From a comparison with employment datafrom the Regional Government (Svimez:“Rapporto 2005 sul l 'economia delMezzogiorno”) it can be observed that in theperiod under examination, for a total increasein percentage of employment in the Campaniaregion of 2.6%, there was an increase equalto 14% in the port of Naples. Anotherinteresting data is that relative to aggregateturnover, the companies registered a potentialincrease of 34% between 2001 and 2004.

A study published in July of this year by theNational Council for Work and the Economydraws attention to the important role that Italianports play in the development of the country.After many years of a lack of attention to andunderestimation of this segment of economicactivity, the ports and the maritime sector arenow being recognised as playing a significantrole in the process of national development.The study highlights the positive and negativeaspects in the maritime transport sector and itsinfrastructure. Two points are apparent: theabsence of a modern rail and motorway networksystem for accessing the ports and theunderdeveloped logistics chain. On the other hand, a positive sign is theoutstanding current role and future role that the Italian ports will have:they are network infrastructures for the national transport system andprovide notable development opportunities thanks to the MediterraneanSea area being reconsidered as the centre of the geo/political internationalscene, as well as the extraordinary development in the Far East.The port of Naples is among the Italian ports studied by Cnel. It hasexperienced strong growth. As far as “Highways of the sea” and passengertraffic are concerned, like other historical ports, it suffers from a lackof space and adequate rail and motorway networks which are currentlyuncompetitive. Compared to other Italian ports, Naples has for sometime now concentrated on reinforcing intermodal connections and

achieving two important results: thetransformation of Ferport (a companywhich specialised in, until just veryrecently, the movement of railwaywagons) in the railway transport sectorand the project for the new LevanteTerminal, intended for container trafficwhich also plans the creation of newroad and rail networks. Over the lasttwo years The Port Authority of Napleshas participated in the “Logica”companywhich was set up by RegionalGovernment in order to developlogistics in Campania.

Closely tied to the analysis which has been carried out by Cnel,concerning the national port system, is the specific study onthe port of Naples carried out by the Port Authority, which ispresented in the following article. This research, besides outliningthe various segments of the port by activity and economicimportance, highlights some important factors which establishthe port as the most important economic activity in the city:employment passed 5,700 units in 2004 with growth of 14%between 2001 and 2004; the turnover of the businesses whichoperate in the port in 2004, passed the 800 million euro markwith an increase of 17% between 2001 and 2004;investments were over 342 million euro in 2004.

Bimonthly newsletter of information,news and comments

on the activity of Naples PortYear III n.4 oct - nov 06

inside

18-20 October Maritime StationSeatrade Med

pag. 2

Work in the cruise passengertraffic sector

pag. 3

Programme Seatrade Med 2006 andtraffic data for the first 6 months

pag. 4

Subscriptions - 45% - art.2 par.20/b Act 662/96

A study of the Ital ian port system by Cnel

Naples port has its house in orderby Emilia Leonetti

focus

The focus of this issue is the work carried

out in the port, an analysis, sector by sector

of the most important factors in production.

On the first page, the results of a study

carried out by the Port Authority concerning

the importance of the Port of Naples on the

city's economy. On the second, we have some

interviews to present one of the biggest

events of the year: Seatrade Med 2006 which

will be held in the port from the 18th of

October to the 20th of October 2006.

Work at the centreof port activity

Over the last 10 years, the ports have beeninvolved in radical transformations that havemade a mark on the entire system, be itorganisational, functional or productive.Technological innovations introduced in thetransport sector, the changes to the economy,the intensification of traffic and internationaltrade and logistic platforms have changed thelayouts of the ports which, from simple centresfor the movement of goods, have become trueand proper logistic platforms. In this new role,the distinctive element in the ports environmentis characterized not only by a strategic planningof the “port system” but also by the capacity ofthe business sector to offer high standards in theservices which are offered to the public.These are the general trends that have had aneffect on all of the most important nationalports, however, the adaptation andmodernising processes are at different stagesin different sectors.The Study Centre at Naples Port Authorityhas made note of the current situations and theprospects for the port, by highlighting aboveall, the multi-functioning nature of the port

An accurate analysis of the current situation and future prospects of the Port of Naples

