for mr. wong

8/14/2019 for Mr. Wong

1/26

The Opportunity - Shifting Public

Awareness

Throughout the world the green movement is

starting to mobilize corporations, government, andthe public as a whole. While this movement foundits roots through initial focus on personal health

concerns it has been accelerated through the

growing, global awareness about the decline of theenvironment.

According to The U.S. Lawn and Garden Market, theconcerns over fertilizer contamination and water

waste that have long plagued the industry could havea positive effect on the market if addressed

correctly.

Consumers who want to tend to their yard in an

ecologically sound manner will pay big money for the

right tools, and as the industry stands right now

the big players are missing out on all of thatrevenue."

Don Montuori, Acquisitions Editor for Packaged Facts.


2/26

The Opportunity - Lawn & Garden Consumable

Market

$4.8 billionin 2001

Residential sales dominate the lawn & garden market in North

America. These sales are evenly split between retailoutlets & professional lawn care companies.


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The Opportunity - Lawn Care Market Gap

Chemical

May contain toxic waste, harmful chemicals

Organic

May contain recycled materials, animal by-products, sewage sludge

What is the next generation of lawn care

products?

Food and Feed Grade

Contain food and feed-grade ingredientsonly


4/26

Brand Positioning - Background

The Retail market is dominated by chemical manufacturers with

a 95% market share Natural/organic alternatives share the rest

Chemical manufacturers position themselves on performance and

results, simple and easy for the consumer

It is estimated that 35% of chemical users are ready and want

to use a more natural alternative

But they dont want to compromise on results

The natural alternatives offer the advantage of being

environmentally friendly and therefore safer, but they

havent consistently delivered on the performance side

UNTIL NOW !!!


5/26

The Program

A line of products including wet and dry

fertilizers, soil conditioners and weed control

that:

Are the result of 30 years of research &

development for maximum effectiveness on lawns

& gardens

Are made from original food/feed-grade

ingredients only

Contain no animal products or by-products

Contain no rendering waste or composted

products


6/26

The Program

Non-polluting to water or soils (no run-off

concerns)

Non-toxic to plants

Non-poisonous to animals or soil micro-organisms

Neighbor-friendly where drifting occurs

Free from industrial spent acids containing

hazardous heavy metals

Products that are totally safe!


7/26

Heavy Metal Analysis

Our products have been tested for heavy metal

content by Thornton Labs in Florida (USregistration requirement)

Our products are consistently and dramatically

below the tolerable levels (based on Washington

State Metals Standard)

Of 80 measurements conducted most were over a

100 times lower than the tolerable levels.

The heavy metal analysis confirms that our products

are totally safe!


8/26

No pesticides are used,

therefore:

No Exterminators

license required

No rubber boots or

rubber gloves

No warning signs


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and no special storage

requirements.


10/26

No new equipment is needed:

Just simply clean and

calibrate your system to

our application rates.

You use the same type of

equipment you use now.

No equipment re-training


11/26

The Difference An example

Most natural/organic fertilizers contain animal by-

products like feathermeal, bonemeal and bloodmeal. The feathermeal nitrogen, for example, does not work

in cool spring weather. The soil temperature needs

to be 55F before microbes in the soil can break downthe nitrogen. The feathermeal will not show much

greening or plant response until later in the

spring. However, turf and plants need nitrogen inthe cool temperatures more than in warm

temperatures.

To be different, and better, our products contain acombination of nitrogen ingredients

Pharmaceutical grade urea performs in cooler weather, and

provides quick green up

Nitrate of soda the only natural nitrogen source that isimmediately available regardless of soil temperature. It is

available in cooler weather, when the grass and plants need

it most

Corn Gluten broken down by microbial activity, provides

slow release and long lasting green up.

The results speak for themselves .


12/26

Testimonials

Products have been used successfully in a commercial

basis by:

The Royal Botanical Gardens in Burlington

Woodbine Racetrack in Toronto

Como Golf Course in Hudson, Quebec

Lawn care companies in Ontario and Quebec 2003 testing results from Chemlawn in Quebec,

Prairie Turfgrass Institute in Alberta and Townof Abbotsford in B.C. due out this fall/winter

Used successfully in the U.S. by vineyards, farmers

and professional growers in Pennsylvania and on a

variety of private estates in both Canada and the

U.S.


13/26

Photo Album

Before Picture:

Taken September 4, 2001After Picture:

Taken September 20, 2001


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Photo Album

Middle of October and the lawn is still green and lush.


15/26

Photo Album


16/26

Photo Album


17/26

Product Descriptions

Natural Herbicides:

Oue herbicides are truly breakthrough market products.

These safe products are made of food and feed gradeingredients only. There are no harmful chemicals inour herbicides.

Extremely effective natural alternative

Selective herbicide kills over 100 broadleaf

weeds Non-selective herbicide kills all weeds andsmall plants


18/26

48 hours 60 hours

Photo Album


19/26

72 hours

Photo Album (continued)


20/26

Photo Album


21/26


22/26

Retail Pricing Canada (excluding shipping)

43%$12.29$7.00Rose Fertilizer 6-14-12 - 2.27 kg bag

43%$12.29$7.00Tomato Fertilizer 8-12-14 2.27 kg bag

43%$20.99$12.00Winter Prep Lawn Fertilizer 5-4-12- 9 kg

bag43%$25.89$14.75All-Season Lawn Fertilizer 8-2-2 9 kg bag

43%$8.79$5.00

Soil Conditioner for Indoor Plants 1.7 kg

tub

43%$12.29$7.00Soil Amendment for Gardens and Flowers

2.95 kg bag

43%$11.39$6.50Soil Supplement for Trees and Shrubs 2.27

kg bag

43%$24.49$14.00Late Spring/Summer Lawn Fertilizer 12-5-3 -

9 kg bag

43%$25.49$14.50Spring Lawn Fertilizer 17-6-2 - 9 kg bag

42%$14.89$8.50Custom Soil pH Amendment 9 kg bag

MarginSuggested

RetailCost

Notes:

Excludes shipping costs. Based on 10 skids or more


23/26

Competitive Price Comparisons - Canada

Products are competitively priced to other organic

fertilizers

$20.99 - $25.49

222 to 312 sq. m.

coverage

$29.93

300 sq. m.

MYKE Fall Fertilizer 3-3-8 10 kg (RONA)

$20.99 - $25.49

222 to 312 sq. m.

coverage

$19.84

400 sq. m.

Groundskeepers Pride Organic Lawn Fertilizer

10-3-3 10 kg

$20.99 - $25.49

222 to 312 sq. m.

coverage

$17.96

320 sq. m.

Nu-Gro Green Earth Lawn Food 9-3-4 9 kg

(Organic)

$20.99 - $25.49$19.95Vigoro Organic Fertilizer 9kg

$20.99 - $25.49

222 to 312 sq. m.

coverage

$27.69

90 sq. m.Nutrite Corn Gluten, Organic 9 kg

$18.49

222 sq. m. coverage

$21.55

195 sq. m.Nutrite Fall Lawn, Organic 9 kg

$25.49

312 sq. m. coverage

$23.19

195 sq. m.Nutrite Spring Lawn, Organic 9 kg

$20.99 - $25.49

222 to 312 sq. m.

coverage

$25.99

450 sq. m.

Nutrite Superturf Supreme, Organic Based

Lawn Food - 9 kg

RooteinTM

Suggested Retails

Competition

Sugg. Retail

Competitive Products


24/26

Coverage/Price comparison Overview

A detailed review is needed because companies use

different application rates and different frequencyof application recommendations that makes a straight

comparison based on the coverage written on the bag

apples to oranges.

For example, the organic products listed generallyhave application rates that require application

every 4 weeks versus our food and feed grade

products with application every 7 to 8 weeks. So in

essence to compare the cost of the product you need

to look at similar coverage rates.

The next page compares the products at the industry

standard application rate of 1 lb of Nitrogen per

1000 square feet (or 1 lb of Potash for the fall

fertilizers). Over 4 applications this provides the

generally recommended level of 4 lbs of Nitrogen per

1000 square feet annually.


25/26

Coverage comparison at industry standard application rates

5.5164 sq. m.

(POTASH)

0.55 lbs/1000

sq. ft.

(POTASH)

300 sq. m.$29.9

3

MYKE Fall Fertilizer 3-3-8

10 kg (RONA)

222 sq. m.

(POTASH)

312 sq. m.

147 sq. m.

165 sq. m.

205 sq. m.

165 sq. m.

286 sq. m.

Coverage at 1

lb of

Nitrogen per

1,000 sq ft

10.6

12.2

5.3

7.1

10.3

9.2

14.2

$1

cover

s

sq.

m.

0.51 lbs/1000

sq ft

400 sq. m.$19.8

4

Groundskeepers Pride

Organic Lawn Fertilizer

10-3-3 10 kg

0.85 lb/1000sq. ft

195 sq. m.$23.19

Nutrite Spring Lawn 9-2-2,Organic 9 kg

1.00 lbs/1000

sq. ft

(POTASH)

222 sq. m.$20.9

9

(43%)

Our Winter Prep Lawn

Fertilizer 5-4-12 9 kg

1.00 lbs/1000sq. ft

312 sq. m.$25.49

(43%)

Our Spring Lawn Fertilizer17-6-2 9 kg

1.63 lbs/1000

sq. ft

90 sq. m.$27.6

9

Nutrite Corn Gluten 8-2-4,

Organic 9 kg

0.52 lbs/1000

sq ft

320 sq. m.$17.9

6

Nu-Gro Green Earth Lawn

Food 9-3-4 9 kg (Organic

fertilizer)

0.64 lbs/1000sq ft

450 sq. m.$20.20

Scotts Starter Fertilizer20-27-5 7 kg

(Traditional fertilizer)

Lbs of

Nitrogen per

1,000 sq. ft

at rate listed

on bag

Manufactur

ers

coverage

on bag

Retai

l

Price

Product

Notes: Our suggested retail at 43% margin (excluding shipping)


26/26

Price Coverage Comparison Conclusions

Our Spring and Winter Prep Fertilizers are the best value versus

the organic products listed.

Our products as a whole are favourably priced to organic

products, and are competitively priced to some traditional

chemical fertilizers.

Our products provide greater coverage than most organic

products, providing even greater consumer value.

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