@ford august 2010 (north america)

8/9/2019 @Ford August 2010 (North America)

1/28

Connecting North America

August 2010

Do Not Disturb feature | SYNC TDI | Vehicle customizat

reinvented

Explorer

reinvented


2/28

The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles amongcompact, midsize sporty and large cars, respectively, in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SMStudy based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions aer 90 daysof ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May2010. Your experiences may vary. Visit jdpower.com. *Not all buyers will qualify for Ford Credit limited-term financing. Offeravailable on 2010 model year Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500 andTransit Connect. Take new retail delivery from dealer stock by 9/7/10. See dealer for qualifications and complete details.

fordvehicles.com

Ford TaurusHighest Ranked Large Car

in Initial Qualityby J.D. Power and Associates.

Ford MustangHighest Ranked Midsize Sporty Car


Ford FocusHighest Ranked Compact Car


Three Shining Examplesof Ford Quality.

Right now, during the Ford Model-Year-End Sales Event, get agreat offer on any of our 2010 Ford vehicles. All with impressive

fuel e ciency, safety, innovation and value.

See for yourself at your Ford Dealer today.

APR Financing* Cash Back

0%+$1,000Get a great offer today.

Taurus

Mustang Focus
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3/28

August 2010 |

Connecting North America

6

9

17

22

11

Publisher: Sara Tatchio |Associate publisher: Jenn Corney | Managing editor: Alice Aruto

Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman

Graphic designer: Julie Yeiter | Image coordinator: Brian Wybenga

Copy editor: Floyd Opperman | Photographers:Keith Tolman, Sam VarnHagen, Tom Wojnowski

Editorial: (313) 392-1251 |Advertising: (248) 318-6316 |Address changes: (313) 322-3131 (@Ford changes only)

No portion o this magazine may be reproduced without prior written consent o @Ford.

Items advertised in @Ford are not connected with Ford Motor Company. Availabilit y, price, saety, qualit y and durabili ty o

these items rest solely with the respective manuacturers. Ford assumes no liability or their use.

@Ford is available online at www.at.ord.com. The magazine is available six times a year in racks at all Ford acilities in the U.S. and Canada, an

mailed to retirees. Retirees may opt out o mail delivery, opt in or an e-mail copy or make @Ford address changes at: [email protected]

A more interactive @FordThroughout the magazine,

weve highlighted storiesthat oer much more

inormation at @Ford

Online (www.at.ord.com).

Just look or the highl ights box like the one pictured here.

A similar logo is in the upper let corner o @Ford Online in

the rotating promo box section.

Click to @Ford Onlinefor more information

www.at.ford.com

Delivering excitingproducts, strong results

Our positive momentum continues as we enter the second

hal o 2010.

On the sales ront, we delivered strong growth in the montho July, marking the 21st month in the past 22 that weve

increased retail market share.

Exciting products such as the all-new Ford Fiesta are now in

dealerships and being delivered to a new generation o Ford

customers.

In July, we unveiled the all-new, Ford Explorer in nine cities

in the United States and Canada to rave reviews rom media,

employees, local leaders and dealers.

The all-new Explorer is 30 percent more uel-ecient than

the outgoing Explorer and will oer best-in-class uel

economy or both the V6 and I-4 engines, when it arrives in

dealer showrooms this winter. Explorer will also be the rst

vehicle in the world to oer Rear Infatable Seat Belts and

Curve Control technology.

In the second hal o the year, we will also welcome

signicantly rereshed product oerings o the new Ford Edge,

Lincoln MKX and Lincoln MKZ Hybrid in addition to more new

powertrains that will deliver great uel economy and

perormance.

Our product-led transormation is working. Lets continue

making strong progress by executing all aspects o our plan

with quality and ocus.

Thank you and keep up the

great work!

Mark Fields

President, The Americas

3 Monthly sales

July U.S. sales rise as demand

drives growth.

5 Second-quarterinancials

Ford posts second quarter netincome o U.S. $2.6 billion.

6 Do not disturb

As texting continues to be a

concern, Ford oers a solution.

7 SYNCadvancements

SYNC adds apps to expand

its oerings.

9 Custom-it

Custom design options will beavailable on all products.

11 Explorerreinvented

The 2011 Explorer reinvents

the SUV or the 21st century.

15 Ford history

Explorer continues its historic

legacy.

16 Green dealers

Ford o Canada oers green

options to dealers.

17 Focus launch

Michigan Assembly is on

schedule or production o the

next-generation Focus.

19 Saety ratings

Sue Cischke shares insight into

the new NHTSA ratings.

22 Saety strides

A look at the Future o Saety

tour across America.
http://www.at.ford.com/mailto:[email protected]://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/mailto:[email protected]://www.at.ford.com/


4/28

2 | August 2010

Local

2 | August 20102 | August 2010

Ford Racing, TeamONeil create FiestaRally Experience

Last year, 100 European-

spec Ford Fiestas arrived in

North America or the Fiesta

Movement. This summer,

43 o the Fiestas will receive

a second lie as Ford Racing

teams up with Team ONeil

Rally School to create the

Ford Racing Fiesta Rally

Experience, the only rally

experience oered by a

manuacturer in North

America.

For more inormation onthe Ford Racing Fiesta Rally

Experience and to register,

visitwww.teamoneil.com;

or call the school at

(603) 444-4488; or e-mail

[email protected].

Ford comes up big in APEAL study

Ford received ve segment awards, more than any

other brand, in J.D. Power and Associates 2010

Automotive Perormance, Execution and Layout

(APEAL) study. The survey measures customer satis-

action in design, content and vehicle perormance.

In June, the Ford brand achieved the highest initial

quality among all non-luxury brands in J.D. Power

and Associates 2010 Initial Quality StudySM

(IQS). For

the second-consecutive year. Ford was the only non-

premium brand to achieve above industry average

scores in both J.D. Power IQS and APEAL studies.

In this APEAL survey, owners o the 2010 Ford

Fusion, Taurus, Flex, Expedition and Explorer Sport

Trac rated these vehicles highest in their respective

segments or vehicle appeal, which is comprised o

style, comort, perormance and other attributes.

