FAST

MOVING C

ONSUMER

GOODS INDUSTR

Y

I N I

ND

I A

ELIZA MANANDHARANAND KARKIVARUN CYUGANDHAR YUGIMBA ‘2ND SEM’

Presented by :

INTRODUCTION• FMCG is the 4th largest sector in Indian economy.

• Exhibiting more than 10% growth since 2005 and is expected to grow at a rate of 10% - 12 % .

• Creates employment for 3 million people in down stream activities.

• Within FMCG sector, Indian food processing industry represent 6.3% of GDP & accounted for 13% of country’s export (2003-04).

• Key players : HUL, Dabur India Ltd. , Colgate Palmolive India Ltd, Godrej Consumer Products Ltd.

KEY SEGMENTS

1. House Hold Care

- Fabric Wash (laundry soaps & synthetic detergents)

- Household Cleaners (dish/ utensil cleaners, flour cleaners, toilet cleaner, air freshener & mosquito repellents, metal polish & furniture polish)

2. Personal Care

- Oral Care, hair care, skin care, personal wash (soaps),

- Perfumes

- Feminine Hygiene

- Paper Product

3. Food & Beverages

- Health beverages; soft drinks

- Staples/ Cereals

- Snack foods

- Chocolates

- Ice-creams

- Tea

- Coffee

- Soft drinks

- Processed fruits, vegetables, Dairy products

- Bottled water

- Branded flour

KEY SEGMENTS

INDIAN FMCG MARKET SEGMENT

FINANCIAL HIGHLIGHTS

WHAT DO THE ASIAN AND INDIAN FMCG MARKETS LOOK LIKE ?

KEY MARKET LEADERS…..

HINDUSTAN UNILEVER LIMITED (HUL)

• HUL 51% owned subsidiary of Anglo- Dutch giant Unilever.

• Country’s biggest consumer goods company with net sales of US $ 2.4 billion in 2003.

• Product portfolio includes personal care, skin care products, colour cosmetics, deodorants, fragrances, tea , processed coffee, branded wheat flour, wheat flour, ice-cream.

• HUL enjoys a formidable distribution network covering over 3,400 distributors and 16 million outlets.

HUL PRODUCTS

CADBURY INDIA LTD. (CIL)

• 93.5% subsidiary of Cadbury Schweppers Plc. UK, a global major in the chocolate & sugar confectionery

• CIL was set up as a trading concern in 1947.

• Largest market share :70% in Chocloate industry

• Key player in malted foods, Coca powder, drinking chocolate, malt foods & sugar confectionary segment.

• Company had also entered in the soft drinks market with brands like “ Canada Dry “ and “Crush” which were subsequently sold to Coca Cola in 1999.

PROCTER & GAMBLE AND HEALTH CARE

LTD. • Richardson Hindustan Ltd. (RHL), manufacturers of the vicks range of

products, was rechristened in India in 1985

• Affiliation to the “Procter & Gamble Company “, USA

• Acquired current name in 1998.

• P&G USA has a 65% stake in PGHHCL.

• Includes product ranges from Healthcare, Femi care, hair care, fabric care.

DABUR INDIA LTD.

• Established in 1884, Dabur India Ltd. Is the largest Indian FMCG and ayuervedic products company.

• Group comprises Dabur Nepal Ltd., Dabur Finance, Dabur Egypt Ltd., Dabur Overseas Ltd. And Dabur International Ltd.

• Product portfolio: health care, food products, natural gums, & allied chemicals, pharma, & veterinary products.

COCA- COLA• Started its operation in India in 1993

• Comprises 27 wholly company- owned bottling operations & operations and another 17 franchisee- owned bottling.

• Network of 29 contract-packers also manufacture a range of products for the Co.

• Leading Indian Brands Thums Up, Limca, Maaza, Citra & Gold Spot.

THANK YOU !!!