The situation today, economic importance, a future for developmentby Maria Irene Iossa*

and the presence of a variety of traffic sectors,from goods to tourism, from cabotage toshipbuilding which has permitted the creationof a competitive and diversified business fabric.The Naples Port Authority has proceeded tomonitor the trend of economic dynamism inthe business activities which are present on itsterritory. The activity of monitoring was carriedout by way of gathering essential economicdata which represents the volume of businessthat is present in the Neapolitan port. Thiswas carried out by examining the companiesbalance sheets and by compiling a questionnaire.The companies have been classified inhomogeneous sectors by activity, or accordingto the activity effectively carried out;terminal, ship yards, repair yards and navalre-fitters, forwarders, transport companies,shipping agents, navigation companies, shipsuppliers, beach establishments, mooringservices, pubic exercises, services connectedto port activities/services (such as piloting,towing, mooring; the companies that workin collaboration with the Port Authority;stores, warehouses, ship suppliers, specialist

port services companies).The graph thatfollows shows the distribution of thesesegments which are present in the Neapolitanport as a percentage.By analysing the data it is possible to portraya general representation of the business realityof the Neapolitan port system. It can be seenthat between 2001 and 2004 directemployment generated by the concessionaryfirms in the port had a steady growth,registering an average increase of 14%.

Activity in the Port Authority by sector

Public bodies 11%

Mooring services 15%

BathingEstablishments 4%

Ship Suppliers 5%

Navigation companies 5%

Shipping Agents 2%Forwarders by land 9%Fitting and repair yards 20%

Shipyards 2%

Terminal 3%

Services connectedto port activities 23%

Employment

6.000

5.600

5.200

4.800

2001 20042002 2003

5.082

5.591

5.769 5.796

*Port Authority Research Office

A study of the Ital ian port system by Cnel

Naples port has its house in orderby Emilia Leonetti

pag.4

2

the Mayor:Integrationbetween theport and thecity is acertainty

oct - nov 06

C o n f i r m a t i o n o f s t r o n g e c o n o m i c g r o w t h f r o m t h e P o r t A u t h o r i t y

Seatrade Med 2006:the reasons for choosing Naplesby F rancesco Ner l i

The port of Naples will host the international event SeatradeMed for the first time and it is therefore an importantopportunity for us to demonstrate the quality of our portand especially the beauty of Naples which is an ancient city,enriched with history, traditions and culture. Alongside uswe have local institutions that are sharing their efforts withus to ensure that the event is a successful one and that theorganisation, the exhibitors and visitors spaces and the socialevents work to perfection.In recent years the port of Naples has become the second portfor cruise traffic and the first in the Mediterranean for passengertraffic. In fact, over 9 million passengers weretransported by our port in 2005. In the cruisesector, we reached the 830,000 mark for cruisepassengers last year and count on passing the900,000 mark in 2006. By now the port ofNaples is a destination of primary importancefor various motives; for its geographical position,for its history and for the countless touristitineraries offered by the city, the province andthe region and for the quality of services offered.In recent years the Port Authority of Napleshas made efforts to transform thetourist/passenger area in order to make it moreattractive and functional for tourists as wellas the citizens of Naples. The majority of thework has got underway. The Maritime Station, a prestigiousbuilding, designed by the architect in the 1930s has been entrustedin concession to the Terminal Napoli spa company, a companywhich is made up of the companies Costa Crociere, MSCCrociere, Royal Carribean and in which the Port Authority hasa minority control. The project which laid out the rebuildingof the ports waterfront, of the area between Molosiglio andImmacolatella, is nearing conclusion and we think we will beable to start up the procedures for a financing project in 2006.

The port of Naples is among the ports in Italy which haveundergone the major number of changes in recent years. Iam referring to the plans for modernisation of its quays, theplan for re-organising the areas and spaces, the setting upof working parties with the Commune and with otherinstitutional bodies in order to reach agreement on the worksalong the coastline which is the duty of the Port Authorityand the setting up of companies for managing traffic andservices. In fact, we were the first to set up a public holdingcompany Nausicaa spa (The Port Authority, Local, Provincialand Regional Governments) which has the duty of leading

the transformation of the ports tourist area.I t was important to entrus t themanagement of the cruise terminal at theM a r i t i m e S t a t i o n t o a m i x e dprivate/public company. We haveincreased the number of lines in the fieldof medium range passenger traffic andthe links to Sicily and we have set up newroutes with North Africa as far as trafficin the Mediterranean is concerned. Asregards to the plan for connections ofmedium range, known more commonlyas highways of the sea traffic, along withSalerno we are the first port in Italy (werepresent 54% of national traffic).

The importance of the Neapolitan port on the economy for thecity and the region is therefore not to be underestimated. Theport employs 5,796 staff. There has been an increase of 14%since 2001 as there were 5,082 employees in that year. Theturnover of the businesses which operate in the port was 84,670,616euro with an increase compared to 34% in 2001, when theturnover amounted to 628,479,197 euro. In conclusion the portof Naples is the main productive activity in the city ofNaples and one of the first in the region of Campania.

