for invitation for expression of interest for...
TRANSCRIPT
BIDDING DOCUMENT
FOR
INVITATION FOR EXPRESSION OF INTEREST FOR
APPOINTING AN ADVERTISING AGENCY
B/13/2020
CEYLON PETROLEUM CORPORATION
2020
CEYLON PETROLEUM CORPORATION
MINISTRY OF PETROLEUM RESOURCES DEVELOPMENT
Invitation for Expression of Interest for Appointing an Advertising Agency
B/13/2020
Ceylon Petroleum Corporation (CPC) invites Expression of Interest from reputed and
experienced Advertising Agencies interested in providing full scale advertising and marketing
communications services for Ceylon Petroleum Corporation for a period of one year.
Ceylon Petroleum Corporation intends to implement a 360-marketing communication campaign
to revamp the corporate image and carry-out sales promotional campaigns for CEYPETCO brand
Lubricants using ATL,BTL and Digital media.
The Agencies who meet the following criteria are invited to submit their agency profile with the
Expression of Interest (EOI) in the format specified by CPC.
1. Local and International Agencies with presence in Sri Lanka
2. The Agencies must have at least 05 year’s experience in developing and implementing
360 Advertising and marketing communication campaigns to promote corporate image
and products of which at least 5 years’ experience developing and implementing Digital
and New Media will be favorably considered.
3. The agencies must have handled a media implementation budget of over 400 million per
annum in the last 5 years.
4. The agencies must have dedicated units with experts to provide Strategic Planning &
Creative, ATL media, Digital Media, Public Relations, Activation & Events, and Outdoor
Advertising & Billboards.
5. Agencies that have won recognition through local and international awards and proven
human talent for local and international media campaigns will be given preference.
The agency profile that needs to be duly completed and submitted with the Expression of Interest
can be obtained from the web site www.ceypetco.gov.lk or collected from the Office of Manager
(Procurement & Stores), Procurement & Stores Function, 1st Floor, Ceylon Petroleum
Corporation, No. 609, Dr. Danister De Silva Mawatha, Colombo 09 until 1500 hrs. on
02.04.2020.
The Interested eligible organizations may submit their duly completed Agency Profile and
Expression of Interest addressed to the Chairman, Departmental Procurement Committee, c/o
Manager (Procurement & Stores), Procurement & Stores Function, 1st Floor, Ceylon Petroleum
Corporation, No. 609, Dr. Danister De Silva Mawatha, Colombo 09 in a sealed registered cover
with a payment of Rs. 5,000.00 which is non refundable. This payment can be made by either
cash deposit to CPC or a bank draft address to CPC.
The EOI will be closed at 1400 hrs. on 03.04.2020 “Expression of Interest – ‘Advertising
Agency” should be indicated in the top left-hand corner of the envelop.
The Procurement Committee of Ceylon Petroleum Corporation reserves the right to shortlist
suitable agencies based on information submitted. The request for Technical & Financial
proposals will be issued only to the shortlisted agencies.
Chairman,
Departmental Procurement Committee,
C/o Manager (Procurement & Stores)
Procurement & Stores Function,
1st Floor,
Ceylon Petroleum Corporation,
No. 609, Dr. Danister De Silva Mawatha
Colombo 09.
Tel: 5455330
Fax: 5455424
E-mail: [email protected]
Page 1 of 6
CEYLON PETROLEUM CORPORATION Ministry of Petroleum Resources Development
Invitation for Expression of Interest Appointing an Advertising Agency
EOI Submission Guideline
Ceylon Petroleum Corporation (CPC) invites Expression of Interest from reputed and experienced Advertising Agencies interested in providing full scale advertising and marketing communications services for Ceylon Petroleum Corporation for a period of one year.
Advertising agency selection will be based on the short-listed agencies, by evaluating their
company strength, performance and the presentation of the strategy and creative.