Ford Global Week ofCaring approaching

Started ve years ago, Ford

Global Week o Caring has

brought together thousands o

Ford employee and retiree

volunteers on six continents tocreate projects that meet the need

o people in their

communities.

This year Global

Week runs Sept.

4 -11. The theme is

to create projects

linked to conserving

and protecting water resources.

Across the globe Ford volunteers

will help develop new resh wate

drinking supplies, clean up water

ways and restore vital wetlands.

Please visit the Ford

Volunteer Corps website

atwww.volunteer.ord.com

and register or a MODEL Teams

project or our company and

our world.

313-255-3100 www.patmillikenford.com

9600 Telegraph Road, Redford

(10 minutes from Dearborn)

Te only dealership in Michiganto win the Presidents Award

12-years runningHuge inventory top dollar or your trade-in

Discounts or Ford employees and retirees

Shuttle available to local Ford ofces and plants
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5/28

August 2010 |

U.S. Market Share 2010 Year-to-Date vs. 2009

25%

MARKETSHAREPERCENTAGE

20

15

5

10

0

16.6%*

1.3

18.9%

0.4

9.2%

0.3

15.0%

1.0

10.4%

0.5

7.7%

0.6

7.7%

0.5

14.5%

0.2

OTHER

Sales

Fords newest vehicles

helped the company

continue to grow in theU.S. as Ford, Lincoln

and Mercury dealers

delivered 166,092 new vehicles in July

a 5 percent increase versus a year

ago, when Cash or Clunker sales

started to surge.

Year-to-date sales totaled 1.12

million, up 24 percent, with growth

across Fords ull amily o cars (up 21

percent), utilities (up 19 percent) and

trucks (up 32 percent).

Customers are rewarding Ford or

providing the perormance they wantand the uel economy they need, said

Ken Czubay, vice president, U.S.

Marketing, Sales and Service. New

class-leading powertrains are the

secret weapon in every new product

we are bringing to market.

The Ford Fiesta, which oers 40

miles per gallon EPA highway uel

economy, eclipsed 3,000 sales in its

second month in America. Highly

acclaimed in Europe, Asia, and North

America, the Fiesta is the rst car

developed under the ONE Ford global

product development system.

Additionally, sales or the 2011

F-Series Super Duty were 63 percent

higher than a year ago, capturing

more than 50 percent o the heavy-

duty pickup segment. Ford announced

it will begin

production o the

most powerul dieselengine ever installed

in a heavy-duty pickup

(best-in-class 800 lb.-t. o torque and

400 horsepower). In addition, the

Super Dutys 6.7-liter Power Stroke

diesel will provide improved uel

economy a ull 20 percent better uel

eciency than the 2010 model.

In an industry-rst customer

loyalty program, Ford will provide the

power upgrades ree o charge to all

current owners o a 2011 Super Duty

diesel pickup, said Czubay.Retail sales or the Mustang were

43 percent higher than a year ago.

With our broad range o products

rom Fiesta to Super Duty Ford

is connecting with consumers,

said Czubay.

Source: Manuacturers Reports

SALESTO COME

Ford tops in Canada,best July in 31 years

Ford o Canada sees the best July

since 1979 and is the best-selling

automaker this month. Overall car

sales increased 46 percent compared

to last July with overall sales up 2

percent versus strong results last year.

The increase in car sales was driven by

strong products like the Ford Fusion,

Focus and Taurus, resulting in almost

hal o all vehicle sales in Canada.

U.S. Vehicle Sales2010 Year-to-DateTop-Selling Cars and Trucks

Rank Nameplate Units Sold

1 Ford F-Series 290,7942 Chevrolet Silverado 201,446

3 Toyota Camry 189,297

4 Honda Accord 170,701

5 Toyota Corolla/Matrix 167,846

6 Honda Civic 156,832

7 Nissan Altima 130,390

8 Chevrolet Malibu 128,775

9 Ford Fusion 128,581

10 Ford Escape 113,669

11 Hyundai Sonata 107,085

12 Honda CR-V 106,928

13 Ford Focus 105,200

14 Dodge RAM 105,007

15 Chevrolet Impala 104,056

16 Toyota RAV4 96,979

17 Chevrolet Cobalt 84,733

18 Toyota Prius 80,141

19 Chevrolet Equinox 76,859

20 Hyundai Elantra 75,779

21 Chrysler Town & Country 69,020

22 GMC Sierra 67,51823 MAzDA3 66,053

24 VW Jetta 65,671

25 Ford Edge 65,369

26 Ford Econoline 64,357

Source: Manufacturers Reports

2011 Ford Fiesta

July sales up as demandor products drives growth
http://www.at.ford.com/news/cn/Pages/FordsJulySalesUp5DemandforHighQualityFuelEfficientProductsContinuesDrivingGrowth.aspxhttp://www.at.ford.com/news/cn/Pages/Ford1inCanadaDeliversBestJulyin31Year.aspxhttp://www.at.ford.com/news/cn/Pages/Ford1inCanadaDeliversBestJulyin31Year.aspxhttp://www.at.ford.com/news/cn/Pages/FordsJulySalesUp5DemandforHighQualityFuelEfficientProductsContinuesDrivingGrowth.aspx


6/28

4 | August 2010

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Ford President and CEOAlan Mulally said he was so

excited about the companys

2010 second quarter net income

o U.S. $2.6 billion that he woke

up at 3:45 a.m. Friday morning

(July 23), hours beore the results

were made public.

Mulally, addressing employees

gathered at Ford World

Headquarters and others tuning

in to his quarterly Town Hall

meeting, shared how others were

responding to the results.Mulally recalled how he phoned

U.S. Federal Reserve Chairman

Ben Bernanke in the morning to

personally inorm him o Fords

nancial results.

(Bernanke) said this is great

news. He made the comment that

Ford is the example o (a protably

growing) American business,

beamed Mulally, drawing

enthusiastic applause rom

employees in the auditorium.

