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█ the leading sugar company in Central and
Eastern Europe,
█ the specialist for tailor-made starch products
as well as an important producer of bioethanol
and isoglucose,
█ the global leader in fruit preparations
for the dairy industry and one of the largest
suppliers of fruit juice concentrates
in Europe.
AGRANA IS …
AGRANA Zucker GmbH
AGRANA Stärke GmbH
AGRANA Beteiligungs-AG
AGRANA J&F Holding GmbH
10 production sites2,399 employees€ 1,022.8m revenue
5 production sites1,008 employees€ 848.5m revenue
54 production sites8,778 employees€ 3,043.4m revenue
39 production sites5,371 employees€ 1,172.1m revenue
S TA R C H F R U I TS U G A R
As of July 2014
FOODSOLUTIONS
TABLE OF CONTENTS
Mission statement 05
Global supplier of ingredients 07
Sustainability 09
Organic upgrade 11
AGRANA product portfolio 13
Sugar 15
Starch 17
Fruit preparations 19
Fruit juice concentrates 21
Other applications 22
Contacts 23
As a company with
global operations,
it is important
that AGRANA defi nes
its social, economic
and environmental
responsibilities in its
mission statement.
Group and provides support by means of an
eff ective communications network aimed at
ensuring a regular exchange of information and
the tapping of synergies.
THE ENVIRONMENT Our actions and decisions
are taken with respect for nature and the
environment. Our products are sourced from
natural origins, developed and produced on the
basis of the latest ecologically sensitive processes,
which are low-emission and effi cient, and are
also biodegradable and environmentally friendly.
AGRANA aims to rely on a closed economic
cycle which ensures that the agricultural com-
modities used are recycled to an extent of nearly
100%. The health and safety of the workforce
are a key priority of our operational policies and
procedures.
PRODUCT SAFETY Our strict, certifi ed manu-
facturing standards guarantee the safety of
our products for our customers. We focus on
continually improving the quality and hygiene
standards of the foodstuff s and animal feeds
we make. As a commitment to our customers,
we strive for full traceability of our products
back to their natural sources.
STRATEGY By means of growth, effi ciency and
sustainable business practices, we are constantly
boosting the company’s value added. AGRANA
regards sustainable business practices to be
consistent with commercial, ecological and social
responsibility along the entire value-added chain.
CUSTOMER ORIENTATION We off er products
and services that fully meet the needs and
expectations of our customers. We aim to diff er-
entiate ourselves from competitors by means
of high product quality, outstanding service level,
innovative ideas as well as ecological and social
responsibility which is refl ected in our actions.
We are creative, fl exible, dedicated and always
looking for new markets for our products. Our
innovative power and research and development
work, together with our new products launches
tailored to customer requirements, drive our
leadership in the marketplace.
ORGANISATION Our organisation is based on
earnings-oriented operational subsidiaries in
the Sugar, Starch and Fruit segments. These are
overseen by a holding company which under-
takes the centralised management of the entire
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1 Excerpt from the corporate profi le of AGRANA Beteiligungs-AG
MISSIONSTATEMENT 1
AGRANA Beteiligungs-AG
was founded in 1988 as
the holding company of the
Austrian sugar and starch
industry and, in 1989,
entered into a strategic
alliance with Germany-based
Südzucker AG Mannheim/
Ochsenfurt, Europe’s largest
sugar company. AGRANA’s
IPO followed in 1991.
MILESTONES IN AGRANA’S
EASTERN EUROPE EXPANSION EFFORTS
1990 Market entry in the Hungarian sugar
industry with the acquisition of a
50% stake in the HUNGRANA maize starch
and isoglucose plant in Szabadegyháza
1991 Acquisition of stakes in two Hungarian
sugar factories in Petőháza and Kaposvár
1994 Market entry in the Czech Republic –
acquisition of a sugar factory in Hrušovany
1996 Expansion of the company’s operations
in Hungary – acquisition of Magyar
Cukor Rt.
