Finger Monkey Apps is an electronic game development company.

The company develops games for the following platforms:PC

XBOXPlayStation

Mobile Phones Web browsers

Strategic Planning

Our Organizations Mission and Objectives in the international Market

Scope of Business Affairs:

Finger Monkey Apps is targeting the international market because there it is lucrative to manufacture games for this market since most of the gaming platforms are manufacturedin USA, Japan and Europe.

Higher Incomes and a large audience that enjoys playing Video Games as a Pastime

Mission Statement:

Defining Our Products:

Finger Monkey Apps is a game manufacturing company we develop games for popularmobile phones as well as video game consoles.

Market Segmentation

Our Customers/Target:

Finger Monkey Apps manufactures games for a younger target audience under theage Of 15.

We hope to develop family oriented and education fun entertaining games without any violence or political undertones.

Our Consumer value:

Low priced games from us, that are non-violent PG 13 and are educational and teach children core social values.

Our Business Type:

We are basically a software development house and create software products (Games) in liaison with publishing companies such as Electronic Arts. The actual physical production of the game on DVD or Blu-Ray is the publishers responsibility.

“Finger Monkey AppsFinger Monkey Apps wants to bring low budget, simple, fun and educational games to school going children”

How will we position ourselves in the International Market?

First …

Two Concept Brand characters for the Childrens line of Games so that it is easily Recognizable and one for the Teenager Mobile phone Brand of Games

Secondly ...

Finger Monkey Apps will run web commercials using these Brand characters and promoting these Games So that our consumers are aware of their availability and the genre they are built for.

We will also allow our target consumers to download Demos of Games fromOur Website. (www.fingermonkeywire.com)

Our mobile phone products will be on display at online stores such as:

ISTORE Google App Marketplace

Windows Marketplace

For Consoles ...

EA will be placing our DVDs and Bluray's in shopping places such as .... ->

Realistically Speaking when EA publishes not in our control

EA will brand market and distribute our Console Games for Xbox &PS3

However they wish to.

Finger Monkey App’s Business Portfolio

Our products are designed for Mobile Phones. Because there are a variety of phone platforms we will have separate SBU's for each mobile Platform

Google Android Phone Development Division

Our games will be specially programmed for the Google Android Operating System

Windows 7 Phone Development Division

Our games after being designed for the Android will be 'Ported' i.e re-programmed for the Windows 7 Phone

Iphone Development Division

Last but not the least once our title has proven popular on the Android and Windows 7 Phone the game will be 'Ported' onto the Apple iPhone

The final SBU will be:

Playstation 3 and Xbox development Division:

Our Portfolio management method will utilize the BCG matrix:

Using the above BCG matrix we will be able to identify which product for the specific gaming platform will fall under the following categories:

-Stars

-Cash Cows

-Question Marks

-Dogs

For example:

Windows 7 Phone and Android Games are '?' Question Marks

However,However,

X Box & iPhone games are Stars because these two platform of hardware are market leaders and therefore developing games for these two platforms will ensure Finger Monkey Apps reaches a large market.

Market Survey Data in North America for our targeted platforms:Market Survey Data in North America for our targeted platforms:

Further data collected from an 'Analytics' company in 2009 for the hardware gaming platform of choice for which was 'Mobile Phones' kids and teenagers:

Our Market Penetration Strategy Our Market Penetration Strategy for penetrating the North American Market:for penetrating the North American Market:

-Providing Quality low priced games to Mobile Phone manufacturers

-Developing a close relationship with mobile phone companies so ourgames are available on the handset pre-installed

-Allowing publishers to brand our games with their names such as-Allowing publishers to brand our games with their names such as Electronic Arts who already have large distribution networks Electronic Arts who already have large distribution networks in North Americain North America

Finger Monkey App’s integrated Marketing Mix

After developing our Marketing Strategy FMA will focus on it's Marketing Mix it's product, price, place and promotion.

Product:Product:

Our Product is video games for both pre-teens and teenagers for mobile phones and video game consoles.

$ 1,000 for a 5 level 2D mobile game.

$5,000 for a 15 stage 3D Console video game.

These charges include Art,Sound and Programming.

Our rates will be competitive with other South Asian countries such as China and India.

Place:Place:

We offer demos of our games 'Portfolios' on our website. They are free for consumers and large scale game publishing company's to download and try.

Through a large scale e-mail marketing campaign and search engine Optimization for our website we hope to create a buzz on the web about our fun and easy to play game concepts that are available in demo form through our websites.

Price:

Finger Monkey Apps will price itself as follows:

Promotion:

We will further enhance our internet marketing campaign by creating fan pages for our games on social networking websites such as Twitter, Facebook and LinkedIn.

We will also display videos of game demos on youtube as well.

List of Social and Video networking website where we will create fan pagesList of Social and Video networking website where we will create fan pages and create buzz through demo videos.and create buzz through demo videos.

SWOT Analysis:SWOT Analysis:

FMA will be conducting a SWOT Analysis

Strengths:

The technical skills of our software engineering team in game programming and the following languages:

C++JavaXNA

Opportunities:Opportunities:

With the recession in the United States and the rest of the world a lot of companies are looking to outsource game and other software projects to third world countries like Pakistan.

Weaknesses:Weaknesses:

Lack of graphics artists who can handle 3D applications such as 3DsMax, Chorme and Blender.

Threats:

Software houses in countries like India and Bangladesh and Sri lanka.

This SWOT Analysis will be FMA’s marketing 'Audit'

- Only by carrying marketing audits out on a regular basis you can be sure that you are,

- Moving with the time and anything your marketing departments does is in line with the internal and external environment

-And therefore provides the best possible benefit to our business.

Marketing ROI:

Return On InvestmentROI

The Return on Investment Formula:

ROI = (Gain from Investment – Cost of Investment) Cost of Investment

The performance measure used to evaluate the efficiency of an investment/s 1. Digital games for the Mobile Phone goes to the Apple, Google, Windows online stores. Cost of Investment = $1,000 approx. Gain = $6,000 approx.

2. Console games are sold to Electronic Arts for production and distribution in supermarkets. Cost of Investment = $5,000 approx. Gain = $10,000 approx.

Implementation

Implementing our web marketing plan and assessing the feedback of this plan thru marketing analysis, reflected in a dashboard

file:///E:/Edu/Edu Docs/MBA/Semester 2/marketing/97091356.jpg

Thank you all for listening!Finger Monkey Apps will stand out in the crowd one

day.