Ford was protable in every

region in the second quarter, led

by a nearly $1.9 billion pretax

prot in North America.

Highlights include:

Reporting a 21 percent sales

increase and gaining a hal-point o

market share in the U.S. on strong

retail market perormance o Ford

products, including the F-Series,

Taurus and Transit Connect.

Posting a 27 percent sales

increase in Asia Pacic Arica,including a 20 percent increase in

China.

Tripling quarterly sales in

India, setting a new record, as the

new Ford Figo received 25,000

orders in its rst 100 days on the

market.

Solidifying Ford as Canadas

top-selling brand by expanding

market share to 17.5 percent, up 2.1

percentage points rom a year ago.

Fords 2010 second quarter

nancial results represent the

companys best quarterly

perormance since 2004 and

marks Fords th consecutive

quarter o positive net income.

Mulally said that Ford was on

track to be solidly protable this

year and expects the company to

have more cash than debt by the

end o 2011.

We have turned the corner and

we are protably growing the

corporation or the rst time in

quite a number o years, Mulally

said. To be able to represent you

(in conversations with government

ocials, analysts and media

members) and what we are doingtogether creating an exciting,

viable Ford Motor Company

was the absolute highlight

or me today. Thank you.

Later in the day, an equally

excited Mark Fields,

president, The Americas,

led the organizations

Quarterly Business Review.

These are stunning numbers,

said Fields, reerring

to impressive

second-quarternancial data

recorded by the U.S.,

Canada and Mexico.

This is based on

pure perormance.

Derrick Kuzak, group vice

president, Global Product

Development, noted Fords many

product successes and vowed that

the company will continue to

provide customers with even better

world-class vehicles by ocusing on

a balanced portolio o products,best-in-segment uel economy and

a relentless attention to detail.

To provide a glimpse o the

challenges ahead, Matt OLeary,

director, Corporate Strategy,

laid out the strengths o key

competitors, including

Volkswagen.

VW is on a really good trend.

They made money throughout the

global recession, and they want to

quadruple U.S. sales by 2018,

OLeary said.

In closing, Fields shared a quote

about Ford rom Steve Forbes,

editor-in-chie oForbes

magazine, who called Ford one o

the most remarkable corporate

comebacks in U.S. history.

We are part o something

special, and I want to thank you or

your eorts, Fields said.

August 2010 |

Financials

Ford posts second quarternet income o $2.6 billionBy John Fossen

Alan Mulallyshares

with Fordemployees hisconversationwith BenBernanke.

We have turned the cornerand we are profitablygrowing the corporationfor the first time in quite a

number of years.To be ableto represent you and whatwe are doing together creating an exciting, viableFord Motor Company was the absolute highlightfor me today. Thank you.

Alan Mulally, president and CEO


8/28

Texting while driving continuesto be a hot topic nationally; Ford

is responding to the issue by

expanding its SYNC technology

to oer saer alternatives to

hand-held texting.

Ford is improving the SYNC

text message readback eature

and empowering drivers with

a Do Not Disturb button so

they can choose their level o

connectivity while in the car.

Text messaging has become

the deault communicationsmethod or consumers o all

ages, said John Schneider, chie

engineer, Ford Multimedia and

Inotainment Engineering.

According to a poll rom the Pew

Internet and American Lie

Project, approximately one in our

(27 percent) American adults

and driving age teens (26 percent)

admit to texting while driving.Ford believes drivers should

keep their eyes on the road

and hands on the wheel and

was the rst automaker to

support a proposed ederal

ban and state-level legislation

banning hand-held texting

while driving.

In turn, Ford also understands

that drivers want to be connected

to their mobile worlds while on

the road.

The standard technologyBluetooth allows electronic

devices like a mobile phone

and SYNC to communicate

wirelessly. To improve the

number o phones that can

communicate with SYNC,

Ford has adopted the latest

Bluetooth standard Message

Access Prole (MAP).

Today, only a small population

o phones have the capability to

work with the text message

readback eature o SYNC,

added Schneider. With MAP

technology, even more drivers

will be able to use SYNC to listen

to text messages.

Ford proactively designed the

MyFord and MyLincoln Touch

driver connect system to give

drivers more control o how they

manage communications while

in the car.

The new 2011 Ford Edge and

Lincoln MKX will be rst to oer

the Do Not Disturb button. This

handy eature blocks incoming

phone calls or text messages rom

a Bluetooth-enabled mobile phonpaired with SYNC; diverting calls

into voicemail and saving text

messages on the device or

viewing later.

But unlike turning the phone

o, drivers can still make voice-

activated outgoing phone calls, i

they so decide, and the SYNC 911

Assist eature can make a call to

911 in case o emergency.

6 | August 2010

Smart

Do not disturb Ford SYNCoers saer alternative to textingBy Jennifer LaForce and Andrew Stoy

The new 2011

Ford Edge andLincoln MKXwill debut thenew SYNCDo NotDisturbeature.

Bans by stateListed here are the states and

territories that have created bans

on hand-held devices and/or textin

in order to decrease the risk of

distracted driving.

Ban on hand-held device

Ban on texting:

For more information on bans

affecting your area, visit

http://www.ghsa.org/html/stateinfo

laws/cellphone_laws.html.

California

Connecticut

Delaware

District of

Columbia

New Jersey

New York

Oregon

Washington

Virgin Islands

Alaska

Arkansas

California

Colorado

Connecticut

Delaware

District of

Columbia

Georgia

Guam

Illinois

Iowa

Kansas

Kentucky

Louisiana

Maryland

Mass-achusetts

Michigan

Minnesota

Nebraska

New

Hampshire

New Jersey

New York

North Carolin

Oregon

Rhode Island

Tennessee

Utah

Virginia

Vermont

Washington

Wisconsin

Wyoming
http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.htmlhttp://www.ghsa.org/html/stateinfo/laws/cellphone_laws.htmlhttp://www.ghsa.org/html/stateinfo/laws/cellphone_laws.htmlhttp://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html


9/28

August 2010 |

Smart

While we may not be aboard theUSS Enterprise navigating our

way back home though the galaxy,

Ford SYNC allows users to

access more inormation than ever

beore and have it beamed directly

into their vehicle through simple

voice commands. As SYNC

continues to expand, here are just

a ew o the latest eatures.

