With the sun shining and the mercury peaking at around 30°C, Folklorama hit the fields of Assiniboine Park to help make Canad Day Picnic in the Park the coolest place to be.

The heat was nothing for Folklorama Ambassadors, who had donned their full cultural regalia to greet the many families taking in the park’s entertainment. The Folklorama Llama also made an appearance, rallying kids to jump and dance along to the afternoon’s music.

The Folklorama tent was packed with talent throughout the day, featuring Clyde Heerah’s Caribbean steel pan, a capoeira demonstration by Viva Brasil Canada Inc., and a stirring interactive performance by Ça Claque!. As well, a musical chair competition and limbo contest got visitors moving to help beat the heat.

Happy 145th, Canada!

FOLKLORAMA HEATS UP CANADA DAY

FOLKLORAMA APP RETURNSFolklorama’s smartphone app is back! After last year’s successful debut on the iPhone, the Folklorama app has been redesigned with Android and BlackBerry devices in mind, and will be available for download on July 24– for free!

The Folklorama app pushes detailed pavilion information straight to each user’s device, including hours of operation and show times, and lets them track the pavilions they’ve toured as well as the ones they plan on seeing with the My Wishlist feature.

New this year, pavilion visitors have the option to scan digital

stamps into the app and build their virtual passport. As you visit Folklorama pavilions this year, keep an eye out for posters and programs inside each pavilion marked with a stamp code to fill up your passport!

The GPS-enabled app also provides maps and directions to all Folklorama pavilions, and shows users the nearest pavilions. Information about VIP World Tours, Folklorama Kick-off and pavilion late night parties is also available.

Visit www.folklorama.ca for links to download the Folklorama smartphone app for free.

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Vol. 13, Issue 3 July/August/September 2012

FOLKLORAMA AMBASSADORS GIVING BACK TO WINNIPEG

Folklorama Ambassadors have been keeping busy this summer, stepping out of their traditional pavilion duties to help out with different communities, causes, and events around Winnipeg.

“Folklorama Ambassadors do so much work within their own communities in Winnipeg, so we wanted to offer them a different opportunity, one where they could give back to Winnipeg itself,” says Olga Pogrebinskaia, Festival Services Coordinator at Folklorama.

Ambassadors have made appearances at Siloam Mission, the Winnipeg International Children’s Festival (Kidsfest), Winnipeg Harvest, and Bike to Work Day, lending a helping

hand wherever they’re needed and offering much needed support to organizations that need it.

Even as the Folklorama festival gets nearer, our Ambassadors are still finding time to help out around the city. Watch for them at this year’s Winnipeg Fringe Festival!

Folklorama Ambassadors unloading donations at Winnipeg Harvest.

Ambassadors rolling up their sleeves in Siloam Mission’s kitchen.

Several Ambassadors were on site to help out at Folklorama’s Bike to Work Day pitstop.

FOLKLORAMA BRINGS NEW WAYS TO TOUR THE WORLD

Folklorama is adding even more ways for travellers to enjoy this year’s festival, by adding two new tours to the VIP World Tour line-up. New this year, the VIP Cycle Tours and VIP Independent Travellers Tours bring dynamic new options for those wanting to experience all that Folklorama has to offer – diverse culture, live entertainment and delicious food – in style!

“Folklorama brings in hundreds of thousands of visitors each year, and by adding two new specialty tours to the VIP World Tour program, we are able to offer even more exciting ways for those people to access the festival,” says Murray Greenfield, Director of Tourism at Folklorama. “The VIP Independent Travellers and VIP Cycle Tours are just two of the ways we have diversified this

year’s festival, allowing us to cater the Folklorama experience to an even wider audience.”

The new VIP Cycle Tours let travellers explore Folklorama’s many pavilions through self-powered transportation. These tours include visits to two pavilions that guests will travel

to and between on their own bicycles. Cycle tours also include a non-alcoholic beverage with a meal and a scheduled show at the first pavilion and a non-

alcoholic beverage with a dessert and a scheduled show at the second pavilion.

The VIP Independent Travellers Tours are for anyone wanting to join a group for a fun night out as a solo traveller. Tours include all the elements of

Folklorama’s regular VIP World Tours, including stops at three pavilions, but are geared towards those who are looking to fly solo. Travellers can experience the fun of Folklorama while meeting new people!

Returning this year are the VIP Party Tours, VIP Wheelchair Accessible Tours, and the ever-popular VIP Late Night Tours. All VIP World Tours offer new pavilion destinations each week, and include quick and easy access to the festival by bypassing lines at pavilion doors, reserved seating with table service, and transportation from an accessible location.

VIP World Tours can be booked by calling 204.982.6222 or toll-free at 1.800.665.0234. Reservations can also be booked online at www.folklorama.ca. Space is limited, so those interested are encouraged to book well in advance before seats sell out!

