foot lock 2010 (eng) 2
DESCRIPTION
Our product presentation in English.TRANSCRIPT
FootLock
Martin Põld
Company informationFootLock OÜ is a company based on Estonian investments. The goal of the company is to provide high quality product for clients and co-operation partners in Estonia and abroad.
Our clients are big companies and also smaller companies who would like to improve their service with the help of our product.
Our mission is to create additional value for companies with our product.
What is the main problem when buying shoes?
Problem...Problem is that people don’t know their shoe size!
Numbers say...Approx. half of the
customers do not
know their correct
shoe sizeTo find the right
shoes, customer
usually tries about
2-3 timesAdditional time
spent per customer
service:
about 2-4 minutes
Survey
50%43%
7% Don't know correct shoe size
More or less know their correct shoesize
Don't know correct shoe size and arenot ready to try some other ones
(1500 in.)(1290
in.)
(210 in.)
DATA
• 3000
participants
• Store size: 210
m2
Survey
210 : 2 = 105 x ~47 GBP = ~4940 GBP * 3000 participants
* Survey was done in 210 m2 store
RESULTS
• 50% of people (1500 participants) don’t know their correct
shoe size
FootLock foot scale helps to find out customer’s correct shoe
size.
• 43% of people (1290 participants) more or less know correct
shoe size
Foot scale assures comfortable and professional customer
service.
• 7% of people (210 participants) don’t know their correct shoe
size and are not willing to try other shoes
If foot scale would help half of those 7% people to buy, the
profit would be:
Example• Customer is trying the shoes at store and asks salesclerk to
bring her size No 39
• Salesclerk finds out that this size is sold out, but offers size No
40 because this one they have
• Customer refuses to try bigger shoes claiming that she knows
exactly that her right shoe size is No 39
• Well-seen salesclerk notices that the customer might be
mistakaen and her right shoe size is probably No 40...
How to politely approach the customer once again?
We have the solution!
Effectiveness
2,5 12,525
250
0,5 2,5 5
50
0255075
100125150175200225250275
1 5 10 100
Clients
Tim
e sp
ent
Without foot scale With foot scale
With the help of FootLock foot scale customer finds the right shoe size more
than 5 times faster!
Source: FootLock OÜ survey
What are the benefits for you?Proffesional
customer serviceCustomer comfort
Time = money
How to use?
Customer steps on
the foot scale – the
heel has to be set
against the foothold
of scale
After one second
foot scale will show
the shoe size
36,5
Technical information• Dimensions: 20 x 42 x 5,5 cm (with foothold)
• Input: 3 AAA batteries
• Weight: 3 kg
• Enables to measure sizes between 14-51 (EU) with 0,1 accuracy
36,5
Price and guarantee
250 GBP1
PRICEAMOUNT
GUARANTEE FOR 2 YEARS!
Other option: rental (25 GBP/month)*
Martin PõldEngland Sales ManagerFootLock OÜ --------------22 Chaucer Street, Leicester, LE2 1HD, EnglandPhone: +44(0)7726779223Email:[email protected]: www.footlock.ee