for immediate release march 17, 2009iaa-press release 1 author: matthew fiorentino created date:...
TRANSCRIPT
FOR IMMEDIATE RELEASE March 17, 2009
AXE PRESENTS “AXIS OF EVIL” FIVE-CITY COLLEGE COMEDY TOURThe Axis of Evil comedy tour – featuring the hilarious comedians Dean Obiedallah, Maz Jobrani, Ahmed Ahmed, and Aron Kader – is touring college campuses this spring. In order to celebrate the Arab American community and its artists, AXE will finance the college comedy tour as part of its “mAXEmum security” product campaign.
Event Schedule 2009:
New York City:April 3 New York UniversityApril 4 Columbia University
Detroit:April 10 University of MichiganApril 11 Michigan State University
Chicago:April 17 Northwestern UniversityApril 18 University of Chicago
Houston:April 24 University of HoustonApril 25 RICE University
Los Angeles:May 1 University of California Los AngelesMay 2 University of Southern California
Immediately following each performance, AXE will host a post-show reception and panel Q&A discussion. Admission is free for students, however space is limited. To RSVP for the reception please email [email protected].
AXE and “Axis of Evil” joined forces in July 2008 with the launch of AXE’s “Get Noticed for a Reason” campaign. For additional information, please visit:
www.axisofevilcomedy.comwww.AxeGetNoticed.com
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Press ContactsFor AXE:Kristen Hutchinson 212-500-5000 [email protected]
FOR IMMEDIATE RELEASE February 5, 2008
AXE: THE FIRST POWERHOUSE BRAND TO SPECIFICALLY TARGET ARAB AMERICANS IN NEW CAMPAIGN
Unilever’s AXE launches an innovative marketing campaign, mAXEmum security, targeting Arab American males, between the ages of 18-24. The campaign marks the first instance of a major brand courting this highly influential group. mAXEmum security centers on the concept of ‘Perception’ with the tagline “Get Noticed for a Reason.”
“We want to expand upon our current ‘Get a Girl’ message,” said Matthew Fiorentino, SVP of Creative & Strategic Planning for AXE. “We have a strong sense of community and we hope to capitalize on the following we already have by appealing to this underrepresented, highly educated group in a post-9/11 world.”
A new print, radio, television, and OOH campaign will support the effort. Earlier this week, AXE launched its new web site, www.AxeGetNoticed.com.
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Press ContactsFor AXE:Kristen Hutchinson 212-500-5000 [email protected]
