cartonopportunities.org

Food and Beverage Carton Recycling

Before We Start…

Introducing cartons

The Current State of Carton Recycling

Reaching 60% Access Was Very Important

1.Food and beverage carton recycling is now recognized as mainstream

2.The standard recycling logo can be used on all food and beverage cartons (according to the FTC Green Guidelines)

3.A broad, national call to action can be communicated

We Remain Committed to Growing Carton Recycling

We are continuing to expand

access, grow end markets, and

above all, get more cartons in the

recycling container

Demand for Post Consumer Cartons, Grade 52

Fiber -Pulp

Poly/Al Mix – Pulp Byproduct

Plastic Products

Whole Cartons

Building ProductsTissue and Paper Products

With 100% virgin fiber, cartons

contain some of the best fiber in the

stream

A variety of different uses for cartons

New and Expanding U.S. End Markets

• ReWall utilizes whole cartons to produce building and construction materials

• Environmentally friendly process, uses no water or chemicals

• Strength, durability and resistance to mold and moisture make cartons ideal for creating high-quality building materials

• With demand growing for products, the challenge will now be to collect more cartons

• Recently expanded their facility, more than doubling their capacity and demand for cartons

Assistance offered:

• Capital equipment grants available based on

campaign’s criteria

• Matchmaking with broker networks

• Best practices for optimal performance

• Support for customer outreach

Carton Council is Here to Help

Increasing Consumer Participation

• When cartons are added to a facility, priority

should be to inform stakeholders

o Collectors, communities, residents

• Cartons should be added to list of accepted

materials on website and other materials

o City website is the second place consumers go

to look for recyclability information*

• Postcards and/or bill stuffers – the most

effective education tactic**

• List food and beverage cartons as separate category (just like you would plastic, paper, glass, etc.)

• Provide detailed list of what a carton contains (including milk, juice, soup, broth, wine, etc.)

• Include various carton images

• Cartons don’t need to be flattened

Best Practices For Adding Cartons to Your Materials

Information and Toolkit at CartonOpportunities.org

Carton Recycling Toolkit for Communities

1. Content• Website

• FAQ

• Newsletter

• Email marketing

• Social media posts

• Press release

Carton Recycling Toolkit for Communities

2. Promotion tools • Ads

• Bill stuffer

• Recycling guide

Visit RecycleCartons.com

CartonOpportunities.org

Stay in touch…

Have a question? Call the Carton Council

at

1-855-7-CARTON

TOOLS . RESOURCES . GRAPHICS FACTS . WHITE PAPERS . SUPPORT

Recycle Cartons Recycle Cartons

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