnel will remain in place. Tom and Jim Moser will reta
their positions as Co-Presidents and support the integratio
into Palfinger North America.
In the past few years, Omaha Standard has heav
invested in the expansion of its production site which boasta high-tech plant and efficient production processes. It
standards are truly on a par with those of Palfinger in ever
respect, explains designated CFO of Palfinger Christop
Kaml, managing director of Palfingers North America area.
both companies stand to profit from this acquisition
As a result, new distribution channels are now available t
Omaha Standard, and there is of course more potential fo
utilization of capacities, adds Kaml.
OMAHAs
Advantage
OMAHAs
Advantage
O
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Fall2008 FORDPROS
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fter 25 years in the car business and working withdealerships for 11 more, I have seen a lot of the
typical service department versus the sales departmentwars. I've experienced it in dealerships that I worked for
as well. I used to blame service for killing future salesand complain about them and their attitudes and gener-ally, I participated and even encouraged the wars bydoing these things. I said I wanted one thing and thendid another. I thought I was a builder but truly, I was justanother destroyer. A blamer. A whiner.
Then I got involved in building a commercial truck
department. . . and all of a sudden it hit me: if we workclosely together (sales and service working together?)we could help each other build our own little empires.Wow. What a turning point.
What changed? I stopped thinking about warrantyissues and started thinking about maintenance issues. Istopped thinking about unhappy customers and startedthinking about helping businesses be more efficient. Istopped thinking of myself and started thinking aboutmy prospects, customers and yes, even my own dealer-
ship! It all made sense as it had never done before.So, what did I do? I sat down with the service man-
ager and laid out a plan of how we could help each othergrow our own little businesses which grows the wholedealership business. I made a pact with him to drivebusiness to the service department which in the long runwould create trust with the customer and would createsales as a result.
I have to tell you that it was one of the greatest thingsI did because one of the best ways to build a client base
in commercial sales is toprovide maintenance andrepair services in a timely andreasonable way, thereby build-
ing a relationship and trust. Incommercial trucks more thanany other sale in the dealershipis the most solid repeat andreferral business going. . . ifyou can build the relationshipand trust. Since a business is making money with the
vehicle and when it is down, they are losing moneit is critical to get it back online as quickly ahumanly possible. Service actually then becomes foundation for a strong and growing commercitruck operation. Seriously.
One of the best ways to prospect is toinvite prospects into the service depart-
ment. You would find a lot that are notready to buy, but everyone needs serviceand a business needs it more regularly.Become a service department salesper-son. Promote the service department.Learn what the specials are. Learn every-thing you can learn to help drivebusinesses into the service department. Atthe same time, the service departmentshould be pointing out opportunities for a
sale when a vehicle is in need of excessiverepair or other similar circumstances. Go sofar as to hand out flyer's, business cardsof service writers and so on. You willbenefit in a grand way. I am absolutelysure of it.
Sales and Service Peace andProsperity! You can make ithappen.
...the best ways to build a client base in
commercial sales is to provide maintenance
and repair services in a timely and
reasonable way, thereby building...trust
...the best ways to build a client base in
commercial sales is to provide maintenance
and repair services in a timely and
reasonable way, thereby building...trust
The energy efficient and environmentally friendly 3-wet paint process is used on 2008+ Ford Econoline.Ford EcoFact #3 & #4
Recycled plastics (including pop bottles) are used in 90 percent of the under-hood and luggage
compartment surface plastics in all 2008+ Ford vehicles.
A
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ommercial Truck Success is a company of peoplewho have a serious passion for selling commercial
trucks. They have created numerous systems to helpdealers be more successful in this unique market.
Commercial Truck Success has helped dealers start up
commercial truck departments and they have helpedexisting departments deliver increased success. Their
systems focus on effective daily activities that produceresults without fail. Accountability for activities isdesigned into the system, along with management
involvement. The best part is that these systems arecomplete, covering the entire commercial truck depart-
ment operation, and its integration to the dealership aa whole.
Commercial Truck Success offers Commercial TrucCollege for individuals as well as the dealership overaboth of which include comprehensive professional mate
rials. Over 1,000 salespeople and managers have beethrough their Commercial Trucks 101 class alone.
Commercial truck inventory management is onof their specialties. Their Commercial Truck Locatosystem is well proven and used by many dealeships. This inventory system is designed to maxmize turn and profits while keeping flooring cosat a minimum. This system also offers statisticand effective forecasting.
