focus on. social technologieën
DESCRIPTION
Inspiratiesessie rond social technologieën, hoe social inzetten in campagnes en wat je kan in "the social business". door @emiliedecoutereTRANSCRIPT
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I realize everybody is telling you social media is a unicorn, but maybe
it’s just a horse?
-Jay Baer
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© Musketon
•Een beetje context•Sociale technologieën?•Social voor marketingdoeleinden•The social business
Chair Puzzle | Kirsten White
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Waarom social?
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McKinsey- The social economy: unlocking value and productivity through social technologies
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McKinsey- The social economy: unlocking value and productivity through social technologies
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McKinsey- The social economy: unlocking value and productivity through social technologies
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McKinsey- The social economy: unlocking value and productivity through social technologies
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McKinsey- The social economy: unlocking value and productivity through social technologies
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McKinsey- The social economy: unlocking value and productivity through social technologies
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“Being socialis a feature,
not a product.”
Bijna alle digitale technologieën kunnen “sociaal” worden gemaakt door het toevoegen van de mogelijkheid tot connecteren, becommentariëren of delen.
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McKinsey- The social economy: unlocking value and productivity through social technologies
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Eerlijk is eerlijk, voor sommigen is het
makkelijker!
• Hoge brand recognition
• Hoge credibiliteit & consumentenvertrouwen
• Digitale distributiemogelijkheden
• Hoog percentage van “Knowledge workers”
• Ervaringsgerichte & inspirationele producten of services
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• Verhogen van merk of product awareness
• Verhogen merk- of product reputatie
• Verbeteren van Customer Support kwaliteit
• Uitbreiden + verspreiden van merk & productinformatie
• Public Relations
• Het onderhouden van leads
• Search engine optimalisatie
• Website traffic verhogen
• ...
Bepaal je doelstellingen
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VOOR SOCIALIN EEN
CAMPAGNE
Campagne inspiratie
Campagne hub
Campagne optimalisatie
Campagne catalysator
4ROLLEN
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CAMPAGNEINSPIRATIE
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Het grote boekexperiment
http://100inzicht.wordpress.com
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Het #verdriet van België
http://www.doedemee.be
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Norte - Photo Blocker
http://www.youtube.com/watch?v=gPm7iWo0Tg4
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Camp’s, op zoek naar recepten
http://www.vancamps.be
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Camp’s, op zoek naar recepten
https://www.facebook.com/vancamps.be
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Camp’s, op zoek naar recepten
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Camp’s, op zoek naar recepten
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Camp’s, op zoek naar recepten
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CAMPAGNEHUB
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Terre Bleue - Say Cheese
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Terre Bleue - Say Cheese
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CAMPAGNEOPTIMALISATIE
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Toyota, Car Collaborator
http://www.youtube.com/watch?v=vS0NABykrzU
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The society of Good Taste
https://www.facebook.com/greypoupon
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The society of Good Taste
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The society of Good Taste
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CAMPAGNECATALISATOR
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Snickers - You’re not you when you’re hungry
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Snickers - You’re not you when you’re hungry
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Wienerberger - De Duurzame Wijk
http://www.deduurzamewijk.be/nl
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Wienerberger - De Duurzame Wijk
Advertising online:
Generieke Facebook advertentie Sponsored content
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Wienerberger - De Duurzame Wijk
https://www.facebook.com/Deduurzamewijk.lequartierdurable
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Wienerberger - De Duurzame Wijk
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Aleksandr Orlov - Founder of Compare the Meerkat
• “Compare the market” = website met prijsvergelijking voor verzekeringen
• Wat doe je als je als bedrijf net dezelfde boodschap hebt als je concurrenten? ( “Bespaar tot 300£”)
• 5£ - Kost per klik voor het woord ‘Market’
• Meet The Meerkats!
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THESOCIAL
BUSINESS
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Een stapje verder
• Co - creation
• Om te voorspellen en op te volgen (‘Social listening & forecasting’)
• Genereren en voeden van sales leads
• Social commerce
• Customer service
• Verbeteren van intra & inner-bedrijfscommunicatie en collaboratie
• Human Resource Management
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Co-creation - Madison Electric
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Co-creation - Madison Electric
http://www.youtube.com/watch?v=UUSwEF-5dlc
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Het ‘crowdsourcen’ van sprekers - SXSW
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Social Forecasting - Pimkie
http://www.pimkiecolorforecast.com
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Social Listening - McDonald’s
http://www.youtube.com/watch?v=oSd0keSj2W8
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Social Listening - Croustifrance
Facebook Poll Smaak Duel Taste appeal
https://www.facebook.com/Croustifrance
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Generen van Leads - Insites
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Generen van Leads - Insites
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Voeden van Leads - L’Oréal
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Voeden van Leads - L’Oréal
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Social commerce - Sephora
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Social commerce - Sephora
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Customer Care - Mobile Vikings
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Customer Care - Mobile Vikings#HelpaViking
Dr. Viking Facebook Updates Knar (customer service on wheels)
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Inner-bedrijfscommunicatie - Rypple
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Inner-bedrijfscommunicatie - Red Door
Marketing Bureau Red Door interactive maakte een gezamenlijk pinboard met al hun werknemers om samen over het interieur te beslissen van het nieuwe bureau
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als nieuwe -collaga kan het interessant zijn om meteen geconnecteerd te zijn met je collega’s. Zet daarom, via een ‘follow all’ al de collega’s met elkaar in verbinding (op LInkedin, Facebook, Twitter...)
Inner-bedrijfscommunicatie (tip)
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Human Resource Management - BNP Paribas Fortis
SHIT APPLICANTS SAY
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Human Resource Management - BNP Paribas Fortis
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Human Resource Management - BNP Paribas Fortis
http://www.youtube.com/watch?v=52DP01ckm_o
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• Social Media is er, doe er iets mee
• Experimenteer met sociale technologieën om je campagnes te verrijken
• En denk verder dan marketing! Merci!@emiliedecoutere@focusadv
www.focus-advertising.be