TDI Expands

The next time you call services

on a Ford, Lincoln or Mercury

vehicle equipped with the SYNC

app Trac, Directions & Inorma-

tion (TDI) you will hear a prompt

alerting you to new eatures.

SYNC is helping us move at a

aster pace and deliver the level o

connectivity and access that

consumers want, said Doug

VanDagens, director, Ford

Connected Services Organization.

We continue to give our customers

access to more and more services

without having to touch the vehicleor inconvenience the owner with

more subscription ees.

Through simple voice

commands you can access the

latest stocks inormation, hear

horoscopes, nd out which

movies are playing in your area

and even make travel

accommodations on the go.

911 Assist enhances GPS

SYNC 911 Assist is ree or the

lie o the vehicle, and now weremaking it perorm even better,

said VanDagens. That adds

unexpected value and peace o

mind or the customer.

Available in the U.S. and Canada,

SYNC 911 Assist on certain 2011

model year vehicles will send GPS

coordinates generated by the

vehicles onboard GPS receiver to

emergency responders.

SYNC 911 Assist calls alreadycome in on priority emergency

lines due to the call being placed

rom the customers personal

cell phone versus an intermediary

call center, said Dave Hatton,

global product leader/electrical

engineer, Ford Connected

Services. The new system is

designed to provide coordinates

through the onboard GPS receiver

in addition to assisted GPS, which

adds an even greater level o

location accuracy.Send to SYNC

Receiving directions in your

vehicle is getting increasingly

easier with the latest Send to

SYNC unctionality, allowing

users to select a destination

on Google Maps and send it to

their vehicle.

Printing paper directions rom

a website is a relic in our digital

age, said VanDagens. With Send

to SYNC, you can map a

destination at home, at work wherever you have connectivity

and when you get to your car, it

already knowswhere you want

to go. Its

convenient and it

eliminates the

waste and

distraction o

paper maps,

conserving

resources while

helping drivers

keep their eyes

on the road.

Ater selecting a destination on

Google Maps, users can send the

location to their vehicle through a

send menu on the site. A quick

call to SYNC Services will

prompt the driver to download the

directions, which are calculated

using the latest trac inormation

providing an optimal route.

The new Send to SYNC

unctionality does not require

vehicle updates, and is available

to all owners who have registeredor TDI services through

www.syncmyride.com .

SYNC me up, Scottywith the latest SYNC technologiesBy Alice Arutoff

Traffic, Directions & Information

SERVICES

NEW

NEW

NEW

NEW

Traffic

DirectionsNews

Weather

Sports

Horoscopes

Movies

Travel

Stock

QuotesBusinessSearch

SYNC nowallows users toreceive stockquotes, travel,movies and

horoscopeinormation wisimple voicecommands.


www.at.ford.com
http://www.syncmyride.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.at.ford.com/http://www.syncmyride.com/


10/28

8 | August 2010

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August 2010 |

Product

A vehicle can mean more topeople than being a way to get

rom point A to point B. Theres

the guy next door who kisses his

truck goodnight. Or the mother-

in-law who ondly reers to her

van as Muy. A car may have its

own persona but it also refects the

owners personality. Ater all,

doesnt your mind make a snap

judgment when an 80-year-old

grandmother hops out o a molten

orange Ford F-150? Or your bulky

personal trainer squeezes into ared candy Ford Fiesta?

Owning a vehicle gives people

the chance to express themselves

and Ford oers a variety o ways

to make your car your own. Theres

www.ordcustomgraphics.com ,

where Ford owners can select

personalized vinyl graphic wraps

or their specic vehicle.

Ford knows that customers

want a vehicle to be all their own,

says Jim Abraham, manager,

New Product Development,

vehicle personalization. You click

on your vehicle and its exterior

color, select the graphics you like,

and then the website will show

you exactly how the designs will

look on your car or truck.

From bubbles, arrows, dots and

fowers to stripes, camoufage,

fames and matte black accents,

there will be around 50 designs

available or every type o Ford

vehicle in the garage. Abrahamasserts that these choices will

be continuously updated to

maximize consumers options.

Vinyl wraps are typically hal

the cost o custom paint work,

says Tom Stemple, chie executive

ocer, Original Wraps, Inc.,

provider o the on-demand

custom graphics. Another

advantage is that they can be

easily removed i thecustomer wants a new

design or decides to sell the

vehicle. Paint is permanent,

and custom-painted vehicles

are oten much more dicult

to resell.

Custom graphics are currently

available or the Fiesta and

F-150 while Mustang designs

will be unveiled in the next ew

months.

Vehicle personalization is a

booming trend, with the SpecialtyEquipment Manuacturers

Association (SEMA) anticipating

the automotive atermarket

and accessories business to

generate more than U.S. $27

billion this year.

The Fiesta already oers

customers a range o options

to make it their own, rom unique

exterior colors to interior seating

combinations, but with the

addition o our accessory

options, consumers

can take Fiesta

personalization to

the next level, says

Sam De La Garza,

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Fiesta. Each o the

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everybody agrees

they can

nd an accessory or graphic that

matches their personality.

Eventually, the wraps will be

available or every vehicle line

but or now, there are plenty o

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how your persona will shine

through car color, interior trim,

interior lighting color, wheel

treatments and accessories. Who

said the urry pink steering wheelcover ever went out

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Ford unveils vehiclecustomization optionsBy Asha Toulmin

Here are a ewo the customgraphic optioncurrentlyavailable.
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A new era or the Ford Explorer

began July 26 with an ambitious,

nine-city launch across North

America as well as an innovative

social media campaign. The

message is clear this is not the

SUV youve come to know. Its

dierent, and the public is in or a

surprise about just how dierent.

Explorer is dierent because it

shatters notions o what comes

with an SUV.

At the top o the list is uel

economy. Currently its the

number one reason customers

turn their backs on the SUV.

