Honda Academy

Honda Academy · Marie-Curie-Strasse 8-10 · D-63526 Erlensee · Germany

General Principles of the Honda Academy

Based on Honda’s worldwide valid basic principles “Respect for the Individual” as well as the “Three Joys” (joy to buy, joy to sell, joy to create) the associates of the Honda Academy give the following promises in order to realize our strategic goal Honda Excellence (for all product groups translated into “creation of the best customer experience on the spot”):

• Training shall be worthwhileWe will make sure our measurements will create an added value for the Honda organisation, the dealer organisation as well as for their associates.

• Every individual is important to usWe will individually take care of every single person.We take all problems, worries and concerns of our guests seriously.Our customer is always No. 1 in our value creation chain.

•We are a part of the big “Honda Family”Therefore, we see ourselves as brand ambassadors and represent the “Spirit of Honda”.We sincerely welcome our guests to be a part of the “Honda Family” and meet themat eye level.

•We are aware of our role model function and perform itWe follow good examples coming from our dealer organisation.We perceive ourselves as Honda’s showcase.

•We deliver highest quality and we are reliableWe provide highest quality concerning the imparted contents, methods and materialsas well as a smooth operational flow. We constantly strive for improvement and weare open for constructive criticism.

• It’s fun and motivating to stay at the AcademyWe convey fun, joy and spirit and strengthen the self motivation and personal responsibility of our guests.We aim for the maximum satisfaction of our guests and try to kindle the wish to come back.

Scope of Performance of the Honda Academy

The new Honda Academy offers a target-oriented training and education pro-gram for all product groups, which is coordinated with the needs of our busi-ness partners as well as with the achievement of our corporate objectives.

• Learn more about Honda’s history, presence and future by practical viewing and experience• Personnel development for the complete range of performances and all employee levels via:

Product Training• New model training (sales and service)• Systems (vehicles, IT, tools)• Maintenance, repair and diagnosis

Non-technical Training• Behaviour, communication, personality• Business economics, law, financial products• Management and leadership• Processes (in sales and service), systematic market cultivation

Special Education Activities• HoViS – combination of e-learning and individual practical training• Service technician with examination under public law• Industrial models for automobile and motorcycle salesman, service advisors, parts and accessory salesman• Own models, like e.g. service and sales assistant

Meetings & Conferences

The Honda Academy is ideally suited and equippedto host your meetings and conferences in a modernbuilding with a large dynamic area. Whether it’s aworkshop, training and/or product seminar, sympo-sium or conference, we offer flexible solutions andtherewith the precondition for a successful as wellas impressive event.

Below please find an overview of our scope of performance:

• large plenum (211 m2) – depending on the seating style – up to 140 persons, incl. speaker’s desk, beamer and audio system

• 6 generous and bright seminar and conference rooms (59 m2 to 84 m2) –partly usable in combination – offering state-of-the-art presentation equipmentand individual seating options

• own restaurant that offers three different 3-course meals per day – on customer request they will of course also prepare special meals

• 72 free parking spaces on our premises

•Wifi access as part of the daily rate

• 10,000 m2 sized dynamic area with a drivable total length of 800 meters, useablefor manifold purposes

• on customer request guest reception by our Honda reception team

• on customer request transport arrangements (taxi, bus) to or from the Honda Academy

In case you shouldhave any further questions, please donot hesitate to contactMrs. Ute Henrich Phone: +49 (0)69/8309-7962

Impressions of the Honda Academy

The Honda Academy offers the possibility to combine a theoretical trainingwith practical exercises on a tarmaced dynamic area and product specific training surfaces. This allows that all Honda products can be used and experienced under real conditions.

Dynamic area10,000 m2 (tarmac)Length: 280 m

Training areafor ATV

Training area formotorcycles and ATV

Layout Plan of the Honda Academy

These trainings options serve tostrengthen and support the salesas well as the service activities ofall our Honda partners.

72 parking spacesTraining area for technicaland non-technical training

Training area for garden tools

Marine training area

I 6 training units (non-technical) 410 m2

I Presentation room (for up to 140 persons) 204 m2

I Technical training Automobile 850 m2

Motorcycle/ATV 550 m2

PE 470 m2

I Storage capacity 350 m2

I Internal workshop 120 m2

I Welcome Area and Campus 1,000 m2

I Restaurant (for up to 120 persons)

Honda AcademyMarie-Curie-Strasse 8-10 · D-63526 Erlensee · Germany

Heike Schneider (e-mail: heike.schneider@honda-eu.com · Phone: +49 (0)69/8309-7953)Nadia Bousiali (e-mail: nadia.bousiali@honda-eu.com · Phone: +49 (0)69/8309-7950)

Route to Honda Academy

Hanau

Erlensee

Offenbach

Langenselbold

Großkrotzenburg

WeiskirchenHeusenstamm

45

45

45

3

66

66

66

Seligenstadt

43a

Hanauer Kreuz

Langen-selbolder Dreieck

3

3

45Seligen-städter

Dreieck

Anschluss-stelle

Hanau

AusfahrtLangenselbold West

Ravolz-hausen

Würzburg

Fulda

Dortm

und

Frankfurt (Ost)

Frankfurter Kreuz

Darmstad

t

Marie-Curie-Strasse 8-1063526 Erlensee