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Food Traceability Technologies Market 2014-2024

EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS

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Contents 1. Executive Summary 1.1 Global Food Traceability Market Overview

1.1.1 Trends in the Developed Regions

1.1.2 Trends in the Developing Regions

1.2 Benefits of This Report

1.3 Who is This Report For?

1.4 Methodology

1.5 Global Food Traceability Market Forecast 2014-2024

1.6 Food Traceability Submarket Forecasts 2014-2024

1.7 Leading National Food Traceability Market Forecasts 2014-2024

1.8 Food Traceability Market Definitions

2. Introduction to the Food Traceability Market 2.1 Food Traceability Market Structure Overview

2.2 Food Safety Incidents Contribute to Erosion of Consumer Confidence

2.3 GMO Cultures Should be Identified Within the Global Food Chains

2.4 Advantages of Food Traceability Outweigh Disadvantages in the Long Term

2.4.1 Food Recalls Are Damaging and Expensive

2.4.2 Faster and More Precise Food Traceability is Needed

2.5 Global Logistic Chain is Growing More Complex

2.5.1 The Importance of Animal Identification in the Meat Industry Should Not be Underestimated

2.6 Today’s Consumer is Becoming More Educated

2.7 Cheaper Traceability Solutions Must Replace Expensive Options

2.7.1 Why Internet –Based Implementation of Traceability is the Way Forward

3. Global Food Traceability Market Forecast 2014-2024 3.1 Global Food Traceability Market Outlook

3.2 North American Food Traceability Market 2014-2024

3.2.1 North American Meat Industry Drives Traceability

3.2.2 Wal-Mart’s Initiative Breathed New Life into Food Traceability

3.3 South American Food Traceability Market 2014-2024

3.3.1 In Order to Export One has to Become Compliant

3.4 Western European Food Traceability Market 2014-2024

3.5 Eastern European Food Traceability Market 2014-2024

3.5.1 Additional Driving Factors in Eastern Europe

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Contents 3.6 Middle-Eastern Food Traceability Market 2014-2024

3.7 Asia-Pacific Food Traceability Market 2014-2024

3.8 Oceanic Food Traceability Market 2014-2024

3.9 African Food Traceability Market 2014-2024

4. Food Traceability Submarket Forecasts 2014-2024 4.1 Global Food Traceability Submarket Outlook

4.2 EAN/UPC Barcode Submarket Forecast 2014-2024

4.2.1 EAN/UPC Barcode Submarket Analyses

4.3 2D QR Code Submarket Forecast 2014-2024

4.3.1 2D QR Code Submarket Analyses

4.4 RFID/RTLS Submarket Forecast 2014-2024

4.4.1 RFID/RTLS Submarket Forecast Analyses

4.5 Other Submarket Forecast 2014-2024

4.5.1 Other Submarket Analyses

5. Leading National Food Traceability Markets Forecast 2014-2024 5.1 US Food Traceability Market 2014-2024

5.1.1 US Food Traceability Market Analyses

5.2 Canadian Food Traceability Market 2014-2024

5.2.1 Canadian Food Traceability Market Analyses

5.3 Japanese Food Traceability Market 2014-2024

5.3.1 Japanese Food Traceability Market Analyses

5.4 Australian Food Traceability Market 2014-2024

5.4.1 Australian Food Traceability Market Analyses

5.5 UK Food Traceability Market 2014-2024

5.5.1 UK Food Traceability Market Analyses

5.6 German Food Traceability Market 2014-2024

5.6.1 German Food Traceability Analyses

5.7 Danish Food Traceability Market 2014-2024

5.7.1 Danish Food Traceability Analyses

5.8 French Food Traceability Market 2014-2024

5.8.1 French Food Traceability Market Analyses

5.9 Spanish Food Traceability Market 2014-2024

5.9.1 Spanish Food Traceability Market Analyses

5.10 Indian Food Traceability Market 2014-2024

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Contents 5.10.1 Indian Food Traceability Market Analyses

