SPONSORED BY:

• From Push to Pull: Understand How Digital Technology Is Revolutionizing Marketing

• Outline Three Approaches to Globalizing Apps

• Paid Advertising and Ad Fraud — Understand Trends in Social Media to Get the Most for Your Dollars

• OUT OF INDUSTRY PANEL: What Can Be Learned from Other Industries

• Interactive Roundtables on How to Incorporate Digital Marketing in the Organizational Structure

• Help Your Agency Help You — Highlight Best Practices for the Agency Selection Process and Improved Collaboration

• The Secret ROI Formula — Measuring the Success of Your Marketing Efforts

• Effective Content Marketing - Innovative Strategies to Max out on Your Resources

• Add Value and Develop Meaningful Relationships with Patients Through the Right Content at the Right Time

NEW FOR 2015

CHAD EVANSSenior Director of Marketing STRYKER ENDOSCOPY

for Medical DevicesW E S T

REGISTER BEFORE MARCH 13, 2015 AND SAVE $300!

Leverage Digital to Expand Your Reach, Foster Brand Loyalty and Add Value for Your Customers

STEPHANI SOBHANI Digital Marketing Director, Biosense Webster JOHNSON & JOHNSON FAMILY OF COMPANIES

PRE-CONFERENCEWORKSHOPS ENHANCE your learning opportunity by registering for an ALL-ACCESS PASS WORKSHOP A DEVELOP AN EFFECTIVE DIGITAL STRATEGY THAT LEVERAGES EMERGING OPPORTUNITIES TO EXPAND YOUR REACHSHERRI COWAN, Senior Manager, Demand Generation and Strategy, MEDTRONIC

WORKSHOP B DON’T JUST BE SOCIAL, EMPOW-ER A COMMUNITY OF CONTENT CREATORS AND INBOUND MARKETERSELIZABETH PRESSON, Digital Media & Community Experience Manager, OTICON MEDICAL

CONTINUE THE CONVERSATION FOLLOW US ON

@ExLMedDevices #DigDevices

Digital Marketing for Medical Devices

APRIL 27-29, 2015ARGONAUT HOTELSAN FRANCISCO, CA

JENNIFER FOX Global Marketing Director, ICD SystemsMEDTRONIC

TIMOTHY D. BUCKLEY Vice President, North American Sales & Global MarketingIRIDEX

4th

TO REGISTER CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DIGDEVICESWEST

WHO SHOULD ATTEND?This conference is designed for professionals from the medical device, pharmaceutical, healthcare and biotechnology industries whose responsibilities include:

Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to exhibit, underwrite an educational session, host a networking event or distribute promotional items to attendees. ExL Pharma will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact: Jayson Mercado Head of Digital Events212-400-6236 | jmercado@exlevents.com

VENUE:Argonaut Hotel495 Jeff erson Street

San Francisco, CA 94109

Room Reservations: To make reservations, please call 866-415-0704 or 1-800-KIMPTON and request the negotiated rate for the “4th Digital Marketing for Medical Devices West Meeting.” You may also make reservations online using the following weblink: http://bit.ly/Devices-West-Argonaut. The group rate is available until April 6, 2015. Please book your room early as rooms available at this rate are limited.

DEAR COLLEAGUE,

For the very first time Exl’s Digital Marketing events series comes to San Francisco to discuss how to fully exploit digital, leverage multichannel, discuss the hottest trends in social and mobile, and capitalize on the newest technologies for device marketing.

The 4th Digital Marketing for Medical Devices West Summit features interactive roundtables and provides a platform for marketing, product management and brand management professionals to learn, benchmark and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success.