Explorer changes that

comprehensively with uel

economy improvements toppinga whopping 30 percent to

become the best in class or SUV

uel eciency. New engine

technology. New, uel-ecient

6-speed transmissions. Slick new

aerodynamics

and more, like

standard uel-

saving electric

power assist

steering (EPAS) and reduced

rolling resistance tires.

Plus the North American debut

o the latest new Ford EcoBoost

engine a 2.0-liter, our-cylinder

engine that uses turbocharging

and direct injection to generate a

impressive 237 horsepower and

250 pound eet o torque that

SUV owners will appreciate.

The new Explorer was created

around Drive Quality, Drive

Green, Drive Sae and Drive

Smart, said Derrick Kuzak,

group vice president, Product

Development. Intensive eorts

in each o these areas have come

together to make Explorer a

compelling product or a new

generation because it simply

does everything well.

Explorer betters the 2010

Honda Pilot, the 2010 Toyota

Highlander V6 and many V6

sedans, as well.

The standard V6 engine

o the new Explorer is rated

at 290 horsepower, just two

horsepower shy o the current

V8 engine yet with signicantlyimproved uel economy.

Both engines eature twin-

independent variable cam timin

(Ti-VCT) or the optimal balance

between perormance and

economy.

The new Explorer epitomizes

Fords strategy to make uel

economy a clear reason to buy.

But did achieving a jaw-droppin

August 2010 | 1

For the SUV, the 21st century is fnally here

thanks to the arrival o the all-new

reinvented 2011 Ford Explorer.

ExplorerreinventedBy Cliff Peters

Cover story

We set out tostretch the breadthof capability of thenew Explorer. Its theSUV reinvented. Wechanged everythingbut we refused to

compromise oncapability, flexibilityand that spirit ofadventure thatpeople have always

found so appealingabout Explorer.

Jim Holland,

chief engineer, Explorer


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14/28

mileage mean compromises?

What will customers have to

sacrice?

Absolutely nothing.

In act, Explorer makes huge

strides in other key areas a new

generation o SUV buyers is

unwilling to compromise on.

The all-new Ford Explorer

delivers segment leading

capabilities and strengths and

unmatched technologies or a

new generation o SUV buyers.

I its important to customers,

Explorer leads, including theollowing innovations:

The most comprehensive

array o saety protection in the

segment, led by the industrys

rst second-row infatable belts,

a Ford innovation. This unique

technology spreads impact orces

over ve times more area than a

conventional belt its designed

to protect rear-seat passengers,

oten children or mature

passengers who can be more

vulnerable to head, chest and

neck injuries.

Outstanding levels of

cratsmanship and quality that

youd be more likely to expect

rom a luxury vehicle, matched by

levels o ride comort and quiet

operation that reinorce Fords

strides in quality tangibly.

New levels of renement in

driving quality on the road ando or a seven-passenger SUV,

crated around Fords large-car

platorm and eaturing ully

independent ront suspension and

the Ford SR-1 rear suspension

engineered especially or SUV

perormance.

Explorer leverages great SUV

capability with smart

technology. This

approach transorms

our-wheel-drive

operation and towing perennial Explorer

strengths into easy,

intuitive experiences

that will appeal to

SUV drivers o all

levels o experience.

The technologies

include Intelligent

4WD with the new

Terrain Management

System replacing the traditionatranser case o old with situation

selectable technology or mud,

sand, gravel and snow and an

array o towing technologies,

including Tow-Haul mode, Traile

Sway Control and a rearview

camera system with zoom to mak

hooking up easy.

We set out to stretch the

breadth o capability o the new

Cover story

12 | August 201012 | August 2010

explorer

reveal in

hometownThe 2011 Ford Explorer

had an unprecedented nine

city reveal on July 26,

spanning from New York City

to Los Angeles.

At Ford World Headquarters, more than 2,000 employees

and retirees gathered on the west lawn to share in the excitement

of the reinvented Explorer.

a Face oF Ford

explorer

Melvin Betancourt

exterior Design

Manager

An enthusiastic yachtsman,

Betancourt owned a Sea Ray 33-

foot Sundancer cruiser

An avid collector of Hot Wheels

vehicles, larger scale-model cars

and radio-controlled cars and

trucks since 1968

Passionate fan of Latin dancing,

combining exercise, culture and

performance art

Profoundly inuenced by his fathe

purchase of a 1970 Mustang Bos

302 that remained in the Betancou

family through two generations


15/28

Explorer, says

Jim Holland,

chie engineer,

Explorer.

Its the SUV

reinvented. We

changed

everything

but we

reused to compromise on

capability, fexibility and that

spirit o adventure that people

have always ound so appealing

about Explorer.

The new Explorer eatures a

contemporary design that melds

bold styling with sophisticated,

European-inspired design details.

It combines traditional Explorer

design cues such as its condentstance and proportions and a

characteristic body-colored

C-pillar with a modern, weight-

saving, highly aerodynamic shape

crated rom extensive time in the

wind tunnel.

Although so much has changed

in this new generation o Ford

Explorer, the design instantly

signals its a Ford Explorer.

Inside, the Ford Explorer

communicates a new experience

awaits a new generation o SUVowners.

The sotly trimmed, luxurious

environment eatures a level

o material quality and execution

that will surprise and delight

customers part o a thoughtul,

fexible interior package that

abounds with clever storage

capacity. It oers increased

shoulder

room, three

rows o fexible

seating and

an available

power-olding

rear seat

and

tailgate.

Inside and out, the new Explorer

reinvents SUV cratsmanship.

Details abound, rom Explorer

branding on the headlamp units

to tight margin gaps throughout

the vehicle to new switchgear

with consistent eel, sound and

unctionality. Real metal speaker

grilles, too.

The all-new Explorer is such

tremendous proo o what we canachieve by ocusing on the our

pillars o the Ford brand, said

Mark Fields, president, The

Americas. Perhaps more than

any other vehicle weve launched

since committing toDrive one,

the 2011 Ford Explorer will

prove to customers that our new

direction is really gaining traction.

