focused vision design group pitch deck
TRANSCRIPT
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Where Indie Artists meets mainstream.
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Problem
• There are many independent artists but they have no idea of how to market or promote their product.
• Very few musicians can make it as an Independent Artist because of their lack of good marketing strategies.
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Indie Artist Pain Points
• Clicks & Listens• Gaining fans and followers • Creating a Market• Branding
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Solution
• Create a Service that markets and promotes the Independent Artist through Social Media and Online Marketing.
• Attack the artists pain points so they can become a successful Independent Artists.
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Market Validation• With streaming services
like Spotify and Pandora, the Record Label is losing its grip.
• Independent Artists’ control 25.8% of the music business while Universal Music Group Controls 28.8%.
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–Alison Wenham, CEO of the UK’s Association for Independent Music (AIM)
“The major record companies held all the cards and could orchestrate the marketplace.
Until Now!”
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Market Size
Indie Artists and Labels dominate the market share followed by Universal Music Group a close second.
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Market Growth
• There’s a 510% increase in independent musicians making their full-time living in the past decade.
- cite https://www.techdirt.com/blog/casestudies/articles/20130529/15560423243/massive-growth-independent-musicians-singers-over-past-decade.shtml
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Full-time Musicians Mean Employment Statistics
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What FVDG Offers• Photography• Videography• Brand Development• Web Design• Social Media and Internet Marketing• Artist Management/ Consultation as a Service• Event Management and Event Planning
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Business Model• There is a Premium Subscription Model on
the site, where we offer different service packages for artist marketing and brand.
• Charge for individual services such as Photoshoot, Logo creation, etc.
• If artist offers merchandise FVDG will take a 20% commission of merchandise sales, if Merchandise was created by FVDG.
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Competitors• Marketing Competitor: criteo.com 61.6
Million Unique Visitors• Direct Competitor: hatchfund.org 26.9K
Unique Visitors• Direct Competitor: StartLight PR
starlightpr1.com 24.1K Unique Visitors• Bro Media Group & Street Execs.
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Competitive Advantage
• Subscription Pay as you go model, which is attractive to the Indie artist because they don't have as much as capital as a Signed Artist.
• 1st to Market, exclusively for the Indie Artist, all there are other artist marketing, development and promotion companies, there is any that caters exclusively to the Indie Artist.
• Design and Brand - We have Design experience from companies like Apple, Google, and LinkedIn so the artist will be well branded to stick out from the competition.
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Adoption Strategy• Will partnership with distribution companies to help
the artist after they develop a brand. • Will throw events for the artists and local concerts
for artist.
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Meet The Team• Florence Davis (Founder):
Former Employee at Google & LinkedIn. Also was a consultant for Apple.
• Chris Cliatt (Co-Founder): Graduated from Pinnacle College. Indie Artist, Music Producer and Audio Engineer.
• Tierra Nichole (Co Founder):
Indie Artist, Model, and Growth Hacker