The revenue stream from a commercial truck operation is even more critical in todays economic climateSmart dealers and sales managers can call Commerci
Truck Success to learn more about how they can becoma success today!
C
Over 1,000 salespeople
and managers have been
through their commercial
Trucks 101 class alone.
Over 1,000 salespeople
and managers have been
through their commercial
Trucks 101 class alone.
Ryan became a FordPro at the age of 19, in a small CA dealership. He handled every steof the sales process from greeting the customer, handling all paperwork, follow-up and everything in between. Ryan was a successful salesman and found his best customers werebusiness customers, so focused on commercial trucks and how to sell them. Later he becama sales manager, opened a new store, and even functioned as a commercial finance directorSoon after, Ryan was approached by a large dealership to start up a commercial departmentHe began all necessary action to prime the dealer for success in commercial sales, howeve
management changed and they decided not to pursue a commercial department.It was at this juncture that Ryan Stone and Terry Minion discovered they had a mutual commitment to providing
dealerships with resources and insight on how to achieve Commercial Truck Success. Today they work with bodycompanies, truck clubs and dealerships to improve their bottom lines. Ryan says, It is exciting being a businessowner. You can follow your ambitions and let your conscience be your guide. There is no doubt that Ryan will besuccessful in this venture, because he knows how to get there.
Terry began his sales career at an auto dealership in 1972 at the age of 22. At 25, hebecame the new car sales manager. In 1989, he started his first, very successful, commercialtruck operation in Santa Rosa with one commercial truck. He built that business into a sepa-rate lot with an upfitted inventory of over 45 units average. In 1993 with that experience,
he began his second commercial truck operation and became number one in the PacificCoast Region including Alaska, Washington, Oregon, and Northern California, with a sellingvolume that required an average of 80 upfitted trucks on the ground.
From 1997 through 2007, Terry was sales manager and director of sales at Harbor TruckBodies, a quality truck body manufacturer in Brea, CA. As a result of his accumulated experience and success, Terrhas created systems and training programs to help dealers be more successful in the commercial truck marketDuring his time with Harbor Truck Bodies, he consulted with a number of dealers, testing his own programs andfine tuning them. In 2008, Terry and partner Ryan Stone established their own consulting company, CommerciaTruck Success, to fulfill their passion to help more dealers be more successful in this great market.
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he New England Ford Truck Club (NEFTC) is anactive group of Ford Truck Dealers and associated
Vendors. They cover the states of Rhode Island, Massa-chusetts, New Hampshire, Connecticut, Vermont andMaine. In addition to their very nice website
(www.neftc.com), the NEFTC puts out a newsletterfeaturing highlights from the previous meeting, informa-tion about the upcoming events and the upcomingmeeting's schedule.
The NEFTC has regular meetings throughout most ofthe year held on the third Tuesday at the Indian Mead-ows Club in Westboro, MA. They offer a focused andeducational presentation schedule. The New EnglandFord Truck Club is a blue ribbon model for a successfultruck club.
President John Cadima, from Rhode Islands ColonyFord, says, This is not a social club. The more informa-
tion you get the better off youre gonna be, especially intough times. Our Truck Club is a great way to be right inthe loop. For example, Larry Gach, Fords national Com-mercial Truck Sales Manager was the guest at our last
meeting. He gave us insight into what direction the company is going so we can match it.
For 2008, dealer member dues are $100 and vendodues $150, with meeting fees $40. Meetings includ
hors doeuvres and dinner, and this year meetinpresentations ranged from updates on Dejanas producofferings, Fords information on emissions and diesel idshutdown, the 2009 Fleet Introduction, a new line oupfitting that is less expensive and more durable thasteel from Ranger Designs, and upcoming changes tthe Commercial Truck Tools software application.
Including vendors, meetings typically have about 5attendees, with the occasional dealer principal and GM
The NEFTC is very appreciative of the great support theget from vendors, including pool accounts, Ford Motoand Ford Motor Credit and local vendors.
Great Job NEFTC!