5.11 Chinese Food Traceability Market 2014-2024

5.11.1 Chinese Food Traceability Market Analyses

5.12 Italian Food Traceability Market 2014-2024

5.12.1 Italian Food Traceability Market Analyses

5.13 South Korean Food Traceability Market 2014-2024

5.13.1 South Korean Food Traceability Market Analyses

5.14 South African Food Traceability Market 2014-2024

5.14.1 South African Food Traceability Market Analyses

5.15 RoW Food Traceability Market 2014-2024

5.15.1 RoW Food Traceability Market Analyses

6. SWOT Analysis of the Food Traceability Market 2014-2024 6.1 Strengths

6.1.1 Improved Food Crises Management in Case of Recalls

6.1.2 Increased Consumer Confidence in Food

6.1.3 Enhanced Food Security

6.2 Weaknesses

6.2.1 Food Traceability is Still an Expensive Matter

6.2.2 Lack of Uniformity and Standardisation

6.3 Opportunities

6.3.1Promotion of New IT Traceability Solutions

6.3.2 Increased Access to Global Markets for Developing Regions

6.4 Threats

6.4.1 Resource Intensive Administrative Undertaking

6.4.2 Smaller Companies Are Less Willing to Invest in Full Traceability Solutions

7. Expert Opinion ____ 7.1 Verify Technologies Limited, Seamus McNamara, Director

7.1.1 Trends and Developments

7.1.2 Challenges and Opportunities

7.1.2.1 Why Paper-Based Options are Becoming a Thing of the Past

7.1.2.2 Lean Engineering and Modern Efficiency Management is on the Way

7.1.3 Geographical Regions in Food Traceability Market

7.1.4 Growth Rates in Food Traceability Market Spending

7.2 WaudWare Incorporated, Charles Waud, President

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Contents 7.2.1 Trends and Developments

7.2.1.1 How Do Players React to Current Trends

7.2.2 Challenges and Opportunities

7.2.2.1 How to Turn a Challenge into an Opportunity

7.2.3 Geographical Regions in Food Traceability Market

7.2.3.1 Why are Larger and More Developed Regions Better with Traceability?

7.2.4 Growth Rates in Food Traceability Market Spending

7.3 FoodLink, Kevin Brooks, Chief Marketing Officer

7.3.1 Trends and Developments

7.3.1.1 One of the Biggest Trends Today

7.3.1.2 What is the More Practical Approach to Traceability?

7.3.1.3 Mobile Solutions are having a Huge Impact on Traceability

7.3.2 Challenges and Opportunities

7.3.2.1 The Costs of Traceability Must Go Down

7.3.2.2 Consumers are Becoming More Interested in Food Supply Chain

7.3.2.3 Younger Generation of Leaders Sets New Ways in Food Data Management

7.3.3 Geographical Regions in Food Traceability Market

7.3.3.1 Growers in Developing Regions are Interested to Comply with International Standards

7.3.3.2 Legislative Activity Takes an Effect on Traceability in the US

7.3.4 Growth Rates in Food Traceability Market Spending

7.3.4.1 A Rise in Investment in Food Traceability Software and Hardware is Expected

7.4 ToolWorx, Ed Weber, VP Sales and Marketing

7.4.1 Trends and Developments

7.4.1.1 Recall Tracking and Tracing Should be More Automated

7.4.2 Challenges and Opportunities

7.4.2.1 Can Small Contractors Comply with Standards?

7.4.3 Geographical Regions in the Food Traceability Market

7.4.3.1 Spending on Traceability is Expected to Increase Across the Board

7.4.4 Growth Rates in Food Traceability Market Spending

7.4.4.1 Significant Growth is Expected if More Legislation is Approved

7.5 FoodLogiQ, Andy Kennedy

7.5.1 Trends and Developments

7.5.2 Challenges and Opportunities

7.5.3 What is Driving the Food Traceability Market?

7.5.4 What is Restraining the Food Traceability Market?

7.5.5 Growth Rates in Food Traceability Market Spending

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Contents 7.5.6 Geographical Regions in Food Traceability Market