1998 Acquisition of stakes in several sugar
factories in Romania and Slovakia;
Acquisition of additional sugar plants
in the Czech Republic
2001 Acquisition of Ţăndărei maize starch
plant in Romania
2007 Launch of a packaging and distribution
joint venture in Bulgaria;
Massive expansion of production
capacities for starch and bioethanol
at HUNGRANA
2008 Start of the raw sugar refi nery in Brčko,
Bosnia-Herzegovina (50% stake)
07
2010 Founding of a joint venture for
the production of fruit preparations in
Cairo (Egypt)
2011 Acquisition of 100% stake in Xianyang
Andre Juice Co., Ltd. and the assignment
of 50% to Yongji Andre Juice Co., Ltd.;
Opening of a new plant for fruit prepara-
tions in Johannesburg (South Africa)
2012 Joint venture established with Ybbstaler
Fruit Austria GmbH to jointly produce
and market fruit juice concentrates
2013 Construction of the wheat starch facility
in Pischelsdorf (Austria)
2014 Opening of the fourth US plant for
fruit preparations in Lysander, New York
(USA)
MILESTONES IN
GLOBAL EXPANSION DRIVE
2003 Acquisition of 100% of Vallø Saft A/S
(Denmark);
Stake acquired in Steirerobst AG
2004 Acquisition of the Atys Group (France;
fruit preparations), Dirafrost (Belgium;
frozen fruit products) and the Wink Group
(Germany; fruit juice concentrates)
2005 Acquisition of DSF-Deutsch-Schweiz-
erische Früchteverarbeitung GmbH
in Konstanz (Germany)
2006 Acquisition of a 50% interest in apple
juice concentrate producer Xianyang
Andre Juice Co., Ltd. (China)
2008 Acquisition of a 50% interest in apple
juice concentrate producer Yongji
Andre Juice Co., Ltd. (China)
GLOBALSUPPLIEROF INGREDIENTS
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At AGRANA we …
█ utilise close to 100% of the agricultural
commodities we process and rely on low-
emission technologies in order to protect
the environment;
█ consider the interests of all of our stake-
holders and the societies in which we operate;
█ and maintain long-term partnerships with
suppliers.
These three statements are intended to serve
management and personnel as practical and
easy-to-apply guidelines with which to make their
daily activities sustainable.
Striving for sustainability has always represented
an integral element of AGRANA’s business model
due to its commercial activities, adding value
to agrarian commodities in the Sugar, Starch
and Fruit segments, and as a result of the
associated proximity to agricultural production.
As part of its sustainable management philosophy,
AGRANA has formulated three principles which
summarise its understanding of sustainability and
refl ect its most important aspects.
09
SUSTAINABILITY
For AGRANA, sustainability means acting in a
resource-sensitive and socially responsible manner
in all areas of business.
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Sustainable business
practices are an important
issue for AGRANA, the
requirements of which are
ideally served by means
of organic products. All
AGRANA business segments
have certifi ed organic
products in their portfolios.
and is consistent with the underlying principles
of ecologically sound business practices.
AGRANA Fruit Austria and Germany are Euro-
pean market leaders in organic fruit prepara-
tions. Organic fruit yoghurts are among
the most popular organic product categories
in many countries and very often contain fruit
preparations from AGRANA. AGRANA sources
its raw materials almost exclusively from
its own fruit plantations or from farmers with
whom it maintains long-term, partnership-
based business relationships. In Poland and the
Ukraine, AGRANA operates its own processing
plants in which the freshly harvested organic
fruit is sorted, cleaned and deep-frozen as soon
as it is picked.
The organic product line of AUSTRIA JUICE
includes apple and elderberry fruit juice con-
centrates as well as the extraction of organic
fl avourings during the production of apple juice.
Organic beet sugar from AGRANA is available
under a number of country-specifi c brands such
as Wiener Zucker or Koronás Cukor, targeting
the retail and the food processing industries of
six countries. AGRANA off ers organic cane sugar –
also on the basis of Fair Trade – in several sales
markets.
In its Starch segment, AGRANA processes organi-
cally-grown potatoes and corn to make organic
starches and organic starch derivatives. The
AGRANA facilities in Aschach an der Donau and
Gmünd were among the fi rst industrial process-
ing plants in Europe to be certifi ed as organic
processors.