April’s conference topics include:

• Nurture Leads and Drive Lead Conversion Through Personalization and Marketing Automation

• The Do’s and Don’ts of a Digital Launch — Lessons Learned from Recent Campaigns

• How to Incorporate Digital Marketing in the Organizational Structure

• Digital Marketing Innovation — What Can Be Learned from Other Industries

• Add Value and Develop Meaningful Relationships with Patients Through the Right Content at the Right Time

• Create and Execute Engaging Product Advertising

• Help Your Agency Help You — Highlight Best Practices for the Agency Selection Process and Improved Collaboration

• Effective Content Marketing with Limited Resources: Repurpose Content Effectively, Engage Online Communities and Empower Brand Advocates

• The Secret ROI Formula — Measuring the Success of Your Marketing Efforts

Benefit from industry participation from Roche Diagnostics, Zimmer, Covidien, Medtronic, LifeScan, Intuitive Surgical, Johnson & Johnson, Stryker, Iridex, Olympus America, and many more digital marketing innovators.

This conference allows you to dive into the many issues and emerging opportunities for digital marketing facing medical device professionals today. Participants have an opportunity to network, share ideas and explore what has worked well, and not so well, for others. Engage in dynamic conversations with your industry peers at our multiple networking sessions and hear multiple novel digital marketing strategies, which will save your organization millions of dollars.

Be sure to register yourself and your colleagues for this important event today!

We look forward to seeing you in San Francisco in April for this cutting-edge event!

Sincerely,

Warren DrysdaleSenior Conference Director

for Medical DevicesW E S T

¡ Marketing

¡ eMarketing

¡ Digital Marketing

¡ Social Media

¡ Multichannel Marketing

¡ eBusiness

¡ Advertising and Promotions

¡ Brand Management

¡ Product Management

¡ Information Technology

¡ Regulatory Affairs

¡ Paid Media

This program will also be of interest to:

¡ Component Suppliers ¡ Marketing Service

Providers ¡ Interactive Marketing

Providers

¡ Advertising Agencies ¡ Consultants ¡ Lawyers ¡ Academics ¡ Technology Experts

MISSION STATEMENT:To provide a groundbreaking, interactive forum to explore the very latest innovations in digital marketing for the medical device industry

SPONSORSHIP & EXHIBITING OPPORTUNITIES

TO REGISTER CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DIGDEVICESWEST

8:30 Registration Opens and Continental Breakfast for Workshop Participants

9:30 WORKSHOP A DEVELOP AN EFFECTIVE DIGITAL STRATEGY THAT LEVERAGES EMERGING OPPORTUNITIES TO EXPAND YOUR REACH

x Understand the importance and potential of digital strategy within your organization’s marketing goals x Assess historic successful print marketing materials and innovative strategies for how these can be utilized in a digital format x Highlight best practices for multichannel customer outreach and marketing automation x Build effective strategies to drive customer engagement with content that results in action x Gain internal buy-in for your digital strategy

Sherri Cowan, Senior Manager, Demand Generation and Strategy MEDTRONIC

12:30 Lunch for AM Workshop Attendees

1:30 WORKSHOP B DON’T JUST BE SOCIAL, EMPOWER A COMMUNITY OF CONTENT CREATORS AND INBOUND MARKETERS

Find out how you truly can generate and nurture new leads, avoid becoming a spammer, and make an impact. In this workshop you’ll learn what it takes to do marketing automation right and how to navigate it all. Find out what good marketing automation looks like, whether it’s right for you and how to implement it successfully.

x Accelerate return on investment in social media and digital efforts by moving potential customers through the buying cycle faster x Empower community managers, customer support teams and other layers of the organization to engage in online efforts with their personal brands x Recognize that people pay attention to messages that are anticipated, personal and relevant x Create a social media program that yields a high return on investment by empowering an engaged community of people

Elizabeth Presson, Digital Media & Community Experience Manager, OTICON MEDICAL

4:30 Pre-Conference Workshop Day Concludes

PRE-CONFERENCE WORKSHOP DAY MONDAY, APRIL 27, 2015

7:45 Registration and Continental Breakfast for Conference Attendees 8:45 WELCOME AND CHAIRPERSON’S INTRODUCTION

