For the times, they are changing…

1960-70 1:1 Production & Sales

1990-95 1 : many Production, Sales and Logistics

1995 + many : many

Supply Chain Management

SCM x.0 – BMP x.0“The age of the consumer”

Year Method of communication Focus on

Digital natives (Generation Z) trigger change!Cyber Monday / Black Friday

severe impact on distribution network

F&L Think TankData Management in Logistics

Final Presentation - Barcelona 2015, November 27th

AGENDA

The project: 30’ Background, purpose, scope What did we expect? Milestones and findings Individual learning

Reflections: 30’ GS1 Mr. Gregor Herzog

Q&A followed by a panel discussion: 25’

Conclusion and possible next steps: 5’

Data management - an important topic for the future

on the agenda almost everywhere today!

F&L Think TankData Management in Logistics

„Track and trace”, end to end chain visibility, especially between modes, becomes critical, requiring that data management standards between the different modes are developed

using similar rules, developing similar tools.

BACKGROUND:

Problem statement © Theo Zwygers, President F&L (08/2014)

F&L Think TankData Management in Logistics

PURPOSE OF PROJECT:

Map current practices of the industry by collecting input from F&L membersand experts in logistics data management.

Determine constraints and limitations for shippers, LSP and ASP (Application Service Providers) and explore possibilities for overcoming these.

Provide an outlook for the next 3-5 years, focusing on system connectivity between the various partners.

Involvement of > 20 major companies representing Shippers, Carriers, Ports & Railways and ASP

Kick-off meeting Vienna, 2015 February 19th - 20th

STEERING GROUP MEMBERS:

F&L Think TankData Management in Logistics

F&L Think TankData Management in Logistics

It was an exiting journey…and many of you joined us!D

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F&L Think TankData Management in Logistics

Where did we start?

SCOPE:

All transport modes (except air) and logistics services.FTL/FCL flows from supplier to factory and from factory to warehouse.Data-throughput and transactional process for all players involved to proceed a transport-order

Forecast – Planning – Call-offOrder processing and monitoring (incl. T&T)Admin (Documents, Invoicing, Reporting, Analysing Trends etc.)

Out of scope: Groupage / Distribution, company internal ERP & Data Management Solutions.

F&L Think TankData Management in Logistics

WHAT DID WE EXPECT?

Why can‘t we just plug ininstead of doing the monkey‘s work?

WHO NEEDS WHAT? WHEN, HOW OFTEN, IN WHICH FORMAT, WHICH SYSTEMS?

End to end visibility - Transport and Data momentsTr

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A1

A3

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A5

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a1

a2

a3

a4

a5

a6 a7

a8

a9

a10

a11a12

a13

a14

a15

a16

a15

a16

a17

a18a19

a20

a21 a23

a22

a24

a25

a26

a27

a28

b5

b1

b2

b4

b3

b6 b7

b8 b9

b10b10 b11

b12

b13

b14

b15

b16

b17b18

Multimodal transport (incl. ocean)

With FF / LSPDirect to carrierOtherContainer

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Shipper

FF / LSP

Shipping point

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Receiving point

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Driver and others

Multiple LayersMissing connectivity

and disruptive process identified as main problem areas

F&L Think TankData Management in Logistics – Results kick-off Vienna, Feb. 20th 2015

Due to the complexity of the topic (multiple layers and dimensions) we decided to look at the topic from different angles:

1) The Process(RACI Who is Responsible, Accountable, to be Consulted, or Informed)?

2) Systems and Data Integration

3) Traceability and Visibility

4) Empowerment

The 4 headlines were grouped into 2 Streams.

F&L Think TankData Management in Logistics – Results kick-off Vienna, Feb. 20th 2015

Str

ea

m 1

Str

ea

m 2

Example: Selection of the many different acronyms for AUSTRIA

Companies DO NOT use the same “digital language”(sometimes not even for internal communication)

Which AUSTRIA did YOU mean?

Lederhosen or Kangaroo?

To avoid misunderstanding between business partnerswe need either a dictionary (translator) or a joint digital language

F&L Think TankData Management in Logistics

LEARNINGS (1)

Multiple information layers (Driver, Carrier, 3PL / 4 PL, ASP, Platforms, Sites, Customer etc.)

