ford motor company - social media
TRANSCRIPT
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Steven Perdoch
Bryan Zanolini
Adam Gradwell
Madi Nestor
FORD MOTOR COMPANY
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Research Protocol
Analyzed various websites• Ford Corporate website• Facebook• Twitter• YouTube
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Ford Corporate Website
Attractive and warm looking Highlights exceptional products Catchy slogan Easy to navigate User-friendly Informative
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Focus on Audiences
Ford
Consumer
Employee
Community
Investor
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Focus on the Consumer
Highlights popular models on the home page Environmentally friendly Ford Showroom
• Look at cars based on certain criteria• Comparison among different models
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Focus on the Employee
Website designed for former, current, and future employees
Diverse work environment Encourages employees of all ages, cultures,
ethnicities, and races Job search and career programs
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Focus on the Investor
Investor friendly Devotes an entire page to investors Discloses financial information publicly Provides contact information for different
services
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Focus on the Community
Great interaction with local communities Education and driving safety Annual fundraisers Teamwork and unity Company and employees get involved
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Areas of Improvement•Expr
ess how cars are fuel efficient
•Make this information easily accessible
Be Specific
•Provide opportunity for cross-model comparison
New Features
•Mention social media websites
•Facebook, YouTube, Twitter
Social Media
•Devote a webpage for the mission statement
Mission Statement
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Social Media
YouTube
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YouTube
Simple and effective channel design Good use of “Playlists” function High quality videos Many different channels for individual products Links to Twitter and Facebook Easily recognizable
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Considerations
Provide links in video description for more detail
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Considerations
Contact YouTube to find out cost of sponsored videos when searching Ford
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Clean background design Easy brand identification Has numerous twitters for different products Keep the main Ford Motor Company Twitter up
to date and symmetric
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Maintains Ford logo Over 440,000 likes Provides links to their other websites Allows fans to upload pictures and videos Extremely open and welcoming to users
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Areas of Improvement
Open wall policy Allows negative, inappropriate, and
unintelligible comments
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Overview - Recommendations
Allow all web and social media pages to be interconnected
Include some type of mission statement on the official Ford website
Enable cross-model comparison Implement a policy to better monitor the
Facebook page