T
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wight is not your typical Vice-President-Fleet
Sales. First of all he started his automotive career
as a partner in a BMW dealership, or as he
described it, his nights and weekends phase. After
selling off that business, Dwight was surprised to findhimself working at a commercial truck-only dealership in
Kansas, MO. Midway Ford Truck Center began opera-
tions in 1961 as Ford Motor Companys first Ford truck-
only dealership in the nation. It actually started as a
wholly-owned subsidiary of Ford Motor Company. Today
36% of the company is owned by an employee ESOP,
the rest by 15 key managers; as owners Midways
employees have a vested interest in ensuring customer
satisfaction, and are given a lot of leeway to deliver on
the promise to exceed customer expectations.
Midway Ford is one of the largest volumeFord auto or truck dealers in the U.S., with
28 acres of white trucks, and is a leading
nationwide vendor of new and used trucks,
truck parts, and service. Dwight travels a
lot in his role there, as he works with large
national fleets. He is also very positive right now about
the commercial truck business. Service oriented
business, like road construction, is really strong right
now, he said, and thank goodness we are in a reces-
sion or I couldnt get all this work done.
All joking aside, Dwight talked about how important-service and parts are in the current economic climate.
Absorption (how well service and parts covers the daily
overhead of a dealership) is
100% at Midway, he said.
Which is understandable
since their service depart-
ment is open 7 days a week
from 6am to 2am.
Dwight is also working on
some great sustainability,
green projects. Although he
has seen interest in Hybrids,
he says most of the
decisions his customers are
making are financially
driven, and CNG is just not
an investment that will pay
off as upfit costs exceed
$18000. Propane at under
$2.00 per gallon, on the
other hand, is a great today
solution for fuel-economy
focused customers. We are
partnering with Roush ontheir new Propane kit. In fact,
we are the first authorized
upfitter for them, and have
sold several trucks that have
been upfitted with the Roush
Propane conversion.
Midway Ford is also experiencing demand for th
MidBox Professional Mobile Storage System for th
F-150 Regular and Supercab models. The MidBox is For
Motor Company's approved option for secure storag
that maintains Fords factory styling while addin
storage space. What is great about this solution is tha
customers are finding they can downsize from a big va
and still have a lot of storage, which saves significantl
on fuel costs.
Dwight is one Ford Pro that is always looking for thbest solution for his customers needs, and works to sta
ahead of the curve for his customers.
FordPros Fall2008
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Fall2008 FORDPROSFall2008 FORDPROS
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uel costs are high and rising higher. Greenhousegas emissions are a big problem and growinglarger. Maintenance costs drive fleet operators to
distraction. Governments could soon be sanctioningcompanies that dont cut emissions and rewarding those
that do. Azure Dynamics (AZD) is a company that is partof the solution. They install hybrid-electric powertrains incommercial trucks and shuttle buses. They focus on the450,000 new commercial vehicles made each year. Infact, anything that idles is a perfect match for their tech-nology.
AZD is headquartered in Detroit with offices in fourcenters across North America. Their 80 engineers andtechnicians have quickly commercialized the electricpowertrain. With over 20 patents they have the authorityand the incentive to aggressively pursue viable newways of cutting costs and emissions from fleet vehicles,
which account for 12% of total vehicle mileage and 25%of vehicle emissions.
Working in collaboration with Ford Motor Company,AZD has developed a parallel hybrid electric drive systemstarting with Fords 2008 E450 Cutaway and Strip Chas-sis trucks. The parallel hybrid drive system manages theconventional 5.4 litre Triton gas engine and the 5-speedautomatic TorqShift transmission to produce a cleaner,more fuel efficient vehicle for business needs. WithGVWR of up to 14,050, it is available for the 158 or 176inch wheelbase, with a minimum body width require-ment of 86 inches. The hybrid features electric-launch
assist, engine-off at idle and regenerative braking whichcombine to improve fuel economy and reduce green-house gas emissions.
Depending on a fleets duty cycle theycan experience up to a 40 percent fueleconomy improvement, up to 30percent reduction in greenhousegas emissions, and up to 30percent lower maintenance costs.In the stop-and-go suburb/urbanenvironment the investmenttypically has a 4 year
payback.FedEx, AT&T, Purolator
and ConEdison are just afew of their initialcustomers.
Utilimaster Corporation (Utilimaster), a leadinbuilder of step vans, commercial truck bodies and utilitvehicles, will partner with AZD for the assembly, hybridization and manufacturing engineering of their Balanchybrid electric commercial delivery vans and shutt
buses. Azure will provide Utilimaster with its Balanchybrid electric powertrains, which Utilimaster wintegrate into Ford Motor Companys (Ford) E-Seriecommercial chassis at Utilimasters manufacturing facities in Wakarusa, Indiana.