VIP Independent Travellers Tour: $69.95- luxury motorcoach transportation - admission to three pavilions, including two shows and a late night party - meal and domestic alcoholic beverage at first pavilion, dessert and non-alcoholic beverage at second pavilion, two cultural alcoholic beverages at third pavilion

VIP Wheelchair Accessible Tour: $34.95- easy-access bus transportation - admission to two pavilions with a show - meal and cultural alcoholic beverages

VIP Cycle Tour: $34.95- experience the fun of Folklorama with self-powered transportation - admission to two pavilions with a show - meal and non-alcoholic beverages, and dessert

VIP Late Night Tour: $69.95 - luxury motorcoach transportation - admission to three pavilions, including three shows - meal and domestic alcoholic beverage at first pavilion, dessert and non-alcoholic beverage at second pavilion, appetizer and cultural alcoholic beverage at third pavilion

VIP Party Tour: $69.95- luxury motorcoach transportation - admission to three pavilions, including two shows and a late night party - meal and domestic alcoholic beverage at first pavilion, dessert and non-alcoholic beverage at second pavilion, two cultural alcoholic beverages at third pavilion

Specialty VIP World Tours

For two days in August, Winnipeggers will have the chance to take in two wonderful and critically-acclaimed Korean films. Haeundae (2009), South Korea’s first disaster film, and Take Off (2009), the story of the South Korea’s first national Olympic ski jump team, will be presented at J.B. Mitchell School on the afternoons of August 12 and 18, respectively, and all are welcome to attend.

The Consulate General of the Republic Korea in Toronto are sponsoring the screening of these films, which they invite the public to enjoy at no cost. Please note, however, that seating is limited and offered on a first-come first-served basis.

MESSAGE FROM THE PRESIDENTGreetings!

It is hard to believe that summer is here and we are on the cusp of celebrating our 43rd annual Folklorama festival!

The energy is building in the city as we count down to two phenomenal weeks of delicious cultural dishes, fabulous entertainment, fascinating

cultural displays, and all-around high spirits. This is all preceded with a bang on Saturday, August 4 when all of our pavilions come together at The Forks in a stunning display of diversity at our Folklorama Kick-off, presented by Manitoba Lotteries.

While the festival is a joyous time, it truly would not be possible without the hard work and commitment of the dedicated Folklorama volunteers who work tirelessly throughout the year to be able to share their culture through their pavilion. I would like to extend a heartfelt thank you to each of these incredible volunteers for enriching the festival with the beauty of their culture.

I would also like to thank my fellow board members and the Folklorama staff for their continued hard work and commitment to the organization. Folklorama is fortunate to have such a dedicated team!

See you at the festival!

Best wishes,

Dr. Rayleen De Luca, O.M.

StaffDebra Zoerb, Executive Director

Elsie Castillo, Office Assistant/Receptionist

Chelsey Delaquis, Tourism Coordinator

Murray S. Greenfield, Director of Tourism

Kevan Hannah, Marketing Coordinator

Lisa Harrison, Director of Marketing & Communications

Christian Hidalgo-Mazzei, Agency Producer

Sheri Jack, Director of Festival Services

Robert Jones, Director of Finance & Administration

Edson Novoa, Agency Coordinator

Olga Pogrebinskaia, Festival Services Coordinator

Jannette Saul, Accounting Assistant

Jo-Anne Swanson, Executive Assistant

Board of DirectorsDr. Rayleen De Luca, O.M., President

Tracy Balagus, Chair, Finance and Audit

Angie Boehm, Chair, Youth

Yvonne Hawryliuk, Chair, Licensing

Mohamed Ismath, Chair, Nominating

Zaleena Salaam, Chair, Membership

Ashley Sharpe, Chair, Scholarship

Amelia Sheocharan, Chair, Review

Dr. Ganpat Lodha, Director

Shubha Mathur, Director

Margaret Strachan, Director

Jordan Wall, Director

Folklorama2nd Floor - 183 Kennedy Street Winnipeg MB, Canada R3C 1S6 P 1.204.982.6210 F 1.204.943.1956 TF 1.800.665.0234 E info@folklorama.ca www.folklorama.ca

FOLKLORAMA 2012The 43rd edition of Folklorama, the largest and longest-running festival of its kind in the world, is almost underway!

This year, Folklorama will feature 43 pavilions, including a brand new one making its Folklorama debut: the Indigenous Mardi Gras Pavilion! Folklorama is also excited to welcome back two pavilions returning from an absence: Argentina “Tango” Pavilion and Chile Lindo Pavilion. Welcome all!

