Door Openers: Sales Tip Sheet

Focus Product: Hypertherm Powermax30 AIR Plasma System

Pre-Call Planning: Qualify the customer can use a plasma system in their operation. • Target Markets: HVAC, construction, general fabrication, equipment and facility maintenance,

vehicle repair and modification, agriculture, fire and rescue, metal art, home hobby• For use on a variety of metal, such as mild steel, stainless steel, aluminum, and chrome

On the Phone: Talking Points to Secure a Real Sales Call• “Many plasma cutting systems require an external compressor and are not portable.” • “Our Powermax30 AIR plasma system has an internal air compressor and the highest power-to-

weight ratio. It has the most cutting power in a lightweight design and is highly portable.”• “Can I schedule a product demo with you to try it in your workplace?”

On the Phone: Additional Talking Points• Increase Productivity – fast cutting speeds and superior cut quality result in fewer secondary

operations• Finish Jobs Faster – quickly cuts metal grate or rusted metal without retriggering with the

continuous pilot arc feature• Very Portable – internal air compressor; all you need is power; no external air source; only 30 lbs• Easy to use – plug it in, turn it on, and set your cutting power• Reliable – full three year power supply warranty including air compressor • Power – 110V or 220V input power capabilities. (Recommended thicknesses are 5/16" on 220V

and 10 gauge on 110V 20Amp service). Generator power is fine. Needs 5.5KW to run wide open. (Most Lincoln and Miller gasoline welders will power the unit.) 5/16" cutting at 20 inches per minute; 3/8" at 10 ipm.

• Safety – Powermax30 AIR is safer than using a cut off wheel, which can lead to flying debris, eye injuries

Sales Call Mechanics• Use key customer questions on back page if needed for dialog.• Offer to demo the product – let them try it out at their site.• Show the Powermax30 AIR product video. https://www.hypertherm.com/Xnet/library/library.jsp?file=HYP136571

• Schedule the next appointment for follow-up on demo.

Tools Needed at the Sales Call• Sample of product for demonstration• Make sure the customer has input power; 20amp 110V; 220V service or large enough generator

(5.5KW)• Bring safety cutting glasses and gloves• Powermax30 AIR Brochure http://www.mathesongas.com/marketing/campaigns/tip/Powermax30AirBrochure.pdf• Powermax30 AIR Quick Setup Card http://www.mathesongas.com/marketing/campaigns/tip/Powermax30AirQuickSetup.pdf

Sales Call Follow Up: Make sure you follow-up with your customers to see how the demo went.

TIP-110 1215

Focus Product Info Summary