floss ecosystem - strategy approach - phd work
DESCRIPTION
Floss (Frre/Libre Open Source Software) is a complex ecosystem. This work present a part of my PhD work about actors strategies and interactions.TRANSCRIPT
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FLOSS Ecosystem
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Jonathan Le Lous
Head of innovation (CSO)
Alter Way
~
Board member
April
(First Free Software non-profit organisation in France)
~
PhD in Management (strategy)
Toulouse University
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PhD work
● Research Management Center● IT service providers & open source● Qualitative approach● Actor-Network theory● 51 interviews● End-work in second semester of 2012
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Open source & Free Software
- Friends ? No !?... but close cousins -
Open Source :Coopetition.
Licensing protect against
opportunistic business behavior
Free software :We work together with an ethic approach. Licensing
protect this ethic.
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Business vs Ethic
Private vs Publics Goods
Bad IT service provider vs Friendly Editor
Shadow vs White
Not so easy !
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- Many organizations forms -
Non-profit, business, CIO, administration, university, school, free workers...
<=>
contradictory objectives and approach
Floss: complex ecosystem
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Five actors system
Editor
IT service providers
Users
SoftwareCommunities
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Floss communities
Technical
Ethic
Virtual practical communities
Two levels:
Yes we trust !
Yes we can !
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● User is not only a customer● User is not necessarily a free software friend● User can choose to be a customer only if
necessary● Users are demanding (free of charge !)
Thus, free software users are...normal !
Users
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Software is like a teenager : it's independent (and capricious) !
Software
Intrinsic
Extrinsic LicensingNotorietyDiffusion
ErgonomicsFunctionalitiesLanguageContribution governance
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IT Service providers
Floss are not business models,
they are software development models
● Floss require incomes to develop software● Service is one of them but not the only one !
Ex: advertising, sponsoring, free contribution, paid contribution...
● Traditional actors of service are IT service providers
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How do they contribute ?
● Service providers contribute poorly in software development because they have three categories of intervention :
● Selection● Adaptation (basics and plug-in) ● Support to use
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MarketingCommunication
Events
NGO sponsoringCommercial
Customers interactions
But...they consolidate the market
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Editor (company)
● Editor is not natural in Free software approach● Editor appeared when it was necessary to
develop a customer/market/business vision (CRM, ERP....)
● Editor is an IT service provider specialized in software integration and support....
...But it is in charge of software roadmap and development
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Editor is a hard work !
CompetitionISP
free access Community demands
ethics
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Any question... ?
...Hum...Not at the same time, please....
Skype: jonathan.lelous
Twitter / identi.ca: JollFr
Blog : http://blog.itnservice.net/