In the interests of ensuring an economic cycle
which is as complete as possible, the refi ning
of organic sugar and organic starches also
entails the manufacture of by-products such as
organic animal feed and fertilisers. This nearly
complete processing of agricultural commodities
allows quantities of waste products to be reduced
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ORGANICUPGRADE
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AGRANA products
can be found in many
applications besides
foodstuff s, including
pharmaceuticals,
cosmetics and
technical products.
AGRANA’s main markets
in Europe are Austria,
Slovakia, the Czech Republic,
Hungary, Romania,
Bosnia-Herzegovina and
Bulgaria.
primary energy requirements from beet
leaf and slices and is developing plans to further
reduce its dependence on fossil fuels. AGRANA
attaches signifi cant importance to close
cooperations with beet growers and off ers them
extensive advice on growing sugar beet.
AGRANA sells sugar in the abovementioned
markets under country-specifi c retail brands
such as Wiener Zucker in Austria and Koronás
Cukor in Hungary. The AGRANA product
range extends from industrial sugar to organic
sugar beet products and Fair Trade sugar cane
products.
Sugar is an important, natural element
of our nutrition. As the market leader in Austria
and one of the top providers in Eastern and
South-Eastern Europe, AGRANA off ers a wide
range of top quality sugar products.
AGRANA is a technological leader in extracting
sugar from sugar beet. Cutting-edge facilities
ensure extremely high levels of raw material
and energy effi ciency. For example, the Group
operates a molasses desugarization plant on
a chromatographic basis at its Tulln site (Lower
Austria) and the fi rst-ever industrial-scale
biogas plant in Kaposvár (Hungary), which today
already meets over 50% of the facility’s own
15
SUGAR
Sweet to the core: The Sugar segment has traditionally been
AGRANA’s core business.
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products. In the area of infant nutrition,
AGRANA has for decades been recognised as a
reliable producer of well known brand products.
AGRANA off ers a comprehensive range
of modifi ed starch products based on rice and
corn for the pharmaceuticals and cosmetics
industries. Technical starch applications
from AGRANA are also used in the manufacture
of food packaging materials, for example.
Customer-specifi c product applications are
AGRANA’s strength.
AGRANA processes mainly corn, waxy corn,
wheat and potatoes from regional agriculture
and therefore makes a signifi cant contribution
to the supply of sustainable products. Close
cooperation with customers and the develop-
ment of tailor-made solutions allow AGRANA
to continuously expand in the Starch segment
in the area of specialties, particularly organic
starch products.
AGRANA’s customers in various sectors of the
food industry rely on top quality native and
modifi ed starches, dried and liquid saccha-
rifi cation products as well as dehydrated potato
17
STARCH
The AGRANA Starch segment, the second traditional core business
segment of the Group, specialises in processing and adding value
to GMO-free, soft commodities.
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The product portfolio encompasses prepara-
tions with fruit of various sizes, cuts and variet-
ies, but also preparations with “warm fl avours” –
such as chocolate, caramel or coff ee – and with
cereals or chocolate chips, crispy chocolate balls
with fruit pieces, jelly balls or nut pieces.
Savoury products include preparations with
vegetables, herbs, spices, meat or fi sh.
AGRANA Fruit develops customer-specifi c
formulations to exploit market trends and serve
special customer groups such as “health & well-
ness” off erings, so-called “naturalness” concepts
and formulations which are certifi ed as halal
or kosher.
AGRANA Fruit is …
█ the global market leader in the production
of fruit preparations for the dairy industry
and a leading manufacturer for the bakery,
ice cream and food service sectors;
█ and, with its worldwide production facilities
and sales activities, the only truly global
player in the fruit preparation business.
AGRANA Fruit adds value to fruit and a wide
variety of agricultural commodities to create
tailor-made, innovative products. Our fruit pre-
parations can be found in a third of the world’s
yoghurts. Our employees work at the various
production facilities to satisfy customers’
individual requests and requirements. AGRANA
sales teams are active in 70 countries.
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FRUITPREPARATIONS
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AUSTRIA JUICE
is the specialist for
commodity sourcing,
fruit processes and
beverage applications;
off ering professional
solutions and advice.