Explorer is among the

most highly recognized Ford

nameplates, with 96 percent

name recognition.Customers eel they know

Explorer well, Fields says. Its

transormation how Explorer

challenges those expectations

will make it such a surprise. It

answers every one o the concerns

that stand in the way o an SUV or

many customers. Thats what

makes this launch so exciting.

August 2010 | 1

new terrain

management SyStemWhen it comes to our-wheel drive, the Ford

Explorer has always stood or capability. Now,

that great capability is being transormed into a

great driving experience with the new Terrain

Management System technology which comes

with the Explorer Intelligent 4WD System.

Its our-wheel drive or

a new generation o SUVowners and theyre

going to love it.

Terrain Management

System does away with the

transer case and the

uncertainty that some customers had

when it comes to using their vehicles our-

wheel drive capability especially whether to be

in our-wheel high or our-wheel low or which

kind o surace condition.

Replacing it is the Terrain Management

System knob. The Explorer Intelligent 4WD

System is situation-selectable. Instead o telling

the vehicle what gear to be in, the driver uses

the control to select which surace condition

to expect.

There are our shit-on-the-fy settings

normal, mud, sand and snow.

Each setting provides unique engine

behavior, throttle tip in, transmission shit

scheduling and the calibration o the traction

and stability control systems.

The system also eatures Hill Descent

Control which provides added driver

condence and control when descending asteep incline.

Drive Smart technology is a big part o the

reinvention o the SUV, explained Don Uord,

chie engineer, Vehicle Engineering. Instead

o the driver having to congure the system, the

vehicle does the thinking based on the type o

condition the driver selects. Its easier and more

intuitive or the amily oriented drivers in this

segment, most o whom arent hard-core

o-roaders.


16/28

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August 2010 | 1

History

Introduced on March 15, 1990,the Explorer was a dierent breed

than the Bronco II it replaced. It

was larger, more aerodynamic,

and included an array o comort

eatures.

The new design led Explorer to

be the best-selling midsize SUV

or 15 o the last 19 years. The

Explorer did not just dominate the

segment it created it by starting

the SUV craze o the 1990s.

Consider this: in 1990 total SUV

sales in the U.S. made up 6.6percent o the market; by 2004

SUVs accounted or 27.5 percent

o the market.

Consumer testing showed

customers were looking or a

versatile alternative to cars,

without giving up comort and

convenience. Ford responded

with the Explorer, which promised

the ruggedness o a truck with the

comort o a car.

It became clear that the Explorer

had broad appeal. A buyers

survey o 1993 models reported

that only 23 percent used the

vehicle or towing, while 82

percent used the Explorer orshopping and errands.

That same year, the Explorer

claimed a 25 percent share o the

SUV market, making it the sixth

most popular

vehicle in the

country.

The

demand was

so high, the

Louisville

Assembly

Plant couldnot keep

up; Ford

then invested close to

U.S. $400 million to add Explorer

assembly to the St. Louis

Assembly Plant in February 1993.

The Explorer was so popular it

was eatured on the big screen in

Jurassic Park, where it proved to

be a rugged vehicle,

yet no match or the menacing

tyrannosaurus rex.

A revamped model rolled out in

1995 to continue the success. With

so many o the vehicles being used

as amily carriers, saety became

the key actor in the

Explorer. Best-in-

class eatures like

our-wheel disc

brakes, our-wheel

ABS, and dual air

bags came standard

with the vehicle.

In 2001, theExplorer Sport Trac

premiered,

designed to project

an adventurous

image with bold

styling inside and

out.

The Explorer saw

another redesign in

2002, one that was

driven

by consumer needs.

Customer research led to changes

such as a new independent rear

suspension or a smoother ride,

roomier interior and an available

third-row seat. The research also

led to larger door openings and a

lower step or easier entry,

catering to the owners needs.

As the traditional SUV was

losing market share to crossovers,

the redesigned 2006 Explorer

balanced comort, saety andenvironmental concerns. A new

4.6-liter V8 produced 292

horsepower, making it the most

powerul Explorer engine ever;

yet it eatured increased uel

economy and produced 74 percent

less smog-orming emissions.

Reinvented once more, the

2011 Ford Explorer looks to lead

the pack again.

Explorer continuesits historic legacyBy Marguerite Moran

The originalExplorer andits designevolution.

1991

1995

200

2006

2001

Reinvented once more,the 2011 Ford Explorer looksto lead the pack again.


18/28

Ford o Canada is expanding its

Millennium Facility Program

(acility design program) toinclude more green choices or

dealers when renovating or

building a new dealership.

The goal is simple: collaborate

with dealers to implement cost-

eective ways to improve the

energy-eciency o their acilities,

resulting in a long-term reduction

in individual dealerships carbon

ootprint as well as overall

operating costs.We are ocused on our plan and

part o that plan is a commitment

to the environment, said Scott

Cauvel, vice president, Sales, Ford

o Canada. As part o our Millen-

nium Facility Program we are pro-

viding our dealers with access to

expertise and recommendations

that will help them urther their

sustainable eorts.

Ford o Canada continues towork with Robert Arnone, vice

president, R.H. Carter Architects

Inc., a licensed architect and LEE

(Leadership in Energy and

Environment Design) accredited

proessional who has been

working with Ford o Canada or

approximately 16 years.

By introducing more

sustainable choices into the

design and renovation process,

we are increasing the positive

impact being made by dealersacross the country, said Arnone

These sustainable options are

realistic and cost-eective and

well continue to build on these

solutions as new products come

to market.

16 | August 2010

Canada

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19/28

August 2010 | 1

Product

Prototypes o the next-generation Ford Focus are making

their way through the renovated

Michigan Assembly Plant (MAP),

keeping the acility on schedule to

begin building production units

later this year, according to

Michigan Assembly Site Manager

Rob Webber.

Were seeing great success

throughout the Tooling Tryout

phase. The importance o this

build is to validate the capability

o the tooling, explained Webber.Were also tapping the

knowledge and experience o

Group Leaders to help set up

work stations and get the proper

fow o components to the line.