Chad Evans, Senior Director of Marketing, STRYKER ENDOSCOPY 9:00 PUSH TO PULL: UNDERSTAND HOW DIGITAL TECHNOLOGY IS REVOLUTIONIZING MARKETING

x Outline new healthcare platforms and technologies that enable HCPs to choose their channel and content of choice for device marketing x Prepare for the big shift to customized, highly personalized marketing x Understand what this shift means for your marketing strategy and what tools can assist you in meeting customer demand and providing value

Jeremy Curtis, Vice President, Marketing, ZIMMER DENTAL

9:45 PANEL DISCUSSION: CREATE AND EXECUTE ENGAGING PRODUCT ADVERTISING

x Maximize multichannel usage of clinical content to contextually target HCPs x Learn how to transform your current content marketing into engaging product advertising x Hear from peers across the industry about iterating their messages to engage HCPs with the right message in the right medium

Moderated by: Chantal Kolber, Senior Director of Sales Operations and Development, WOLTERS KLUWER Chad Evans, Senior Director of Marketing, STRYKER ENDOSCOPY Jennifer Fox, Global Marketing Director, ICD Systems, MEDTRONIC

10:30 Morning Networking and Refreshment Break

11:00 PANEL DISCUSSION: DTC, PAID DIGITAL ADVERTISING, AND AD FRAUD - UNDERSTAND HOW TO MAXIMIZE YOUR IMPACT AND ROI

x More companies are expanding their direct-to-consumer (DTC) marketing in digital x Understand the best practices in using display, search, mobile, social, and video for medical device DTC x Discuss the optimal budget allocation between branding and performance tactics x Learn how to measure the impact and ROI of these digital marketing programs x Evaluate content marketing opportunities that create lasting value, beyond just paid media

Moderated by: Augustine Fou, Chief Digital Officer/Professor, RUTGERS UNIVERSITY Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS Karl Spilseth, Senior Digital Marketing and Analytics Specialist, MEDTRONIC

11:45 DTC MARKETING WITH A PROVEN ROI - DIGITAL CO-MARKETING AND THE POWER OF THE REFERRAL

x Explore a unique, tested and proven digital c-marketing strategy x Augment your DTC investment with a program clients willingly fund x Partner with clients as a true business growth consultant x Provide clear ROI metrics to both clients and management

Dan Stempel, President, MD CONNECT

12:30 Networking Luncheon

1:30 CASE STUDY: OUTLINE THREE APPROACHES TO GLOBALIZING APPS

x Transition from regional promotional campaigns to global product launches x Outline marketing strategies and their digital infrastructure x Learn the different approaches Medtronic uses to translate and regionalize apps for each geography x Present advantages and disadvantages of three different techniques along with a firsthand account of successes and pitfalls for each of the apps

Mark Powell, Principal Interactive Marketing Manager, MEDTRONIC

2:15 PANEL DISCUSSION: HELP YOUR AGENCY HELP YOU — HIGHLIGHT BEST PRACTICES FOR THE AGENCY SELECTION PROCESS AND IMPROVED COLLABORATION

x Understand how to get an agency on board — and if you should x Assess your needs and company culture to choose the right agency model x Address the need for a different vendor assessment approach for digital agencies x Ensure the agency gets where you’re coming from x Define priorities and responsibilities x Highlight how clients can introduce new ideas and concepts x Work around knowledge gaps x Highlight seven red flags that require immediate action x Assess effective communication tools and how to use them efficiently x Outline the benefits of a vendor summit to bring everybody on the same page

Moderated by: Augustine Fou, Chief Digital Officer/Professor, RUTGERS UNIVERSITY Asher Cameron, Vice President, Sales and Marketing, INFUSE MARKETING Ross Nunamaker, Associate Manager, eMarketing Strategy, Medical Systems Group, OLYMPUS AMERICA INC. Chad Laity, Marketing Manager, Marketing – Peripheral Access Vascular, TELEFLEX