Africa/Caribbean Pavilion Brazilian Pavilion Casa do Minho Portuguese Pavilion Chilean Pavilion DOTC First Nations Pavilion Hungaria Pavilion Indo-Caribbean Paradise Pavilion

Africa Pavilion Argentina “Tango” Pavilion Belgian Pavilion Brasil Carnival Pavilion Caribbean Pavilion Celtic Ireland Pavilion Chile Lindo Pavilion Cuba Va! “Tropicana” Pavilion

Ireland-Irish Pavilion Italian Pavilion Japanese Pavilion Nayong Pilipino, Philippine Pavilion Pavillon canadien-français Punjab Pavilion Romanian Pavilion

Ethiopian Pavilion German Pavilion Greek Pavilion Hungary-Pannonia Pavilion India Pavilion Indigenous Mardi Gras Pavilion Israel Pavilion - Shalom Square Korean Pavilion

Russian Pavilion Serbian Pavilion “Beograd” Tamil Pavilion Ukraine-Kyiv Pavilion Warsaw Poland Pavilion

Pabellón de España - Spain Pavilion Pavilion of Portugal Pavilion of Scotland Pearl of the Orient Philippine Pavilion Scandinavian Pavilion Serbian “Kolo” Pavilion Slovenija Pavilion Spirit of Ukraine Pavilion

WELCOME SUMMER STAFF!The Folklorama office is even more full of activity during the summer months. We’ve hired

summer staff to help with Folklorama’s day to day operations. Welcome to Folklorama!

Left to right: Craig Vermette, Distribution Coordinator; Wynne Au, Reception; Lianna Courcelles, Tourism Assistant; Ivonne Huerta, Distribution Head; Lauren Taniguchi, Assistant Distribution Head; Madison Carver, Distribution Coordinator; Edwin Minerva, Accounting Assistant

Folklorama 2012 runs from August 5 to 18, 2012.

Week 1

Week 2

Folklorama would like to thank the following businesses and organizations for their generous support of our festival:

THANK YOU FOR YOURGENEROUS CONTRIBUTION!

FUNDERS

OFFICIAL SPONSORS

ASSOCIATE SPONSORS

OFFICIAL SUPPLIERS

Folklorama at Garden City Shopping Centre Saturday, July 28 - 11:00 a.m. to 1:00 p.m. Centre Court (2305 McPhillips Street) Enjoy lunchtime entertainment presented by Folklorama’s many multicultural performers!

Rosemarie Todaschuk & her Trio Saturday, July 28- 7:00 p.m. to 10:00 p.m.Corydon Avenue BIZ Free Summer Concert Series Dancing on the Avenue (Corydon @ Hugo St.)

Sunday, July 29- 3:00 p.m. to 4:00 p.m.Leo Mol Sculpture Garden - Assiniboine Park

Thursday, August 23- 6:30 p.m. to 8:30 p.m. Resto Gare - Jazz at the Station (630 Rue Des Meurons)

Folklorama at The CUBEWednesday, August 1 - 12:00pm to 1:00pm Old Market Square (63 Albert Street) Enjoy lunchtime Folklorama entertainment live on stage at The CUBE.

Folklorama at Portage Place Shopping Centre Thursday, August 2 and Thursday, August 9 Noon to 1:00 p.m. Centre Court (393 Portage Avenue) Enjoy lunchtime entertainment presented by Folklorama’s many multicultural performers!

2011 Folklorama Kick-off Saturday, August 4 - 4:00 p.m. to 11:00 p.m.The Forks Join us to celebrate the start of the 43rd Folklorama festival. Free! Fun for the whole family. Fireworks! Visit www.folklorama.ca for more information.

Folklorama at Casinos of WinnipegSunday, August 5 to Saturday, August 11 - 11:30 a.m. to 2:30 p.m.Club Regent Casino (1415 Regent Avenue W)

Sunday, August 12 to Saturday, August 18 - 11:30 a.m. to 2:30 p.m.McPhillips Station Casino (484 McPhillips Street)

Various performers will be providing cultural musical entertainment.

Download Llama Tales from our website at www.folklorama.ca

For advertising rates, article submissions or comments, please contact Kevan Hannah, Marketing Coordinator, at hannahk@folklorama.ca or 204.982.6230. Advertising and article submission deadline for October/November/December 2012 issue is Wednesday, November 14, 2012. Visit www.folklorama.ca for more information and our rate card.U

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Folklorama Kick Off 2007 | Photo credit: Lance Thomson Photographic

WHAT MEMBERS SHOULD KNOW

Advertise with FolkloramaAdvertising in Llama Tales is an effective, cost efficient way to connect with the numerous ethno-cultural communities in Winnipeg. All members receive a 20% discount. Contact Kevan Hannah, Marketing Coordinator, at hannahk@folklorama.ca or 204.982.6230 for more information or to book your ad.

Folklorama name and logo usageJust a reminder that permission from Folklorama is required to use the Folklorama name and logo. For more information, please contact Lisa Harrison, Director of Marketing & Communications, at harrisonl@folklorama.ca or 204.982.6212.

Follow us on TwitterFolklorama is on Twitter! Get the latest news, events and important dates from Folklorama by following @Folklorama on Twitter. Don’t have a Twitter account? Log on to www.twitter.com and sign up for free.

We’re on FacebookVisit our new Facebook page where you can view festival photos or upload your own! Our Folklorama Facebook page is where you can tell us and your friends about your Folklorama experience.

Photo credit: Lance Thomson Photographic

Follow us on Twitter: twitter.com/Folklorama

Like us on Facebook: facebook.com/Folklorama