7.6 N2N Global, Angela Nardone

7.6.1 Trends and Developments

7.6.1.1 Integrated Food Chain is Becoming Increasingly Complex

7.6.2 Challenges and Opportunities

7.6.2.1 Why Investment Brings Slow Return?

7.6.3 What is Driving the Food Traceability Market?

7.6.3.1 A New Driver has Emerged in the Food Traceability Market

7.6.3.2 Food Traceability as a Recall Tool

7.6.4 What is Restraining the Food Traceability Market?

7.6.5 Growth Rates in Food Traceability Market Spending

7.6.6 Geographical Regions in the Food Traceability Market

8. Leading Companies in the Food Traceability Market ___ 8.1 Advanced Traceability Solutions

8.1.1 Advanced Traceability Solutions Analyses

8.2 AFS Technologies

8.2.1 AFS Technologies Analysis

8.3 Airclic

8.3.1 Airclic Analysis

8.4 Bar Code Integrators, Inc. (BCI)

8.4.1 Bar Code Integrators, Inc. (BCI) Analysis

8.5 Checkpoint Systems

8.5.1 Checkpoint Systems Analysis

8.6 DayMark Safety Systems

8.6.1 DayMark Safety Systems Analyses

8.7 FoodLink

8.7.1 FoodLink Analysis

8.8 FoodLogiQ

8.8.1 FoodLogiQ Analysis

8.9 HarvesterGear Inc.

8.9.1 HarvesterGear Inc. Analysis

8.10 Industrial Technology Systems Ltd. (ITS)

8.10.1 Industrial Technology Systems Ltd. (ITS)Analysis

8.11 Lotpath, Inc

8.11.1 Lotpath, Inc Analysis

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Contents 8.12 Markem-Imaje

8.12.1 Markem-Imaje Analysis

8.13 Matthews Marking Systems

8.13.1 Matthews Marking Systems Analysis

8.14 N2N Global

8.14.1 N2N Global Analysis

8.15 Omron Group

8.15.1 Omron Group Analysis

8.16 ProWare Services, LLC.

8.16.1 ProWare Services, LLC. Analysis

8.17 SoftTrace

8.17.1 SoftTrace Analysis

8.18 ToolWorx

8.18.1 ToolWorx Analysis

8.19 YottaMark, Inc.

8.19.1 YottaMark, Inc. Analysis

8.20 Zebra Technologies

8.20.1 Zebra Technologies Analysis

8.21 Other Leading Companies in the Food Traceability Market

9. Conclusions 9.1 Global Food Traceability Market Outlook

9.1.1 Food Traceability from a Legislative Point of View

9.1.2 Global Food Traceability from Retailers’ Perspective

9.1.3 How Consumers Drive Global Food Traceability

9.1.4 Why Companies should invest in Traceability

9.1.5 How does Traceability Minimise the Effects of Food Recalls?

9.2 Global Food Traceability Market Forecast 2014-2024

9.2.1 Global Food Traceability Market Forecast Analyses

9.2.2 Legislative Network in Food Traceability Outside the US

9.2.3 What are the Drivers in Food Traceability in South East Asia?

9.2.4 What are the Suggestions to Improve Overall Food Traceability Market Performance?

9.3 The Food Traceability Submarket Forecasts 2014-2024

9.4 Leading National Food Traceability Market Forecasts 2014-2024

10. Glossary

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Contents List of Tables Table 1.1 Global Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn, CAGR %)

Table 1.2 Food Traceability Submarket Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)

Table 1.3 Leading National Food Traceability Market Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)

Table 3.1 Global Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 4.1 Food Traceability Submarket Forecasts 2014-2024 ($bn, AGR %)

Table 4.2 EAN/UPC Barcode Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 4.3 2D QR Code Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 4.4 RFID/RTLS Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 4.5 Other Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.1 Leading National Food Traceability Markets Forecast 2014-2024 ($bn, AGR %)

Table 5.2 US Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.3 Canadian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.4 Japanese Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.5 Australian Food Traceability Market Forecast 2013-2024 ($bn, AGR %, CAGR%)

Table 5.6 UK Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.7 German Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.8 Danish Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.9 French Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.10 Spanish Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.11 Indian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.12 Chinese Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.13 Italian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.14 South Korean Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.15 South African Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 5.16 RoW Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)

Table 6.1 SWOT Analysis of the Food Traceability Market 2014-2024

Table 8.1 Advanced Traceability Solutions Overview 2013 (HQ, Website)

Table 8.2 AFS Technologies Overview 2013 (HQ, Website)