With 600,000 square feet of manufacturing ansupport facilities and approximately 1,000 employeeUtilimaster has the breadth, capability and experience taccommodate the anticipated growth in demand for thFord E-Series hybrid commercial vans and shuttle buse
As a major Ford Pool Account, Utilimaster has extensive knowledge of the Ford E-Series chassis and meet
all of the Ford process and quality requirements. We looforward to working with an industry leader like Utilimater, who has built and delivered quality custom vehiclefor some of the worlds largest fleet operators for morthan two decades. said Scott Harrison, Chief ExecutivOfficer of Azure Dynamics.
At publication a parallel hybrid electric Ford E3Stripped and Cutaway Chassis was being announced. Fomore information, contact Mike Byers, Director, FleeSales at 248-298-2403, ext. 1204.www.azuredynamics.com
F
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TURN THIS...
TURN KEY COMMERCIAL TRUCK DEPARTMENT
COMMERCIAL TRUCK TRAINING
PERSONAILIZED CONSULTING
INVENTORY SOLUTIONS
CUSTOMIZED PROGRAMS....AND MORE
Call us today to start turning
your commercial trucks into cash!
916-617-2777
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Fall2008 FordPros
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Stay focused on the
year-end opportunities that
Commercial Connection
offers you
Stay focused on the
year-end opportunities that
Commercial Connection
offers you
midst all the market turmoil we've witne-
ssed, there was good news to report in
September: Super Duty Chassis Cabs came in
at 96% of last year, performing much better
than the overall truck market. This is anindicator that the trades people are starting
to come off side lines F-350 Chassis Cab sales were
actually UP 8% over last year. In fact, while total truck
sales declined 23% August to September, Chassis Cabs
were up 21%. We expect this trend to continue.
Another accomplishment of which we can all be
proud, Ford Commercial Truck share is at an all time
high this year 42% through August! That means that
better than 2 out of every 5 class 2-7 trucks are a Ford.
E-Series now makes up 53% of the full-size van segment
and should easily capture the 30th year of van leader-
ship. Ford Dealers have fought hard against new
entries in the Super Duty Chassis Cab
segment, and have increased share
YTD, despite four new players fighting
to take our market that's fantastic!
As we move into the last two months
of 2008, keep in mind the positive
forces to help us:
The bail out package should smooth out the market
Fuel prices are going down every week as of this
printing, gas was only ten cents above year ago levels.
In some areas, it's LESS than last year.
The Full-size pickup segment was around 15% of the
industry in September, above year-ago levels and well
above the low point of 8% mid-year. That means as a %
of the total industry, people are starting to buy more
trucks than before!
The Tax Stimulus Program will start motivating buyers
these last two months to take advantage of the signifi-
cantly higher deductions
Truck Incentives are at an all-time high in particular,Ford Chassis Cab value has never been better.
Commercial Truck Season is here! Special upfit incen-
tives are in place Nov 3 Jan 5. Check out the Hero
Cards being sent to all dealerships!
We are also blitzing the market with lots of truck
buying information. Four targeted mailers are being
sent in the fourth quarter to 1.9 million business-
commercial prospects, to remind
them of the significant incentives
they can receive due to the 2008
Economic Stimulus Act for
Business. These mailers point outthe bonus depreciation of an additional 50% and greate
one-time expensing available on qualified vehicle
purchased and placed into service in 2008. These sam
mail lists will be posted to ConsumerTRAC for you t
follow-up with your own communication.
Stay focused on the year-end opportunities tha
Commercial Connection offers you. For the first time
F-650-750 medium duty trucks are eligible for a $1,50
upfit incentive for any individual owner of an eligib
commercial business.
And let's not forget about the value of the BPN Dem
Program - BPN Dealers can enroll up to ten eligib
vehicles (if at least two total are an F-650 or F-750, a
increase of two units from prior year). Enrollment
now completely online. Incentives range from $1,00
for E-Series Commercial Van/Wagon, to $1,500 for E
Series Cutaways, F-250, F-350, F-450, F-550, an
$2,500 for F-650 and F-750. The deadline to claim thes
incentives is the end of November, so go t
www.bpndemoprogram.com, or call Program Head
quarters at 248-936-3044.