Working in close cooperation with customers,
AGRANA JUICE develops and produces an
extensive product portfolio for the various
segments of the beverage and food industries.
The key to the success of the AUSTRIA JUICE
Group is a balanced combination of top quality
raw materials, corporate social responsibility,
professional and innovative production
processes as well as outstanding quality control
and logistics.
The AUSTRIA JUICE Group is one of the leading
producers of top quality fruit juice concen-
trates, beverage bases, fruit wines, NFC juices,
natural fl avourings and fruit sweeteners.
This company employs around 900 highly
qualifi ed personnel who are committed to the
creation of system-based beverage solutions –
from the development of the concept to the
manufacture of the fi nished products. Optimal
access to the raw materials as well as its
own fruit processing and production facilities
at 13 sites worldwide make AUSTRIA JUICE
a global leader in taste.
FRUITJUICE CONCENTRATES
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In addition, AGRANA also markets the top
quality, protein-rich animal feed ActiProt®,
a by-product of bioethanol production, which
substitutes imports of protein-rich animal
feeds, particularly soya meal, the GMO-free
status of which can no longer be guaranteed.
STARCHES FOR TECHNICAL APPLICATIONS
Decades of experience and expertise in the
manufacture of technical starches make AGRANA
a reliable partner to numerous industrial
segments such as the
█ paper industry,
█ paper processing industry,
█ textile industry and
█ construction industry.
Native and modifi ed starches are used in a wide
range of applications in these technical fi elds.
ANIMAL FEED
AGRANA produces over 400,000 tonnes of
animal feed every year based on the by-products
of sugar and starch production in what consti-
tutes a sustainable business cycle, and is there-
fore Austria’s largest producer of straight
feeds. AGRANA supplies the Austrian and Euro-
pean animal feed industry and, via dealers, also
farmers, with top quality straight animal feed-
stuff s.
AGRANA’s range of animal feeds extends from
molasses, dried sugar beet pulp and pressed
sugar beet pulp, derived as by-products from
sugar production, to potato protein, corn gluten,
corn gluten feed and starch syrups from
the production of starches; with all products
free of GMOs and many available in organic
varieties.
OTHERAPPLICATIONS
AGRANA Fruit S.A.S.
17, Avenue du 8 Mai 1945, B.P. 504,
F-77290 Mitry-Mory
Phone: +33-1-6467-5600
E-mail: [email protected]
AUSTRIA JUICE Group
Kröllendorf 45, A-3365 Allhartsberg
Phone: +43-7448-2304-0
Fax: +43-7448-2304-312
E-mail: [email protected]
AGRANA Research & Innovation
Center GmbH
Josef-Reither-Strasse 21–23, A-3430 Tulln
Phone: +43-2272-602-11403
E-mail: [email protected]
www.agrana-research.com
AGRANA Beteiligungs-AG
F.-W.-Raiff eisen-Platz 1, A-1020 Vienna,
Phone: +43-1-211 37-0
Fax: +43-1-211 37-12998
E-mail: [email protected]
www.agrana.com
AGRANA Zucker GmbH
Josef-Reither-Strasse 21–23, A-3430 Tulln
Phone: +43-2272-602-0
Fax: +43-2272-602-11225
E-mail: [email protected]
AGRANA Stärke GmbH
Conrathstrasse 7, A-3950 Gmünd
Phone: +43-2852-503-0
Fax: +43-2852-503-19420
E-mail: [email protected]
IMPRINT: Owner, editor and publisher: AGRANA Beteiligungs-AG, Friedrich-Wilhelm-Raiff eisen-Platz 1, 1020 Vienna, Austria
Corporate Sales, Daniela Bogner, Phone: +43-1-211 37-12890, E-mail: [email protected]
Design: marchesani_kreativstudio / Photos: AGRANA, Shutterstock, iStock, Fotolia / Printing: Druckerei Odysseus, odysseus-print.at
Produced in accordance with Austrian directive UZ 24 for low-pollution printing products. Printed in accordance with the
printing products directive of the Austrian ecolabel, “Das Österreichische Umweltzeichen”. Druckerei Odysseus, UW No. 830
This image brochure is available in both German and English.23
CONTACTS
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