Supported by:As part of: Organised by:

For trade visitors only

8-11 May 2017Hong Kong

Hong Kong Convention and Exhibition Centre (HKCEC)International Trade Fair for Wines and Spirits

www.prowineasia.com/hk

ProWein is the world’s No. 1 international trade fair for wines and spirits. In 2016, with more than 55,000 visitors, around 6,200 exhibitors and over 960 journalists from all over the world, the event was the largest industry meeting worldwide and the most successful ProWein of all time.

ProWein’s success is much more than the annual event in Düsseldorf. Since 2013, ProWein has developed new product families with ProWine China and ProWine Asia.

Hong Kong - the New Destination for ProWein! ProWine Asia: Toast to a Flourishing Market

ProWeinThe World’s No.1

6,257 exhibitors from 59 countries

More than 55,000 trade visitors from 123 countries

Over 70% of all trade visitors have a direct say in sourcing decisions

*ProWein 2016

ProWein 2016 / Düsseldorf, Germany

Messe Düsseldorf (China) together with Hong Kong Exhibition Services Ltd will present the second edition of ProWine Asia during 8 - 11 May, 2017.

ProWine China 2015 / Shanghai, China ProWine Asia 2016 / Singapore

ProWine Asia 2016’s inaugural event in Singapore played host to 257 established wine producers and distributors from 30 countries. Held alongside Food&Hotel Asia (FHA), the collaborative cross-over amongst the international food, hotel, and wine industries saw some 7,286 trade visitors from 44 countries during the four-day trade event.

Modeled after the iconic ProWein trade fair in

May 8 - 11, 2017Hong KongApril 24 - 27, 2018Singapore

ProWine Asia, debuting in Singapore in April 2016, was recognised as the premier platform which took the Southeast Asian wine and spirits business to greater heights.

Due to its success and popular demand from exhibitors, Prowine Asia now takes place every year. The 2017 chapter will be held in Hong Kong, one of Asia’s most exciting hubs and the springboard to tap into the enormous Chinese market.

Review of ProWine Asia Singapore in 2016:

257 established wine producers and distributors from 30 countries showcasing their latest and best-selling product varieties and labels

15 group pavilions from 11 countries, including Australia, Austria, Canada, Chile, France, Hungary, Italy, Portugal, Singapore, South Africa and Spain

88% representing overseas exhibitor participation

Rewarding Experience for Trade Visitors

7,286 trade visitors from 44 countries and regions

47% representing overseas trade visitors, including Malaysia, Indonesia, Philippines and Thailand

80% of visitors were above satisfied / satisfied

Top 3 reasons for visiting ProWine Asia 2016: Identify new opportunities and suppliers Learn about new developments and industry trends Connect with existing suppliers and business partners

Düsseldorf Germany, ProWine Asia has rapidly developed to become the premier platform for wine-trade professionals across the Asia-Pacific region. The showcase is also grounds to a myriad of activities including masterclasses and seminars by industry speakers and Asia’s first Champagne Lounge.

ProWine Asia now expands to Asia’s prosperous business hub - Hong Kong.

Düsseldorf, Germany

Japan South Korea

Macao

Guangxi

China

Guangdong

Fujian

Taiwan

Vietnam

Year-on-year growth +172%

Hong Kong is the first free wine port among major economies. In 2015, the total value of wine imports and re-exports stood at HK$10.76 billion and HK$4.76 billion respectively, rising 28% and 96% from 2014. 63.37 million liters of wine was imported and 27.25 million liters was re-exported in 2015.

ProWine Asia 2017 in Hong Kong will offer a professional and international exhibitor profile to the fast-developing markets of Asia.

A diverse range of visitors will not only coming from the local Hong Kong market but also from Southern China (Guangdong, Guangxi and Fujian), Macao, Taiwan, South Korea and Japan.

Within 2 hours’ flight time from most Asian cities, Hong Kong offers a prime position to be the international gateway for trade.

Hong Kong - Asia’s Wine Hub

Hong Kong@HOFEX

ProWine Asia continues its successful cooperation with food and hospitality industries, running as a dedicated wine exhibition within HOFEX 2017, Asia’s leading Food & Hospitality trade show. HOFEX has been growing rapidly and drawing more and more international buyers and suppliers from Asia and Europe.

