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  • FOR IMMEDIATE RELEASE PRESS RELEASE KUALA LUMPUR, 6 JUNE 2013 MISTER POTATO EXCITES WITH XXTRA FLAVOUR Kuala Lumpur, Malaysia, 6 June 2013 - In 2011, Mister Potato became the global snack partner of Manchester United. With this strategic partnership, they were able to excite the market thanks to a series of unique promotion campaigns. It started with the Ultimate Manchester United Experience where local football fans were given the chance of a lifetime to gain exclusive access to the English football giant. This was followed by the Party with Nidji at Old Trafford campaign and most recently, Mister Potato gave away three Manchested United edition Chevrolets. The excitement continues with Malaysias no.1 potato chip brand introducing its new and improved chips that comes with XXTRA flavour. Quality ingredients and only fresh imported potatoes from the best farms in USA and Australia are used in the production of these chips. As part of Mister Potatos No Compromise philosophy, over RM300,000 has been invested into further improving the taste of the improved potato chips. Its new FlavourWrap technology ensures every chip is coated evenly with flavour on all sides, guaranteeing maximum taste in every bite of Mister Potato. The new FlavourWrap technology has helped to enhance Mister Potatos entire snack range - especially the Hot & Spicy and Barbeque flavours. The improved flavours pack a punch with a spicier and more intense taste that is sure to resonate with Malaysians love of spicy foods. According to MAMEE-Double Deckers CEO, Datuk Wira Pang Tee Chew, At MAMEE, we are focused on raising the bar for all our products. We have recently invested RM100 million to expand our production capabilities for both snacks and noodles, and will continue to introduce more innovation and unique recipes. You can look forward to a lot more excitement from Mister Potato in the coming months. The new and improved Hot & Spicy and Barbeque chips from Mister Potato are now available in stores.

  • ABOUT MISTER POTATO Mister Potato is the no.1 potato chip brand in Malaysia. Its part of the Mamee-Double Decker conglomerate and is the Official Global Snack Partner of Manchester United. Its range of snacks includes Mister Potato Chips, Mister Potato Crisps, Mister Potato Rice Crisps and Mexican Wave. The chips are loved both locally and around the world as Mister Potato is sold in over 100 countries with top markets in Australia, Singapore, Russia, Netherlands, Maldives and the Middle East. Mister Potato is made from only fresh imported potatoes from the best farms in the US and Australia. Potatoes are handpicked for its low sugar and high dry content, colour, taste, size and texture. The chips are also famous for being trans-fat free and cooked in vegetable oil. These are among the selective requirements of Mister Potatos No Compromise philosophy to produce only the best potato chips. For more information, please contact:

    Cheryl Yong Senior Brand Manager, Mamee-Double Decker (M) Berhad Tel : 03 5632 5588 Email : cheryl.yong@mamee.com.my Webpage : www.misterpotato.com.my

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