3:00 Afternoon Networking and Refreshment Break

MAIN CONFERENCE DAY ONE TUESDAY, APRIL 28, 2015

3:30 THE 4 MUST-KNOW STRATEGIES FOR MOBILE CONTENT Your sales reps need to become experts in your business quickly, but slides and classroom training aren’t enough. Out in the field, they need to have the right information right at their fingertips.What is already at their fingertips? Mobile devices. By marrying searchable, always up-to-date sales content with mobile apps, you can give your sales team the information they need to close deals.Learn our four tried-and-true strategies for amazing mobile sales content that your reps—as well as your enablement and operations teams—won’t be able to live without.In this session, learn:

x The best approaches to adapting your content for mobile x How Covidien, one of the world’s largest medical device companies, went mobile in four weeks without adding budget

x How to choose tools that help you create content, easily share it to mobile, and measure its ROI

Stephen Hayes, Implementation Manager, INKLING

4:00 CASE STUDY: EMPOWER SALES THROUGH DIGITAL CONTENT TO INCREASE SALES PRODUCTIVITY

x Implement a digital content creation solution to empower sales x Use the same solution for increased sales productivity through online training x Highlight examples of the technology used and success stories x Assess what worked and areas for improvement

Chad Laity, Marketing Manager, Marketing – Peripheral Access Vascular, TELEFLEX

4:45 Chairman’s Closing Remarks, End of Day One and Cocktail Reception Afternoon Networking & Refreshment Break

8:00 Continental Breakfast for Conference Participants

8:50 CHAIRPERSON’S RECAP OF DAY ONE AND REMARKS Jeff Gaus, CEO, PROLIFIQ SOFTWARE

9:00 CASE STUDY: THE SECRET ROI FORMULA — MEASURING THE SUCCESS OF YOUR MARKETING EFFORTS

x Understand what tools and strategies are available to prove marketing is adding to the bottom line x Discuss how to determine success and get all stakeholders on the same page x Get valuable insights out of your numbers through dashboards and reports x Highlight best practices for reporting and working methods proving ROI

Timothy D. Buckley, Vice President, North American Sales & Global Marketing, IRIDEX 9:45 ASK THE ICD CASE STUDY: DEVELOP A DIRECT-TO- PATIENT CHANNEL

x Leverage a lightly branded disease awareness strategy x Establish two-way communication with patients & referring HCPs x Convert patient education to ROI

Jennifer Fox, Global Marketing Director, ICD System, MEDTRONIC

10:30 Morning Networking and Refreshment Break

11:00 TURNING INSIGHTS INTO PROFITABLE ACTIONS BY CONSUMERS

x Leverage social listening for the who, when and what x Turn insights into targeted campaigns x Discuss branded versus unbranded campaigns x Review driving actions that move the needle for the brand

Malcolm Bohm, CEO, LIQUID GRIDS

11:45 CASE STUDY: USE AN UNBRANDED CAMPAIGN TO TARGET AND RETARGET PATIENTS

x Highlight the benefits of unbranded campaigns in digital channels x Assess successful strategies to drive conversations between patients and doctors x Highlight results from a recent campaign

Thomas Panchak, Director, Digital Marketing & Patient Communications, INTUITIVE SURGICAL

12:30 Networking Luncheon

1:30 PANEL DISCUSSION: EFFECTIVE CONTENT MARKETING: REPURPOSE CONTENT EFFECTIVELY, ENGAGE ONLINE COMMUNITIES AND EMPOWER BRAND ADVOCATES

x Evaluate the most cost-effective methods to multiply your marketing resources x Outline the golden rules for reusing and repurposing content x Understand how to get opinion leaders to talk about your products and equip them with the content they need x Discuss innovative content marketing tools

Moderated by: Jeff Gaus, CEO, PROLIFIQ Sherri Cowan, Senior Manager, Demand Generation and Strategy COVIDIEN Kara Rasmussen, Senior Marketing Communications Manager, STRYKER ENDOSCOPY

Elizabeth Presson, Digital Media & Community Experience Manager, OTICON MEDICAL

2:15 CASE STUDY: ADD VALUE AND DEVELOP MEANINGFUL RELATIONSHIPS WITH PATIENTS THROUGH THE RIGHT CONTENT AT THE RIGHT TIME

x Listen in order to develop a deep understanding of target audiences and key content x Highlight the power of testimonials and storytelling x Create content that is effective through developing a thorough content marketing competency x Work with communities to create brand loyalty

Layli Sobhani, Digital Marketing Director, Biosense Webster, JOHNSON & JOHNSON

3:00 Afternoon Networking and Refreshment Break

3:30 PANEL DISCUSSION: DIGITAL MARKETING INNOVATION — WHAT CAN BE LEARNED FROM OTHER INDUSTRIES

x Understand how other industries use digital x Highlight innovative approaches for social and mobile x Discuss how device marketers can leverage effective strategies from their counterparts in other industries

Moderated by: Jeff Gaus, CEO, PROLIFIQ Augustine Fou, Chief Digital Officer/Professor, RUTGERS UNIVERSITY Kristie Colon, Strategic Communications Manager, SKINCENTIAL SCIENCES David Salmon, Director Global Digital Marketing, ROCHE DIAGNOSTICS Leif Goranson, Sr. Interactive Specialist Global Medical Education, MEDTRONIC SPINAL

4:15 NURTURE LEADS AND DRIVE LEAD CONVERSION THROUGH PERSONALIZATION AND MARKETING AUTOMATION

x Understand what tools are available to leverage personalization x Evaluate different technologies for marketing automation x Serve different content to different groups at different stages of the customer buying cycle x Discuss best practices to manage and improve segmentation x Assess how to manage a campaign that is geared toward a number of different segments x Work hand in hand with IT to get the most out of Marketing Automation

Tatiana Zhukovskaya, Director, Market Development, Biosense Webster, JOHNSON & JOHNSON FAMILY OF COMPANIES

5:00 Chairperson’s Closing Remarks and End of Conference

MAIN CONFERENCE DAY ONE TUESDAY, APRIL 28, 2015

MAIN CONFERENCE DAY TWO WEDNESDAY, APRIL 29, 2015

“GREAT, HIGH-LEVEL STRATEGIC EXAMPLES”

DIGITAL STRATEGIST, MEDTRONIC

Terms & ConditionsBy registering for an ExL Events, Inc. (“ExL Pharma”) event, you agree to the following set of terms and conditions listed below:Registration Fee: The fee includes the conference‚ all program materials‚ and designated continental breakfasts‚ lunches and refreshments.Payment: Make checks payable to ExL Events, Inc. and write code C570 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full prior to the commencement of the conference. Any discount applied cannot be combined with any other offer‚ and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options.

If you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the start date of the event:• Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event

valid for 12 months from the voucher issue date.• Less than four weeks: A voucher to another ExL event valid for 12 months from the voucher issue

date.If you cancel within five business days or at any time after receiving the conference documentation, the voucher issued will be $395 less.Substitution Charges: There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.

ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other costs incurred by registrants.ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date‚ content‚ speakers or venue.* The opinions of ExL speakers do not necessarily reflect those of the companies they represent or ExL Events, Inc.Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made.The content in ExL slide presentations, including news, data, advertisements and other information, is provided by ExL Events, Inc.’s (“ExL’s”) designated speakers and is designed for informational purposes for its attendees, and is NOT INTENDED for purposes of copywriting or for redistribution to other outlets without the express written permission of ExL’s designated speaking parties. Neither ExL nor its content providers and/or speakers and attendees shall be liable for any errors, inaccuracies or delays in content, or for any actions taken in reliance thereon. EXL EVENTS, INC. EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OF ANY THE CONTENT PROVIDED, OR AS TO THE FITNESS OF THE INFORMATION FOR ANY PURPOSE. Although ExL makes reasonable efforts to obtain reliable content from third parties, ExL does not guarantee the accuracy of or endorse the views or opinions given by any third party content provider. ExL presentations may point to other Internet sites that may be of interest to you, however ExL does not endorse or take responsibility for the content on such other sites.

