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Media Planner 2012

Flyerland.ca

Metroland is one of the largest distributors of flyers, catalogues and product samples. Metroland distributes for supermarkets, chain retailers, major department stores and packaged goods manufacturers. On March 17, 2008 Metroland launched Flyerland in an attempt to reach a greater online audience. Flyerland is the leading online destination for flyers, coupons, deals and contests. We connect consumers to both local businesses and big box stores.

We can provide…

Superior online distribution

Rich media and geo-targeted ad serving capabilities through Olive Media and EyeReturn

Effective email marketing through a wide subscriber base

Searchable deals

Digital and printable coupons

Social media campaigns

A tailored shopping experience to match the needs and interests of our audience

A better user experience that ultimately increases visitor retention

Why Flyerland? Reputation We are affiliated with Metroland/Torstar. Through our corporate syndications, we have achieved a strong community presence across Canada. Furthermore, we partner with a number of reputable and innovative media partners. Capabilities We can geo-target campaigns regionally, provincially or nationally. We can also target by age and gender. Promotional text is available in English and French. Campaign engagement and performance is measured through third party tracking systems. All performance data is made available to you both during and after your campaign. Social Media Marketing Social media has changed the way consumers interact with brands and retailers. A strong social media presence can influence purchase decisions and boost brand awareness. We promote our advertisers and their campaigns through a variety social push tools including Facebook, Twitter and Flyerland blog postings. Exposure Flyerland receives significant exposure through our vast media network. We have more than 110 newspapers, numerous advertising vehicles and various distribution networks across Canada. We invest $650K in newspaper advertising per year to promote both Flyerland and our retailers.

Audience Reach* Unique visitors/month = 2 million Page views/month = 20-25 million Return frequency/week = 71% *2011 Flyerland Monthly Traffic Report

Audience Demographics*

78.3 % Female Readership 21.7 % Male Readership

25.5% teens and late twenties 50.1% 30-49 years of age 24.4% aged 50+

Average household is upper middle class Average annual income of $93K Most users are couples with children in single detached housing

Education Level: college or university graduates *Flyerland Membership Data, June 2011

Flyerland Options We promote your products and services through multiple Flyerland channels. We work with you to build an effective online campaign. We will customize your package using a combination of the elements outlined below:

Type Channels Placement

Ad Unit

Featured Flyers, Category Featured Flyers, Featured Deals, Deals, Coupons, Catalogues, Homepage Takeover, Display Ad Units, Widget

Flyerland.ca homepage and tab section

Email Marketing Offer Alerts, Contest Alerts Email alert is sent to opt-in membership

Contests Hosted Contest, Advertiser Contest Homepage tab and email alert

Social Media Facebook, Twitter, Blogs Facebook page/Twitter Feeds/Blog posts

Featured Flyers

Features

Digital flyer that is searchable by name or category

Directs traffic to advertiser’s website or e-commerce portal

Increases purchase opportunities both online and in store Benefits

Above the fold placement

Homepage visibility

Features rotating logos and links

Category Featured Flyers

Features

Central placement in flyer carousel on homepage

Top placement in the flyers section

Digital flyer that is searchable by name or category

Directs traffic to advertiser’s website or e-commerce portal

Increases purchase opportunities both online and in store Benefits

Above the fold placement

Homepage visibility

Features rotating logos and links

Featured Deals

Features

Online deal featuring a specific product or offer

Offer is searchable

Drives traffic to advertiser’s website or e-commerce portal

Deal channel is included with Feature Deal purchase Benefits

Above the fold placement

Homepage visibility

One of three rotating deals

Deals

Features

Online deal featuring a specific product or offer

Offer is searchable

Drives traffic to advertiser’s website or e-commerce portal Benefits

Dedicated Deal Tab

One of five or more rotating deals

Coupons

Features

Digital or printable coupon

Offer is searchable

Drives traffic to advertiser’s website, e-commerce portal or retail store Benefits

Homepage tab

Catalogues

Features

Digital catalogue

Catalogue is searchable

Drives traffic to advertiser’s website, e-commerce portal or retail store

Benefits

Homepage tab

Homepage Takeover

Features

Online deal featuring a specific product or offer

Occupy primary ad placements on landing page

Drives traffic to advertiser’s website or e-commerce portal

Showcases multiple creatives from the advertiser (Leaderboard, Big Box & Wallpaper) Benefits

Above the fold placement

Homepage visibility

Unique branding opportunity

Display Ad Units

Features • Rotating leaderboard and big box ad units • Rich media capabilities • Ad units serve on the homepage and other key sections of the site • Page and category targeting available • Clickable ad units direct traffic to advertiser’s website or e-commerce channel

Benefits

• Boost brand visibility • Above the fold placement • Homepage visibility • Unique branding opportunity

Widget

Features • Rotating widget • Ad units serve on the homepage and other key sections of the site • Sponsorship opportunities available

Benefits

• Boost brand visibility • Above the fold placement • Homepage visibility • Unique branding opportunity

Email Alerts

Features

Email blast sent to more than 500,000 subscribers across Canada

Offer alerts and contest alerts available

Benefits

Direct to consumer’s inbox

Contests Hosted Contest Features

Top placement on contest tab means better brand visibility

Premium placement in the email alert

Contest alert is sent to 540,000 dedicated Flyerland subscribers effectively boosting your own subscriber list

Opt-in forms are provided to the advertiser once the contest concludes

Flyerland develops artwork, drafts legal documents, hosts contest and manages all other aspects

All traffic is measured and tracked by Flyerland

Benefits

Increase your subscriber base

Boost brand awareness

No backend work required from the advertiser

Advertiser Contest Features

Contest appears on first page of the contest channel

Secondary placement in the email alert

Advertiser collects all opt-in information

All traffic is measured and tracked by the advertiser

Advertiser develops artwork, drafts legal documents and manages all other aspects of the contest

Benefits

Increase your subscriber base

Boost brand awareness