food tech @ connector

FOOD TECH INNOVATION

© connector.ie 2017

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O P E N I N N O V A T I O N S T U D I O

IntroductionHi fellow foodie!

This is an overview of some of the new technologies we can offer you

immediately but we are keen to co-create ideas and applications with

clients too.

We hope we can work together soon!

Best regards,

Conor Lynch

& the Connector Team


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O P E N I N N O V A T I O N S T U D I O

Connector ProfileConnector is an Open Innovation Studio based in Temple

Bar.

Powered by our Collaborate, Create and Connect model, we

created platforms such as DigitalFood.ie, SocialMedia.ie,

TheSnapys.com and Futurology.ie.

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to design

digital products, engage influencers and produce ‘real world’

experiences.

Some of these ideas build brand, grow market share and

increase revenue for our clients while others become

business drivers within our own eco-system.


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Consultancy

& Education

L E A R N M O R E

CollaborateStudio & Product

Development

L E A R N M O R E

Create

Experience Design

& Activation

L E A R N M O R E

Connect

Services

http://connector.ie/





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T E C H N O L O G Y P A R T N E R

Food TechConnector is expanding with a focus on the Food & Beverage

market.

We have three innovative offerings to bring as outlined here in

this overview. Plus we offer a wide range of other digital &

social marketing services including strategy, development,

content and education.

1 - Chat Bot – A recipe bot to offer an amazing recipe service to

foodies

2 - Foodie Blogger Network – a network of foodie bloggers

3 – Instagrammers Competitions – a tool to run massive

Instagram photo competitions


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M E S S E N G E R

1. Chat BotOur Facebook Messenger bots give brands the ability to

have conversations with people on Messenger. Our

recipe bot talks to users and suggests recipes based on

food brands ingredients connecting and helping people

in one of the moments they are most needy - when they

are hungry.


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F O O D I E

2. Blogger NetworkWe developed an embeddable social network that can

grow website traffic and turn traditional publishers into

the host of the food community bringing all bloggers

together. It offers new advertising revenue streams. It

increases market penetration, helps to collect user data

across all web properties and increase the publisher's

relevance within new niches.


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B L O G G E R N E T W O R K

Benefits to Bloggers

• A bigger publisher seal of approval that proves their relevance to the market.

• An exclusive toolbar for their blog, making it more interactive and resulting in users spending more time on their website.

• Being part of an ecosystem that grows their audience exponentially.

• Ad-exchange program - get featured on banner spots on blogs in the same network.

• Access to the Connector/Publisher expertise to manage special projects with brands.

• Shared revenue split.

• Foster new ways of connecting and rewarding readers - every time a reader logs in or visits the blog/site, they earn points. The

points are accumulated monthly and the blogger can see who are their most engaged followers.

• Full access to a new data intelligence resource.


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I N S T A G R A M M E R S

3. InstagrammersThe Snapys Instagram Awards were launched in

Summer2015 by Connector.

Since then we have worked with Huawei as principal

partner and our #huaweisnapys hashtag has had 3.51

million interactions in Ireland.

Building on this great success and expansion of

TheSnapys into the UK and North American markets,

we arenow opening up the voting platform.

The Snapys offers you a unique new opportunity to

marketyour brand using amazing images throughout the

year.


19%Engagers/Contributors

GLOBAL AUDIENCE SIZE% of internet users who are

39% 38%Members Visitors/users

SOCIAL NETWORKS

DEMOGRAPHICInstagrammers by...

% of Instagrammers who... Engage with…Have Account On…

Facebook

YouTube

96

72

90

63

Twitter

Google+

81

56

72

42

Income

39%16-24

9%45-54

17%35-44

32%Prefer not

to say

19%Top 25%

4%55-64

Age

31%25-34

19%Bottom

25%

30%Mid 50%

47%Female

Gender

53%Male

TOP 10 INSTAGRAM ACTIONS% of Instagrammers who did the following on the network

in the last month

Uploaded a photo of my own 64%

51%

37%

35%

Liked a photo or video clip

Watched a video clip

Commented on a photo or video clip

Average number of2.81 hrshours

Instagrammers spend social

networking daily

Average the3.7 number of top 10 social

networks engaged with

USAGE FREQUENCY% of Instagrammers who say they

access…

More than once a day Daily

27% 26%

Weekly Less Often

22% 25%

*Source Global Web Index

600million USERS

Instagram Stats1 6


how to enter

CATEGORY#yourcountry

THE SNAPYS CATEGORIES

Search photos by @username




@ivanadriel 120 votes

@ivanadrielGO BACK

VOTE FOR THIS PICTURE

Search your photos

SUPPORT OUR SPONSORS!

Like and follow our sponsors!

LIKE FOLLOW FOLLOW

People post photos on Instagram

identifying the categories with therespective hashtag.i.e #yourcountry + #county

Created by ConnectorⒸ2016 Connector.ie

Terms & Conditions Privacy Policy

The photos are published on

TheSnapys.com

Sponsor logo

Vote for your favorite photos and

share them!

Spread the love! After votingpeople are invited to like and

follow the profiles of our sponsors.

@ivanadriel...120 votes

SHARE

VOTE

SHARE

@ivanadriel...120 votes

SHARE

VOTE

SHARE

Enjoy all these photos of travel and enter

as many as you like for your chance to win!

