focus group discussion for mfis conducted by the asian institute of journalism and communication
TRANSCRIPT
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Focus Group Discussion forMFIs
Conducted by the
Asian Institute of Journalism
And Communication
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Objectives
• Identify perceived role of MFIs in rural electrification
• Identify information needs of MFI’s participation in rural power project
• Identify messages, communication channels and strategies to best reach MFIs
• Generate suggestions from MFIs to mobilize unelectrified community to participate in rural power project in terms of communication channels and messages
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FGD Guidelines
• You are free to express your views and opinions on the topics.
• There are no right or wrong answers.• You may disagree with one another.• You may be allowed to raise question(s)
to fellow participants.
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FGD Guidelines
• Proceedings are being taped for recall purposes only.
• Participants who shared a particular opinion and/or raised an issue or concern will not be identified in the report.
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QUESTIONS
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1. How do you define your role in rural power/rural electrification?
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2. What are possible resistance points for MFIs engaging in rural power/electrification?
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4. At present, what are your sources of information regarding rural power/electrification?
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3. What (additional) information do you need to be able to participate in rural power project?
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5. What are your preferred sources of information? Preferred communication channels?
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6. Considering your role in rural power, who are your target audiences? In your view, what are the information needs of each target audience?
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7. What are the best communication channels/strategies to use in reaching your intended/target audience?