focusing on the upgrade of business contacts, detrop-oenos · 5 detrop & oenos raise the bar...

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Page 1: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International
Page 2: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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The most extrovert and effective pairing of places, people, cultures, companies, products and, above all, flavors will be present at the Detrop & oenos exhibitions from 2 to 4 March 2019 at Thessaloniki International Exhibition Center.

Food & Wine Bars with unique Greek products along with the pairing of stories and tastes, with talks and seminars by specialized professionals of the sector, are just a part of what will happen during Detrop & oenos.

The food, wine and beverage industry, having the leading role in the Greek economy with strong extroversion, will be at the epicenter to the limelight of the two exhibitions.

Products from all over Greece, domestic produces, goods with high added value, dishes linked to the way of life, customs and culture of all regions, innovative foodstuffs, high-ranked wines and spirits will be present at the 2019 event.

Focusing on the upgrade of business contacts, the bi-annual exhibition «duo» Detrop-oenos will be held from 2 to 4 March 2019

Page 3: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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INCREASE IN TRADE VISITORS

During the 2017 edition of Detrop & oenos, the ‘pulse’ of the Greek food & beverage industry was loud and intense, with the two exhibitions achieving an overall of 15% increase in trade visitors from Greece and abroad, as compared to the corresponding 2015 event.

The prevailing characteristic of the two exhibitions was the significant attendance of hosted buyers, (more than 300 selected buyers) who attended approximately 5,500 targeted B2B “meetings” with exhibitors.

Page 4: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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TRADE VISITORS & HOSTED BUYERS

intention to visit DETROP & OENOS 2019

of hosted buyers express their absolute satisfaction with the variety of exhibits

of hosted buyers find the meetings with exhibitors very good to excellent

Page 5: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International Market, from 36 countries in the world and more specifically from Albania, Bulgaria, FYROM, Cyprus, Germany, Belgium, India, Italy, Switzerland, Norway, Sweden, Austria, France, Poland, Spain, Romania, Hungary, the Netherlands, the United Kingdom, USA, Denmark, Slovenia, Ukraine, Luxembourg, Turkey, Egypt, United Arab Emirates, Russia, Portugal, Canada, Japan will be present.

More specifically:

Importers with experience in Greek products

market

Importers from all European countries who

are already import from other countries

and want to include Greek products as well

Distributors who are able to supply large

chains and store product quantities

Chain stores S / M that can make direct

imports

Re-export, Import companies

Delicatessen Chains

Organic Products Importers

Organic products deli stores

E-SHOPS

Food bloggers

VISITOR CATEGORIES

The Mediterranean diet influences each day more and more consumers. The increase in demand and the appreciation towards Greek products is constantly increasing; this results to important, importing, companies want to attend Detrop - oenos 2019. HELEXPO, with more than 90 years of experience, will provide exhibitors with top quality meetings that will boost and promote Greek exports.

These meetings and the consequent exchange of thoughts and ideas, contribute decisively to the shaping of Greek products so that they can easily be accepted by all consumers and fit their tastes and unique characteristics.

Page 6: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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EXHIBITORS DETROP & OENOS 2017

exhibitors

sq.m. exhibition area

are loyal customers of the event

participated for the first time

of exhibitors (2017) intend to participate in the 2019 event

rate their meetings with Foreign Trade Visitors as satisfactory to excellent

Page 7: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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EXHIBIT CATEGORIES

• Food-processing & Packaging Machinery • Industrial refrigeration• Supermarket & Convenience Store Equipment • Light Vehicles Commercial (LVC)• IndustrialDetergents•Disposables• Balances & Information Systems• Labels

Food & Drinks

• Raw materials for food• Seafood•Curedfish•Farmedseafood• Bakery and Confectionery Products • Organic Products - Dried Fruits Sugar Products• Dairy & Cheese Products • SweetPreserves•Jams•Honey• Pasta•Cereal•Legumes• OliveOil•Olives&OliveProducts• Ready-made Meals & Delights• Frozen Food & Vegetables • Coffee•Beverages•Beers• Juice•Water•Softdrinks• Canned Food• Wine•AlcoholicDrinks•Spirits• Meat•MeatProducts•Delicatessen• Spices•Herbs• Dressings•Sauces•Dips• PDO & PGI Products • CertificationBodies &AccreditationServices• Chambers • AdministrativeRegions• Specialized Press

Food Technology& Εquipment

Page 8: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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Food & Wine Bars Detrop & oenos, for the last 40 years that they are organised, carry out and include innovative parallel events during the 3 days of operation that cover many vital issues of the food-beverage and wine sector, with the primary focus being on extroversion.

With the aim of contributing to the promotion of the top and award-winning quality along with the unique features of the products that participate in the exhibition, parallel events are fitted in specially designed areas inside the pavilions.