#YOURCOUNTRYCATEGORIES

Search photos by @username

IRELANDSPONSORED BY YOUR BRAND

SHARE SHARE

YOURCOUNTRY

Sponsor logo

& banner

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How to Enter


The Snapys Voting Technology

• Entry integrated with Instagram

• Gallery and voting on on your site

• Sharing integrated with Facebook & Twitter

• Website totally customisable

• White label version available

• Full reporting capabilities

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Voting Technology


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Design Studio


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W E B S I T E P O R T F O L I O

Natural Born Feeder

n a t u r a l b o r n f e e d e r . c o m

We worked with our client Roz Purcell to

re-design her website, Natural Born

Feeder.

Working closely with Roz, we designed a

website that tied in with her overall brand

but allowed consumers to find what they

are looking for easily.

The delicious design used her vibrant

food imagery.

http://naturalbornfeeder.com/

http://naturalbornfeeder.com/


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Greens & co

g r e e n s . i e

BWG Foods hired us to create a website

and manage the social media for their

new healthy salad bars in selected Spar

stores.

We created a stunning WordPress based

website to suit all their needs which

featured a news section, menus and

information about them and their

suppliers.

http://www.greens.ie/

http://www.greens.ie/


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Benecol

b e n e c o l . i e

Connector.ie was asked by Benecol to

create their new website. Primary objectives

for the website was to ensure that

information was clear and concise, mobile

friendly and incorporated an attractive design

layout that allowed for easy navigation.

DigitalFood.ie created a website that was in

line with global branding but also delivered a

fresh new look.

http://benecol.ie/

http://benecol.ie/


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B W G F o o d s e r v i c e . i e

X L s t o r e s . i e

C o b e c E n g . c o m W R G . i e

F u t u r o l o g y . i e S o c i a l M e d i a . i e

http://bwgfoodservice.ie/

http://bwgfoodservice.ie/

http://xlstores.ie/

http://xlstores.ie/

http://cobeceng.com/

http://cobeceng.com/

http://wrg.ie/

http://wrg.ie/

http://futurology.ie/

http://futurology.ie/

http://socialmedia.ie/

http://socialmedia.ie/


F O O D S E C T O R

Happy Clients


C O N N E C T O R S O C I A L M E D I A

SocialMedia.IeEducation DivisionSocialMedia.ie is the Irish market leader in practical digital,

social & mobile marketing training for the corporate sector.

Our ‘Consultative Training’ approach generates maximum

return on investment by using a mix of proven strategic

methodologies, best practice case studies and all delivered by

the best trainers. We offer our clients customised education with

one-to-one sessions, webinars and group workshops. We

provide them with up-to-date knowledge and innovative tactics

ready to be implemented into their organisations.

Through online and offline ‘hands-on approach’ workshops we

offer a highly personal, interactive experience where the client

is given the opportunity to both learn and participate in activities

which will teach them the skills to build and manage effective,

targeted and engaging social media campaigns.

200+ Clients

5,000+ Trainees

60,000+ Social media

connections



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CONOR LYNCHCEO

Prior to establishing Connector in 2010, Conor advised International

brands such as Guinness, Coca-Cola, RaboDirect, Vodafone,

Danone, Nokia and more. Since then his team have created a

number of successful digital brands and businesses.

Conor Lynch has 20 years of technology experience, gained while

working in Asia Pacific, USA, UK and Ireland, with a wide range of

companies including start-ups, SMEs and global brands. He

graduated with an Honours Degree in Marketing Management from

DIT & Trinity College before studying at the Michael Smurfit

Graduate Business School.

Conor is one of Ireland’s

leading experts in digital

business innovation.


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IVAN ADRIELHEAD OF DIGITAL

Ivan Adriel is a digital strategist at Connector. He has developed

multi-faceted strategies as well as writing, designing and

researching for global brands like HBO, MTV, Citibank, Allianz,

Sony, Telefonica, Huawei, 3M and Uniphar while working

throughout South America and Europe.

Ivan guest wrote a chapter in a book called Understanding Social

Media - a book published by Kogan Page in the UK. Ivan has also

studied Innovation Strategy at Harvard University, Data Analysis at

General Assembly and Leadership at Hyper Island.

Ivan Adriel has been

working in the advertising

and innovation industry

since he was 16 years old.


Team


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We’re delighted with the award winning

work Connector did with the Huawei

Snapys. Great results and great to work

with too.

Justin Costello

S A L E S & M A R K E T I N G

M A N A G E R , H U A W E I I R E L A N D

The team at Connector did a great job

on our new XL website. We were very

happy with the design and usability of

our new mobile friendly website!

Jenny EganM A R K E T I N G M A N A G E R , B W G

F O O D S

Conor and the team at Connector were

great and produced a website that we

love. We have had so many people tell

us they love our leaves!

Ruth CallaghanM A N A G E R , N A T U R E ’ S B E S T

Testimonials


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Honours & Awards

Gold Winner

Best Use of Digital &

Social Media

Gold Winner

Technology /

Innovation Category

Bronze Winner

Advertising Category

Best Small

Agency

Shortlistee 2016

Best Small

Agency

Shortlistee 2015


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Contact

Follow us

connector.ie

[email protected]

+ 353 1 906 0006

18 Eustace Street, Temple Bar Dublin 2,

Ireland

@connector.ie

/connector

@connector