fmcg in transition€¦ · 2009 2016 30% 40% 2006 2015. value destruction in fmcg. industry. how to...
TRANSCRIPT
JAN ZIJDERVELDPRESIDENT, UNILEVER EUROPEJAN 20, 2017
FMCG in Transition
IS CHANGINGOUR BOSS...
… becoming more diverse and demanding
Diverse demographics
Discerning citizens Digitally savvyDuality DeflationValue savvy
More authentic, More concerned
1 out of 3 Europeans are already e-shoppers
25m Muslims, +2% p.a.
World of growth opportunities
Traditional retail shelf fragmentingNew formats, ecommerce, e-models
Industry 1.0: The big squeeze
More Promo Lower media spendLower innovation rate (-17%)
More Deflation Overall Market -1%
201620092009 201620162009
30%
40%
20152006
Value destruction in FMCG
Industry
How to reinvent our industry
Build brands and categories to grow markets
Improve holistic shopper experience
Manufacturers invest in growing brands…
Invest in quality Invest in innovation Invest in purpose
… and building categories
Unlocking new segments(Snacking)
Building category value(Improving CPW)
New routes to consumer
More Users More Value More Experiences
Retailers re-focus on ‘selling’ (vs. ‘buying’)
Re-invest in store Re-invest in growing formats
Integrate ecommerce
Building categories together
Up-Down
BUSINESS IS A GROWTH GAME