Table 8.3 Airclic Overview 2013 (HQ, Contact, Website)

Table 8.4 Bar Code Integrators, Inc. (BCI) Overview 2013 (HQ, Contact, Website)

Table 8.5 Checkpoint Systems Overview 2013 (Total Revenue, HQ, Ticker, Contact, Website)

Table 8.6 DayMark Safety Systems Overview 2013 (HQ, Website)

Table 8.7 FoodLink Overview 2013 (HQ, Contact, Website)

Table 8.8 FoodLogiQ Overview 2013 (HQ, Contact, Website)

Table 8.9 HarvesterGear Inc. Overview 2013 (HQ, Contact, Website)

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Contents Table 8.10 Industrial Technology Systems Ltd. (ITS) Overview 2013 (HQ, Contact, Website)

Table 8.11 Lotpath, Inc Overview 2013 (HQ, Contact, Website)

Table 8.12 Markem-Imaje Overview 2013 (HQ, Contact, Website)

Table 8.13 Matthews Marking Systems Overview 2013 (HQ, Contact, Website)

Table 8.14 N2N Global Overview 2013 (HQ, Contact, Website)

Table 8.15 Omron Group Overview 2013 (Total Revenue, HQ, Ticker, Website)

Table 8.16 ProWare Services, LLC. Overview 2013 (HQ, Contact, Website)

Table 8.17 SoftTrace Overview 2013 (HQ, Contact, Website)

Table 8.18 ToolWorx Overview 2013 (HQ, Contact, Website)

Table 8.19 YottaMark, Inc. Overview 2013 (HQ, Contact, Website)

Table 8.20 Zebra Technologies Overview 2013 (Total Revenue, HQ, Ticker, Website)

Table 8.21 Other Leading Companies in the Food Traceability Market 2013

Table 9.1 Global Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn, CAGR %)

Table 9.2 Submarket Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)

Table 9.3 Leading National Food Traceability Market Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)

List of Figures Figure 2.1 Global Food Traceability Market Structure Overview

Figure 3.1 Global Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 4.1 Food Traceability Submarket Forecasts 2014-2024 ($bn)

Figure 4.2 Food Traceability Submarkets Share Forecast 2014 (%)

Figure 4.3 Food Traceability Submarkets Share Forecast 2019 (%)

Figure 4.4 Food Traceability Submarkets Share Forecast 2024 (%)

Figure 4.5 EAN/UPC Barcode Submarket Forecast 2014-2024 ($bn, AGR%)

Figure 4.6 EAN/UPC Barcode Submarket Share Forecast 2014, 2019 and 2024 (% Share)

Figure 4.7 2D QR Code Submarket Forecast 2014-2024 ($bn, AGR%)

Figure 4.8 2D QR Code Submarket Share Forecast 2014, 2019 and 2024 (% Share)

Figure 4.9 RFID/RTLS Submarket Forecast 2014-2024 ($bn, AGR%)

Figure 4.10 RFID/RTLS Submarket Share Forecast 2014, 2019 and 2024 (% Share)

Figure 4.11 Other Submarket Forecast 2014-2024 ($bn, AGR%)

Figure 4.12 Other Submarket Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.1 Leading National Food Traceability Markets Forecast 2014-2024 ($bn)

Figure 5.2 Leading National Food Traceability Markets Share Forecast 2014 (%)

Figure 5.3 Leading National Food Traceability Markets Share Forecast 2019 (%)

Figure 5.4 Leading National Food Traceability Markets Share Forecast 2024 (%)

Figure 5.5 US Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

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Contents Figure 5.6 US Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.7 Canadian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.8 Canadian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.9 Japanese Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.10 Japanese Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.11 Australian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.12 Australian Food Traceability Market Share Forecast 2013, 2019 and 2024 (% Share)

Figure 5.13 UK Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.14 UK Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.15 German Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.16 German Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.17 Danish Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.18 Danish Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.19 French Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.20 French Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.21 Spanish Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.22 Spanish Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.23 Indian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.24 Indian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.25 Chinese Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.26 Chinese Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.27 Italian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.28 Italian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.29 South Korean Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.30 South Korean Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.31 South African Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.32 South African Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

Figure 5.33 RoW Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

Figure 5.34 RoW Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

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Contents Companies Mentioned in This Report ABB

Advanced Traceability Solutions

AFS Technologies, Inc.