How important is hostingSeatrade Med to the city ofNaples?We believe the event will bea great success as Naples isa very hospitable city andhosting Seatrade Med willprovide a great opportunityfor the city, its populationand organisations topromote themselves to themany attendees fromaround the world.

How important is tourism to the city?Tourism is one of the biggest drivers of the city's economicdevelopment. There are many fascinating features in the city:we have a nice environment, the sea and the nearby islands inthe Bay of Naples and a rich artistic heritage, some of which isyet to be discovered but our main asset is the welcoming styleof Neapolitans.

How does cruise fit into the city's tourism growth aspirations?Cruise tourism is very important to the city and in the past fewyears we have worked very closely with the Port Authority ofNaples to develop and grow this business. Each cruise ship callto Naples is a pure joy and I feel very close to the cruise sectoras I have an unobscured view of the cruise terminal from myoffice window and from time to time I look out and see theships alongside. Our next goal is to increase the number ofpassengers visiting the city rather than see them rush off toCapri or Pompeii or other attractions in the surrounding region.

What initiatives have been introduced to tempt cruise passengersto stay in the city?Firstly we have launched sight-seeing tours around the city onopen-top Red Buses. The terminus is directly in front of thecruise terminal and offers three different tours: a panoramic citytour, an artistic city tour and a trip to Vesuvius. Another ideais 'White Nights' when the city is open throughout the entirenight with concerts and entertainment in the streets and publicplaces. Two million people came to the city for the first 'WhiteNight' event in 2005. We held a second event this year onSeptember 30th and to extend the festivities and encourage visitorsto come and stay in the city for a longer period we held 'Waitingfor the White Night' events for the preceding two nights.

Is Naples a safe city?I cannot convey a message that Naples has no organised crimeand no thieves - that would give a false impression but we haveno more crime or problems that any other city in Italy (and Ispeak as a former Minister of the Interior in the Italiangovernment) or any major city in Europe. I was born in Naplesand lived close to the port. I have not always been the Mayorof Naples or a member of the government so have not alwayshad a police escort but I have never had a crime committedagainst me in my home town whereas I have had a purse stolenduring visits in two other European cities.

The Municipality is clearly investing a lot of time and money intourism. What about the public sectors' contributions?In Naples we are lucky to have many entrepreneurs who arealive with ideas and finances and who are working closely withthe municipality and regional government on innovative projects.I will give you a couple of examples: CIS Winterport, thebrainchild of Gianni Puns, a local businessman who created anew commercial centre as a major hub serving all the portfacilities and trade flows; secondly we have many excellentquality 4 and 5 Star hotels in Naples but there is a lot of roomfor improvement in the 3 star and below categories and we areworking to define the ratings so tourists know what quality ofservice they are buying. We also need to attract younger touristsand the family market and are looking for businesses to createmore youth hostels and camping areas.

Is there a good interaction between the port and the city?The city interacts in a nice way with the port which is nowopen for all to see. When I was growing up the port wasenclosed and hidden from the rest of the city but now the twoare a single space and the port and ships can be enjoyed byeveryone. Our network of underground train lines all convergeat the port station which means the port is connected to allparts of the city and to the airport. We also keep a close eyeon all the service providers located in close proximity to theport to ensure they provide a high quality of productsand services so visitors arriving at, or departing from,the port get a good impression of Naples and our city.

Interview with the Mayor Rosa Russo Iervolino

Seatrade Med 2006Naples capital of tourism

by Mary Bond*

What has the reg ionCampania to offer to cruisepassengers that visit Naplesfor the first time?Naples is an extraordinarycity, the ancient capital ofthe Kingdom of the TwoSicilies, which has alwaysbeen an open-air museum.Its historical center has beenacknowledged as part ofU N E S C O ' s h u m a nheritage. It hosts hundredso f b u i l d i n g s a n d

monumental churches dating back to seventeenth andnineteenth century designed by great Italian architects.The new underground stations have become great contemporaryart museums. Each year, Naples' museums host important artisticevents: the Capodimonte Museum, the San Martino Museum,Saint Elmo Castle and the Archeological Museum are worth avisit since they are rich in pictures, ceramics and archeologicalfinds. But art is not only the art of the past. The newContemporary Art Museum, MADRE that has been recentlyopened in the very heart of the city center hosts masterpieces bygreat contemporary artists such as: Andy Warhol, Anish Kapoor,Mimmo Palladino, Jeff Koons, Sol Lewitt, Richard Serra. Whatis more, Naples has inherited one of the most beautiful and famoustheaters of the world: the San Carlo Theater, where great operasare performed. The cultural offer is paired by the wine-and-foodtradition: the pizza is historically the symbol of the Neapolitancity and of the culinary art of Southern Italy. Pasta, fish andvegetables dishes offered by the city restaurants are excellent.