In Closing, we have three big objectives to brin
home for 2008:
1. Achieve 32 Years of F-Series Truck Leadership tha
means stopping Silverado once and for all.
2. Capture the 30th year of E-Series van leadership.3. Achieve 24 Years of Commercial Truck Leadershi
(Class 2-7).
You have the products, the incentives and mo
importantly, the sales teams to make this happen
Thanks you for all your leadership efforts!
A
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Americas Body Company offers a full line of green-friendly
bodies. Constructed from stronger, weight saving aluminum
and composite materials that can result in more than a
9% fuel savings. Featuring a 5-Year Limited Warranty on
bodies and a 10-Year Limited Warranty on composite
materials, ABC Truck Bodies are built for the long haul.
To learn more about ABCs GreenMachines,
contact your ABC Sales Representative today!
a b c t r u c k . c o m
AluminumService Bodies
Lands
Rugged Ameri
with S.M.A.R.T
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Cleveland, OH800.872.4583
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Washington, DC800.872.4831
LaGrang979.242.
Rugged American is a trademark of ABC Distribution, LLC Doing business as (DBA) ABC Americas Body Company in the United States and some foreign coun
Work Truck
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8/14/2019 Ford Pros Fall 2008
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Free Show Floor Access for all Three Days
One Free Session of Your Choice
Discounted NTEA full registration
Free NFTC FordPowerPro Sales ExcellenceSeminar
Access to the National Ford Truck Clubhotel room block (Fairmont $179)
NFTC cocktail hour (and a half)
Fall2008 Fordpros
i8
our dealership is operating in a more complex andcompetitive environment than ever before. There-fore, the role your dealership plays as a solutions
provider to your commercial truck customer hasnever been more crucial. How your organization
services a more demanding and educated customerbase along with how effective you are working with yourbody and equipment upfitting partners are the keys tosuccess in expanding your commercial business in 2009.
That is why the National Ford Truck Club (NFTC) hasworked with the National Truck Equipment Association(NTEA) to create an educational opportunity for ourdealer-members. Tell YOUR dealer that you NEED totake a few days to invest in your selling potential andyour dealerships commercial business through thepartnering and training we have made available at TheWork Truck Show 2009 and 45th Annual National
Truck Equipment Association (NTEA) Convention. TheWork Truck Show2009 runs March.4-6, 2009, at McCor-mick Place inChicago.
In addition tomeeting with yourpeers from across thecountry to talk aboutsolutions and bestpractices, you will
meet Ford Commer-cial Truck executivesand hear directlyfrom them Fordsstrategy for 2009 andbeyond. You will alsogain skills that youcan immediatelytranslate into newsales at our first Ford-PowerPros workshop,presented by Terry
Minion and RyanStone of CommercialTruck Success.
Another unique opportunity available to you is TheWork Truck Show, and the chance to talk directly withthe engineering and technical personnel who design theequipment you sell. For commercial truck sales profes-sionals looking to keep abreast of their customersneeds or to gain a better understanding of the products
they sell, The Work Truck Show is the one place to geanswers directly from the experts that man each booth
This events powerful combination of educationacontent and networking opportunities, with an extensivequipment display, provides you with the tools you nee
to gain the knowledge that will help you and your deaership be more productive and profitable.
The National Ford Truck Club has reserved a block orooms at the elegant, but reasonably priced, FairmonHotel. To make hotel reservations visit www.ntea.comor call the Housing Bureau toll-free at 1-800-677-5537Monday-Friday, 7:00am-6:00pm (CST). Our group namis NFTC, and the password for our room block is FordPro. For additional information about the show, call 1-800-441-NTEA (6832). For additional information abouthe annual National Ford Truck Club meeting, call 1-530-343-2773 or email your questions to
Y
Hybrid and alternativefuel work trucks are afast-growing segment.
One-day intensiveprogram Tues. March 3,9:00am4:30pm
Advance knowledgeabout the direction fleet
managers, equipmentmanufacturers andupfitters will take withthe rapid development ofhybrid and alternativefuel vehicles and how itwill impact your busi-nesses.
Benefits of Beingwith the
National Ford Truck Club
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OUSH has introduced the first propane-powered F-150 pickup truck using an advancedliquid propane injection system designed and
manufactured to operate solely on propane while provid-ing the same horsepower, torque and drivability of an
F-150 equipped with a gasoline-powered 5.4-liter, 3-valve Triton V-8 engine.
