footfeed presentation
TRANSCRIPT
Power Your Brands with a Location-based Multi Check-in Platform
Footfeed is a location-based mobile social platform to engage your consumers across
multiple check-in networks
The SolutionWith Footfeed, any brand can create their own multi check-in network on top of the existing services and launch custom location-based programs and campaigns
It’s like having your own Foursquare or Gowalla that works with all the networks
All The Networks Rolled Into One
Footfeed is a check-in platform that works with
Foursquare
Gowalla
Brightkite
Facebook Places
Google Latitude
And soon others
Here’s How it WorksFootfeed aggregates the check-in networks into a single platform deliverd via an API that includes:
• A multi check-in platform
• Publishing messages across major check-in networks
• Integration with Geotoko for location based deals
• Data & reporting
• API to integrate into existing mobile applications
• Promotion of retail locations and partners
Trigger branded messageson check-in, coupon redemption
Reward customers for checking in
Announce in-store events nearby
Example: Borders Books
Show special offers by date and location
Consumers connect theircheck-in networks to Borders
How Footfeed can enhance the Borders loyalty program
“I just saved 25%” by checking in with Borders check-in app
Example: Taco BellHow Footfeed can evolve the store locator into a engaging local experience
Deliver SMS coupons based upon location, checkin history
Reward customers based on frequency of check-ins
Add fun, viral share consistent with brand positioning
Consumers can check-in to Taco Bell
Trigger brand messages across networks on check-in
Incentivize consumers with double points at certain locations
Browse rewards catalog & redeem
Example: Coke Rewards
Check In to redeem codes
Consumers can connect their networks to Coke Rewards
How Footfeed can increase participation in Coke Rewards
Find places your friends redeemed coke rewards
Trigger brand messages on check-in
Example: Glee Fan Promotion
Earn Gleek points on check-in
Trigger brand messages on check-in and slushie toss
How Footfeed engage fans of Glee (Gleeks)
“I just scored 5 Gleek points” at 7/11 (Starbucks, Walnut Creek) @gleeapp http://gleek.ly/loc3512
Toss virtual slushies across social networks
Earn virtual rewards for checking in to music-related locations
Licensing Fees
License Platform (based on volume)
Setup fee$.03-$.10 per user per
month ortiered flat fee
Custom app development (when Footfeed builds the
apps)
$25,000+ per app plus licensing fees
• Footfeed is the only company that offers a white lable multi check-in platform
• Works on iPhone, Android, Blackberry, Symbian, Windows 7
• Footfeed powers an upcoming POI app from Renaissance Hotels
• Qualcomm is integrating Footfeed into their social mobile platform
• Launching “check-in transaction” pilot program with Experian data
• Footfeed is based in San Francisco, CA
About Footfeed
