florin grozea - artists innovation in online communication
DESCRIPTION
Prezentarea de la Webstock 2014 în cadrul panel-ului "Inovații în Comunicare". www.floringrozea.com www.HYC.roTRANSCRIPT
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!
Florin Grozea Artists Inovation
in Online Communication
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Yahoo! Messenger Self Piracy
Hi5 Facebook Tags
Instagram Selfie
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Facebook Queen = Inna Instagram Diva = Antonia
Twitter Duke = Smiley Blogs Princes = Chirilă, Ilie, Vulpescu
YouTube Mafia = BUG Mafia
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Voltaj 616.000 likes
young, women, Romania, inspirational jurnal (blog)
#tufacipovestea
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Deepcentral 320.000 likes
cool, clubbing, international, selfies two blogs
#dragosteainvinge - unofficial video
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Akcent 3.600.000 likes
international success, sex-appeal, fashion fashion blog
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Alessia 730.000 likes
behind the scene weekly contests for fans
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Lora 1.400.000 likes
selfies, interaction, feminism fan contest with hundreds of videos
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Alb Negru 445.000 likes
football, 2014 World Champions #acum10ani campaign
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Ellie White 835.000 likes
charity, shelter dogs
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Alexandra Stan 3.250.000 likes
autographed posters via Facebook
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What do people love? A Good Story
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Brands vs Artists Direct, bi-directional, sincere
& down to earth communication
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Hit Yourself Consulting The first Digital Agency for the Music Industry
Voltaj, Deepcentral, Alb Negru, Ellie White, DJ Sava, Narcotic Sound, Aylin Cadîr,
Tiare, Bianca Linta, Body & Soul
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Let’s do business! Reach? 20:1
Online Income vs CDs Do fans care?
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Quantix Research +35 Facebook Pages
>12.000.000 fans +4.000 answers
45% of fans are OK with 1-5 com.statuses/week 61% want to try the brands promoted by the artists
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!
CELEBRITY
ENDORSED
AUDIENCES
Real fans. For real.
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TOP CELEBRITIES ON FACEBOOK
*** Ask your AM for the full list
12+ milionFacebook Fans
(duplicated)
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TOP CELEBRITIES ON INSTAGRAM
*** Ask your AM for the full list
0.2 millionInstagram Followers
(duplicated)
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TOP CELEBRITIES ON TWITTER
*** Ask your AM for the full list
0.2 milionTwitter Followers
(duplicated)
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TOP CELEBRITIES ON YOUTUBE
*** Ask your AM for the full list
100+ milionYouTube Views
(duplicated)
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TOP CELEBRITIES BLOGS
*** Ask your AM for the full list
60 k Monthly Unique Users
(duplicated)