Airclic

AirVersent

Aldi

American-Non-Stop Label Corporation

Apple

ASAP Systems

AssurX’s

Avery Dennison Printer Systems Division

Bar Code Integrators, Inc. (BCI)

BCI Inc.

BlackBerry

Branston Potatoes

Cairnstack Software, LLC

Checkpoint Systems

CIM logic

Cisco Systems

Cleo Communications

Coastal Fresh Farms

Cognex

Coleman Natural

Compac Sorting Equipment

ConcernTrak

COOP Danmark

Dansk Supermarked

DayMark Safety Systems

Del Monte

Diagraph, an ITW Company

DRG Technologies

Driscoll’s Berries

Edeka

Epsilia

Escort memory systems

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Contents Eurofins Genescan

Family Tree Farms

Famous Software LLC

Food Lion

FoodLink

FoodLogiQ

Fresh Direct, Inc.

Garden Fresh Vegetables

Genji Sushi Express

HarvesterGear Inc.

HarvestMark

Heinz

IBM

Iconotech

IDTechEx

Industrial Technology Systems Ltd

Intermec Technologies

Invensys Wonderware’s

iTradeNetwork, Inc.

Its ltd

Jacob’s Bakery

Lidl

Lotpath, Inc.

Lowry Computer Products

Magic Software Enterprises

Markem-Imaje Corporation

Massmart

Matthews International’s Brand Solutions Group

Matthews Marking Systems

Mepco Label Systems

Metro

Microsoft

Motorola solutions

N2N Global

Next Version Software

Nicewear

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Contents Nokia

Nunes Company

Odwalla

Olam

Omron Group

Oracle

PCM

Pointil Systems

Produce Pro Software

ProWare Services, LLC

PTR

Publix

Quest International

RedLine Solutions

Rincon Farms

Scottish Courage

Shandong Commercial Group

Siemens

SoftTrace

Spokane Software Systems, Inc.

Super Gros A/S

SYS21 MEXICO SA

Taco Bell

Ten Media LLC

The Cheese Company

The Kroger Company

ToolWorx

Turatti

United Biscuits

Verify Technologies

Verizon Wireless

Wal-Mart

Warburton’s

WaudWare Inc.

Weber Labelling and Coding Solutions

West Pak

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Contents Woolf Farming and Processing

YottaMark, Inc

Zebra Technologies

Government Agencies and Other Organisations Mentioned in This Report Canadian Livestock Tracking System (CLTS)

Canadian Pork Council (CPC)

Canadian Produce Marketing Association

Canadian Sheep Identification Program

Danish Bacon and Meat Council

Danish Dairy Board

Danish Meat and Livestock Board

Danish Ministry of Food, Agriculture and Fisheries

FDA (Food and Drug Administration)

Federation of Indian Chambers of Commerce and Industry

Food Safety Authority of Ireland

Food Standards Agency

GS1 US (The official provider of bar code numbers in the US)

HACCP (Hazard analysis and critical control points)

Korean Food and Drug Administration

Meat and Livestock Australia

Ministry of Family and Consumer Affairs

Ministry of Industry and Information Technology (MIIT)

National Development and Reform Commission (NDRC)

National Institute of Food and Drug Safety Evaluation

National Pig Association, Britain

Produce Marketing Association

The Canadian Food Inspection Agency (CFIA)

The Department of Agriculture, Fisheries and Forestry (Australia)

The Group's Competence Centre for DNA Analysis, Germany

United Fresh Produce Association

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Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS

4.5 Other Submarket Forecast 2014-2024

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Sales $bn 0.43 0.46 0.48 0.51 0.53 0.56 0.59 0.62 0.66 0.70 0.73 0.77

AGR (%) 5.2 5.2 5.2 5.3 5.2 5.5 5.6 5.6 5.5 5.3 5.3

2019-24CAGR (%) 2014-19 5.3 5.5

CAGR (%) 2014-24 5.4

2014 2019 2024

0

1

2

3

4

5

6

0.00.10.20.30.40.50.60.70.80.9

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

AGR(

%)

Sale

s $b

n

Year Sales $bn AGR (%)