The act the launch is on

schedule is largely due to the

excellent collaboration among

suppliers, engineers, skilled

trades and the highly motivated

workorce at the site.

Each week, more employees

leave Wayne Assembly located

in the same manuacturing

complex as Wayne Integrated

Stamping and Michigan Assembly

to begin work at MAP. Those

remaining at the Wayne Plant are

building the current Focus, which

captured best-in-class quality in

the recent J.D. Power

and Associates Initial

Quality Survey.

The Wayne

team has done a

phenomenal job.

Theyve been steadily

improving quality

or quite some time,

Webber said.

They have a great

workorce that builds

a great product. Our

intent is to launch thenext-generation

Focus equal to or

better than that level.

Webber, ormer

manager o the

Dearborn Truck Plant

(DTP), went through a

similar scenario a ew

years ago when he

simultaneously

oversaw nal production o the

Mustang at Dearborn Assembly

and the launch o a redesigned

F-150 at the DTP.

We learned a lot o valuable

lessons at DTP and other locations

that we have been able to apply at

MAP, said Webber. Its a team

eort, and everybody is

contributing.

Among the many changes

to Michigan Assembly ormer

production site o the Ford

Expedition and Lincoln

Navigator ull-size SUVs

are the implementation o Fords

three-wet paint

process and

related fash-ree

welding, which

results in a much

cleaner, smoother

surace or painting. In addition,the use o new, adjustable skillets

in key areas o the plant will

contribute to improved

ergonomics and quality by

presenting work at an optimum

height or employees.

Production o the next-

generation Focus begins later

this year at the Michigan

Assembly Plant.

Next-generation Focus launchon schedule at Michigan AssemblyBy John Fossen

MAP is fnalizinproduction asthe nextgenerationFocus comeso the line.

Visit the Photos & Videos bo

Michigan Assembly Plant

www.at.ford.com
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20/28

Customer demand or the new2011 Shelby GT500 is growing

nearly as ast as the worlds astest

production pony car. More than

3,300 orders have been placed

or the new Shelby GT500.

To ensure exclusivity, U.S. sales

o the 2011 Shelby GT500 will

be limited to 5,500 units.

The car continues to be popular

with sports car enthusiasts and

collectors who are blown

away by the increase

in horsepower andperormance. The limited

production o the 2011

should make this year

even more desirable,

said Fritz Wilke, brand

manager, Mustang.

Powered by anew aluminum-

block 5.4-liter

supercharged

V8 engine,

which produces

550 horsepower

and 510 lb.-t. o

torque, the 2011

Shelby GT500 has

a 10 horsepower increase over

the 2010 model. The engine is

102 pounds lighter than its

predecessor, delivering a betterpower-to-weight ratio, improved

uel economy, acceleration,

handling and steering precision.

New or 2011 is an optional glass

roo providing customers with yet

another open-air option that does

not compromise the coupes

versatility, headroom or climate-

controlled environment.

The new SVT PerormancePackage selected by just over 68

percent o coupe orders provid

track perormance. The optional

package eatures Goodyear Eagle

F1 SuperCar G: 2 tires, unique

styling and many more eatures.

18 | August 2010

Product

GT500 in high demand,approaching production limitBy Henry Platts

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21/28

August 2010 | 1

Product

Many prospective car buyersuse the governments crash

test rating system as they are

considering what vehicle meets

their amilys needs. Starting soon,

however, the numbers may

become a bit more conusing.

The National Highway Trac

Saety Administration (NHTSA)

is revising its ve-star program

with stricter criteria or 2011

model year vehicles, making it

much more dicult to achieve a

ve-star rating.As a result, a car or truck that

achieved a ve-star rating under the

old system may only receive three

or our stars with the new guide-

lines, even though no changes have

been made to the vehicle.

While the new ratings aredesigned to make saety inorma-

tion more complete. Sue Cischke,

Ford group vice president,

Sustainability, Environment and

Saety Engineering, says the new

system may leave some car buyers

scratching their heads especially

i they do a lot o cross-shopping.

The conusion or consumers is

that youre going to have old and

new models in the showroom,

she explained. What we need to

tell people is make sure yourecomparing apples to apples, so

youre not comparing the old test

to the new test.

To make it easier or customers

to navigate through dealer lots,

Cischke says Ford will add an

extra label to the side glass o all

new vehicles that shows what the

previous rating was and also the

rating the vehicle received rom

another key rating organization

the Insurance Institute or

Highway Saety (IIHS).

Almost all o our vehicles have

earned a Top Saety Pick rating

rom IIHS, she said.

NHTSAs new ve-star rating

system gives each vehicle an

Overall Vehicle Score determined

by combining results rom the

rontal crash tests, side crash

tests, rear crash test and a static

rollover measurement.

Cischke says she has concerns

about the method NHTSA is usingto determine a vehicles rollover

rating. Its called a static stability

actor measurement, and its

based on the notion that there is a

correlation between rollovers and

a vehicles height and width.

What theyre not taking into

consideration right now are all o

the vehicles that have electronic

stability control or roll stability

control, she said. And that the

static measurement doesnt

necessarily correlate with

whether a vehicle might roll over

in the real world. I a car or truck

has our technology, its highly

unlikely to be in that kind

o an accident.

According to Cischke, a new

side pole test which mimics side

impacts involving tall and narrowxed objects such as utility poles and

trees will make it particularly di-

cult or vehicles to achieve ve stars.

The new side pole test is very

dicult, said Cischke. When you

hit a pole, there are a lot o things

that can happen because the pole

is so rigid and it is such a local hit.

Ford has an industry-leading

number o Top Saety Picks rom

the Insurance Institute or

Highway Saety and plans to

continue its saety

rating leadership even

as NHTSA employs

tougher standards.

Ford is a saety

leader, and were doing

things that really make

a dierence in the real

world, she said, noting

new advancements in

saety technology,

such as the world-rst

infatable seat beltsintroduced in the rear

seat o the all-new

2011 Ford Explorer.

With the newness o the tests,

there are a lot o things that we

have to change, but were still

going to be better than the

competition. Were just going to

have to keep working our way

back up the ladder.

