BACKGROUND

Consumer growth has, of course, always been a central engine of economic growth, but what is significant about the past decade is the acceleration in the pace of change, which in one way reflects greatly on the growth, character and role of FMCG companies.

Having stated this, even the most prestigious FMCG firms are always under pressure when it comes to retaining position and growing in the ever competitive scenario. This is a big challenge, and it is rapidly becoming a strategic imperative.

In order to recognize the contribution of the FMCG sector to the socio-economic growth of India, to analyze opportunities and challenges over the coming years, and to develop recommendations to its stake holders (including FMCG companies, retailers and the Government).

This research report dwells into the current state and future outlook of FMCG industry, along with deliberating on issues, challenges and opportunities facing the FMCG industry.

The report suggests practical strategies and recommendations for policy makers towards achieving competitive advantage in an increasing competitive scenario.

RESEARCH METHOLODGY