for libraries (and other nonprofits): how to enter the social media space
DESCRIPTION
Best Social Media Practices for Libraries: Do's, Do Nots and Donuts. Or, How to Care for Your Most Important Reference Book: Facebook. Prepared for Library Association Conference 6/2/14.TRANSCRIPT
- 1. LIBRARIES INSPACEHelen Klein Ross@adbroadNew Jersey LibraryAssociation Conference,June 2, 2014#njla14 #SpaceNJ
2. EVERYTHINGYOU NEEDTO SUCCEEDIN SOCIALMEDIA, YOULEARNED INKINDERGART 3. FUNDAMENTALSListen to others. 4. FUNDAMENTALSListen to others.Dont push. 5. FUNDAMENTALSListen to others.Dont push.Dont yell. 6. FUNDAMENTALSListen to others.Dont push.Dont yell.Share your stuff. 7. FUNDAMENTALSListen.Dont push.Dont yell.Share your stuff.Dont talk only about 8. EXPANDING TO OTHER SOCIALMEDIA CHANNELSbrandfictionfactory.com 9. brandfictionfactory.com 10. WE CREATED OPPORTUNITIESFOR AUDIENCE INTERACTION 11. TWEASERAn hour before Season3 Premiere, Mad Men onTwitter staged a twitterevent called MadWorlds Collide inwhich Mad Menattended 1963 moviepremiere of Its a Mad,Mad, Mad World. 12. TWEPISODE 13. WHATS IN IT FOR US?--Libraries 14. SOCIAL ETIQUETTE1. Think visually2. Dont censor comments (unless NSFW or spam)3. Encourage debate = engagement4. Be transparent (no place to hide)5. Know your audience6. Represent 15. [email protected] 16. SOCIAL ETIQUETTE1. Think visually2. Dont censor comments (unless NSFW or spam)3. Encourage debate = engagement4. Be transparent (no place to hide)5. Know your audience6. Represent your brand 17. Follow the leaders 18. Create lists 19. Create lists 20. UPDATE 21. PROMOTE 22. FEEDBACK 23. IDEAS 24. JUST SHOWING UP ISNTENOUGH 25. THINKDIFFERENT 26. THINKDIFFERENT 27. CONNECT 28. FUNDAMENTALSListen.Dont push.Dont yell.Share your stuff.Dont talk only about 29. HAVEPATIENCE.SOCIALMEDIATAKES TIME.LIKE ANY 30. TO CONTINUE THECONVERSATIONHELEN KLEIN ROSS@[email protected]