foodeat pdf
TRANSCRIPT
•WaiCngCme•Distance•Highprices•LimitedfoodalternaCves
Problem
Solution
Homemadefood.CompeCCveprice.
How
Geo-localizaCon
ConnecConbetweenchefandcustomer
Takeaway/delivery
FoodexperienceHomecookingplaTorm
Competitors Analysis
FastFood
Mensa
Ristorante
Bar/tavolacalda Gnammo
0
1
2
3
4
5
6
0 1 2 3 4 5 6
Conven
ience
Quality
Strenght Points
CredenCalofreadiness:• HACCP• No-professionalregistraCon
Market
12milionidipersone
officebar&restoaurants
canteen
55,4miliardidieuro
Target
Employees&
Travelers
Students
Tourists
Validation
Interviewstorandomsampleof30people:• 70%intrestedtotryFoodeat• Earlyadopters:age[20-30]
Revenue Model
Mark-uponprice+20%
3months6months9months
520100
BetatestWebsiteonlineConquerthecity
Road Map
Investiment
27%
36%20%
8% 9%
70KIT
MKT
TEAMREFUNDSLEGALEXPENSESOTHERSERVICES
ValeriaRussoCEO
3yrsexperienceinfundraising,branding,
esternalrelaConshipininternaConalfield
TommasoPadulaProductManager
FoodBlogger
CiccioLavoriniFinancialAccount
AnalystStudentinGeneral
ManagementatLUISS
AndreaDeGaetanoMarkeCngManager
StudentinGeneralManagementatUNIME
Team
We are ready for being eaten…
Technology & Operation Support
• Cookersdatabates• Traningforcookers• Welcomekit• Freegoods• Brandvoucher• MarkeCngsupport
Marketing Strategy
• PartnershipwithUniversiCes• PartnershipwithTicketVoucher• FreeVoucher• ADVCompains• B2Bconpromocode
• Socials(FBGroup,...)• Flyers• PartnershipwithSupermarketfranchising• PartnershipwithFoodBrands• CompeCCons• Eventsforsharing
Fonts
- hmp://www.infodata.ilsole24ore.com/2015/07/06/studenC-fuori-sede-la-maggior-parte-arrivano-da-puglia-e-sicilia/?refresh_ce=1
- hmp://www.ilsole24ore.com/art/economia/2011-08-29/grande-mondo-ristorazione-160432.shtml?uuid=AaBA9vzD