4.3% 4.4% 4.4%

Source: Visiongain 2013

Table 4.5 Other Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)

Source: Visiongain 2013

Figure 4.12 Other Submarket Share Forecast 2014, 2019 and 2024 (% Share)

Source: Visiongain 2013

Figure 4.11 Other Submarket Forecast 2014-2024 ($bn, AGR%)

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Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS

5.4 Australian Food Traceability Market 2014-2024

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Sales $bn 0.70 0.73 0.77 0.80 0.84 0.89 0.93 0.98 1.02 1.07 1.12 1.18

AGR (%) 4.7 4.8 4.8 4.9 5.0 5.1 4.9 4.8 4.7 4.7 4.7

2019-24CAGR (%) 2014-19 4.9 4.8

CAGR (%) 2014-24 4.8

2014 2019 2024

0

1

2

3

4

5

6

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

AGR

(%)

Sale

s $b

n

Year Sales $bn AGR (%)

6.9%

6.9% 6.8%

Source: Visiongain 2013

Table 5.5 Australian Food Traceability Market Forecast 2013-2024 ($bn, AGR %, CAGR%)

Source: Visiongain 2013

Figure 5.12 Australian Food Traceability Market Share Forecast 2013, 2019 and 2024 (% Share)

Source: Visiongain 2013

Figure 5.11 Australian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

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Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS

7. Expert Opinion 7.1 Verify Technologies Limited, Seamus McNamara, Director Visiongain sought opinion of Seamus McNamara – current Director of Verify Technologies Limited

–Ireland-based private company that specialises in business process automation and provides

integrated, paperless business management system solutions. We interviewed Mr. McNamara in

November 2013 and would like to thank him for his time.

7.1.1 Trends and Developments Visiongain: What would you say are the key trends and developments on the food traceability

market and why?

Seamus McNamara: I guess the key trend is that more companies are starting to do it: obviously

in some geographical regions it is driven by legislation, but in other areas it is driven by the

consumer awareness and by the market protection. So, companies, by large, are very much

focused on the need for full traceability and are actually implementing proper HACCP traceability

systems.

At present, I would say that most companies are still very “paper-based” and that is a major

restriction on the effectiveness of this kind of systems. There is a huge amount of data involved on

the traceability chain and trying to maintain that on paper is not really realistic. So, there is a

growing trend on automation of data collection, data search and data reporting.

7.1.2 Challenges and Opportunities Visiongain: What challenges and opportunities do you expect to see in the food traceability market over the next 10 years?

Seamus McNamara: Well, the challenges are obviously the huge amount of additional, potential

overhead on the business: there is added paperwork, checks and controls that need to be

recorded and maintained all through the process, like purchasing, inventory control, production

control and dispatch. So, there is a vast amount of additional amount of data collection, data

recording and analyses – and that is a huge challenge. In the food business, which presently has

got very tight margins and is very competitive, that is a very big issue.

7.1.2.1 Why Paper-Based Options are Becoming a Thing of the Past However, that can also be seen as an opportunity: by and large most food companies have pretty

much out of date and basic business management systems, particularly the SME food companies.

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Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS

8. Leading Companies in the Food Traceability Market

8.1 Advanced Traceability Solutions

2013 Headquarters Modesto, US Website www.tracethefood.com

8.1.1 Advanced Traceability Solutions Analyses Advanced Traceability Solutions provides food traceability solutions including Smart PDA devices

with GPS, thermal printers, 2D and 1D scanners, durable labels and tags. Harvest locations

include fields, orchards, lakes, rivers, bays and oceans.

The company also provides solutions that ensure food traceability by marking containers

(cardboard boxes, RPC-recycled plastic containers, wood crates, etc.) of all food commodities

throughout the food chain with Lot ID, exact location via accurate GPS coordinates, supplier name,

date and time, and other important information.

This allows tracking food through all steps of the food chain including processing and distribution to

final consumption by the consumer via grocer or food service organization.

Concerning GPS Food Traceability Options, Advanced Traceability Solutions offers:

• GPS Mobile

• GPS Portable

• GPS Industrial

Table 8.1 Advanced Traceability Solutions Overview 2013 (HQ, Website)

Source: Visiongain 2013