focus group result analysis
TRANSCRIPT
Focus group result analysis
I was part of a focus group research video to collect questionnaire results. We
discussed questions relating to magazines and their
content.
Question 1
What magazines do you read the most?
The first genre mentioned was music followed by gossip.
Question 2
What price would you not mind paying for a magazine?
Individually, we all agreed that £1-£2 was a suitable price for a magazine.
Question 3
How many magazines do you buy per month?
Some of us did not regularly buy magazines however, a few said they buy 2-3 monthly.
Question 4
What is your favourite music magazine?NMEBillboardQThese were the favourites.
Question 5
Would you appreciate interviews in a magazine?
Generally, people answered yes.
Feedback• From this focus group reseach I have come to the conclusion that…
• My magazine will be a music magazine• I will price it in the range of £1-£2• It will be Q and NME will give me the most inspiration.• I will aim to make it eye-catching and appealing.• Finally, I will include an interview.
This helped me by giving me an idea of what kind of things people look for in a magazine. I have now chosen the genre of my magazine (indie) and the aspects such as having an interview in it and having a vibrant colour such as yellow on the front cover to catch the readers eye.