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Fax: (315) 720-1159www.RMSresults.com

kcuccaro@RMSresults.com

QualiSight

1 week to design screener and develop recruitment list

1-3 weeks to recruit participants (depending on origin of list) and creation of moderator’s guide

Groups are usually conducted in the evening at 5:30 and 8:00 and last 2 hours each (for consumers)

1-2 weeks to write and deliver report

What are Focus Groups?A focus group is a form of qualitative research designed to elicit perceptions and opinions. It is usually made up of a group of 6 to 12 people selected from a sample, or a pre-determined list provided by the client.

Quick turnaround, recruitment to report delivery can sometimes be as quick as 4 weeks from engagement

In-depth exploratory research is gathered by focusing and guiding conversation among the small sample of community members

Client can record or observe “live” groups

Pros of Focus Group Research Cons of Focus Group Research

Findings are not representative of population as a whole

Not all voices in your population can be heard

Timeframe: Approximately 4 to 6 weeks

Once RMS responds to your RFP and the project is accepted; Focus Group Research typically includes:

o A project kickoff meeting with RMS and client team to confirm research objectives.o Development of a recruitment screener, moderators guide for the focus group discussion

and a participant packet to keep focus group participants engaged.o Moderation of focus group sessions; moderator with appropriate industry knowledge and

experience is provided by RMS.o Facility rental of QualiSight if needed or another location.o A detailed focus group findings report on the research.

Note: RMS can create a customized research project with all of these steps or selected steps selected by your company.