The side events will showcase all trends and the peculiarities that make the link unique in space, time, place, philosophy, food habits and services in the gastronomy sector.

Side events

by

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Page 9: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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Tastes Discovery Zone

Tastes Discovery AreaAll unique products of the exhibitors participating in Detrop 2019We discover and present:• Free From• Innovative uses with Snacks• Greek Regionality• Greek Pairing• Greek Superfoods

Tastes Discovery WorkshopsThematic workshopsBlind & non blind tasting• Tea• Coffee• Meat• Olive Oil• Beer

Wine Pairing DiscoveryThe value of pairingLabels presentation with the

proper pairing by specialized

professionals

by

Page 10: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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Communication Strategy

TV - Radio CampaignCampaign in nationwide TV channels and Radio stations.

Digital PROn-line PR Strategy.

Social Media StrategyAimingattheheartofthetargetgroupsweareaddressedto.

Email Marketing StrategyWiththeuseofourupgradeddatabase.

Web AdvertisingCertain media will be integrated that are addressed to our target group.

Media RelationsAdvertorialsinconstructions,Decoration,Architecture,HotelandTourism related media.

Google Advertising Targeted communication via Google tools.

Direct MarketingInvitation sending to a valid list of tourism professionals.

Phone MarketingKeeping informed a valid list of tourism professionals by phone.

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Page 11: Focusing on the upgrade of business contacts, Detrop-oenos · 5 Detrop & oenos raise the bar very high in the selection and attraction of Hosted Buyers. Top Importers from the International

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Participation Cost

reGIstrAtIon Fee For eXHIBItor 100.00 €

Discounts • From 24-49 sq.m. discount 10% All discounts are calculated on the price of space rent. • from 50-99 sq.m. discount 15% • from 100 sq.m. and over discount 20%

exhibitor Amenities

Prices do not include 24% VAT

The rental price includes:• Participation in the Β2Β meetings held with Hosted Buyers (regardless of sq.m.)• Provision of exhibition spaces for preparation, operation and dismantling• New carpeting in all common-use areas• Sanitation and general guarding• Secretarial support for exhibitors• Free Wi-Fi throughout the exhibition venue• Fully equipped clinic staffed by a physician• Free trade visitor sheets and free entry cards for exhibitors• Free parking at exhibition centre premises for exhibitors and visitors

Stand marked out on the floor, general cleaning charges. IN TYPE No 1/WITHOUT EQUIPMENT, POWER SUPPLY AND CONNECTION IS NOT INCLUDED (wiring plan is necessary). COST: 20,00 € / KW

Space renting with equipment includes:Surrounding partitions, facade with a signboard with the company name, the number of the stand, fitted carpet, general cleaning service, 1 desk, 1 small table, 3 chairs and ten electric spotlights/12 sq.m., one socket power 500W/ 12sq.m electric, power consumption.

Special construction inludes: FLOOR: ALMA ELEA carpet in orange color. STRucTuRe: OCTANORM alumi- nium system with panels in dark grey & white color. Sign: Exhibitors name in white oval sign. FuRniShing: infodesk with white panels-1 piece, white stool-1 piece, round table-1 piece, lacquered chair-3 pcs (over 12 sq.m.), white shelves-2 pcs. POWeR SuPPLy/ LighTS: socket-1 piece, HQI spotlights-3pcs.

Special construction inludes: FLOOR: ALMA ELEA carpet in light beige color. STRucTuRe: OCTANORM aluminium system with panels in black color. Sign: Exhibitors name in oval sign. FuRniShing: infodesk with aluminium structure & OSB-1 piece, stool-1 piece, round table-1 piece (over 9 sq.m.), lacquered chair-3 pcs (over 9 sq.m.), display with 3 glass shelves-1 piece, melamine shelves, 1.00x30m-2pcs. POWeR SuPPLy/ LighTS: Socket-1 piece, HQI spotlights-3 pcs.

One side type 1 89.00 €/sq.m.

Two sides type 1 98,00 €/sq.m.

Three sides type 1 119.00 €/μ2

Basic Shell Scheme type 2 19.00 €/sq.m.

Upgraded Shell Scheme type 3 25.00€/sq.m.

Oenos Upgraded Shell Scheme type 3 43,00 €/sq.m.

Outdoor 50.00 €/sq.m.

SIDES OPEN ΤΥPE COST

ΤΥPE 1 WITHOUTEQUIPMENT

ΤΥPE 2

WITHEQUIPMENT

ΤΥPE 3

UPGRADEDWITH EQUIPMENT

ΤΥPE 3 ΟΕΝΟΣ UPGRADEDWITH EQUIPMENT

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