Please quote and describe one or two events of interest in the CampaniaRegion (that may be made in 6-8 hours by bus to and from theharbor of Naples) in the following fields: a) cultural tourism, b)history, c) parks and nature; local wine-and-foodThe Region as well as being one of the widest Italian regions isalso placed in the heart of the Mediterranean Sea and is one-hour distance from Rome by train. It is well linked up with themain Italian and European harbors. Campania's position explainswhy in 3,000 years different people and cultures, as well asextraordinary civilizations, converged here. And this is the reasonwhy today Campania is an incomparable beauty as far as its

archeological, environmental and historical resources areconcerned. This is why promoting these resources is a primaryaim for the region, which invests remarkably in this industry,e.g. in developing the hotel trade and in improving the touristfacilities. Two and a half million people visit Pompeii - theRoman city preserved intact by the Vesuvius' lava 2,000 yearsago and which is just half an hour distance from Naples -every year. On the Phlegrean Fields side, 10 km from thecity center, are Baia's Castle, a unique place of great charmand Pozzuoli's “Solfatara”, a fascinating area characterizedby incessant volcanic activity. In 2003 an archeological tourof the Terra district was opened. This path that spreads outfor 2 km is like taking a leap into the past. It is the greatestsuburban archeological path in Europe, “a new undergroundPompeii”. In 2008 a great tourist resort, with hotels, congresscenters, bars and restaurants will be built in the shadow of anancient sixteenth century Spanish fortress. The recently restoredAncient Roman Baths of Baia are worth a visit in a trip to thePhlegrean Fields. In its territory Campania today hosts thegreatest number of Royal Palaces in Europe. Caserta's RoyalPalace, one of the residences of the King of Naples, is one of themost visited places in Europe. It is only a few kilometers fromthe harbor. The gardens of the Royal Palace have been open tothe public for four years, every evening in certain periods of theyear. This initiative has been really successful with almost 50,000visitors in the summer months from 2003 to 2005.

The average age of cruise passengers is decreasing and cruising linesare trying to organize new tours for their travelers when they comeashore. What can the Campania region offer in the following fields:a) leisure b) interaction with the local people and culture?The trip to Campania may also result in a tour of the innerarea of the three provinces of Caserta, Avellino andBenevento, in the less renowned and more hidden areaswhere every step can turn into a pleasant discovery. Rurallandscapes between magnificent mountains and fertile hillswhere there are cities rich in history and traditions that willgive hospitality to Italians and foreigners looking for surprises.There are various trip possibilities from medieval villages,to Renaissance villas and naturalistic resorts: magical placesto visit and where to spend hours to relax and to taste thedelicacies of the local cuisine. Spas, fitness centers and sportsactivities are also to be discovered.

Interview with Marco Di Lello, Counceler for Tourism in the Region of Campania

A patrimony in the Region to get to know and to enjoyby M. B.

the Port ofNaplesamong thefirst in Italyfor plans toimproveinfrastructures

*Managing Editor of Seatrade Cruise Review magazine

pag.4

Snav andCaremar:

a comparison

3oct - nov 06

focus

Master mariner, Chief mate, Boatswain, Chief engineer,etc…The professions onboard ship have not changed overtime. At least not much, however, one of these that has beeneliminated due to the progress of technology is that of wirelessoperator. In fact today, communications are carried out withmuch more sophisticated systems after the Morse code wassent into retirement. “Technology - explains Captain MartinoCasagrande, managing director of Caremar - has transformedwork on ship in the sense that once the command of theship was entirely the fruit of the professionalism of theCaptain and his crew, their experience, their knowledge ofthe sea, the weather conditions. Today with GPS all of theinformation necessary to reach ones destination is alreadyavailable. With the information that modern technology hasmade available, it is possible to plan the route in advance soas to avoid rough seas.”However, the way of working has changed more than theprofessional figure. The frequency of organising training coursesfor the personnel on board has changed and at every changeof instrumentation, every pass of new technology, the personnelmust be trained in the use of the new information systems“The method of entering the world of maritime work haschanged - says Captain Casagrande -. Once it was necessaryto have gone to a naval institute and to have done at least 4years experience on board a ship. At the end of this training,the exam to become Captain could be taken. Today 3 yearsof a degree in nautical science is enough to “navigate” andaccess to the course is possible after finishing secondary school.”Alongside new work approaches on board there remain manytraditions tied to navigation. The period of embarkation has

Work on ferries and hovercrafts

A m i x o f t r a d i t i o n a l a n d n e w p r o f e s s i o n sby E. L.