Available in Regular Cab, SuperCaband SuperCrew cab styles with XL, XLT,STX, & FX4 trim and all three differentbed lengths, the maintenance scheduleis similar to that of a gasoline engineschedule with no special oils or changeintervals required.
The base liquid propane injection system option is$9,500 and includes a unique 59 gallon fuel tankmounted in the pick up bed. The company is also offer-
ing a full conversion kit to transform any 2007.5 or 2008gasoline-powered 5.4 liter, V8 engine into one that runson propane.
within just a few hours a customer can converttheir F-150 pickup to run on this affordable alternativefuel, said Jack Roush. Once installed, they will noticeno difference in the way the truck runs, the power or
payload capacity, yet they can reap the benefits of alower fuel cost and reduced emissions, both topics thatare at the top of mind for fleet owners.
The Kit is available through Ford dealers with asuggested retail price of $8,595.00. And with propanecosting up to $1.35 less per gallon on average thangasoline, it wont take long for the conversion kit to payfor itself and thats before tax credits are taken forusing propane as an alternative fuel.
The first credit provides the purchaser of an alternative fuel vehicle a credit on the incremental cost of suca vehicle. The ROUSH F-150 Liquid Propane Injectiopickup qualifies for a maximum allowable credit o$2,500.
Additionally, and perhaps even more important
fleet operators who meet the qualifications, is a 50 cenper gallon credit on the propane used to power motoObviously, there are restrictions set by the IRS, and it
important to research specific needs and how the rulewill affect fleet business.
Aside from its superb engineering, this vehicle right here, right now. It is an alternative fuevehicle that has an established refueling infrastructure to support it, says Tom Arnolddirector, alternative fuel products foROUSH. This vehicle will have a positivimpact on reducing emissions and our dependency on foreign oil.
When used as a vehicle fuel, propane offeran extremely low carbon footprint. Accordin
to research provided by the Propane Education & Research Council (PERC), propaneemissions have lower carbon content thagasoline, diesel, heavy fuel oil, and ethano(commonly known as E85). Even wheupstream emissions - those released as result of extracting and processing energy are factored into the equation, propane is st
one of the best fuel options from a greenhouse ga(GHG) perspective.
The Propane Education and Research Council (PERCawarded their contract to ROUSH in February 2006
and ROUSH designed, manufactured and brought thtruck to market in only 24 months. ROUSH has aunparalleled reputation for technical expertise, qualitand value, says Brian Feehan, managing director oengine fuel programs for PERC. It is because of thexpertise and experience that we chose ROUSH tdevelop this vehicle. For more information or to ordea ROUSH F-150 propane-powered truck, call 1-800-59ROUSH or visit www.propanetruck.us.
R
...within just a few hours a customer
can convert their F-i5o pickup to run
on this affordable alternative fuel...
...within just a few hours a customer
can convert their F-i5o pickup to run
on this affordable alternative fuel...
FORDPROS Fall2008
i9
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Fall2008 FORDPROS
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The FiTT Program (Fords in the Trades) is a targetedsales support program whose purpose is to assist Ford-PowerPros (the Ford Professional Fleet & CommercialSpecialists who want to take it up a notch) in develop-ing long-term relationships with their clients, whileimproving their efficiency and effectiveness in servingeveryone seeking commercial vehicles. This initial Pow-erTool program consists of the following components:
MyFordWorks.com
A WEB SOURCE where tradesmen can view multiplepictures and the benefits of every type of up-fitted Fordvehicle specifically designed for their business/trade.
A WEB SOURCE where FordPowerPros can access allthe features and benefits for every up-fitted Ford, aswell as dimensions, capacities, lead time, pricing,financing options, distributor contacts and the key ques-tions to ask the client to assure a successful sale. Thisresource makes the FordPowerPros the expert in everyFord outfitted with specialized capabilities.
*Trade*Works (HVACWorks, LandscapingWorks, etc.) These targeted e-newsletters are providedon a monthly basis for specific trades and will keep theFordPowerPros relationship with their clients active andresponsive. These e-newsletters are easy to paste intothe FordPowerPros personal email so they come to hisclient directly from the FordPowerPro. Furthermoretheir client can be linked directly to specific vehicles onthe MyFordWorks site. When the client clicks on a referenced vehicle the FordPowerPro will be notified of thesearch, and can respond to the client in a timelymanner.