30 YEARS OF EXCELLENCE30 YEARS OF EXCELLENCE30 YEARS OF EXCELLENCE

Top 10 Re-Export by VALUE (2015) Value (HK$) Million

CHINA $3,999

MACAO $376

VIETNAM $176

USA $77.4

UNITED KINGDOM $42.7

TAIWAN $19.1

SINGAPORE $18.8

SWITZERLAND $12.9

JAPAN $9.7

THAILAND $6.3

Joining Forces for Synergy and Success

Re-Export Data: Hong Kong Commerce and Economic Development Bureau

HOFEX will be celebrating its 30th anniversary in 2017. HOFEX consists of total of 14 exhibition halls across 3 levels of the Hong Kong Convention and Exhibition Centre. This key trade fair for Food & Hospitality is expected to draw upwards of 2,500+ international exhibitors and 40,000 trade visitors during the 4-day show from 74 countries and regions.

ProWine Asia 2017

HOFEX 2017International Food Pavilions

A S I A

Top Venue in Hong Kong: HKCEC

Contact for exhibitors:

International / ChinaMesse Düsseldorf China Ltd. Ningxin Wu Tel: +86 21 6169 8300 Fax: +86 21 6169 8301Email: WuN@messe-duesseldorf.de

Hong KongHong Kong Exhibition Services Ltd Carmen Leung Tel: +852 2804 1500 Fax: +852 2528 3103Email: carmen@hkesallworld.com

Reserve Your ProWine Asia 2017 Booth Now!

Premium Package (Mininum 15m²)

Banner Fascia x 123W Energy Saving Longarm Spotlight equivalent to 100W x 370W Longarm HQI x 2500W Square Pin Socket x 1 White Chair x 3Waste Paper Basket x 1Round Table x 1 White Bar Stool x2 1mH Information Center x 11 sqm Storeroom x 1

Further booth colors, carpet colors and furnishing can be ordered separately in exhibitor manual.

Price: US $ 540 per m²

Upscale and refined with rich colours and stylish structural features, ideal for highlighting an exclusive collection of wines & spirits.

Walk on Package A (Mininum 9m²)

Fascia x 123W Energy Saving Longarm Spotlight equivalent to 100W x 2500W Square Pin Socket x 1 White Chair x 2Waste Paper Basket x 1Round Table x 1 White Bar Stool x 1 0.5mL Tall Showcase x 1 1mH Information Counter x 1 1 sqm Storeroom x 1

Extra carpet colors and further furnishing can be ordered separately in exhibitor manual.

Price: US $ 500 per m²

Chic and simple in black and white, suitable for arrangements of red wines and spirits.

Space Only (Mininum 18m²)

Empty floorspace, ideal for large exhibitors or national groups who wish to build their own stand.

Extra carpet colors and further furnishing can be ordered separately in exhibitor manual.

Price: US $ 450 per m²

Walk on Package B (Mininum 9m²)

Fascia x 123W Energy Saving Longarm Spotlight equivalent to 100W x 2500W Square Pin Socket x 1 White Chair x 2Waste Paper Basket x 1Round Table x 1 White Bar Stool x 1 0.5mL Tall Showcase x 1 1mH Information Counter x 1 1 sqm Storeroom x 1

Extra carpet colors and further furnishing can be ordered separately in exhibitor manual.

Price: US $ 500 per m²

Clean and stylish in earthy colors, ideal for presenting red & white wine selections and organic products.

Hong Kong Convention and Exhibition Centre (HKCEC)Located in Wanchai, Hong Kong Island

Hall 1: Bakery, Foodservice Equipment & Supplies, Hospitality Technology, Hospitality Design & Supplies @ HOFEXHall 5: Food & Drinks, Meat @ HOFEX

TICKET TO THE WORLD.PROWEIN TAKES YOU TO THE WORLD’S KEY MARKETS.

A S I A

Hong Kong

Singapore24.-27.04.2018

8.-11. 0 5 . 2 017 Düsseldorf, Germany 19.-21.03.2017

C H I N A

Shanghai, China07.-09.11.2016

Jointly organized by:

www.prowein-world.com