Snav, a private navigation company employs 650people: 90 in administration and 560 on board ship.Snav entered the ferry sector in 2002 and bought 2Ro-Ro Pax for the Napoli-Palermo route before thisacquisition the company had 19 employees inadministration and 48 people on board ship.Caremar, a public navigation company employs 350people (the employees who work on board also workin the offices to carry out administrative jobs).

Snav and Caremar data

not changed: the sailor has to sleep on board for a minimumof seven nights (ferry boats) and for a maximum of 2 to 3months (cruise ships). “In our sector - confirms Casagrande- there are three types of contract: a permanent contract, aone-off contract and a c.r.l contract (continuous workrelationship). The most advantageous, but the least commonis the first one (permanent). Today, the tendency is to offerthe other two types of contract because they are more flexible.”It is necessary to distinguish between navigation work andhotel work on board. The ferries, which cover medium-longdistances, tend to supply similar services to those offered bythe cruise ships. For this reason we can confirm that todaythe major novelty concerns the personnel aboard forentertainment. “Today the way of transporting passengers isvery different from the past - stresses the managing directorof Snav, Captain Raffaele Aiello -. Above all, very strongcompetition has sprung up with the entrance in the marketof new companies (until a few years ago there was onlyTirrenia in Naples for connections to Sicily) that are pushingto improve the quality of services and are working on loweringthe cost of the ticket. Snav has made a great effort in recentyears to provide a better service. Our customer service startsfrom the moment the customer leaves their house until theyreach their destination as we have stipulated an insurancepolicy that covers the client.We have organised a service on shore with a team of 15 peoplewho in shifts and on the basis of request, coordinate the variousphases of embarking and carry out checks on the ships. Onboard we have concentrated on entertainment. Our boats havea cinema, games room, restaurants: a series of products created

A meeting point for The Port and the ships

Shipping Agents:

The Ship owner's organisation

The Shipping Agencies roleis the pivotal activity whichcharacterises employmentin the cruise sector. Theywork on everything that isnecessary for the ship fromthe moment it enters theport until its departure, onbehalf of the ship-owners:from technical services(such as piloting, towing,b e r t h i n g ) , t o t h erelationship with theterminal operators and the

administrations (The Port Authority, The Maritime Authority,The Police, The Finance Police etc.) “We are the link betweenthe ship and the port - explains Umberto Masucci, the ownerof the Marinter Company and President Federagenti -. Wehave a double role: public and private. Public in the sensethat the legislator wanted a Raccomandatario (legge n.135/77)but we also have a private role: it is responsible and acts asguarantor for all of the obligations assumed in the port inthe name of and on behalf of the owner.”In order to perform such an extensive role, the ShippingAgent needs an organisation, the Shipping Agency whichcovers the multiple functions to be carried out. In Naplesthere are approximately 50 Shipping agencies. Each employsan average of 7-10 personnel with employment in this sectoramounting to over 500 people. “The majority are qualifiedup to school leaving level, even if in recent years the numberof graduates who work in our agencies has increased. Butthe aspect that I would like to emphasize is that for someyears now we have run further education courses at thetechnical institute Mario Pagano. It is a very importantinitiative because in a moment of employment growthin our sector this has allowed us to prepare young schoolleavers for the world of work by offering training coursesand work experience.” 150 young school leavers havebeen employed by Shipping Agents and the NationalFederation is also involved in keeping its employees upto date. In autumn, due to a drive by Federagenti, inpartnership with the Institute of Chartering Ship Brokersof London, a training course on shipping will start in 10Italian ports including Naples. The course will be heldby videoconference every 2 weeks at the same time inthe 10 ports that are involved in the initiative and thiswill last for three months. The lessons will be held byteachers and supported with the aid of operatorsin various sectors of the marit ime world.