Interested agencies should submit the following documents along with the Expression of Interest
for the short-listing process on or before at 1400 hrs. on 03.04.2020 to reach the Chairman,
Departmental Procurement Committee
a. Duly completed Agency Profile Form with relevant supporting documents (annexed)
b. Certified copy of articles of association, partnership or Joint Venture Agreement with
form 20 obtained from Company Register
c. Corporate profile of the Company
d. Audited Accounts for the 5 immediately preceding Years. The set of Accounts should
be Certified by a Chartered Accountant.
e. Media billing for the last 5 years - Certified by auditors
f. List of permanent employees with EPF numbers.
g. Clientele – Present accounts & Past accounts handled should be submitted separately.
The agency should produce the service certificates obtained from the clients along
with the list of clients. Any list of clients without service certificates would be
rejected during the short – listing process.
h. Details of creative work done for electronic and print media for year 2018/19 on CD /
DVD
Page 2 of 6
i. Details of Awards won. The Agencies are expected to Submit the above list of
awards/recognizes for campaigns, certifying by the awarding authority.
A campaign brief will be shared with the short-listed agencies upon evaluation of EOI
submissions. All short-listed Advertising agencies must make a presentation of their advertising
strategy, to cover the following areas with a creative proposal and media strategy to address the
campaign brief.
Positioning Strategy for CPC
Corporate Branding
Internal Communication Campaign
Corporate Campaign – ALT & BTL
Brand Campaigns for other relevant products
Public Relations Strategy and execution plan
Digital and Social Media strategy
Ceylon Petroleum Corporation procurement committee reserves the right to accept or reject any
tender or part thereof or call for additional information or call for fresh submissions where
necessary.
Page 3 of 6
CEYLON PETROLEUM CORPORATION Ministry of Petroleum Resources Development
Invitation for Expression of Interest Appointing an Advertising Agency
EoI Submission Checklist
Yes No
1 Duly Completed Agency profile Form
2 Certified Copy of articles of Association
3 Form 20 obtained from Company Register
4 Company profile
5 Accounts / Balance sheet for last 5 years
6 Auditor certification of the annual media billing – past 5 years
7 List of permanent employees with the EPF numbers.
8
Clientele –Past accounts handled should be submitted separately. The
agency should produce the service certificates obtained from the clients
along with the list of clients.
Clientele – Present accounts handled should be submitted separately.
The agency should produce the service certificates obtained from the
clients along with the list of clients.
9 Details of creative work done for electronic and print media for year
2018/2019 on CD / DVD
10
Details of Awards won
Signature of Authorized Office ........................
Date: ........................
Rubber Stamp
Page 4 of 6
APPOINTING AN ADVERTISING AGENCY FOR CEYLON PETROLEUM CORPORATION
AGENCY PROFILE
1 – INFORMATION ON AGENCY PROFILE Please fill following information first and you may add any other information you wish in the additional section.
1 Name of the Company/Organization
2 Address of the Company/Organization
3 Company /Business Registration No.
4 Year of incorporation in Sri Lanka
5 Nature of the Business
6 Company Turnover – Last Five years (Rs. Million)
2015
2016
2017
2018
2019
7 Name of the Contact Person and contact details
8 No. of Permanent Employees
9 No. of casual/contract staff
10 VAT Registration No.
11 Other relevant information
Page 5 of 6
2 – PROFILES OF THE PROPOSED TEAM HANDLING CPC ACCOUNT PROFILE OF THE ACCOUNT DIRECTOR/ MEDIA DIRECTOR AND THE OTHER KEY STAFF
Name Educational & Professional Qualification
Experience Position/ Role Other information/ achievements or remarks
1
2
3
4
5
6
7
8
9
4 – CLIENT BASE A) PRESENT CLIENTS
Name of
Company/organization
Name of Brand Campaign
Duration
Date at
commence
Value of Campaign
Budget
Contact details at Client
1
2
3
4
5
6
Page 6 of 6
B) PAST CLIENTS – LAST FIVE YEARS
Name of
Company/organization
Name of Brand Campaign
Duration
Date at
commence
Value of Campaign
Budget
Contact details at Client
1
2
3
4
5
6
7
6 – ANY OTHER SUPPORTING DOCUMENTS TO STRENGTHEN THE APPLICATION.
I hereby certify that the above particulars furnished by me in this EOI Tables are true and accurate. …………………………………………. Signature Name: Company Seal Designation: Date: