florist web-site make-over tips
DESCRIPTION
Part 2 of a presentation given on behalf of Linda Knight and Carlstedt's Atlanta, Wholesale Flowers, on November 19th, 2008 by Judi Knight of New Tricks. See part I on Social Media for Florists, by Dene Shepherd.TRANSCRIPT
![Page 1: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/1.jpg)
Florists Get An On-line Makeover
![Page 2: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/2.jpg)
www.newtricks.me 2
Checking You OutDoing a presentation on Social Media to Florists.Didn’t know much about Floral industry. I decided to check into what was out there on the Internets!
Researcher Bias: My expectation is that florists are creative, and have good design sense.
Started local research Googling florists on the invite list - a random selection of local Atlanta florists.
Results:
•85% FTD, Teleflora, templates that all look alike! $•10% Static brochure style custom sites. $-$$•10% Brochure with flash graphic custom sites. $$$$• 0% Content management sites custom tied to social media. $-$$
![Page 3: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/3.jpg)
www.newtricks.me 3
Checking You Out65% Were nearly identical FTD or Teleflora template websites
![Page 4: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/4.jpg)
www.newtricks.me 4
Checking You Out65%Were nearly identical FTD or Teleflora template websites
![Page 5: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/5.jpg)
www.newtricks.me 5
Checking You OutSome had more than one version of the FTD template websites.This version comes up from the FTD Florist listings.
![Page 6: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/6.jpg)
www.newtricks.me 6
Checking You OutThey must not know that this one is what comes up in a search
![Page 7: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/7.jpg)
www.newtricks.me 7
Checking You OutA little different, but just a different template site.
![Page 8: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/8.jpg)
www.newtricks.me 8
Checking You OutThis one was unique and I got excited!
![Page 9: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/9.jpg)
www.newtricks.me 9
Checking You OutIt was a splash screen with a nice branded modification of the same template.
![Page 10: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/10.jpg)
www.newtricks.me 10
Checking You OutI found a few that were custom sites. I found a few custom sites – This one with lots of Flash movement
![Page 11: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/11.jpg)
www.newtricks.me 11
Checking You OutAnd, it has embedded the template pages within its high end custom site.
![Page 12: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/12.jpg)
www.newtricks.me 12
Checking You OutI found just a few brochure style sites that did not use the template.
![Page 13: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/13.jpg)
www.newtricks.me 13
Checking You OutAnother custom brochure style site.
![Page 14: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/14.jpg)
www.newtricks.me 14
Checking You OutI found just a few that are not template sitesTruly a brochure style site with
a wonderful brochure design!However, poor functionality. The links below are to galleries. No ‘About’ or ‘Services’ page, ‘Articles’, ‘Posts’ or links to Social Media.
![Page 15: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/15.jpg)
Today’s Market is Tough.
15www.newtricks.me
So why not have the best web presence out there?
•We use the __template.•But I don’t know how!•It’s the best I can do.•I am not technical.•It will be expensive.
![Page 16: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/16.jpg)
To stand out from the crowd you need a website that:
16www.newtricks.me
• is pleasingly designed with your logo, colors and photos.
• is easy to navigate.• Showcases your unique capabilities.• you can update and maintain yourself.• can easily link to Twitter, Facebook etc..,• allows you to find new clients and nurture an on-
going relationships with them.You need NEW TECHNOLOGY, a content management website.
![Page 17: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/17.jpg)
Static Brochure Websites
17www.newtricks.me
Header
Text goes here
More Text goes here
Footer
NO ARCHIVE
![Page 18: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/18.jpg)
Content Management- WordPress Site
18www.newtricks.me
Header
Text goes here
More Text goes here
Footer
Themes
Categorized for the ArchiveData-base
![Page 19: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/19.jpg)
Content Management- WordPress Site
19www.newtricks.me
Themes
Categorized for the ArchiveData-base
![Page 20: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/20.jpg)
Content Management- WordPress Site
20www.newtricks.me
Themes
Categorized for the ArchiveData-base
…scrolling down the page from previous slide
![Page 21: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/21.jpg)
Content Management- WordPress Site
21www.newtricks.me
Themes
Categorized for the ArchiveData-base
…scrolling down the page from previous slide
![Page 22: Florist Web-Site Make-Over Tips](https://reader035.vdocuments.site/reader035/viewer/2022081602/54072af18d7f72d8088b497f/html5/thumbnails/22.jpg)
What we do:More than just web designers.Business Internet Marketing Coaches.Branding and Logo Development.Graphics and Blog-Web-Design.Mailing List/Newsletters.Social MediaSet it up and teach you how.
For examples see: www.newtricks.me www.wordpress.org/showcase