Important work in the cruise sector

A significant contribution for city developmentby Luigi Ricciardi

The impact of cruise traffic on the economy of acity can only be partial ly arrived at, i f al l of thedifferent aspects which come under that term arenot invest igated fu l ly . Even though i t i s o f tenstated that this sector brings direct benefits to thecity's economy and in consequence, has a positiveeffect on the wider territory, the different segmentswithin this “umbrella” term are rarely separated.In fact, it is necessary to consider the direct effectscaused by cruise traffic, and those deriving from“the ship effect”, which are not very often apparentto people who are unfamiliar with this f ield. Onaverage the most modern cruise ships are able totransport approximate ly 2 ,000 passengers with1,500 crew members . Employment i s the f i r s tbeneficiary of the cruise economy from which animportant consideration arises: the so called shipg igant i sm - tha t i s the t endency to cons t ruc tincreasingly bigger ships - although this is limitedin commercial shipping, the most modern containercarriers, which are up to 350 metres in length anddo not employ more than 20 people are enormousin the cruise industry because the serv ices andduties that the staff on board have to guaranteec a n n o t b e s u b s t i t u t e d b y a u t o m a t i o n a n dtechnology.If, on one hand, the cruise companies often employimmigrant s fo r the lower sk i l l ed occupa t ions( re spect ing l ega l l imi t s ) i t i s a l so t rue that a scompany pol icy , the I ta l ian companies tend toprefer Italian staff in order to offer a characteristiccruise , and tradi t ional ly s ta f f of ten come fromareas connected to mari t ime act iv i ty (a typica lexample of this are the sai lors with origins fromSorrento and Procida for MSC cruises) , and forgrea te r ea se o f r e l a t ionsh ips wi th o ther s t a f f .The “ship effect” obviously does not stop here, byc r e a t ing a v a lue cha in fo r a c ru i s e sh ip andcompiling a short list of the professions which aredirect ly connected to the ship i t i s poss ib le torepresent the types of work in the cruise sector:shipping agents, terminal operators, traders in theterminal, mooring staff , pi lots , porters, securitystaff on land and at sea, tour guides, bus drivers,travel agents, other service providers (translations,spec i f i c r eques t s e tc . ) . These a re some o f theprofessions necessary in order to organise a cruise.I t i s interest ing to note that for many of theseprofess ions, the number of s taf f employed is indirect proportion to the quantity of ships berthed

in a port. In fact, this phenomenon is not presentin all work activity while an increase in the volumeof business does not necessari ly correspond to anincrease in employment.Indirectly proportional to the ship phenomenon isvolume of business that der ives f rom the cruisephenomenon, meaning the effect that it can haveon related economies. In this sector, the activitiesthat form the basis for the circulation of touristsover the territory, such as restaurants, hotels andtransport etc. are obviously improved and renewed.From an economic point of view it is necessary tobear in mind the fundamental importance if a portis a home-port for the cruise sector, which meansthat it is the main embarkation port for passengers.A home por t c rea te s enormous benef i t s in thetourist system, particularly for airports and railways,as they are often used to bring the holidaymakerto their embarkation point.Fo r e xamp l e , a s f a r a s the po r t o f Nap l e s i sconcerned, the increase in the offer of connectionsfrom the airport of Capodichino in recent yearshas, without a doubt, helped cruise traff ic levelsand the increase in the number of ships that areberthed in the port has increased the attractivenessof Naples as a destination, in short, a virtuous self-fulfi l l ing circle. In this sector, the experiments ofglobal travel and hotel operators such as the EasyG r o u p a r e t o b e f o l l o w e d w i t h i n t e r e s t . F o rexample , Easyjet f l ies to certa in c i t ies which aret h e b a s e f o r c r u i s e s i n t h e i r n e w c o m p a n yEasycruise .Yet more in te re s t ing i s the ab i l i ty to t i e c ru i set r a f f i c i n to a commerc i a l and so c i a l dynamicwhich i s not exc lus ive ly for touri s t s . The choiceo f the Por t Author i ty and Termina l Napo l i tot rans form the Mar i t ime Sta t ion into a bui ld ingwith useful services a lso for res idents of the city,as the new project has plans to do, and the recentcreation of a new Meeting centre at the MaritimeS t a t i on , w i l l suppor t th i s a r e a in becoming anerve centre of bus iness tour i sm, for c i t i zens ofNaples and tourism in genera l . A new attract ionhas been created for the city of Naples , updatingthe of fer for modern meet ing points of interes t .In conclusion, this short outl ine wishes to stressthe importance of the port in Naples, the city andthe surrounding terr i tory which are increasinglyready to confirm themselves as a natural andu n d e n i a b l e c r u i s e h o l i d a y d e s t i n a t i o n .

