FORCE FIELD MODEL

RACHEETA MHAPSEKAR - 24SUNILKUMAR MANGE - 22

KURT LEWIN (1890 -1947)

An American psychologist who was well known for developing Force Field Analysis

FORCE FIELD ANALYSISo Force field analysis is an influential

development in the field of social science.

o It provides a framework for looking at the factors (forces) that influence a situation, originally social situations.

o It looks at forces that are either driving movement toward a goal (helping forces) or blocking movement toward a goal (hindering forces).

oTo Analyze the factors found in complex Problems

oIt works as a Tool for Managing Change

oIt helps to identify those factors that must be addressed and monitored if change is to be successful.

oIdentify the forces which support change as well as those which will act against it.

Kurt Lewin assumes that in any situation there are both driving and restraining forces that influence any change that may occur: Driving Forces Restraining Forces Equilibrium

Kurt Lewin’s Three-Step Model of Organizational Change

o Driving forces are forces that push in a direction that causes change to occur.

o Driving forces facilitate change because they push the person in the desired direction.

o They cause a shift in the equilibrium towards change.

Force Field Analysis: Driving Forces

DRIVING FORCE

o Restraining forces are forces that counter driving forces.

o Restraining forces hinder change because they push the person in the opposition direction

o Restraining forces cause a shift in the equilibrium which opposes change.

Force Field Analysis: Restraining Forces

RESTRAINING FORCES

o Equilibrium is a state of being where driving forces equal restraining forces and no change occurs

o Equilibrium can be raised or lowered by changes that occur between the driving and restraining forces.

Force Field Analysis: Equilibrium

FORCE FIELD ANALYSIS DIAGRAM

THE FORCE FIELD ANALYSIS IS A METHOD TO:

o Investigate the Balance of Power involved in issue

o Identify the most important player (Stake holder) & target group for the campaign on the issue

o Identify opponents and Allies

o Identify how to influence each target group

HOW TO CONDUCTo Describe the current situation

o Describe the desired situation

o Identify where the current situation will go if no action is taken

o List all the forces driving change toward the desired situation

o List all the forces resisting change toward the desired situation

o Discuss and interrogate all of the forces: are they valid?

o Decides whether the plan is worth implementing

o helping us identify challenges that lie aheado Helps to understand the nature of change e.g.

Positive or negative changeo Provides an idea of timeline requiredo If skills are restraining the project this

analysis can help identify the training required.

o Reduce communication barriers

BENEFITS OF A FORCE FIELD ANALYSIS

A firm uses the Force Field Analysis to decide if a low cost version of the current product should be introduced.

CONCLUSIONThis tool has a long history and still maintains its utility despite its apparent simplicity. Use it when your team is blocked in some way or you need to see the wider picture in a change program. It is an essential tool and its simplicity is a profound way of looking at an organization.