If you don’t tell your storywho will?

Gary Pemberton, former Chairman, Qantas

‘From the Dawn of Aviation’ was a superb publication and an excellent corporate relations tool. So when it came time to celebrate the 50th anniversary of the Kangaroo route there was no question that a Focus book would meet all our requirements.

Custom books A powerful marketing tool

Every company has different corporate marketing needs.

Focus creates unique, relevant and targeted books to meet

your company’s strategic marketing objectives.

Drawing from a wealth of experience, the Focus team offers

a turn-key service, from concept development, interviewing,

writing, editing, design and production to funding solutions,

marketing and distribution.

With access to many high-profile specialist writers, Focus is

able to ensure each corporate book is a distinctive, targeted,

high-quality publication.

Focus has earned an outstanding reputation for creating, not

only corporate histories, but also industry books, international

trade books and co-funded corporate books.

Focus delivers cost, quality, performance and certainty.

Nothing celebrates, commemorates and leverages a major

milestone within your company as effectively as a corporate

book. Corporate custom books can be a history, commemorate

a major event/achievement, record the completion of a major

project, provide a tool to market specialised IP, a brand,

product or service.

Corporate books command more credibility and

respect than any other medium. Their ability to change

stakeholders’ perceptions is unmatched. A Focus

custom book has the power to persuade.

A well-planned and delivered corporate book can deliver real

access to decision makers across business, government, the

media and selected stakeholders, thereby transforming

cost-per-thousand sales into true cost-per-contact effectiveness.

Strategic marketing through books

In the commercial environment where background

noise from standard print and electronic media is the

norm, Focus books provide a way for companies to stand

out from the crowd and build real relationships.

A Focus corporate book:

• commands attention

• has integrity and credibility

• is respected, prestigious and valued

• can deliver several messages

• reaches a defined target audience

Custom books blend content with commerce

They allow you to deliver several key messages at once to specific

target audiences. This enables you to use your book to:

• enhance sales presentations

• support employee engagement programs

• strengthen export contacts

• lift/shift/change market awareness

• reinforce brand campaigns

• leverage major events/anniversaries

• educate and inform key stakeholders

The power of telling your story in a book

The quality and substance of a Focus corporate book makes

a powerful statement that delivers impact and increased

awareness to both existing and potential clients.

Working closely with you, Focus can help build a specific

marketing and distribution program around your book that

will deliver access and high exposure to your target audiences.

A well-planned custom book database is 100% related to

what you want to sell and a custom book delivers the ideal

vehicle to sell it. A custom book’s value is based on purchase

potential per thousand (PPM) not cost per thousand (CPM).

We have published books for many of Australia’s Top 500 corporations, including:

Family and brand clients have included:

Australia’s most powerful books are not in bookshops

The strength of a Focus corproate book is that it is created

to appeal to specific target audiences with clear and

consistent messages in a format designed to appeal.

A Focus corporate book’s greatest advantage is

providing companies with a credible and unique

way of accessing and engaging their customers

and clients on a more personalised basis.

If you don’t tell your story, who will?

Focus has a 22-year record in creating high-quality corporate books.

Focus Publishing provides a turnkey service tailored specifically

to the requirements of each project, from concept development,

interviewing and writing through to editing, design, production,

print management and distribution. Our service includes:

• Planning

• Content development

• Format selection

• Design and artwork

• Production and print management

• Distribution and marketing

• Web-based applications

• Project management

The development of the Myer corporate book was a significant milestone in restating the history of the company.

Bernie Brookes, CEO, Myer

The books were a fantastic way to give various interest groups a better understanding of the company.

J McKrill, former Co. Secretary, Coal & Allied

Level 12, 99 Walker Street, North Sydney NSW 2060

Phone: 02 8923 8000 | Email: jaqui@focus.com.au

www.focus.com.au

Australia’s leading corporate book publisher

Every company has different corporate marketing needs. Focus creates unique, relevant and targeted books to meet your company’s strategic marketing objectives.

Jaqui Lane, Publisher