theimportance

of the homeport for theNeapolitan

port

to make the passengers stay on board the ships enjoyable”. “Forthis reason - continues Captain Aiello - the personnel employedon board are not only sailors but in great part hostesses, waiters,cooks, receptionists” The new approach for transport of medium-long range has notably increased employment and above allpresents prospects for future development.“In a few years - concludes Raffaele Aiello - we have increasedthe number of people employed on board our ships tenfold. Itis an outstanding result and we must also add the administrativeteam and those that work in the ship repair yards to whom weentrust the maintenance of our ships. Therefore the ship transportsector represents an important opportunity for employment thatwe are nurturing with development plans and with continualstaff training. We are hoping for and we are working towardsnew infrastructures at the port, so as to allow us to increasetraffic for medium -long range connections.”

From pag.1

The current situation and futureprospects of the Port of Naples

The rate of increase in turnover is therefore, in all respectsa growth trend and it is also very interesting if comparedwith the “dinamica del fatturato delle società di capitalicampania [the dynamic of turnover in Campanian privatecompanies] published by Banca d'Italia.In fact, here the rate of increase of turnover over the period2001/2003 for the companies is equal to 1.3%: in the sameperiod the rate of increase for the aggregate turnover for theconcessionaries which operate in the port of Naples was 17%.The last aggregate data of interest is that relating toinvestments. The gross investments inferable from the balancesheets of the concessionary companies of the port demonstratea fluctuating trend but one that in absolute values hasimportant peaks. In particular it is useful to point out thatthe net variation 2004/2003 consisted in an increase ininvestments of approximately 248 million euro in a clearcountertrend compared to the estimate carried out by theBanca d'Italia which concerning investments in the industrialsector in Campania, considered them as being -11%.

Another important aspect is represented by the companieswhich are authorised to carry out port operations ex art.16, co.1L.n.84/94. In fact, by analysing the trend of the turnover (thatdeclared for the ends of paying fees and relative to the carryingout of the authorised activity) from these companies a considerableincrease, equal to 19.7% was registered in 2004 compared to2003. This data confirms the constant progress of the port incorrespondence with the positive trend in commercial traffic.

4oct - nov 06

Seatrade Med Cruise & Ferry ConventionConference Programme > Session content key: C Cruise F Ferry SY Super Yacht

Wednesday 18 October > Morning sessions - 10.00-12.15hrs (running concurrently)

The Mediterranean Ferry Market FThe ferry industry in the Med is in a period of transition, strategically, commercially and technically.Some of the leading players in this changing environment will give their views on the way ahead for theindustry in the Med, and the opportunities for growth in an era of high fuel costs and intense competition.

Upscale Cruising in the Med CWhat is luxury and how do you know it when you see it? What are the defining characteristics of asuccessful luxury cruise product from the onboard product to shore excursions. What makes an idealdestination for an upscale vessel? What is the size and potential of the Mediterranean market for luxurycruise products in Europe?

Afternoon sessions - 14.30-16.30hrs (running concurrently)

Ferry Design and Technology FThis session will discuss the Med domestic fleets and in particular design options for short-distance ferriesand fast craft. Optimum powerplant designs for passenger ferries in the Med in an era of high fuel costs.

Destinations and Shore Excursions CGrowing passenger volumes and bigger ships have led to massive investment in terminal facilities in theleading hub ports. The development of winter cruising and escalating competition has stimulated theopening up of new ports of call. This session will look at the lessons learned about port investment, andat the range and quality of the Med's shore excursion offerings. Inbound cruise tourism in Greece andliberalisation of cabotage.

Thursday 19 October > Morning session - 10.00-12.15hrs

The Mediterranean Cruise Arena CThe Med is the world's fastest growing cruise destination, with more ships, more passengers, more brands,more ports and more products than ever before. Leading personalities in the Med cruise business discusshow to manage this success most effectively and the challenges and opportunities which lie ahead forwhat is now a year-round cruise arena.

Afternoon sessions - 14.30-16.30hrs (running concurrently)

Shipbuilding and Refurbishment for an Expanding Cruise Fleet CWith the big four cruise lines investing $16 billion in new ships over the next four years and someof the smaller lines actively seeking newbuilds, this session will look at the outlook for cruiseshipbuilding, the challenges of mega vessels, and the growing importance of the refurbishmentmarket for European yards.

Product Diversity in the Med CThe last five years have seen a proliferation of brands serving the Med, with the entry of European touroperators and a host of specialist products. The Med is without question the most diverse cruising regionin the world. Is there room for everybody? Will this diversity be repeated in other cruising regions?