Data Management in Logistics- is rather an organizational challenge than a technical one- requires a Clear Business Process and joint understanding between parties.

The “information” is available - the challenge however is to get (just) the requested set of datain the right moment, in the right formatto the right place (person/system)without manual interventions!

WHO NEEDS WHAT, WHEN, HOW OFTEN, IN WHICH FORMAT, WHICH SYSTEMS

4 external IT & solution providers invited for Meeting & Discussion @ Vienna, 2015 August 31st

What do the experts say?Providers selected as

representatives for specific segments.

„The Digital Logistics Language in 2020“Vienna, 2015 August 31st

So many experts, representing all kind of specific segments…

Devices: (OBU, GPS, Mobile devices, Tags, Telematik, etc.)

Platforms: Generalists (Status updates & partly transactional process)

Converters (Translators)

Standards (Digital language/formats)

Platforms: specialists (Tender, Invocing, etc.)

Software-providers: (ERP solutions and data hubs)

Database-specialists (providing the structure for content)

„The Digital Logistics Language in 2020“Discussion with experts, Vienna, 2015 August 31st

Devices: OBU, GPS, Mobile devices, Tags, Telematik, etc.

Platforms (Generalists) : Status updates & transactinal process (partly)

Converters (Translators) Standards (digital language/formats)

„The Digital Logistics Language in 2020“Vienna, 2015 August 31st

Takeaways: Four completely different solutions, none unique. They do not compete nor cooperate, but have some overlap.

Telematics

1. Track the product, not the trailer.2. Bluetooth instead of RFID.3. Rather a “last mile” solution, for high value / sensitive cargo.

Platform (Generalist)

1. Trend for smaller, individual solutions, which may include LTL and other modes.2. Develop relationships with carrier and shipper and try to enhance value for both to optimize process.

„The Digital Logistics Language in 2020“Vienna, 2015 August 31st

Takeaways (continue):

Standards:1. Global reach and advanced. Core industries FMCG and Pharmaceutical. 2. There are 3 Elements of a „Common Language“a) Technical Language (e.g. XML) HOW do we talkb) Semantic Language (standard processes) WHAT do we talk ABOUTc) Identification Numbers a COMMON VOCABULARY

Converters/Translators: 1. Not even “standards” are “standard”2. Someone has to do the translation (customer, platform or service provider)3. Which information do the parties REALLY need? A lot of waste (2 GB messages to provide 16MB information) which cause pressure on networks (internal and infrastructure)

Summary LEARNINGS (2)

F&L Think TankData Management in Logistics

Presentations helped to understand the issue from a strategic perspective.

There is not one solution, nor do we expect that there will be ever a unique “one size fits all” solution.

Everyone working with own legacy systems (which have no standardised format) AND there are various modal platforms.

Standards exist for data objects and logistics objects but not for the process; each of us must better understand what we're dealing with internally and how to work with external parties to select one of the multitude of solutions out there.

You have to start yourself, with your own database (own ERP, own process…). Achievement potential depends on what level a person/company is at.

Recommendations:

The most effective way to remove complexity is to replace old systems with a company wide ERP system including logistics, and use this replacement as a leverage to introduce best practices for data harmonisation.

A second best option would be to introduce a central master data management system for harmonised data, which will hugely simplify the data exchange to the supply chain partners because this can act as a single hub between all non-harmonised internal systems and the outside world.

F&L Think TankData Management in Logistics

Shippers: If you choose a web-platform for any transactional process,make sure that the process is clear and consistent and check usability/connectivity/costs for the users (LSPs &

Carriers!)

LSPs: You need to understand the transactional processand offer 100 % connectivity to “any” system in “any” format.

Platforms: Ensure user-friendly interface/connections and technical supportto ALL users! (to both those who wish to receive information and those who have

to provide information)

ALL: It’s up to YOU to make a difference and trigger changeStart with your own, internal ERP system!

F&L Think Tank - Data Management in Logistics

F&L Think Tank - Data Management in Logistics

100 % connectivity to any system, end to end integration to all levels and to all users

and alignement (between partners) in information exchange are key!

Unresolvedcritical and sensitive

Data-ownership!