Registration Fees for Attending ExL’s 4th Digital Marketing for Medical Devices West Summit:

EARLY BIRD PRICING Register Before 03/13/2015

Conference Only $1,795 $2,195

Conference & One Workshop $2,095 $2,395

Conference & Two Workshops $2,395 $2,695

STANDARD PRICING

Conference Only — After Early Bird $1,995 $2,395

Conference & One Workshop — After Early Bird $2,295 $2,595

Conference & Two Workshops — After Early Bird $2,595 $2,895

ONSITE PRICING

Conference Only — Onsite $2,095 $2,495

Conference & One Workshop — Onsite $2,395 $2,695

Conference & Two Workshops — Onsite $2,695 $2,995

-

Questions or Comments?Do you have a question or comment that you would like to be addressed at this event? Would you like to get involved as a speaker or discussion leader? Please email Senior Program Director Kai Hahn at khahn@exlevents.com.

GROUP DISCOUNT PROGRAMSOffers cannot be combined, early bird rates do not apply. To find out more on how you can take advantage of these group discounts, call 866–207–6528.

Save 25% per person when registering fourFor every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register four at one time).

Save 15% per person when registering threeCan only send three? You can still save 15% off of each registration.

MEDIA PARTNERS

Medical Device Pricing

Solution Provider Pricing

WAYS TO REGISTER

“EXCELLENT RELEVANT MATERIAL — ESPECIALLY IN SELLING DIGITAL STRATEGY INTERNALLY” BUSINESS DIRECTOR, TACTILE SYSTEMS

www.exlevents.com/DigDevicesWest

registration@exlevents.com

866-207-6528

ExL Events, Inc.494 8th Avenue, Fourth FloorNew York, NY 10001

888-221-6750

SPONSORED BY:

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Method of Payment: � Check � Credit Card

Make checks payable to ExL Events, Inc.

Card Type: � MasterCard � Visa � Discover � AMEX

CONFERENCE CODE: C570

for Medical DevicesW E S T APRIL 27-29, 2015

ARGONAUT HOTELSAN FRANCISCO, CA

• From Push to Pull: Understand How Digital Technology Is Revolutionizing Marketing

• Outline Three Approaches to Globalizing Apps

• Paid Advertising and Ad Fraud —Understand Trends in Social Media to Get the Most for Your Dollars

• OUT OF INDUSTRY PANEL: What Can Be Learned from Other Industries

• Interactive Roundtables on How to Incorporate Digital Marketing in the Organizational Structure

• Help Your Agency Help You — Highlight Best Practices for the Agency Selection Process and Improved Collaboration

• The Secret ROI Formula — Measuring the Success of Your Marketing Efforts

• Effective Content Marketing - Innovative Strategies to Max out on Your Resources

• Add Value and Develop Meaningful Relationships with Patients Through the Right Content at the Right Time

NEW FOR 2015

REGISTER BEFORE MARCH 13, 2015 AND SAVE $300!4th

Leverage Digital to Expand Your Reach, Foster Brand Loyalty and Add Value for Your Customers

WAY

S TO

REGI

STER

TO REGISTER CALL 866-207-6528 OR VISIT WWW.EXLEVENTS.COM/DIGDEVICESWEST

www.exlevents.com/DigDevicesWest

registration@exlevents.com

866-207-6528

888-221-6750

ExL Events, Inc.494 8th Avenue, Fourth FloorNew York, NY 10001