In addition, trade-targeted direct mail campaignsindustry-specific advertising and a comprehensive PRcampaign will validate increase the MyFordWorks.comreach in each trade and deliver new prospects to participating FordPowerPros.
The energy efficient and environmentally friendly wet-on-wet paint process is used on 2004+ FordSuper Duty and F-150 (Harley Davidson, Lariat, FX4, XLT and King Ranch editions).
FORD ECOFACT #5
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Fall2008 Fordpros
22
raigs unique background makes him a particu-
larly effective CBM. A Ford employee for over 24
years, Craig has spent 10 years in Detroit, 4
years in the NE and 10 years in California and has
worked in all cross sections of the business: the Ford
Customer Service Division parts and service, Ford
Sales Division, and NA Fleet, Lease & Remarketing. He
was even a District Service Engineer at one point of his
career. Craig believes that this broad experience helps
him understand and provide the best benefits for both
his dealers and customers.
Craig
grew up
in Livonia,
MI, and
be cau s e
he lovedthe auto-
m o t i v e
industry,
ended up
with a
degree in
Auto Man-
agement
f r o m
Ferris State University. Today he lives in North San
Diego County with his wife and their two children (20
and 16).Craigs approach is that each Ford Dealer is an inde-
pendent business with differences dealer by dealer.
They have differences in their markets, differences in
their facilities and even differences in their ability to
commit to the program. His goal is to tailor a
plan for each based on their individual variances
and help them develop their own unique
business plan to achieve growth.
Building their Commercial Truck Brand is
what it is all about, Craig explained, both for
the dealership and for each individual...being the
expert in their market. Craig is big on drive-bydisplays, showing that the dealer has the com-
mitment to commercial, that they are ready right
now with inventory in stock. Being perceived as
being ready-to-go is a real key to success.
Craig helps his dealers and Fleet and Com-
mercial Managers to develop targeted lists (by
SIC) for direct mail promotions, shows them how
to develop effective cold call plans with follow up
and how to work
with trade associa-
tions to build
expertise and long
term relationships.
He recommends
database manage-
ment software
tools, although
mentioned that a
lot of the more
seasoned CAMs
still use paper to
track their calls.
Craig promises,
by calling ten
leads per day andsecuring five ten-
minute appointments, twenty-percent will result i
getting to the decision-maker and setting up a rea
sales appointment. Do this consistently and over
months fifteen percent turn into sales. Its a number
game; my job is to help the dealers and salespeopl
see it, believe in it and do it the most efficiently.
This is challenging with 56 BPN stores and 140 CAM
while managing 6 Ford pool accounts along with whole
sale F650/F750/LCF responsibility. But Craig enjoy
working hard, and having a lot of variety. He says
keeps him fresh and challenged, which in turn keephim positive.
Santa Margarita Ford, Rancho Santa Margarita, C
From the left: Craig Cannons, Robin Edmond, Jason Tabe
Jon Jacobs, Morris Spigne
Pictured with Harbor Trucks Jeff Bonnett
C
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JOIN US IN CHICAGO AT THE NTEAJOIN US IN CHICAGO AT THE NTEA
1 2 3
4 5
6 7National Ford
Truck ClubNTEA
WorkTruckShowAnnualMeeting
MARCH
Wednesday ThursdayNFTC Annual Meeting
Newest Product
Industry Trend
Meet UpFitters/Vendor
Work Truck Show
Wednesday ThursdayNFTC Annual Meeting
Sales Excellence Seminar
Meet Ford Leaders
Enjoy Social Hour + 1/2
Sales Excellence Seminar
Meet Ford Leaders
Enjoy Social Hour + 1/2
Newest Products
Industry Trends
Meet UpFitters/Vendors
Work Truck Show
Email [email protected] & we willsend you a FREE NTEA Work Truck Show Pass +
a ticket for one FREE session of your choice
Stay with the FordPros, Reserve your room NOWCall (800) 677-5537or online www.NTEA.comWhen calling you MUST let the agent know thatyou would like to book in the NTFC blockreserved at the Fairmont hotel and your
d i FORDPROS
Stay with the FordPros, Reserve your room NOWCall (800) 677-5537or online www.NTEA.comWhen calling you MUST let the agent know thatyou would like to book in the NTFC blockreserved at the Fairmont hotel and your
d i FORDPROS
ONLY$179ONLY$179