FMCG Sector

• market size of US$25 billion is the fourth largest sector in the economy.

• 12.2% of the world population in the villages of India

• However, the demand in urban areas would be the key growth driver over the long term

• urban India accounts for 60% of total FMCG consumption, with rural India accounting for theremaining 40%

FMCG Sector is composed of five Segments. They are as follows• 1. Food Processing• 2. Dairy• 3. Snacks & Confectionery• 4. Beverages• 5. Spices

Nestle India

• Subsidry of nestle sa• In milk products and nutrition,

beverages,chocolate and confectionary, prepared food and cooling aids.

• Nescafe , kitkat , maggi, nestea, chow• Nestle SA in one of the biggest buyers of cocoa

beans . • Decelard dividend of Rs 27 face value 10• Sales 50bn , pat 7.9bm margin 14%

Colgate Pamolive

• Wholly own subsidry on US parent.• $13.8 bn company.• Oral care and personall care products.• Toothpaste 51%• Toother poweder 48%• Tooth burst 30%

Product

• Oral care: paste, brush , powder, w whitening product

• Personal care: body wash , hand wash, skin care, hair care

• Household care: surface care, dishwashing, fabric conditioner

• Pet nutrition: science diet, prescription

• Revenue 30bn• Margin 23%• Brand:

Dabur

• Ayurvedic product • Health care vatika• Food dabur chawanparsh• Personal care• Home care categoriesBrand odmus, dabur honey, amla , hajmola, real , sanifresh

• Rs 35 bdn company• Profit margin 14%

Marico Ltd

• Parchute , saffola , shanti badam amla, nihar• Segmnet: perpeard sihes• Milk products• Beverages• Chocolates and confectionary• 181bn