Friday 20 October > Morning sessions - 10.00-12.15hrs (running concurrently)

Super Yacht Operations in the Med SYThe Mediterranean will be the biggest beneficiary of the surge in demand for Super Yachts. What makesa successful destination for Super Yachts and what are the economic benefits? The yacht charter marketin the Med and the case for fractional ownership.

Ship Operations in the Med C & FPart I - Energy Management, Emissions Control and Fuel SavingsPart II - Port Security

This programme may be subject to alterations and additions.

From pag.2

Interview with Marco Di LelloThe Mediterranean Sea is becoming an arena for cruises throughout all theyear. Which are the particular tourist attractions that the Region Campaniaoffers to tourists in the winter months (from November to April)?The year 2006 has been a significant year since we have programmed33 great events that will take place over the course of 12 months.Naples and Capri wish to program an extraordinary New Year'sEve 2006-2007 with a wealth of particular events. The autumn ischaracterized by several events among which the “ArchitectureAnnals”, a cultural happening that last year hosted Wim Wendersamong its chief protagonists. We are about to organize the importantevents for 2007 which will take place all throughout the year.

Please list the top 5 main attractions for a visitor who is coming to inCampania for the first time.I have already named some of them. I would suggest they immediatelyget hold of Campania>artecard, a particularly convenient integratedticket allowing visitors to use public transport and to have access toseveral museums and archeological sites of the Region. Artecard linksall the archeological and cultural sites of the region, including all of themuseums and the main cultural sites. This initiative has contributed tothe increase in the number of visitors to the regional museums: in 2005the various museums of the region reported five and a half millionvisitors. An example of the advantages of Campania Card: it is possibleto choose among 8 different cards that may or may not include publictransport, for an amount of 8 up to 40 Euro, with privileges such asdirect access to sites, without having to queue. The new Artecard 365has been available since March, it lasts one year and costs 40 Euro - andjust 20 Euro for people from 18 to 25 years old - allowing free accessthroughout the year to all the sites with 2 free admissions for each site.There are many attractions so it is difficult to make a choice. We areworking in order to make this wonderful land welcoming and alwaysmore competitive as a touring area to choose and to love.

Commercial traffic (tons) - first semester 2006 - 2005

4.000.000

3.500.000

3.000.000

2.500.000

2.000.000

1.500.000

1.000.000

500.000

0container ro-ro Solid

BulkLiquidBulk

1.56

1.58

9

1.39

2.51

3

3.65

8.74

1

2.30

4.06

7

2.07

3.50

5

2.26

8.01

2

2.16

4.11

6

2005 2006

3.73

2.95

7

Container traffic (teus) - first semester 2006 - 2005

220.000

210.000

200.000

190.000

180.000

170.000

160.000

150.000

2005

teus

2006

174.828

209.111

Cruise traffic - first semester 2006 - 2005

335.000

330.000

325.000

320.000

315.000

310.000

305.000

300.000

295.000

290.0002005

Cruise pax

2006

304.149

328.759

Aggregate turnover

1.040.000.000

840.000.000

640.000.000

440.000.000

240.000.0002001 20042002 2003

628.479.197,00667.172.020,00

737.616.187,00

846.670.616,00

Authorised Companies turnover art. 16, co.1,1^ cpv, L.n. 84/94

60.000.000,00

50.000.000,00

40.000.000,00

30.000.000,00

20.000.000,002001 20042002 2003

42.876.153,00 43.450.679,00

45.022.607,00

53.901.838,00

Investments

360.000.000,00

310.000.000,00

260.000.000,00

210.000.000,00

160.000.000,00

110.000.000,00

60.000.000,00

10.000.000,002001 20042002 2003

20.841.069,31

254.548.654,96

94.393.177,00

342.386.302,00

Traffic data first 6 months

Porto di NapoliPeriodico d’informazione dell’Autorità Portuale

Managing EditorFrancesco Nerli

Editor in ChiefEmilia Leonetti

Assistant Editing CommiteePaolo Paramucchi

Editing CommiteePietro Capogreco - Barbara CasollaFiorinda Corradino - Luigi Ricciardi

Translation byLisa Robson

Piazzale Pisacane 80100 Napoli Tel.081 228 33 01e-mail: e.leonetti@porto.napoli.itwww.porto.napoli.it

Graphics and layoutmcb@mcb.it

Heading registered at Tribunale di NapoliNo.21 on February 4 2003

Printed byTipografia Teti - Via Gianturco 31/c 80146 Napoli