NHTSA revisessaety rating systemBy Chris Rahi Kassab

The 2011 FordTaurus will bethe frst Fordvehicle toundergo thenew governmeratings program

With the newnessof the tests, thereare a lot of things

that we have tochange, but werestill going to bebetter than the

competition. Werejust going to haveto keep workingour way back up

the ladder.

Sue Cischke,

group vice president,

Sustainability, Environment

and Safety Engineering

NHTSAratingsinformation To view your current

vehicles rating visit

www.safercar.gov

For more information

on the new NHTSA

ratings program visit

www.nhtsa.gov
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22/28

20 | August 2010

At $99, every pocket can have one.

*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.

IMPORTANT INFORMATION: Limited-time offer.Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rateplan brochure for details. Subscriber must live and have a mailing address within AT&Ts owned wireless network coverage area. Equipment price and availabilitymay vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all featuresavailable on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition andwill result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agentsimpose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discountsare available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carriers networks (offnet usage) during any twoconsecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers coverage, orchange your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutesincluded with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: Aneligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do notcover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&Treserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, companyintranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/orgovernment agencies and qualified students and employees of colleges/universities with a qualified business agreement (Business Agreement). Service discountsubject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthlyservice charge of qualified plans and not to any other charges, nor Apple-branded products. A minimum number of employees,minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question aboutavailable discounts and/or your eligibility, you can contact your companys telecommunications manager. 2009 AT&T IntellectualProperty. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. Allother marks are the property of their respective owners.

Start saving today.

Ford employees & retirees who purchaseiPhone 3G are eligible to receive a 20% discount

on the monthly service charge on qualified voice and data plans.*

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23/28

August 2010 | 2

Benefits

Health care continues to

be a rising concern or many

Americans. More than 46 millionAmericans did not have health

insurance in 2009 according to

the U.S. Center or Disease

Control and Prevention.

The passage o the Patient

Protection and Aordable

Care Act (PPACA) expands

coverage to more Americans,

and in 2014 requires that people

obtain coverage.

What does this mean or Ford

employees and retirees?

Members will continue toreceive health benets through

Ford. We are proud to be able to

provide health benets to those

eligible and plan to continue to do

so, said Rick Popp, director,

Employee Benets.

Two o the changes eective

Jan. 1, 2011, particularly aect

employees and retirees:

1. Dependents can be provided

company-sponsored health carecoverage up to age 26.

2. The value o health insurance

will be reported on your W-2 tax

orm (but the amount reported is

not subject to tax).

More details regarding these

changes will be provided to

employees and retirees in open

enrollment material in the all.

Additionally, Ford employees

and retirees can take action to

become educated consumers

making the right health choicesand health care decisions.

Staying well, using appropriate

health care services when needed,

exercising, eating right, and

dealing eectively with challenges

enables all o us to eel better, be

healthier, and perorm at our

best, said Popp. One key to

success is to be engaged in

improving our own health and the

health o our amilies by making

the right choices every day.

Quitting smoking, starting a

daily tness habit, getting enough

sleep, watching portion sizes,

understanding our health status,

complying with our prescribed

medications/treatments,

and asking questions o our

doctors are things we can do

to directly and immediately

address

the costs

and quality

o health

care.

Health care reorm updatesor employees and retirees

Ater their careers at Ford, many retirees want to keep up

with the latest news and inormation about Ford Motor

Company and its uture.

The Blue Oval Connect retiree outreach program is a great

way to do that. It provides timely news and periodic newsletters

direct to retirees e-mail boxes, without the delay o regular mail.

This keeps retirees in the loop and inormed about the latest

rom Ford and helps them continue to be strong

ambassadors or the company.Coming up in the next Blue Oval Connect are:

News about new and current products

Updates on breaking news and event promotions

Links to important websites and outside voices

Access to Ford retiree groups across the U.S.

Money-saving discounts on goods and services

Just visitwww.BlueOvalConnect.comto sign up or this

ree electronic news service or Ford retirees.

Blue Oval Connect links

Ford alums with companyproducts, inormation

Important

contacts

MyFordBenefts:

www.myordbenets.com

401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan)

Comerica Bank (Retirees Only) : 800-647-3674

Direct deposit, tax updates, address changes

Extend Health (or Salaried Retirees):

866-427-4830 or www.extendhealth.com/Ford

Assistance regarding Medicare supplemental coverage

Ford Customer Relationship Center:

800-392-3673Product issues, dealer issues

Healthcare Carrier:

Phone number is located on the back o your ID cardNational Employee Service Center (NESC):

800-248-4444 Questions about your benefts

Smith Barney (LL5+ Retirees): 877-664-FORD (3673)

www.benetaccess.com or [email protected]

UAW-Ford Retirement Board: 800-829-8833

WageWorks: 866-840-0911www.wageworks.com

Health Reimbursement Arrangement (HRA) administration

@Ford Online:

www.at.ord.com
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24/28

22 | August 2010

Safety

The Future o Saety tour visited

54 cities across America, exhibiting

Fords latest saety advances.The tour made its away cross the

country stopping in Chicago, Ill.;

Boise, Idaho; Las Vegas, Nev.;

Los Angeles, Cali.; Omaha, Neb.;

Seattle, Wash. and many more cities.

Each events audience varied,

with nearly 2,000 people exposed

to the tour at the Adventure

Aquarium in Camden, N.J.; while

a local Boys & Girls Club in San

Diego, Cali. had about 200-250

people in attendance.

Participants were able to

experience and see some o latest

Ford technologies such as

MyKey, infatable seat belts,

Collision Warning with Brake

Support, advanced airbags, and

Blind Spot Inormation System

(BLIS) with Cross

Trac Alert.

The tour startedin May and

wrapped at the

beginning o

August, and was

well received across

the country.

22 | August 2010

Future o Saety tourexhibits latest technologies

22 | August 201022 | August 2010

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People rom allacross thecountry havepreviewed thelatest saetyinnovationsrom Ford.

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@ford august 2010 (north america)

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