De toekomst van TV

Hoe televisie slim gaat worden en de kijkers ook

Onderwerpen en begrippen • Global Entertainment• Satelliet • Sociale media• Augmented reality• Hulu, TIVO, Current, Rev3• 3ality Digital• Entertainment Tech Centre• EPG • Advanced User Interface (AUI

• Oude en nieuwe media• Evolutie• Middel ware• Grote & kleine scherm

• Platforms• TV & Internet • 3 D & CGI• Digital thuis bezorging

Tim Kring

Distribution networks

Evolutie 1

ADHD TV bij MIT

De toekomst van Televisie: Internet, Mobility and Sociale Netwerken

anytime, anywhere and any device

Evolutie 2 naadloze integratie

Digital Television Business LinesTRADITIONAL DTV BUSINESS LINES

RFI

RFI

RFI

AD1 Copy AD2 Copy AD3 Copy

Single Renter+$100K

Married w/Kids$50-$75K

Retired w/RV$75-$100K

Conditional Access and DRM Middleware and User Experience Advanced Advertising

Grote, kleine en kleinere schermen

Middleware & platform @ search

· Founded in 1996, first to market with middleware offering

· Worldwide middleware leader with more than 145 million digital set-top boxes and televisions shipped with OpenTV

software including 12.3 million PVR-enabled set-top boxes

· Leading provider of campaign management solutions in the United States reaching more than 35 million cable

subscribers

· 82 worldwide customers running OpenTV solutions

· More than 40 manufacturers have ported OpenTV software to more than 250+ digital set-top box models

· More than 725 patents issued worldwide to-date with nearly 200 patents pending

· Established infrastructure with ten offices and more than 600 employees worldwide

the digital television ecosystem.

3 D @ CGI

Middleware & platform @ search

DIRECT via de satelliet

De evolutie van de gebruiker

SURFLittle choice of what to watch,

when to watch

Broadcast Only, Standard Def, No

Search, No Personalization, No

Recommendations

SEARCHLots more content choices,

but too much noise

Broadcast, On Demand, PVR,

Home Network, Web Applications

Digital, High Definition, Better

Search, Time Shifted Viewing,

Primitive Recommendations

CONNECTNext Generation Services enable

advanced content discovery

• Complete Search

Search across all content sources

from any connected device.

• Social Recommendations

Share and receive recommendations

with a community of trusted friends.

• Content Heatmap

Access a real-time listing of the most

popular content, both globally and

among your friends.Advanced User interface

TV als een ervaring• Niet alleen het apparaat maar de mensen en hun netwerk

• Verbinden van mensen, apparaten en netwerken

• Zowel via set up kasten, kabel als via schotels

• De inhoud komt los van de apparaten

• Kijken als sociale interactie

• Gepersonifieerde kijkervaring

• Nog maat nadruk op IP

• in tijd en ruimte

• Ruimte voor groot en klein

• Vast en mobiel

• Clicks en bricks

TIVO

• A User Interface fit for the times

• The most comprehensive feature set – bar none

• Controlled embrace of Internet Video

• Vast experience with numerous STB, CA, VOD, • middleware, and distribution technologies

• Business model which aligns incentives with the operator

TV @ het WWW

Meedoen en kijken TV

http://current.com/shows/bar-karma

SPT International Networks Worldwide Footprint

Russia/CIS/Ukraine

United Kingdom Germany

Italy

Spain/Portugal

Japan

Asia

Africa

Central Europe

India

Latin America & Brazil

Entertainment in Azië

HULU / Emerging Media

HULU Interpublic Group

DHD / 3ality

3ality DigitaL

EntertainmentTechnology Centre @ 3 D

Content koning /Tim Kring

Apple TV

Trends en technologie• Grote scherm en kleine scherm

• Naadloze intergarie

• Broadcasting en niches

• Content distributie netwerken

• Social media, kijken en meedoen

Anytime, anywhere and

any device

BRICKS CLICKS